Bally's - International Interactive Business
Bally's International Interactive delivers online gaming, sports betting, and B2B lottery technology globally through consumer apps (Bally Bet, Monopoly Casino) and the LotosX Omni platform for government lottery clients, serving consumers and state operators across North America, Europe, and South America.
- Company typePublic
- Founded2021
- HeadquartersProvidence, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What Bally's - International Interactive Business does
Bally's International Interactive operates as the digital and international gaming arm of Bally's Corporation, delivering online sports betting, iGaming, and B2B lottery technology solutions across global markets. The division operates a portfolio of consumer-facing mobile applications, including the Bally Bet Sportsbook & Casino app (launched in Ontario, Canada in December 2024) and the Monopoly Casino app, alongside the proprietary LotosX Omni B2B ecosystem. LotosX Omni integrates lottery technology, sports betting platforms, and player account management tools into a unified retail and digital platform deployed for state and international government lottery clients. The division also oversees international operations including a 12-year agreement with Chile's Polla Chilena de Beneficencia S.A. for lottery modernization.
In October 2025, Intralot completed the acquisition of Bally's International Interactive in a transaction valued at approximately €2.7 billion, creating a combined entity listed on the Athens Stock Exchange and positioning Greece as the strategic base for international growth. Robeson Reeves, formerly CEO of Bally's Corporation, became CEO of the merged Intralot entity. The merged business combines Intralot's lottery technology heritage with Bally's Interactive digital gaming capabilities, with operations spanning lotteries, iGaming, and data analytics across North America, Europe, and South America.
Revenue is generated through multiple streams: transaction-based consumer wagering on sports and casino gaming via mobile apps; licensing and royalty arrangements with government lottery operators under multi-year B2B contracts; and the broader Bally's Corporation portfolio of 15+ physical casino and resort properties across the United States and United Kingdom, including Atlantic City, Chicago, Lake Tahoe, Dover, and Newcastle. The combined entity expects fiscal year 2025 revenue to exceed €1 billion with EBITDA margins approaching 40%, supported by offices in Providence (corporate headquarters), London, Manchester (engineering/technology hub), Jersey City, Toronto, and Msida, Malta.
Bally's - International Interactive Business firmographics
Firmographics- Name
- Bally's - International Interactive Business
- Legal name
- Bally's Corporation
- Website
- https://careers.ballysinteractive.com
- Company type
- Public
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bally's International Interactive delivers online gaming, sports betting, and B2B lottery technology globally through consumer apps (Bally Bet, Monopoly Casino) and the LotosX Omni platform for government lottery clients, serving consumers and state operators across North America, Europe, and South America.
- Ownership category
- akta.pro rank
Bally's - International Interactive Business industry classification
Industry- Product category
- Online Gaming & Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Sportsbooks (Online & Mobile Operators) (MPAEACAA), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where Bally's - International Interactive Business is headquartered
LocationHeadquarters
- HQ city
- Providence
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
Bally's - International Interactive Business business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Casinos & Resorts: Physical casino and resort operations generating revenue from gaming (slots, table games), hotel accommodations, food and beverage, golf, retail, and racing. Bally's operates 15+ casino and resort properties across the United States and the UK.
- Sports Betting & iGaming (Interactive): Digital sports betting and online casino gaming through the Bally Bet platform and Monopoly Casino app, generating revenue from player wagers and casino game participation.
- Lottery Technology & Services: B2B lottery technology services provided to state lotteries and international clients via the LotosX Omni ecosystem, including retail and digital operations upgrades, sports betting platforms, and player account management tools under multi-year government contracts.
- Merger Revenue (Intralot/Bally's Interactive): Following the €2.7 billion merger between Intralot and Bally's International Interactive, the combined entity is expected to exceed €1 billion in fiscal year 2025 revenue with an EBITDA margin approaching 40%, operating across lotteries, iGaming, and data analytics.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Bally's - International Interactive Business product offering
Product offeringCore offering
Bally's International Interactive delivers online sports betting and casino gaming directly to consumers through mobile applications including the Bally Bet Sportsbook & Casino app and the Monopoly Casino app. For government and international clients, it operates the LotosX Omni B2B ecosystem, which integrates lottery technology, sports betting platforms, and player account management tools for retail and digital lottery operations. Following the October 2025 merger with Intralot, the combined entity provides a unified global stack spanning lotteries, iGaming, and data analytics.
Product overview
Bally's International Interactive operates as the digital division of Bally's Corporation, offering a portfolio of consumer-facing gaming applications and B2B technology platforms. The product suite includes the LotosX Omni ecosystem (lottery technology, sports betting platforms, player account management), the Bally Bet Sportsbook & Casino app for sports and casino wagering, and the Monopoly Casino app featuring branded games with augmented reality experiences. Following the October 2025 merger with Intralot, the combined entity operates with a focus on lotteries, iGaming, and data analytics.
Differentiator
Problem solved
Functional benefit
Brands
- Monopoly Casino: Interactive casino gaming app featuring Monopoly-themed games and live game show format with augmented reality bonus rounds.
- Bally Bet
- Bally's Interactive
Products and services
- LotosX Omni Ecosystem B2B ecosystem for state and international lottery operators encompassing lottery technology, sports betting platforms, and player account management tools that powers both retail and digital lottery operations under multi-year government contracts.
- Bally Bet Sportsbook & Casino App Combined sports betting and online casino mobile application for individual consumers to wager on sports events and play casino games via a single unified platform.
- Monopoly Casino App Mobile casino application featuring Monopoly-themed games and promotions, integrated with on-site Monopoly Live activations that blend a live game show format with classic board game mechanics and augmented reality bonus rounds.
Quantifiable outcome
- Expected FY2025 revenue exceeding €1 billion with EBITDA margin approaching 40% following Intralot merger
Companies that use Bally's - International Interactive Business
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Bally's - International Interactive Business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Bally's - International Interactive Business partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- IntralotflagshipIntralot completed the acquisition of Bally's International Interactive business (identified as BALY;IRLTF), a landmark merger valued at approximately €2.7 billion. The merged entity creates a new global leader in gaming and technology with combined operations in lotteries, iGaming, and data analytics, listed on the Athens Stock Exchange. Bally's CEO Robeson Reeves became CEO of Intralot following the merger.
- Polla Chilena de Beneficencia S.A. (Chile)coreA 12-year agreement under which Bally's Intralot will upgrade retail and digital lottery operations using its LotosX Omni ecosystem, which includes lottery technology, sports betting platforms, and player account management tools. This demonstrates capabilities for state lottery modernization.
- DraftKings at Casino QueenminorDraftKings operates a branded gaming presence at Bally's Casino Queen property, combining an iconic view with access to DraftKings' daily fantasy sports and betting products.
- Hard Rock Hotel & Casino BiloximinorHard Rock Hotel & Casino Biloxi operates under a brand partnership within Bally's property portfolio, with a motto of 'love all, serve all.'
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Bally's - International Interactive Business competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bally's - International Interactive Business social profiles
Digital presenceBally's - International Interactive Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bally's - International Interactive Business leadership team
Management profileNumber of profiles
Profiles1 record
Bally's - International Interactive Business subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bally's - International Interactive Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bally's - International Interactive Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bally's - International Interactive Business
What does Bally's - International Interactive Business do?
Bally's International Interactive delivers online sports betting and casino gaming directly to consumers through mobile applications including the Bally Bet Sportsbook & Casino app and the Monopoly Casino app. For government and international clients, it operates the LotosX Omni B2B ecosystem, which integrates lottery technology, sports betting platforms, and player account management tools for retail and digital lottery operations. Following the October 2025 merger with Intralot, the combined entity provides a unified global stack spanning lotteries, iGaming, and data analytics.
Is Bally's - International Interactive Business a public or private company?
Bally's - International Interactive Business is a public company. It is classified as public and is currently operating.
When was Bally's - International Interactive Business founded?
Bally's - International Interactive Business was founded in 2021. It employs 1,001 to 5,000 people.
Where is Bally's - International Interactive Business based?
Bally's - International Interactive Business is headquartered in Providence, United States, in the North America region.
How does Bally's - International Interactive Business make money?
Four revenue lines are on record. Casinos & Resorts are the primary driver. The others are sports Betting & iGaming (Interactive), lottery Technology & Services and merger Revenue (Intralot/Bally's Interactive).
Does Bally's - International Interactive Business have an API?
No public API is recorded for Bally's - International Interactive Business.
What industry is Bally's - International Interactive Business in?
Bally's - International Interactive Business's product category is Online Gaming & Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 7132 and its SIC code is 7900.