What DraftKings at Casino Queen does

DraftKings at Casino Queen is a single-property regional casino hotel located at 200 Front Street in East St. Louis, Illinois, along the Mississippi River minutes from downtown St. Louis. The property operates a 38,000 square foot gaming floor offering slot machines and table games, alongside seven hotel room categories (Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, Queen Casino View), an on-site DraftKings-branded sportsbook, multiple dining venues, an RV park, and a calendar of holiday and entertainment events. Originally founded in 1993 as Casino Queen, the property was rebranded to DraftKings at Casino Queen in 2021 under a partnership between Bally's Corporation (NYSE: BALY), the publicly traded parent company that owns and operates the property, and DraftKings, which provides sportsbook branding and operational expertise. The property is run as a horizontal consumer-facing business targeting adults 21+ in the St. Louis metro and broader Illinois market seeking gaming, lodging, dining, sports betting, and entertainment experiences.

The underlying technology stack is a standard casino hospitality configuration: a property management system for hotel operations, gaming floor management systems, online booking platforms (thebookingbutton.com for hotel reservations, camplife.com for the RV park), and integration with the Bally Rewards/Bally Play loyalty program hosted on Bally's corporate domain (casinos.ballys.com). No proprietary technology, APIs, AI/ML capabilities, or patents are disclosed. The business operates across four core revenue streams: casino gaming (transaction-based, with players paying to play slot and table games with potential winnings), hotel accommodations (per-room-night bookings, including premium king and queen configurations with river and casino views), dining (transaction-based food and beverage sales), and sportsbook (betting-margin revenue from sports wagering). Pricing for gaming, hotel, and dining is not publicly disclosed, and revenue is not reported at the property level because it is consolidated under Bally's Corporation.

Name

DraftKings at Casino Queen

Legal name

DraftKings at Casino Queen

Website

https://draftkingsatcasinoqueen.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

DraftKings at Casino Queen is a 38,000 sq ft Mississippi River casino hotel in East St. Louis, Illinois, owned by Bally's Corporation and co-branded with DraftKings. It serves adult guests with gaming, hotel rooms, dining, sportsbook, and an RV park.

Ownership category

akta.pro rank

Product category

Casino & Hotel Hospitality

NAICS

Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

akta.pro secondary industries

Casino Slot Machines (Class III) (MPAEAJAA), Casino Slot Operations & Slot Route Management (MPAEAAAM)

Keywords

• Casino gaming
• Hotel accommodations
• Sports betting
• Casino hospitality
• Riverfront casino

Headquarters

HQ city

East St Louis, Illinois

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Casino Gaming: Revenue from gaming floor operations including slot machines, table games, and other casino entertainment. Customers pay to play games with potential winnings.
2. Hotel Accommodations: Room rentals including Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, and Queen Casino View rooms. Guests pay for overnight stays with amenities including pool, fitness center, and Gateway Arch views.
3. Dining: Onsite dining venues generating revenue from food and beverage sales to casino and hotel guests.
4. Sportsbook: Sports betting operations allowing guests to wager on sporting events, generating revenue from betting margins.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

DraftKings at Casino Queen is a riverfront casino hotel property operating a 38,000 square foot casino gaming floor, multiple categories of hotel rooms (Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, Queen Casino View), a DraftKings-branded sportsbook, on-site dining venues, and an RV park. The property is located along the Mississippi River in East St. Louis, Illinois, and is operated by Bally's Corporation following a 2021 rebranding partnership with DraftKings.

Product overview

DraftKings at Casino Queen is a physical casino hotel property offering a unified hospitality and gaming experience. The property features a 38,000 square foot gaming floor as the core offering, complemented by hotel accommodations (Spa King, Deluxe King River View, King Casino View, Deluxe Queen River View, Queen River View, Queen Casino View rooms), the DraftKings at Casino Queen Sportsbook for sports betting, on-site dining, and an RV park. Additional services include the Bally Rewards loyalty program, special promotions, and a calendar of holiday events and entertainment. The property is located along the Mississippi River in East St. Louis, Illinois, with direct views of the Gateway Arch and proximity to downtown St. Louis.

Differentiator

Problem solved

Functional benefit

Brands

• Bally Rewards: The property's player rewards and loyalty program for casino guests.

Products and services

• Casino Gaming Floor A 38,000 square foot casino gaming floor offering slot machines and table games along the Mississippi River in East St. Louis, Illinois, for adult guests (21+) seeking gaming entertainment.
• Hotel Accommodations On-site hotel offering multiple room types including Spa King (king bed with in-room jet spa tub), Deluxe King River View (king bed with 55-inch TV and Gateway Arch views), King Casino View, Deluxe Queen River View (two queen beds with Arch views), Queen River View, and Queen Casino View. Rooms include access to indoor pool, fitness center, and smoke-free amenities.
• DraftKings at Casino Queen Sportsbook On-property sports betting facility where guests can wager on sporting events, branded and operated in partnership with DraftKings. Includes smoke-free amenities and indoor pool access.
• On-Site Dining On-site dining options available at the casino hotel property, serving food and beverages to casino guests, hotel guests, and visitors.
• RV Park RV park accommodation offering recreational vehicle stays, bookable online through camplife.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Bally's CorporationcoreOthersBally's Corporation is the parent company that owns and operates DraftKings at Casino Queen. The property operates under the Bally's brand umbrella with DraftKings branding for the sportsbook. The website is hosted on Bally's corporate domain (casinos.ballys.com) and the property is part of Bally's casino portfolio.
• DraftKingscoreStrategic or Co-development PartnerDraftKings provides sports betting branding and operational expertise for the DraftKings at Casino Queen Sportsbook. The partnership brings DraftKings' online sports betting brand recognition to the physical casino location, creating a co-branded sportsbook experience.
• Bally PlayminorGTM or Marketing PartnerBally Play is the loyalty rewards program used by the casino. Guests can earn points through gaming, hotel stays, and dining that can be redeemed for future visits. The program drives customer retention and repeat visits.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bally's Atlantic City: Sister Bally's Corporation casino hotel property in Atlantic City, New Jersey. Comparable operational model, shared Bally Rewards integration, and multi-amenity positioning (casino, hotel, dining, sportsbook).
• Casino Queen Marquette (Bally's Corporation): Bally's-owned casino in Marquette, Iowa, formerly part of the same Casino Queen portfolio. Direct operational peer sharing Bally's management, Bally Rewards, and cross-property customer flow.
• River City Casino Hotel: Penn Entertainment's casino hotel in south St. Louis County, featuring a gaming floor, hotel, dining, and entertainment. Comparable in amenity mix and regional draw to DraftKings at Casino Queen.
• Horseshoe St. Louis (Caesars Entertainment): Caesars-owned casino in downtown St. Louis offering slots, table games, and a Caesars Sportsbook. Directly competes for St. Louis metro gaming, hotel, and sportsbook patrons.
• Argosy Casino Alton: Penn Entertainment riverboat-style casino in Alton, Illinois, along the Mississippi. Comparable riverfront Illinois gaming experience targeting a similar metro and tourist draw.
• Lumière Place (The Cordish Companies): Casino, hotel, and entertainment complex in downtown St. Louis operated by Cordish. Competes directly with DraftKings at Casino Queen for downtown-area gaming and hotel guests.
• Hollywood Casino & Hotel St. Louis: Penn Entertainment-operated casino hotel in Maryland Heights in the St. Louis metro, offering slots, table games, hotel rooms, dining, and an ESPN BET sportsbook. Closest direct competitor serving the same regional customer base as DraftKings at Casino Queen.
• Bally's Vicksburg: Regional Bally's casino hotel in Vicksburg, Mississippi, offering a comparable gaming, hotel, and dining mix. Useful benchmark for property-level economics within the Bally's portfolio.

Regional players

• Hard Rock Hotel & Casino Sioux City: Hard Rock-branded regional casino hotel in Sioux City, Iowa. Comparable mid-market size, amenity mix (gaming, hotel, dining, entertainment), and Midwest river-market positioning to DraftKings at Casino Queen.
• Caesars Southern Indiana: Caesars-owned casino hotel in Elizabeth, Indiana, across the Ohio River from Louisville. Comparable regional river-market casino hotel competing for cross-border patrons from the broader Midwest gaming market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/DKatCQ
• Facebookfacebook.com/DraftKingsatCasinoQueen
• Instagraminstagram.com/draftkingsatcasinoqueen
• LinkedInlinkedin.com/company/draftkingsatcasinoqueen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DraftKings at Casino Queen