Enlisted Design
Enlisted Design is a B2B design agency offering branding, packaging, industrial design, and graphic design services to consumer brands and hardware companies, differentiated by access to real-time ecommerce conversion data through its affiliation with Pattern.
- Company typePrivate
- Founded2008
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Enlisted Design does
Enlisted Design is a privately held, B2B professional design agency founded in 2008 and headquartered in Lehi, Utah (with an Oakland, CA address also cited in legacy firmographic data). The firm operates as 'A Pattern Company,' a structural affiliation with Pattern, an ecommerce acceleration platform. Enlisted delivers four integrated service lines — branding, packaging design, industrial design, and graphic/UX design — for consumer brands and hardware companies across categories including consumer electronics, food and beverage, pet products, beauty, wellness, EV and clean energy, audio, and home goods. Its methodology is a four-phase process (Define, Explore, Refine, Realize) and is explicitly differentiated by access to real-time ecommerce conversion data through the Pattern relationship, which the firm uses to ground brand and packaging decisions in measurable retail and D2C outcomes rather than purely creative instinct.
Operationally, Enlisted runs a small senior team of 'seasoned creatives' (firmographic range 11-50 employees) positioned as an embedded extension of client product and marketing organizations. Revenue is generated through project-based professional services engagements — typically multi-phase brand identity, packaging system, or industrial design programs — with no public pricing, retainers, or subscription tiers. Notable enterprise clients include Bose, Allbirds, Netgear Nighthawk, Arlo, Starkey, Jabra, Perdue, Young Living, Blendtec, Control4, PAX Labs, and MrBeast's Feastables and MrBeast Burger; notable startup and mid-market clients include Protein Pop, EcoSafi, Pupford, Mode, Auria, EverCharge, Fridababy, Merrick, and Arc Boats. Distribution is primarily direct-to-client and referral-driven, supplemented by organic social (Instagram, LinkedIn) and a portfolio-led website. The firm has accumulated 30+ design awards and recognitions from 2012 through 2024, including a 2023 '#3 Most Innovative Design Company' industry ranking. There is no public revenue, no disclosed funding, and no equity ownership information beyond the Pattern affiliation.
Enlisted Design firmographics
Firmographics- Name
- Enlisted Design
- Legal name
- Enlisted Design
- Website
- https://enlisteddesign.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enlisted Design is a B2B design agency offering branding, packaging, industrial design, and graphic design services to consumer brands and hardware companies, differentiated by access to real-time ecommerce conversion data through its affiliation with Pattern.
- Ownership category
- akta.pro rank
Enlisted Design industry classification
Industry- Product category
- Design Services
- NAICS
- Industrial Design Services (541420), Industrial Design Services (54142), Graphic Design Services (54143)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Enlisted Design is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enlisted Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Design Services: Project-based professional design services including brand identity, packaging systems, industrial design, and product development for consumer brands
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Enlisted Design product offering
Product offeringCore offering
Enlisted Design is a professional design agency providing branding, packaging design, industrial design, and graphic design services to consumer brands. The firm executes brand identity systems, structural packaging, product industrial design (from sketch ideation through CAD modeling and prototyping), and launch marketing assets. Engagements are project-based and span brand strategy through production-ready design across 50+ consumer product categories.
Product overview
Enlisted Design is a design agency offering branding, packaging design, industrial design, and graphic design services. Their service offerings include brand architecture and positioning, packaging structure design and sustainability development, product strategy and CAD modeling with prototyping, and marketing asset creation. They work across diverse client categories including food and beverage (Protein Pop, Feastables, Joyfull Cheese Co), consumer electronics (Bose, Arlo, Netgear, Jabra), health and wellness (Starkey Genesis AI hearing aids, Auraglow, Mode Toothbrush), pet products (Pupford, Canidae Pure, Merrick), EV technology (Arc Boats Sport, EverCharge Cove), home products (Young Living Horizon, Control4 Halo), and lifestyle brands (MrBeast Burger, Tom Segura merch, Cookd). The portfolio demonstrates end-to-end design capabilities from initial brand strategy through product industrial design to retail packaging systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Services Brand identity development service covering brand architecture, brand positioning, voice and tone, naming and messaging, competitive audits, and brand guidelines creation for client companies and products.
- Packaging Design Services Structural packaging design service including dieline creation, unboxing experience design, FBA analysis, palletization optimization, sustainability development, and manufacturing support for consumer products.
- Industrial Design Services Product industrial design service spanning product strategy, sketch ideation, future product innovation, CAD modeling, 3D printing and prototyping, engineering support, color/material/finish (CMF) specification, and rendering for physical products.
- Graphic Design Services Graphic design service covering brand identity systems, packaging design systems, art direction and pre-production, brand guidelines and toolkits, launch and marketing assets, tradeshow and retail displays, 2D motion design, and print production.
Quantifiable outcome
- 4 million Mr Beast Feastables bars sold in first 90 days
- +3 more outcomes
Companies that use Enlisted Design
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles2 records
Enlisted Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Enlisted Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PatterncorePattern is an ecommerce acceleration platform. Enlisted has unique access to real-time data through this partnership, which informs every design decision. This data-driven approach enables conversion-driven creativity rather than design by instinct, providing a competitive advantage in brand and packaging design.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Enlisted Design competitors and assessment
Company assessmentDirect peers
- Pentagram: Partner-led design firm specializing in brand identity, packaging, and graphic design. Directly comparable on the brand and packaging side of Enlisted's offering for consumer-facing clients.
- Lunar Design: Industrial design and innovation firm focused on physical product development, strategy, and brand experience. Similar mid-size boutique profile serving hardware and consumer product clients.
- Smart Design: Independent design consultancy with similar multi-disciplinary offering (brand, packaging, product design) serving consumer brands. Closely matches Enlisted's positioning, scale, and client profile in consumer goods and electronics.
- Box Clever: Independent product design agency serving consumer hardware, smart home, and audio brands — closely comparable to Enlisted's work with clients like Arlo, Control4, and Openpath.
- Whipsaw: Industrial design and engineering consultancy with deep expertise in consumer electronics, medical devices, and consumer goods — a strong comparable for Enlisted's Arlo, Netgear, and Starkey-type engagements.
- RKS Design: Design consultancy offering research-driven product, brand, and experience design. Similar mid-size independent profile with comparable consumer and social-impact client base.
- Ammunition Group: Design studio working across brand, industrial design, and packaging for consumer brands (including Beats by Dre). Highly comparable scope and category mix to Enlisted's work in audio, wellness, and consumer goods.
- Bould Design: Boutique industrial design firm serving consumer electronics, wearables, and home products. Comparable in scale and category focus (consumer hardware) to Enlisted's industrial design practice.
Broad incumbents
- IDEO: Pioneering global design consultancy offering strategy, brand, and product design. Operates at much larger scale and broader remit than Enlisted, but competes for the same enterprise brand and product design engagements.
- Frog Design (Capgemini Engineering): Global product and brand design firm, now part of Capgemini, offering industrial design, brand strategy, and digital experience work — a direct competitor for enterprise product design mandates that Enlisted targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Enlisted Design social profiles
Digital presenceEnlisted Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enlisted Design leadership team
Management profileNumber of profiles
Profiles1 record
Enlisted Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enlisted Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enlisted Design
What does Enlisted Design do?
Enlisted Design is a professional design agency providing branding, packaging design, industrial design, and graphic design services to consumer brands. The firm executes brand identity systems, structural packaging, product industrial design (from sketch ideation through CAD modeling and prototyping), and launch marketing assets. Engagements are project-based and span brand strategy through production-ready design across 50+ consumer product categories.
Is Enlisted Design a public or private company?
Enlisted Design is a private company. It is classified as corporate owned and is currently operating.
When was Enlisted Design founded?
Enlisted Design was founded in 2008. It employs 11 to 50 people.
Where is Enlisted Design based?
Enlisted Design is headquartered in Oakland, United States, in the North America region.
How does Enlisted Design make money?
One revenue line is on record: design Services.
Who are Enlisted Design's main competitors?
Direct peers on record are Pentagram, Lunar Design, Smart Design, Box Clever, Whipsaw, RKS Design, Ammunition Group and Bould Design. Broad incumbents are IDEO and Frog Design (Capgemini Engineering).
Does Enlisted Design have an API?
No public API is recorded for Enlisted Design.
What industry is Enlisted Design in?
Enlisted Design's product category is Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541420.