goodhouse
Goodhouse is a Mid-Missouri-based home management subscription service that assigns each homeowner a dedicated Home Manager and Handyman to coordinate routine maintenance, vetted contractors, and 24/7 emergency support through a mobile app, starting at $30 per month.
- Company typePrivate
- Founded2021
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What goodhouse does
Goodhouse Inc. is a privately held home management subscription service founded in 2021 and headquartered at 8 West Fifth Street, Fulton, Missouri. The company targets homeowners in the Mid-Missouri region — specifically Columbia, Fulton, Macon, Lake of the Ozarks, and Jefferson City — and provides a membership-based platform that combines routine maintenance coordination, vetted contractor access, seasonal maintenance plans, and 24/7 emergency support for a flat monthly fee starting at $30, depending on home size and location. The service is delivered through a mobile application available on iOS and Android, with each member assigned a dedicated personal Home Manager and a Dedicated Handyman to coordinate service requests end-to-end, from quote gathering and scheduling through project completion.
The core product surface consists of the goodhouse App, the Home Management Membership, Personal Home Manager, Dedicated Handyman, Contractor Management, Seasonal Maintenance Plans, 24/7 Emergency Services, a Family Plan (for family members overseeing maintenance for elderly loved ones), and House Cleaning Services. The underlying technology is a lightweight mobile app with service request tracking and Home Manager communication, supported by third-party integrations including QuickBooks for payment processing, Google Maps for location services, and Facebook/Google/Twitter for social authentication. The company operates a regional model in which service delivery is fulfilled by a vetted local subcontractor network that Goodhouse manages on behalf of members.
The business model is a hybrid of subscription recurring revenue (membership starting at $30/month) and usage-based revenue (on-demand service requests outside the routine maintenance scope). Goodhouse employs a product-led growth motion, acquiring customers through self-serve app downloads on the App Store and Google Play, supplemented by content marketing via a seasonal maintenance blog and organic social media on Instagram, Facebook, and LinkedIn. Pricing is free to join, with paid plans activated after sign-up. The company has 1-10 employees, is privately held with no disclosed funding beyond an investment from Redbud VC in September 2021, and operates as Goodhouse Inc. under Missouri governing law.
goodhouse firmographics
Firmographics- Name
- goodhouse
- Legal name
- Goodhouse Inc.
- Website
- https://goodhouse.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodhouse is a Mid-Missouri-based home management subscription service that assigns each homeowner a dedicated Home Manager and Handyman to coordinate routine maintenance, vetted contractors, and 24/7 emergency support through a mobile app, starting at $30 per month.
- Ownership category
- akta.pro rank
Where goodhouse is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
goodhouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscription: Monthly subscription service providing home management including routine maintenance coordination, access to vetted contractors with preferred pricing, 24/7 emergency support, and seasonal maintenance plans. Plans start at $30/month depending on home size and location.
- On-Demand Services: Pay-per-service requests for specific home maintenance and repair tasks outside of routine maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership subscription starting price |
| Subscription | Monthly | Family Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
goodhouse product offering
Product offeringCore offering
Goodhouse is a home management subscription service that assigns each homeowner a dedicated Home Manager and Handyman to coordinate routine maintenance, contractor dispatch, and 24/7 emergency support through a mobile app. Members pay a flat monthly fee (starting at $30) for bundled services including vetted contractor access with preferred pricing, seasonal maintenance plans, and project coordination from small repairs to remodels.
Product overview
Goodhouse is a home management subscription service that combines multiple offerings into one unified platform. The core product is the goodhouse App paired with a Home Management Membership. Additional modules include Personal Home Manager (dedicated coordinator), Dedicated Handyman (repair services), Contractor Management (vetted contractors with preferred pricing), Seasonal Maintenance Plans (recurring tasks), 24/7 Emergency Services, Family Plan (for overseeing elderly loved ones), and House Cleaning Services. All services are coordinated through the mobile app and accessible via subscription starting at $30/month, primarily serving the Mid-Missouri region.
Differentiator
Problem solved
Functional benefit
Companies that use goodhouse
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
goodhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
goodhouse partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
goodhouse competitors and assessment
Company assessmentDirect peers
- Porch: Porch is a home services platform that connects homeowners with vetted local professionals across maintenance, remodeling, and repair categories. Its category coverage and contractor-marketplace model are directly comparable to Goodhouse's vetted subcontractor network.
- Hello Alfred: Hello Alfred is a subscription home management service that assigns personal home managers to handle errands, maintenance, and household tasks for residents. Like Goodhouse, it operates on a recurring membership model bundling home services under a single point of contact.
- Handy: Handy is an online platform connecting customers with home cleaning, handyman, and maintenance professionals, offering both one-off and recurring service plans. It overlaps with Goodhouse's recurring home services and contractor-coordination model at greater scale.
- Homebase (home maintenance app): Homebase (the homeowner app, distinct from the HR platform) is a home maintenance management app that helps homeowners track, schedule, and complete upkeep tasks. It shares Goodhouse's positioning around proactive home management for individual homeowners.
- Frontdoor (American Home Shield): Frontdoor operates a subscription home warranty and on-demand home services platform covering repairs, maintenance, and contractor dispatch for homeowners. It is the largest at-scale subscription home services peer to Goodhouse, addressing the same homeowner pain of coordinating trades and emergency repairs.
- Belong (home management platform): Belong provides a home management platform for homeowners offering maintenance coordination, concierge services, and resident experience tools, primarily in multifamily and single-family rental settings. Its concierge-style coordination model overlaps with Goodhouse's Home Manager concept.
Broad incumbents
- TaskRabbit: TaskRabbit is an online and mobile marketplace connecting customers with freelance labor for home repairs, cleaning, and handyman tasks. Its on-demand and recurring home services offerings compete directly with Goodhouse's subscription and on-demand tiers.
- Angi (Angie's List): Angi is the largest U.S. home services marketplace, connecting homeowners with local pros across hundreds of categories. It competes with Goodhouse as a much broader, well-capitalized alternative for finding and booking home service providers.
- Thumbtack: Thumbtack is a national marketplace that matches homeowners with local professionals for projects ranging from handyman work to major renovations. It competes with Goodhouse on contractor discovery and project facilitation at significantly greater scale.
- HomeAdvisor: HomeAdvisor is an established home services marketplace that pairs homeowners with prescreened local service professionals. Now part of Angi Inc., it competes with Goodhouse across contractor matching, project quoting, and home repair services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
goodhouse social profiles
Digital presencegoodhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
goodhouse leadership team
Management profileNumber of profiles
Profiles1 record
goodhouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goodhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goodhouse
What does goodhouse do?
Goodhouse is a home management subscription service that assigns each homeowner a dedicated Home Manager and Handyman to coordinate routine maintenance, contractor dispatch, and 24/7 emergency support through a mobile app. Members pay a flat monthly fee (starting at $30) for bundled services including vetted contractor access with preferred pricing, seasonal maintenance plans, and project coordination from small repairs to remodels.
Is goodhouse a public or private company?
goodhouse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was goodhouse founded?
goodhouse was founded in 2021. It employs 1 to 10 people.
Where is goodhouse based?
goodhouse is headquartered in Columbia, United States, in the North America region.
How does goodhouse make money?
Two revenue lines are on record. Membership Subscription is the primary driver. The others are on-Demand Services.
Who are goodhouse's main competitors?
Direct peers on record are Porch, Hello Alfred, Handy, Homebase (home maintenance app), Frontdoor (American Home Shield) and Belong (home management platform). Broad incumbents are TaskRabbit, Angi (Angie's List), Thumbtack and HomeAdvisor.
Does goodhouse have an API?
No public API is recorded for goodhouse.