Bally's - International Interactive Business

What Bally's - International Interactive Business does

Bally's International Interactive operates as the digital and international gaming arm of Bally's Corporation, delivering online sports betting, iGaming, and B2B lottery technology solutions across global markets. The division operates a portfolio of consumer-facing mobile applications, including the Bally Bet Sportsbook & Casino app (launched in Ontario, Canada in December 2024) and the Monopoly Casino app, alongside the proprietary LotosX Omni B2B ecosystem. LotosX Omni integrates lottery technology, sports betting platforms, and player account management tools into a unified retail and digital platform deployed for state and international government lottery clients. The division also oversees international operations including a 12-year agreement with Chile's Polla Chilena de Beneficencia S.A. for lottery modernization.

In October 2025, Intralot completed the acquisition of Bally's International Interactive in a transaction valued at approximately €2.7 billion, creating a combined entity listed on the Athens Stock Exchange and positioning Greece as the strategic base for international growth. Robeson Reeves, formerly CEO of Bally's Corporation, became CEO of the merged Intralot entity. The merged business combines Intralot's lottery technology heritage with Bally's Interactive digital gaming capabilities, with operations spanning lotteries, iGaming, and data analytics across North America, Europe, and South America.

Revenue is generated through multiple streams: transaction-based consumer wagering on sports and casino gaming via mobile apps; licensing and royalty arrangements with government lottery operators under multi-year B2B contracts; and the broader Bally's Corporation portfolio of 15+ physical casino and resort properties across the United States and United Kingdom, including Atlantic City, Chicago, Lake Tahoe, Dover, and Newcastle. The combined entity expects fiscal year 2025 revenue to exceed €1 billion with EBITDA margins approaching 40%, supported by offices in Providence (corporate headquarters), London, Manchester (engineering/technology hub), Jersey City, Toronto, and Msida, Malta.

Name

Bally's - International Interactive Business

Legal name

Bally's Corporation

Website

https://careers.ballysinteractive.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bally's International Interactive delivers online gaming, sports betting, and B2B lottery technology globally through consumer apps (Bally Bet, Monopoly Casino) and the LotosX Omni platform for government lottery clients, serving consumers and state operators across North America, Europe, and South America.

Ownership category

akta.pro rank

Product category

Online Gaming & Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online sports betting
• Digital casino gaming
• Lottery technology services
• IGaming platforms
• Player account management

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Casinos & Resorts: Physical casino and resort operations generating revenue from gaming (slots, table games), hotel accommodations, food and beverage, golf, retail, and racing. Bally's operates 15+ casino and resort properties across the United States and the UK.
2. Sports Betting & iGaming (Interactive): Digital sports betting and online casino gaming through the Bally Bet platform and Monopoly Casino app, generating revenue from player wagers and casino game participation.
3. Lottery Technology & Services: B2B lottery technology services provided to state lotteries and international clients via the LotosX Omni ecosystem, including retail and digital operations upgrades, sports betting platforms, and player account management tools under multi-year government contracts.
4. Merger Revenue (Intralot/Bally's Interactive): Following the €2.7 billion merger between Intralot and Bally's International Interactive, the combined entity is expected to exceed €1 billion in fiscal year 2025 revenue with an EBITDA margin approaching 40%, operating across lotteries, iGaming, and data analytics.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Bally's International Interactive delivers online sports betting and casino gaming directly to consumers through mobile applications including the Bally Bet Sportsbook & Casino app and the Monopoly Casino app. For government and international clients, it operates the LotosX Omni B2B ecosystem, which integrates lottery technology, sports betting platforms, and player account management tools for retail and digital lottery operations. Following the October 2025 merger with Intralot, the combined entity provides a unified global stack spanning lotteries, iGaming, and data analytics.

Product overview

Bally's International Interactive operates as the digital division of Bally's Corporation, offering a portfolio of consumer-facing gaming applications and B2B technology platforms. The product suite includes the LotosX Omni ecosystem (lottery technology, sports betting platforms, player account management), the Bally Bet Sportsbook & Casino app for sports and casino wagering, and the Monopoly Casino app featuring branded games with augmented reality experiences. Following the October 2025 merger with Intralot, the combined entity operates with a focus on lotteries, iGaming, and data analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Monopoly Casino: Interactive casino gaming app featuring Monopoly-themed games and live game show format with augmented reality bonus rounds.
• Bally Bet
• Bally's Interactive

Products and services

• LotosX Omni Ecosystem B2B ecosystem for state and international lottery operators encompassing lottery technology, sports betting platforms, and player account management tools that powers both retail and digital lottery operations under multi-year government contracts.
• Bally Bet Sportsbook & Casino App Combined sports betting and online casino mobile application for individual consumers to wager on sports events and play casino games via a single unified platform.
• Monopoly Casino App Mobile casino application featuring Monopoly-themed games and promotions, integrated with on-site Monopoly Live activations that blend a live game show format with classic board game mechanics and augmented reality bonus rounds.

Quantifiable outcome

• Expected FY2025 revenue exceeding €1 billion with EBITDA margin approaching 40% following Intralot merger

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• IntralotflagshipStrategic or Co-development Partner · 9 October 2025Intralot completed the acquisition of Bally's International Interactive business (identified as BALY;IRLTF), a landmark merger valued at approximately €2.7 billion. The merged entity creates a new global leader in gaming and technology with combined operations in lotteries, iGaming, and data analytics, listed on the Athens Stock Exchange. Bally's CEO Robeson Reeves became CEO of Intralot following the merger.
• Polla Chilena de Beneficencia S.A. (Chile)coreStrategic or Co-development PartnerA 12-year agreement under which Bally's Intralot will upgrade retail and digital lottery operations using its LotosX Omni ecosystem, which includes lottery technology, sports betting platforms, and player account management tools. This demonstrates capabilities for state lottery modernization.
• DraftKings at Casino QueenminorChannel Partner/ Reseller/ DistributorDraftKings operates a branded gaming presence at Bally's Casino Queen property, combining an iconic view with access to DraftKings' daily fantasy sports and betting products.
• Hard Rock Hotel & Casino BiloximinorChannel Partner/ Reseller/ DistributorHard Rock Hotel & Casino Biloxi operates under a brand partnership within Bally's property portfolio, with a motto of 'love all, serve all.'

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BallysCareers
• LinkedInlinkedin.com/company/ballyscorporation
• Instagraminstagram.com/ballyscareers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bally's - International Interactive Business