Hal Sports

What Hal Sports does

Hal Sports is a US-based endurance sports event production company that delivers end-to-end race management services to event organizers across the country. Operating under the legal entity SomersPro Inc and branded as Hal Sports, the company is headquartered in Denver/Littleton, Colorado, and is led by Lonnie Somers (President and Owner). Its four core service lines are Event Management (covering permitting, logistics, course design and set-up, volunteer and registration management), Timing Services (precision timing and scoring for all race types), Announcing Services (delivered by Creigh Kelley and Lonnie Somers), and Consulting Services. Together these offerings address the full operational lifecycle of endurance events, marketed under the positioning 'Taking the crazy out of event organizing.'

The company's underlying technology stack centers on precision race timing and scoring equipment, event management infrastructure, and third-party integrations including RaceRoster for registration and Google/Apple/Outlook calendar systems. The company does not describe a proprietary software platform with modular architecture; rather, services are delivered on-site by experienced operators. Customer segments span five distinct categories: race directors and event organizers (primary), charities and nonprofit organizations (e.g., American Lung Association, Huntington's Disease Society, Team Hoyt Denver), schools and educational institutions (e.g., Northridge Elementary), state fairs and municipalities (Nebraska State Fair), and conventions and conferences (SNIS, GBTA).

Hal Sports generates revenue through professional services fees charged to event organizers, with pricing structured as quote-based per-event engagements rather than published rate cards. Go-to-market is event-driven and relationship-based: new clients are acquired primarily through referrals from existing marquee clients such as NYCRUNS (Brooklyn Half Marathon, one of the three largest half marathons in the country), Colfax Marathon, Bolder Boulder, and the American Lung Association's SCALE THE STRAT event. Distribution is entirely direct-to-client across at least four US states (Colorado, Nebraska, New York, Washington), with no self-serve, retail, or e-commerce channels.

Name

Hal Sports

Legal name

SomersPro Inc

Website

https://halsports.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hal Sports is a Colorado-based endurance event production company providing comprehensive race management, precision timing, announcing, and consulting services to race directors, charities, schools, municipalities, and convention organizers across multiple US states.

Ownership category

akta.pro rank

Product category

Endurance Event Management Services

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• Race timing services
• Endurance event management
• Race day logistics
• Running event production
• Race management consulting

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Management Services: Hal Sports charges event organizers for comprehensive race management including permitting, logistics, course design, volunteer management, and registration management. Revenue is derived from service contracts with race directors, charities, and municipalities.
2. Race Timing Services: The company provides precision timing and scoring for endurance events of all types, generating fees per event for timing equipment and expertise.
3. Race Announcing: Professional race announcing services by experienced announcers Creigh Kelley and Lonnie Somers, bundled with event management or sold separately.
4. Event Consulting: Consulting services drawing on decades of experience to guide race directors in creating successful events, typically sold as standalone engagements or bundled with management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hal Sports provides full-service race management, precision timing and scoring, professional announcing, and event consulting for endurance events ranging from local 5Ks to marathons and multi-day mountain races. Services span permitting, logistics, course design and set-up, volunteer coordination, registration management, and on-site race-day execution for race directors, charities, schools, municipalities, and convention organizers.

Product overview

Hal Sports is an endurance event organizing and timing company that operates as a single unified service offering rather than a platform-plus-modules architecture. The core products consist of four interconnected service lines: Event Management (covering permitting, logistics, course design, volunteer and registration management), Timing Services (precision timing and scoring for all race types), Announcing Services (provided by Creigh Kelley and Lonnie Somers), and Consulting Services (decades of experience for event guidance). The company also offers a Running Team as a community engagement component. Together, these services enable Hal Sports to manage the full lifecycle of endurance events from planning through execution, with the tagline 'Taking the crazy out of event organizing.'

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Comprehensive event management service covering permitting, logistics, course design and set-up, volunteer management, and registration management for endurance events including 5Ks, marathons, multi-day mountain races, and charity runs. Sold to race directors, event organizers, charities, schools, and municipalities.
• Timing Services Precision timing and scoring services for all types of races using state-of-the-art timing equipment and technology. Sold per event to race organizers and event producers seeking accurate results.
• Announcing Services Professional race announcing services delivered by Creigh Kelley and Lonnie Somers, bringing energy, fun, and order to endurance events. Typically bundled with event management or timing or sold as a standalone service.
• Consulting Services

Quantifiable outcome

• Brooklyn Half Marathon managed with NYCRUNS is one of the three largest half marathons in the country
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• Nebraska State FairmajorStrategic or Co-development Partner · 8 May 2026The Nebraska State Fair has selected HAL Sports to manage and produce its annual marathon event, returning August 29, 2026 in Grand Island. The marathon, now in its 12th year, is a Boston Qualifier event that draws runners from more than 35 states and countries. This is a significant marquee partnership for Hal Sports, establishing them as the official race management partner for a major annual endurance event.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Race Roster: Race registration and event management platform used by endurance events globally, already integrated with Hal Sports' event pages — closely comparable as an event-tech partner/competitor.
• ChronoTrack Systems: Long-established race timing systems provider offering RFID chip timing, scoring software, and event-day operations support to endurance events of all sizes — a direct substitute for Hal Sports' Timing Services line.
• ITS Your Race: Race timing and event management software and services company serving runs, marathons, and endurance events — directly comparable to Hal Sports on timing and registration management.
• RunSignup: End-to-end race registration, timing, and event management platform serving tens of thousands of endurance events — directly comparable to Hal Sports' combined management/timing offering, with broader scale.
• Behind the Race: Boutique race timing and event services firm providing on-site timing and management for endurance events — directly comparable small-scale competitor to Hal Sports.

Others

• Eventbrite: General-purpose event registration and ticketing platform that competes for the registration component of race management — adjacent rather than direct, since it does not provide on-site race timing or announcing services.

Broad incumbents

• IRONMAN (World Triathlon Corporation): Large incumbent organizer of mass-participation endurance events (triathlon, marathon, running) — operates at significantly larger scale than Hal Sports but in the same mass-participation endurance market.
• HITS Endurance (HITS Inc.): Endurance event organizer producing running, triathlon, and open-water swim events nationwide — comparable to Hal Sports' mass-participation organizer role but at broader scale.
• Ragnar Events: National organizer of relay and endurance running events — broad incumbent in mass-participation endurance racing comparable to Hal Sports' organizer/manager role.
• Competitor Group (now part of The IRONMAN Group): Former standalone organizer of major U.S. road races including the Rock 'n' Roll Marathon Series; comparable as a large-scale endurance race organizer/manager.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/halsports
• Facebookfacebook.com/Halsports
• Instagraminstagram.com/halsportsevents/?hl=en
• LinkedInlinkedin.com/company/hal-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hal Sports