Fleet Equipment
Fleet Equipment is a privately held truck and trailer dealership group headquartered in Memphis, TN, operating six branches across the U.S. that sell, lease, finance, service, and supply parts for new and used trucks and trailers from 15+ leading OEMs.
- Company typePrivate
- Founded2000
- HeadquartersMemphis, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fleet Equipment does
Fleet Equipment is a privately held, full-service truck and trailer dealership group headquartered in Memphis, Tennessee. Founded in 2000, the company operates six physical branches across key U.S. freight corridors — Memphis (its 40-acre headquarters), Dallas, Phoenix, Charlotte, Christiana (TN), and Tupelo — and functions as an authorized dealer for fifteen leading OEMs including Hyundai Translead, Fontaine, Trail King, Kalyn Siebert, Wilson, Wabash, Great Dane, Hicks, Jet, Dorsey, and Capacity. Its core offering spans new and pre-owned equipment sales, multi-term leasing (long-term, short-term, and lease-to-own), a parts department stocking 2,000+ SKUs through a network of 450+ suppliers with nationwide dropshipping, a service and repair operation with 18 service bays and Cummins warranty-certified technicians, and in-house trailer financing. Customers include fleet operators, owner-operators, and commercial buyers across transportation, construction, agriculture, and oil & gas end-markets.
The business model combines transactional equipment sales with recurring lease revenue and after-sales service. Pricing on new equipment and leasing is quote-based, while used inventory is listed at fixed prices (ranging from approximately $1,750 for aged trailers to $42,000 for newer units). Distribution is traditional dealer-direct at each branch, complemented by online inventory search, quote-request forms, and a nationwide parts dropshipping capability. An affiliated entity, Interstate Drop Yard, provides secure truck and trailer parking at all six locations, adding a complementary parking/storage service line.
Underlying technology is conventional dealership-management software with online listings and lead-capture forms; no proprietary AI/ML, data platforms, or third-party AI integrations are disclosed. The company is led by CEO John Wilbur, President & COO Erek Starnes, and a full C-suite (CFO Amanda Hemker, CIO Frank Larance, CAO Becki Truscelli, General Counsel/CHRO Almira Baker), and operates as Fleet Equipment LLC with no disclosed institutional or private equity ownership.
Fleet Equipment firmographics
Firmographics- Name
- Fleet Equipment
- Legal name
- Fleet Equipment LLC
- Website
- https://fleetequip.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fleet Equipment is a privately held truck and trailer dealership group headquartered in Memphis, TN, operating six branches across the U.S. that sell, lease, finance, service, and supply parts for new and used trucks and trailers from 15+ leading OEMs.
- Ownership category
- akta.pro rank
Fleet Equipment industry classification
Industry- Product category
- Commercial Truck and Trailer Dealership
- NAICS
- Automotive Equipment Rental and Leasing (5321), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Truck Trailers (3715), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Corporate & Employee Fleet Programs (THADAKAC)
- akta.pro secondary industries
- Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG), Container Chassis Leasing/Rental (Intermodal) (TLABACAA), Fleet & Commercial Vehicle Finance (FSAKADAE), Rental Fleet Storage Yards (Cars, Vans, Light Trucks) (TLALAKAH), Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers) (IMAHAIAE)
Keywords
Where Fleet Equipment is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Fleet Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sales of new and used trucks and trailers including dry vans, dump trailers, flatbeds, lowboys, and specialized equipment. Revenue from direct equipment sales to fleet operators and owner-operators.
- Equipment Leasing: Long-term and short-term leasing of trucks and trailers. Includes lease-to-own options, net/net maintenance programs, and flexible rental terms for road trailers and heavy haul trailers.
- Parts Sales: Sale of truck and trailer parts through Memphis warehouses. Over 2,000 individual parts available through supply chain network of more than 450 key suppliers. Parts can be dropshipped nationwide.
- Service and Repairs: OTR truck and trailer repair center and mobile repair service. FHWA inspections, ABS and PSI system service, frame repair. Cummins warranty-certified parts and service.
- Financing: Trailer financing department helping customers set up financing plans to purchase equipment. Commercial credit accounts and personal DBA options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Used Equipment |
| One time/ perpetual license | — | New Equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fleet Equipment product offering
Product offeringCore offering
Fleet Equipment is a truck and trailer dealership that sells new and pre-owned trucks and trailers from 15+ leading manufacturers, leases road trailers and heavy haul trailers (short-term, long-term, and lease-to-own), distributes 2,000+ parts from 450+ suppliers with nationwide dropshipping, and operates an 18-bay OTR truck and trailer repair center with Cummins warranty-certified service. The company also provides financing for equipment purchases and affiliated parking through Interstate Drop Yard.
Product overview
Fleet Equipment is a truck and trailer dealership offering a comprehensive portfolio of equipment solutions centered around sales, leasing, parts, and service operations. The company serves as a dealer for 15+ leading trailer manufacturers including Hyundai Translead, Fontaine, Trail King, Kalyn Siebert, Wilson, Hicks, Jet, Dorsey, Wabash, Great Dane, Vanguard, Reitnouer, and others, plus Capacity yard spotter trucks. Their core offerings span new and pre-owned equipment sales, flexible leasing options (long-term, short-term, lease-to-own), an extensive parts department with 2,000+ items from 450+ suppliers, and full-service repair capabilities including Cummins warranty service. The product line covers semi-trailers (dry vans, dump trailers, flatbeds, lowboys, chipper trailers, drop decks), yard spotters, pickup trucks, and specialized equipment for agriculture, construction, oil & gas, and heavy haul applications. They also offer affiliated parking and storage solutions through Interstate Drop Yard.
Differentiator
Problem solved
Functional benefit
Brands
- Interstate Drop Yard: Affiliated company providing secure parking and storage solutions for trucks and trailers. Operated as a separate entity affiliated with Fleet Equipment.
Products and services
- Equipment Sales
Quantifiable outcome
- Delivered hard-to-find part with specs and drawings within 3 days for wind energy company with 13-axle trailer
- +1 more outcomes
Companies that use Fleet Equipment
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Fleet Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fleet Equipment partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Interstate Drop YardcoreAffiliated company providing secure parking and storage solutions. Available at Memphis, Dallas, Tupelo, Christiana, Charlotte, and Phoenix locations. Operated as separate entity for truck and trailer parking reservations.
- 15 Leading Truck and Trailer ManufacturerscoreDealer for fifteen leading manufacturers including Hyundai Translead, Fontaine, Trail King, Kalyn Siebert, Wilson Trailer, Hicks Trailers, Jet Company, Dorsey, Wabash, Capacity, Great Dane, Vanguard, Utility, and others. Strong OEM relationships allow volume purchasing and tailored leasing options.
- 450+ Parts SupplierssupportingSupply chain network of more than 450 key suppliers providing parts for all makes and models of trucks and trailers.
- CumminscoreCummins warranty-certified parts and service dealer providing OEM-approved components and repairs for Cummins engines in trucks and equipment.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Fleet Equipment competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Largest commercial truck dealer network in North America, operating Rush Truck Centers across the US with sales, leasing, parts, and service for Peterbilt and other OEMs. Directly comparable as a full-service multi-location truck/trailer dealer with leasing.
- Velocity Vehicle Group: Major Daimler Truck dealership group operating Freightliner, Western Star, and Detroit Diesel brands across multiple US states. Comparable multi-brand commercial truck dealer with sales, leasing, parts, and service operations.
- Premier Truck Group: Multi-brand commercial truck dealer group with locations across the US selling Freightliner, Western Star, and other brands. Comparable full-service dealer offering sales, leasing, parts, and service.
- MHC Kenworth: Largest Kenworth dealer network in North America with over 100 locations across the US, providing sales, leasing, parts, and service. Directly comparable multi-location dealer with comprehensive service offering.
- TEC Equipment: Large Volvo and Mack truck dealer group with locations across the western US. Comparable as a regional full-service truck dealer offering sales, leasing, parts, and service.
- Bruckner Truck Sales: Multi-brand commercial truck and trailer dealer with locations across Texas, Oklahoma, and surrounding states. Comparable in scope as a regional full-service dealer serving fleet operators.
- Summit Truck Group: Commercial truck dealer group with locations across the southern US offering International, Volvo, Mack, and other brands. Comparable regional full-service dealer with sales, leasing, parts, and service.
- Stoops Freightliner-Quality Trailer: Freightliner dealer with multiple Indiana and Ohio locations offering truck sales, leasing, parts, and service. Comparable as a regional dealer providing integrated sales, leasing, and service offerings.
- Nacarato Truck Centers: Volvo and Mack truck dealer group with locations across the Midwest and South. Comparable regional dealer offering truck sales, leasing, parts, and service to fleet operators.
Broad incumbents
- Ryder System: Public Fortune 500 fleet management, leasing, and supply chain solutions provider. Less direct overlap but addresses the same fleet operators with leasing and used vehicle remarketing, representing a broader incumbent Fleet Equipment competes against for commercial fleet contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fleet Equipment social profiles
Digital presenceFleet Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleet Equipment leadership team
Management profileNumber of profiles
Profiles9 records
Fleet Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleet Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleet Equipment
What does Fleet Equipment do?
Fleet Equipment is a truck and trailer dealership that sells new and pre-owned trucks and trailers from 15+ leading manufacturers, leases road trailers and heavy haul trailers (short-term, long-term, and lease-to-own), distributes 2,000+ parts from 450+ suppliers with nationwide dropshipping, and operates an 18-bay OTR truck and trailer repair center with Cummins warranty-certified service. The company also provides financing for equipment purchases and affiliated parking through Interstate Drop Yard.
Is Fleet Equipment a public or private company?
Fleet Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleet Equipment founded?
Fleet Equipment was founded in 2000. It employs 101 to 250 people.
Where is Fleet Equipment based?
Fleet Equipment is headquartered in Memphis, United States, in the North America region.
How does Fleet Equipment make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Leasing, parts Sales, service and Repairs and financing.
Who are Fleet Equipment's main competitors?
Direct peers on record are Rush Enterprises, Velocity Vehicle Group, Premier Truck Group, MHC Kenworth, TEC Equipment, Bruckner Truck Sales, Summit Truck Group, Stoops Freightliner-Quality Trailer and Nacarato Truck Centers. Ryder System is listed as a broad incumbent.
Does Fleet Equipment have an API?
No public API is recorded for Fleet Equipment.
What industry is Fleet Equipment in?
Fleet Equipment's product category is Commercial Truck and Trailer Dealership. Its primary akta.pro industry code is THADAKAC, Corporate & Employee Fleet Programs, with a secondary code of TLABAIAG, Maintenance Management Programs (Preventive Maintenance, Vendor Networks). Its NAICS code is 5321 and its SIC code is 7350.