Demand Analytics
Demand Analytics is a B2B software platform that uses Operations Research and Management Science methods to enable demand-based decision-making — sales forecasting, dynamic pricing, marketing mix, and inventory availability — for professional sports organizations including MLB, NBA, and NFL franchises.
- Company typePrivate
- Founded2020
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Demand Analytics firmographics
Firmographics- Name
- Demand Analytics
- Website
- https://demandanalytics.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Demand Analytics is a B2B software platform that uses Operations Research and Management Science methods to enable demand-based decision-making — sales forecasting, dynamic pricing, marketing mix, and inventory availability — for professional sports organizations including MLB, NBA, and NFL franchises.
- Ownership category
- akta.pro rank
Demand Analytics industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Group, Contract & Wholesale Rate Optimization (B2B Pricing) (THALAOAH)
- akta.pro secondary industry
- B2B / Industrial Market Research (MPAAALAA)
Keywords
Where Demand Analytics is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Demand Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise Software Platform: Demand Analytics provides a B2B software platform to professional sports organizations for demand-based decision-making. The company appears to generate revenue through enterprise software licensing or subscription arrangements with MLB, NBA, and NFL organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Demand Analytics product offering
Product offeringCore offering
Demand Analytics provides a B2B software platform that enables accurate, interpretable, and holistic demand-based decisions for live event organizations. The platform addresses sales forecasting, dynamic pricing, marketing mix optimization, and inventory availability through an interactive environment grounded in Operations Research and Management Science research. It is sold to professional sports organizations including MLB, NBA, and NFL teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Demand Analytics Platform A B2B software platform that enables accurate, interpretable, and holistic demand-based decisions for live event organizations. It provides an interactive environment for sales forecasting, dynamic pricing, marketing mix optimization, and inventory availability, built on Operations Research and Management Science research. Targeted at MLB, NBA, and NFL professional sports organizations.
Companies that use Demand Analytics
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Demand Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Demand Analytics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MLB OrganizationscoreDemand Analytics is partnering with leading MLB organizations to deliver demand-based decision-making solutions. The founders have experience from both large- and small-market MLB clubs.
- NBA OrganizationscoreDemand Analytics is partnering with leading NBA organizations as part of its customer base for the demand analytics platform.
- NFL OrganizationscoreDemand Analytics is partnering with leading NFL organizations as part of its customer base for the demand analytics platform.
Demand Analytics competitors and assessment
Company assessmentBroad incumbents
- Stats Perform: Stats Perform is a major sports data and analytics company serving leagues, teams, and media. Comparable as a large incumbent offering analytics and decision-support technology into the same professional sports buyer base.
- Genius Sports: Genius Sports provides data, technology, and digital content services to the sports industry, including leagues, teams, and sportsbooks. Comparable as a publicly listed sports-tech incumbent serving overlapping enterprise customers.
- SAS Institute: SAS provides advanced analytics, forecasting, and optimization software widely used by large enterprises, including for pricing and demand modeling. Comparable as a broad incumbent whose forecasting and optimization tools could substitute for Demand Analytics.
- Deltatre: Deltatre is a sports technology provider offering digital, broadcast, and fan-engagement platforms to major leagues and federations. Comparable as a broader sports-tech incumbent selling adjacent decision-support and fan-engagement technology.
- Qualtrics (XM for Sports): Qualtrics provides experience management and customer analytics software, including sports-specific offerings for fan insights, ticketing, and pricing research. Comparable as a larger platform player serving sports organizations with demand and pricing analytics.
- PROS: PROS is an established SaaS vendor for pricing, revenue management, and sales optimization for B2B and travel/live-event customers. Comparable as a broader incumbent in the dynamic pricing and revenue management category.
Direct peers
- Pricefx: Pricefx is a B2B pricing software platform that provides dynamic pricing, price optimization, and revenue management capabilities across verticals. It is directly comparable as a SaaS platform for data-driven pricing decisions targeting enterprise customers.
- Second Spectrum: Second Spectrum provides sports analytics and tracking software, including tactical, player, and fan-engagement analytics to professional leagues and teams. Directly comparable as a sports-focused analytics software vendor serving similar enterprise buyers.
- KORE Software: KORE Software provides CRM, ticketing, and marketing analytics platforms to professional sports teams and venues. Directly comparable as a B2B SaaS vendor selling demand and marketing decision tools into the same sports customer base.
Regional players
- Catapult Sports: Catapult Sports provides performance analytics and athlete tracking to professional teams globally. Comparable as a sports analytics SaaS vendor selling data-driven decision tools into similar team front offices.
Market position
Customer concentration
Demand Analytics social profiles
Digital presenceDemand Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demand Analytics leadership team
Management profileNumber of profiles
Demand Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demand Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demand Analytics
What does Demand Analytics do?
Demand Analytics provides a B2B software platform that enables accurate, interpretable, and holistic demand-based decisions for live event organizations. The platform addresses sales forecasting, dynamic pricing, marketing mix optimization, and inventory availability through an interactive environment grounded in Operations Research and Management Science research. It is sold to professional sports organizations including MLB, NBA, and NFL teams.
Is Demand Analytics a public or private company?
Demand Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Demand Analytics founded?
Demand Analytics was founded in 2020. It employs 1 to 10 people.
Where is Demand Analytics based?
Demand Analytics is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Demand Analytics make money?
One revenue line is on record: enterprise Software Platform.
Who are Demand Analytics's main competitors?
Broad incumbents on record are Stats Perform, Genius Sports, SAS Institute, Deltatre, Qualtrics (XM for Sports) and PROS. Direct peers are Pricefx, Second Spectrum and KORE Software. Catapult Sports is listed as a regional player.
Does Demand Analytics have an API?
No public API is recorded for Demand Analytics.
What industry is Demand Analytics in?
Demand Analytics's product category is Sports Analytics Software. Its primary akta.pro industry code is THALAOAH, Group, Contract & Wholesale Rate Optimization (B2B Pricing), with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 541910 and its SIC code is 7990.