The Office of Experience

What The Office of Experience does

The Office of Experience (OX) is a Chicago-based digital agency founded in 2014 that delivers integrated strategy, design, and technology services to mid-market and enterprise B2B clients. Its service portfolio spans digital transformation roadmaps, customer research and journey mapping, brand strategy, UI/UX design, B2B and B2C ecommerce implementation on Optimizely, Znode, and Shopify, conversion rate optimization, ABM, behavioral personalization, and a recently launched AI advisory practice called OX+AI. The agency emphasizes a human-centered, multidisciplinary delivery model and produces extensive case-study evidence of measurable client outcomes (e.g., 74% reduction in average order time for Dot Foods, 294% lift in demo conversions for DailyPay, 127% growth in ASCM's corporate partnership revenue).

OX operates as a private LLC with no disclosed outside funding and serves a horizontally diversified set of named enterprise customers across food distribution (Dot Foods, Shamrock Foods), trucking and trailer components (Mack Trucks, Dexter), cycling and musical instruments (SRAM, D'Addario), supply chain (ASCM), fintech (DailyPay), and outdoor goods (Best Made Co.). Its go-to-market is consultative enterprise sales driven by website contact funnels, thought leadership content, case studies, and a newsletter, with no public pricing.

Revenue mechanics are project-based professional services with ongoing optimization retainers; engagements appear custom-scoped and priced per engagement. The company is co-founded by Carlos Manalo and Stratton Cherouny (Founder and Co-CEO), with additional leadership in digital marketing and user experience. The firm's primary technical differentiator is deep certified expertise in enterprise B2B commerce platforms, supporting complex implementations such as multi-brand site unification and large-scale B2B order processing.

Name

The Office of Experience

Legal name

The Office of Experience, LLC

Website

https://officeofexperience.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

The Office of Experience is a Chicago-based digital agency founded in 2014 that provides integrated strategy, design, and technology services—including B2B ecommerce, brand strategy, and AI advisory—to mid-market and enterprise B2B clients across diverse verticals.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Digital agency services
• B2B ecommerce development
• Brand strategy consulting
• UX design services
• Digital transformation consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Agency Services: OX generates revenue through project-based professional services engagements including digital strategy consulting, UX/UI design, brand development, ecommerce platform implementation, and digital marketing services. Engagements appear to be custom, scoped projects for enterprise clients.
2. Ongoing Client Partnerships: Agency maintains ongoing relationships with clients for continued optimization, marketing activation, and platform development after initial project implementation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Office of Experience (OX) is a full-service digital agency that helps B2B enterprises with digital transformation, ecommerce platform implementation, brand strategy, UX/UI design, and digital marketing. The agency integrates strategy, design, and technology under a human-centered philosophy to deliver customized projects and ongoing optimization engagements for enterprise clients across industries including food distribution, manufacturing, fintech, and cycling components.

Product overview

The Office of Experience (OX) is a full-service digital agency providing integrated strategy, design, and technology services. The core offering is a portfolio of specialized service practices rather than a unified software product: OX+AI (AI transformation consulting), Digital Strategy & Transformation, Customer Research & Buying Behavior, Creative & Marketing, Engineering & Development (specializing in Optimizely, Shopify, Znode platforms), Research & Strategy, Multi-Team Management, Website Redesign, Ecommerce Platform Development, Conversion Rate Optimization, Search Optimization, Behavioral Personalization, Account-Based Marketing, and Digital Experience Platform Modernization. These services integrate to help organizations reinvent their business and bring new experiences, products, and messages to market through human-centered philosophy and multidisciplinary approach.

Differentiator

Problem solved

Functional benefit

Products and services

• OX+AI AI transformation practice combining AI capabilities with human expertise to deliver experiences for enterprise clients. Services include AI strategy consulting, AI readiness evaluation, agentic-ready website optimization, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Digital Strategy & Transformation Roadmap Comprehensive digital strategy services including Digital Transformation Roadmap, AI Readiness Evaluation, and Digital Innovation Workshops. Aligns technology investments with business outcomes and builds consensus across departments.
• Customer Research & Buying Behavior Services Customer intelligence services including Customer Research, Customer Segmentation and Personas, and Customer Journey Mapping. Reveals customer motivations, decision drivers, and emerging behaviors through mixed methodologies.
• Engineering & Development Services Technology development services covering B2B & B2C Ecommerce implementation (specializing in Optimizely, Shopify, Znode), Customer Experience Platforms, Digital Product Innovation, and System Integration & Hypercare.
• Creative & Marketing Services Creative and marketing services including Cross-Platform UI/UX Design, Brand Identity, Digital Marketing & Technology, Media Planning & Management, Growth & Lifecycle Marketing, and Live Experiences.
• Research & Strategy Services Strategic research services including Brand Strategy, User & Journey Research, Experience & Service Mapping, and Customer Profiles.
• Website Redesign & Lead Generation Services Website redesign and conversion optimization services including Website Redesign & Development, User Experience and Interface Design, Marketing Technology Integration, and Conversion Rate Optimization Strategy.
• Ecommerce Platform Development Services Full-service ecommerce development including E-commerce Platform Development, Headless CMS Development, API Development & Integration, Website Performance Optimization, and Hypercare and Maintenance. Specializes in B2B ecommerce workflows.
• Conversion Rate Optimization Services Digital experience optimization services including Analytics Discovery & Audit, Test Design & User Research, Conversion Rate Optimization Strategy, and Reporting & Measurement.
• Search Optimization & AI Search Services Search visibility services including AI Search & Technical SEO Audit, Search Optimization Strategy, and Content Development. Helps brands be found through AI platform optimization and technical SEO.
• Behavioral Personalization & Messaging Services Personalization and messaging strategy services including Customer Segmentation & Profiling, Personalization & Customer Messaging Strategy, Marketing Automation Strategy & Implementation, Creative Campaign Execution, and Measurement & Optimization.
• Account-Based Marketing Services Targeted ABM services including Account-Based Marketing Strategy, Paid Media Activation, Email Journey Orchestration, and Sales Enablement for B2B target accounts.
• Digital Experience Platform Modernization Services Platform modernization services including Technology Audit, Digital Transformation Roadmaps, Solution Architecture, Platform Evaluation Consulting, and Full Stack Development.

Quantifiable outcome

• 74% decrease in average order time (from 43 minutes to 11 minutes)
• +7 more outcomes

Named customers9 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Optimizely (Episerver)coreTechnology or IntegrationOX specializes in Optimizely (formerly Episerver) platform for B2B ecommerce and digital experience implementations. Used for ASCM digital transformation and D'Addario B2B ecommerce platform. Platform provides scalable CMS foundation with headless architecture capabilities.
• ZnodecoreTechnology or IntegrationOX evaluated and implemented Znode platform for Dexter's B2B ecommerce needs. Platform chosen for its features, integration capabilities, and scalability to meet Dexter's current and future requirements.
• ShopifycoreTechnology or IntegrationOX maintains expertise in Shopify platform for commerce implementations, cited alongside Optimizely and Znode as specialized platform capabilities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Global experience and commerce practice of Accenture providing digital strategy, design, and platform implementation at scale for Fortune 500 enterprises; competes for many of the same programs as OX.
• Deloitte Digital: Global digital transformation practice of a Big Four firm offering strategy, creative, and technology implementation at much larger scale, frequently competing for enterprise ecommerce and CX programs.
• Huge: Large established digital experience and ecommerce agency serving global enterprise brands; competes with OX on enterprise digital transformation pitches but with broader geographic reach and larger bench.

Direct peers

• Critical Mass: Digital experience agency focused on design and technology for enterprise brands, including ecommerce, with similar multi-vertical client mix and overlapping service capabilities.
• Work & Co: Product and digital experience agency known for ecommerce builds and brand work for enterprise clients; competes for the same B2B digital transformation engagements as OX.
• Bounteous: Mid-sized digital agency specializing in ecommerce, digital experience, and data services for enterprise brands, often on the same Optimizely/Shopify platforms as OX.
• Rightpoint: Chicago-based digital experience agency of comparable size offering strategy, design, and technology implementation with similar enterprise B2B clients. Most direct geographic and capability overlap with OX.
• Slalom Consulting: Mid-sized digital strategy and technology consultancy with strong B2B enterprise focus and overlapping service lines (digital transformation, ecommerce, customer experience). Direct competition in the same deal pool as OX.
• Dept: Global digital agency combining creative, technology, and data services with strong ecommerce and brand experience practices serving enterprise clients similar to OX's roster.

Regional players

• VSA Partners: Chicago-based branding and design consultancy with adjacent brand strategy and digital experience services, often competing for the same regional enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/officeofexp
• Facebookfacebook.com/officeofexperience
• LinkedInlinkedin.com/company/the-office-of-experience

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Office of Experience