Alkalife

What Alkalife does

Alkalife is a privately held US wellness company headquartered in Miami that manufactures and sells alkaline water enhancement products and bicarbonate supplements under the Alkalife® brand. Its core product line consists of two SKUs: Alkalife® pH Booster Drops™, a concentrated mineral solution of potassium hydroxide and sodium hydroxide that converts ordinary drinking water into pH-10 alkaline water at roughly five cents per glass; and Alkalife® pH Balance Tablets, enteric-coated time-release tablets containing sodium bicarbonate and potassium bicarbonate designed to bypass stomach acid and absorb in the intestine. A third line, Brain Performance Plus™, is a nootropic supplement for cognitive support. All products are manufactured in an FDA-registered, GMP-certified US facility, are Non-GMO and vegan, and are sold in single units or 3- and 6-pack bundles priced between $18.95 and $104.28.

The company operates a direct-to-consumer e-commerce model through its Shopify storefront at alkalife.com, supplemented by international sales via the iHerb marketplace. Pricing includes free US shipping over $49, a 60-day money-back guarantee, HSA/FSA eligibility through TruMed at approximately 30% effective savings, and a ShopPay pay-over-time option for orders $35+. Customer segments center on health-conscious adults, fitness enthusiasts, and wellness-focused consumers seeking hydration, pH balance, and cognitive support; the channel mix emphasizes content marketing, verified customer reviews, organic search, and earned media (NBC, CBS, ABC, Fox News).

The US Patent-protected drops formula, invented by founder Sang Whang, is cited as the only patented alkaline water drops on the market. The company has been operating since 1992 and was acquired by Richard Natrillo in 2019; current ownership is concentrated with the CEO. Distribution spans six of seven continents through iHerb, while a small in-house team (1-10 employees) manages operations. No external funding, institutional investors, or wholesale retail relationships are disclosed in the available data.

Name

Alkalife

Legal name

Alkalife

Website

https://alkalife.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Alkalife is a Miami-based, privately held US wellness company selling patented pH Booster Drops and enteric-coated pH Balance Tablets direct-to-consumer through its own e-commerce site and iHerb, targeting health-conscious consumers seeking alkaline hydration and bicarbonate supplementation.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Alkaline/Ionized Bottled Water Production (AFAFACAG)

akta.pro secondary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Alkaline water drops
• PH balance tablets
• Dietary mineral supplements
• Nootropic brain supplements
• Alkalizing supplements

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for pH Booster Drops and pH Balance Tablets. Products sold in single bottles, 3-packs, and 6-packs. Bundle option combining both products. Retail pricing ranges from $18.95 to $104.28 per product.
2. Subscription Model: Recurring subscription option mentioned for regular replenishment of products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Alkalife manufactures and sells patented pH-enhancing supplements: Alkalife® pH Booster Drops™ (concentrated mineral drops using potassium and sodium hydroxides that turn ordinary water into pH-10 alkaline water, one 1.25 fl oz bottle yielding 360 glasses) and Alkalife® pH Balance Tablets (enteric-coated, time-release sodium and potassium bicarbonate tablets for systemic pH balance, 90 tablets per bottle). The company also sells the Alkalife® Brain Performance Plus™ nootropic, the "Reverse Aging" book by founder Sang Whang, and Alkalife gift cards, marketed direct-to-consumer via its own e-commerce store and the iHerb international marketplace.

Product overview

Alkalife is a wellness company specializing in pH-enhancing mineral supplements. The core product portfolio consists of two main product lines: (1) Alkalife® pH Booster Drops™ - a liquid mineral supplement that converts ordinary water into pH-10 alkaline water, with one 1.25 fl oz bottle producing 360 glasses; and (2) Alkalife® pH Balance Tablets - enteric-coated, time-release tablets containing sodium bicarbonate and potassium bicarbonate for maximum absorption. Both products are available as single units or in multi-pack bundles (3-pack and 6-pack) for savings. The company also offers a combined Drops + Tablets bundle, the nootropic supplement Alkalife® Brain Performance Plus™, the Reverse Aging book by founder Sang Whang, and gift cards. All products are Non-GMO, vegan, made in the USA in a GMP-certified facility, and HSA/FSA eligible.

Differentiator

Problem solved

Functional benefit

Brands

• Alkalife® Brain Performance Plus™: Nootropic supplement for brain health, cognitive potential, focus, concentration, and memory improvement in adults.

Products and services

• Alkalife® pH Booster Drops™ Concentrated mineral drops that transform ordinary water into pH-10 alkaline water using potassium and sodium hydroxides; one 1.25 fl oz bottle yields 360 glasses (~22+ gallons) and adds essential minerals and electrolytes. Sold to individual consumers as single bottles ($18.95), 3-packs ($49.95), and 6-packs ($98.28).
• Alkalife® pH Balance Tablets

Quantifiable outcome

• One bottle makes 360 glasses (22+ gallons) of pH-10 alkaline water
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TruMedcoreGTM or Marketing PartnerTruMed enables HSA/FSA eligibility for Alkalife products, allowing customers to use health savings accounts and flexible spending accounts to purchase products, saving an average of ~30%.
• iHerbcoreChannel Partner/ Reseller/ DistributoriHerb serves as an international marketplace distributor for Alkalife products, making them available to international customers globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Extension: Large, long-established supplement brand with broad SKU portfolio including pH/alkaline and bicarbonate formulations. Overlaps with Alkalife on the pH Balance Tablets positioning but operates at much greater scale and SKU breadth.
• Essentia Water: Largest US alkaline bottled water brand with national retail distribution. Competes directly with Alkalife in the 'alkaline hydration' consumer narrative, but at the bottled-water product level rather than drops/tablets.

Direct peers

• Trace Minerals: Concentrated mineral drops brand competing in the 'mineral supplementation for hydration and pH balance' category. Highly comparable in product form (concentrated mineral liquid drops), ingredient approach, and wellness positioning.
• PUR Alkaline: Alkaline water drops competitor in the same drops-for-water category. Competes on the same 'turn ordinary water into alkaline water' value proposition and similar DTC channel mix.
• Mind Lab Pro: Premium nootropic supplement brand targeting cognitive performance, focus, and memory. Direct comparable to Alkalife's Brain Performance Plus in ingredient philosophy, customer persona, and DTC positioning.
• Performance Lab: Nootropic and wellness supplement brand selling cognitive performance formulas. Comparable to Brain Performance Plus in product category (nootropics), customer target (wellness adults), and premium DTC positioning.
• pHion Balance: Direct competitor selling pH booster drops and alkaline-focused supplements. Closest comparable in product format (liquid drops), target customer (wellness consumers seeking alkaline pH), and DTC go-to-market motion.

Emerging players

• Alkaline Water Plus: Smaller alkaline water drops brand targeting the same DIY alkaline-water use case. Directly comparable in drops-based delivery format and pH-elevation product claim.
• ActivatedYou: DTC wellness brand selling supplements targeted at energy, cellular health, and anti-aging. Comparable in targeting the 'wellness-focused adult' persona that Alkalife's anti-aging and pH-balance messaging also pursues.
• Bubs Naturals: Wellness brand selling collagen, electrolytes, and nootropic supplements through DTC and Amazon. Comparable in being a small-to-mid DTC wellness brand pursuing adjacent wellness verticals (cognition, hydration, recovery).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alkalifeinternational
• LinkedInlinkedin.com/company/alkalife-international

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkalife