Museum of Art and Photography

What Museum of Art and Photography does

The Museum of Art and Photography (MAP) is a non-profit museum headquartered at 22 Kasturba Road, Bengaluru, operating as a unit of the Art & Photography Foundation (APF). Founded by Abhishek Poddar and opening its physical flagship in 2023, MAP preserves and exhibits Indian art and photography spanning the tenth century to contemporary works across four gallery floors, a terrace, dedicated auditoria, and learning spaces. The museum runs a calendar of exhibitions, curator talks, workshops, school group visits, and accessibility-focused programs including Indian Sign Language interpretation, hearing loops, and tactile artworks.

MAP's product stack combines a physical visitor experience with a digital suite: Bloomberg Connects (mobile guide with screen-reader compatibility), Virtual Greetings (digital greeting cards from the collection), Digital Experiences (holograms, kaleidoscope rooms), and Gallery on Demand (digital archive of past exhibitions). A notable technical artifact is the MF Husain Digital Persona, a conversational AI co-created with Accenture Labs. Education is delivered through the sister platform Impart (under APF) and an in-house volunteer docent programme.

The museum operates a diversified non-profit revenue model across six streams: ticketed admissions (free on Tuesdays and for under-18 visitors), annual MAP Membership subscriptions with corporate bulk discounts, CSR-aligned corporate sponsorships and venue hire, e-commerce merchandise sales via shop.map-india.org, and donations/grants from foundations and individuals. Customer segments span general visitors, students, visitors with disabilities, corporate partners (TCS, Axis Bank, Accenture, Sonata, Mphasis, Burgundy Private, Mazumdar-Shaw), and community organizations (PARI, Tvarita Arts Collective). Bloomberg Connects, Ford Foundation, and other named partnerships extend reach globally while MAP Foundation (US) supports international fundraising.

Name

Museum of Art and Photography

Legal name

Museum of Art & Photography

Website

https://map-india.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

The Museum of Art and Photography (MAP) is a non-profit Bengaluru museum under the Art & Photography Foundation, preserving and exhibiting Indian art and photography through a physical flagship with four gallery floors, digital products (Bloomberg Connects, Virtual Greetings, Digital Experiences), and an AI-driven artist persona, serving visitors, students, corporate sponsors, and accessibility-focused audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from paid admissions to ticketed exhibitions. Free entry offered on Tuesdays. Visitors under 18 receive free admission.
2. Membership Subscriptions: Year-long MAP Membership providing access to online events, exhibitions, and programmes. Corporate bulk purchase discounts available for employee and client gifting.
3. Corporate Sponsorships and CSR: Corporate partners engage through arts and culture sponsorship, in-kind support, and CSR collaborations. Examples include TCS sponsoring Art (Is) Life Festival and Accenture Labs providing technology partnerships.
4. Venue Hire: MAP facilities including Mazumdar-Shaw Auditorium and gallery spaces are available for corporate events, private functions, and events. Includes brand visibility and client entertainment opportunities.
5. E-commerce Shop: MAP operates an online store selling exhibition publications, art-inspired merchandise, and gift items.
6. Donations and Grants: MAP accepts personal donations, named seat contributions, and artwork gifts. Receives support from foundations such as Ford Foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels13 records

Core offering

The Museum of Art and Photography (MAP) is a non-profit museum in Bengaluru that curates and presents physical exhibitions of Indian art and photography heritage across four gallery floors plus a terrace. Its core offering combines gallery visits with educational programming (workshops, guided walks, curator talks, school group visits), a Volunteer Docent Programme, accessibility-focused services (ISL interpretation, tactile works, hearing loops), and digital extensions including the Bloomberg Connects guide, Virtual Greetings, Gallery on Demand, and Digital Experiences. Supporting revenue offerings include MAP Membership subscriptions, MAP Store merchandise, corporate venue hire, and named gallery sponsorships.

Product overview

MAP (Museum of Art and Photography) is a non-profit museum in Bengaluru operating as a unified physical and digital experience. The core offering centers on physical galleries featuring rotating exhibitions and permanent installations, complemented by digital products including Virtual Greetings (digital greetings from artworks), Digital Experiences (holograms, kaleidoscope rooms), Gallery on Demand (digital archive of past exhibitions), and Bloomberg Connects (mobile app companion). Additional offerings include the MAP Store (retail merchandise), MAP Membership (subscription program), Education Programs (workshops, guided walks), Volunteer Docent Programme (training), and the partnered Impart educational platform. MAP PLUS serves as the digital platform powering online services.

Differentiator

Problem solved

Functional benefit

Products and services

• MAP Museum Experience The core museum experience offering access to physical galleries (Manipal Gallery, Avanee Foundation Gallery on the Fourth Floor, Axis Bank Gallery on the Third Floor, Citi and Axis Galleries, Subhedar Family Sculpture Courtyard, Fifth Floor terrace), rotating exhibitions, installations, and educational programs at the MAP Bengaluru facility on Kasturba Road. Free entry to all exhibitions on Tuesdays; visitors under 18 receive free admission.
• Virtual Greetings Digital greeting cards featuring artworks from MAP's collection, allowing users to send occasion-specific greetings.
• Digital Experiences Immersive technology-based experiences including holograms, kaleidoscope rooms, and other interactive digital installations.
• Gallery on Demand Digital platform offering access to past exhibitions and specially curated digital stories, housed at the Sasken Multimedia Gallery.
• Bloomberg Connects Mobile app providing guided audio and written tours of the museum with facts about every artwork. Features accessibility options including Indian Sign Language interpretation, subtitles, and screen-reader compatibility, supporting visitors with vision impairment.
• MAP Store Online retail store offering art-inspired merchandise, publications, and artworks including the VISIBLE/INVISIBLE exhibition publication.
• MAP Membership Year-long membership providing access to online events, exhibitions, and programs. Corporate discounts available for bulk purchases for employee and client gifting.
• Education Programs Educational offerings including workshops, guided walks, curator talks, and public programs for various age groups and interests.
• Volunteer Docent Programme Year-long volunteer program training individuals to lead guided tours and facilitate gallery conversations. Includes a 2-month training period focused on museum operations, communication skills, and art history.
• Impart Educational platform partnered with MAP offering courses on Indian art history, craft, and modern contemporary Indian art. Includes Encyclopedia of Art resource. MAP and Impart are both units of the Art & Photography Foundation.
• MAP Corporate Venue Hire Venue hire of museum facilities including the Mazumdar-Shaw Auditorium and gallery spaces for corporate events, private functions, and events, including brand visibility and client entertainment opportunities.

Quantifiable outcome

• Free entry on Tuesdays increases accessibility and visitor turnout
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major, innovation, supporting and collaborative.

• Bloomberg ConnectscoreStrategic or Co-development PartnerBloomberg Connects is the official digital guide partner of MAP, providing an app-based platform offering inclusive guides for exhibitions in audio and written text. The app is screen-reader friendly and features videos with Indian Sign Language interpretation and subtitles, making art accessible to visitors with disabilities.
• TCS (Tata Consultancy Services)majorGTM or Marketing PartnerTCS sponsored MAP's Art (Is) Life Festival, demonstrating corporate engagement with arts and culture through CSR initiatives. Arts and Culture is recognised as part of CSR in India under Schedule VII of the Companies Act, 2013.
• Accenture LabsinnovationTechnology or IntegrationAccenture Labs collaborated with MAP to co-create India's first conversational digital persona of the late artist MF Husain. This innovative technology project demonstrates in-kind support through products and services.
• Ford FoundationmajorGTM or Marketing PartnerFord Foundation provides support for the VISIBLE/INVISIBLE exhibition exploring representation of women in art through the MAP Collection.
• Sonata SoftwaresupportingGTM or Marketing PartnerSonata Software supports the VISIBLE/INVISIBLE exhibition as part of their CSR initiatives.
• Mphasis F1 FoundationsupportingGTM or Marketing PartnerMphasis F1 Foundation is MAP's Accessibility Partner, supporting the VISIBLE/INVISIBLE exhibition and accessibility initiatives.
• ImpartcoreStrategic or Co-development PartnerImpart is an education partner of MAP, offering art history resources including A History of Indian Craft, Modern & Contemporary Indian Art courses, and Encyclopedia of Art. MAP and Impart are both units of the Art & Photography Foundation.
• Art & Photography Foundation (APF)coreOthersThe Art & Photography Foundation is the parent organisation that encompasses both MAP and Impart. APF owns MAP brand identity and supports museum operations.
• MAP Foundation (US)supportingOthersMAP Foundation based in the US supports the museum's international outreach and fundraising efforts.
• Tvarita Arts CollectivecollaborativeStrategic or Co-development PartnerTvarita Arts Collective curated the Bhuta Kola lecture-demonstration in association with MAP. Tvarita is a social enterprise that empowers Indigenous artists by bringing traditional Indian art to modern audiences.
• People's Archive of Rural India (PARI)collaborativeStrategic or Co-development PartnerPARI collaborated with MAP for Beneath the Turning Sky exhibition programming, contributing photographs and oral histories documenting pastoral communities.
• Axis BankmajorGTM or Marketing PartnerAxis Bank sponsors the Axis Bank Gallery at MAP (Third Floor), providing named gallery space as part of their corporate engagement.
• Burgundy PrivatesupportingGTM or Marketing PartnerBurgundy Private sponsors the Burgundy Private Foyer where Ayesha Singh's Continuous Coexistences II installation is located.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr. Bhau Daji Lad Museum: Mumbai's oldest museum, currently operated as a public-private partnership with the Jamnalal Bajaj Foundation. Comparable as a privately supported Indian art and decorative arts museum with restoration focus, education programming, and corporate partnership model.
• Kiran Nadar Museum of Art (KNMA): Private non-profit art museum in New Delhi (and Saket) founded by philanthropist Kiran Nadar. Closely comparable to MAP as a privately funded Indian art museum with curated exhibitions, education programming, and digital initiatives.
• Jehangir Art Gallery: Iconic Mumbai art exhibition space founded 1952 hosting rotating exhibitions of contemporary Indian art. Comparable as a privately operated venue for Indian art exhibitions, though gallery-format rather than full museum.

Broad incumbents

• National Gallery of Modern Art (NGMA): India's premier government-run modern art museum in New Delhi (and Bengaluru branch). Directly comparable as a peer art museum in India focused on modern and contemporary Indian art, with a much larger government-backed collection and footprint.
• Chhatrapati Shivaji Maharaj Vastu Sangrahalaya (CSMVS): Major art and history museum in Mumbai. Comparable as a large Indian museum with permanent collections, ticketed exhibitions, education programs, and corporate sponsorship — though broader in scope than MAP's art-and-photography focus.
• Salar Jung Museum: Major art and antiquities museum in Hyderabad with one of the world's largest one-man collections. Comparable as a major Indian art museum with ticketed entry, government operation, and broad collection focus.
• Indian Museum, Kolkata: India's oldest and largest multipurpose museum, established 1814. Comparable as a flagship Indian museum with ticketed admissions and education programs, though much broader in scope and government-run rather than privately supported.
• National Museum, New Delhi: India's flagship government museum covering art, archaeology, and anthropology. Comparable as a major Indian museum institution with ticketed entry, education programs, and corporate partnerships — though broader in scope and government-operated.

Emerging players

• Piramal Museum of Art: Private contemporary art museum in Mumbai backed by the Piramal Group. Comparable as a corporate-philanthropy-backed Indian art museum with a focus on contemporary Indian art and photography.

Regional players

• Foundation for Indian Contemporary Art (FICA): New Delhi-based non-profit supporting Indian contemporary art through grants, residencies, and exhibitions. Comparable as a non-profit cultural institution advancing Indian contemporary art, though operating primarily through programming and grants rather than a permanent museum venue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MAPBangalore
• YouTubeyoutube.com/MuseumofArtandPhotography
• Facebookfacebook.com/MuseumofArtandPhotography
• LinkedInlinkedin.com/company/museumofartandphotography
• Instagraminstagram.com/mapbangalore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Art and Photography