Decode Age
- Company typePrivate
- Founded2021
- HeadquartersBangalore, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Decode Age firmographics
Firmographics- Name
- Decode Age
- Legal name
- Centenarians Life Sciences Private Limited
- Website
- https://decodeage.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Decode Age industry classification
Industry- Product category
- Longevity Nutraceuticals
- NAICS
- Food (Health) Supplement Retailers (456191), Food Manufacturing (311)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
- akta.pro secondary industries
- Probiotics & Digestive Health Supplements (CRADAGAF), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Decode Age is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Decode Age business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Science-backed Supplements: One-time purchase model for longevity supplements including NMN, vitamins, minerals, and proprietary blends. Products sold directly through e-commerce with subscription options for repeat purchases.
- Diagnostic Tests: Gut microbiome analysis tests (Decode Biome) and biological age testing services providing actionable health insights.
- Gift Cards: Digital gift cards available in fixed denominations (₹1000-₹10000) for gifting longevity products and tests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | β-NMN 500mg - 1 Pack at ₹1,824 (16% discount) |
| Unit Pricing | Pay-as-you-go | β-NMN 1000mg - 1 Pack at ₹3,456 (20% discount) |
| Unit Pricing | Pay-as-you-go | LongeVit 30 Tablets - Starting at ₹3,600 (5% discount) |
| Unit Pricing | Pay-as-you-go | DAKE 5000 IU Multivitamin - 1 Pack at ₹1,558.80 (7% discount) |
| Unit Pricing | Pay-as-you-go | Mag7 Complete Magnesium - 1 Pack at ₹1,678.80 (7% discount) |
| Unit Pricing | Pay-as-you-go | Decode Biome Gut Test - ₹14,400 per test |
| Unit Pricing | Pay-as-you-go | Gift Cards - ₹1000 to ₹10,000 denominations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Decode Age product offering
Product offeringCore offering
Decode Age develops, markets, and sells its own brand of science-backed longevity dietary supplements — including NMN variants, multivitamins, antioxidants, magnesium blends, marine collagen, and other nutraceuticals — alongside diagnostic tests such as the Decode Biome metagenomic gut microbiome kit and AI-based blood ageing analysis. Products are manufactured through a contract manufacturing partner (Nutra Healthcare, Gujarat) under GMP/ISO standards and sold directly to consumers via its e-commerce platform and Amazon India, with worldwide shipping.
Product overview
Decode Age offers a comprehensive portfolio of longevity and health optimization supplements along with a gut microbiome diagnostic test. The product lineup centers on NAD+ booster supplements (NMN in various dosages including Liposomal NMN), foundational blends (LongeVit™, ResVit™), and targeted anti-aging compounds including Trans Resveratrol, Spermidine, Urolithin A, Ca-AKG, and CoQ10. Supporting products include multivitamins (DAKE series), mineral supplements (Mag7), and marine collagen (OptiAge). The company also offers bundled wellness packs (Energy Pack, Women's Wellness Pack, Longevian Starter Pack) and the Decode Biome gut microbiome test. Decode Age operates primarily as an e-commerce supplement brand without a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- LongeVit: Decode Age Foundational Longevity Blend - 9-in-1 daily support supplement combining NMN, CoQ10, L-Glycine, Ca-AKG, and other longevity ingredients
- DAKE
- Mag7
- Decode Biome
- Uthever NMN
- Trans Resveratrol
- ResVit
- Spermidine
- Ca-AKG
- Urolithin A
- CoQ10
- OptiAge
- Liposomal NMN
- Energy Pack
- Women's Wellness Pack
- Longevian Pack
- SportVit
Products and services
- NMN 250mg (β-Nicotinamide Mononucleotide) Low-dose Beta-Nicotinamide Mononucleotide NAD+ booster supplement at 250mg per serving for daily cellular energy maintenance, targeted at individual consumers seeking longevity and anti-ageing support.
- NMN 500mg (β-Nicotinamide Mononucleotide) Mid-dose Beta-Nicotinamide Mononucleotide NAD+ booster supplement at 500mg per serving, marketed to boost energy, support sharper memory and promote longevity, with 1L+ satisfied customers and 97% positive reviews.
- NMN 1000mg (β-Nicotinamide Mononucleotide) High-potency Beta-Nicotinamide Mononucleotide NAD+ booster supplement at 1000mg per serving for enhanced cellular energy and longevity support.
- Liposomal NMN Beta-Nicotinamide Mononucleotide in advanced lipid-encapsulated liposomal delivery form designed for enhanced absorption and bioavailability, targeting individual consumers seeking superior NAD+ support.
- LongeVit™ Foundational Longevity Blend 9-in-1 daily foundational longevity blend combining NMN, CoQ10, L-Glycine, Ca-AKG and other longevity ingredients to support healthy ageing, with clinical outcomes including up to 8.4 years younger biological age (DNA methylation) and 30x better insulin control versus placebo.
- DAKE® 5000 IU Multivitamin High-potency plant-based multivitamin combining Vitamins D3 (Vitashine lichen), K2 (MK-7), A and E with MCT oil for enhanced absorption, supporting immunity, bones and skin; clinical outcomes include 4.9% increase in bone mineral density in postmenopausal women and 64.3% reduction in Atopic Dermatitis SCORAD index.
- DAKE® 600 IU Multivitamin Lower-dose 600 IU plant-based daily multivitamin combining Vitamins D3, K2 (MK-7), A and E for foundational immune and bone health support.
- Trans Resveratrol 500mg High-potency 500mg trans-resveratrol antioxidant supplement (Japanese Knotweed extract, 99% purity) for cellular protection, immunity, joint and heart health.
- Trans Resveratrol 250mg Lower-dose 250mg trans-resveratrol antioxidant supplement for daily antioxidant and longevity support.
- Mag7™ Complete Magnesium Complete magnesium complex combining seven forms (Bisglycinate, Taurate, Malate, Citrate, Aquamin, Lipoza, Amino Acid Chelate) for sleep, muscle recovery, stress relief and relaxation, with reported outcomes including 87% improvement in sleep quality/recovery and 50% reduction in leg cramp frequency/intensity.
- Ca-AKG (Calcium Alpha-Ketoglutarate) Calcium Alpha-Ketoglutarate supplement for cellular metabolism, bone and muscle health, marketed as part of the Decode Age longevity range.
- Spermidine Trihydrochloride Spermidine in trihydrochloride form supporting autophagy activation, cellular renewal, sharper brain function and radiant skin.
- Urolithin A Postbiotic Urolithin A supplement supporting mitochondrial function and mitophagy for cellular energy and longevity.
- ResVit™ Foundational Antioxidant Blend Foundational antioxidant blend combining resveratrol with complementary compounds for comprehensive antioxidant support targeting brain, eye and heart health.
- OptiAge™ Marine Collagen Peptide Marine-sourced collagen peptide supplement (75g, 14 servings) for skin elasticity, anti-ageing, glowing skin and flexible joints.
- CoQ10 (Coenzyme Q10 / Ubiquinol) Coenzyme Q10 (Ubiquinol) supplement supporting cellular energy production, cardiovascular health, migraine relief and stress reduction.
- Decode Biome Gut Microbiome Test Most advanced gut microbiome health test kit in India (INR 14,400 per test) analyzing 30+ gut health features using next-generation sequencing, providing precise microbial identification and actionable personalized recommendations for individual consumers.
- Energy Pack Bundled supplement pack combining NMN 500 and DAKE 5000 for energy, focus and recovery, sold as a single curated bundle to individual consumers.
- Women's Wellness Pack Specialized supplement bundle formulated for women's health needs, supporting strength, recovery and resilience.
- Longevian Starter Pack Starter longevity pack introducing consumers to foundational Decode Age supplements for energy, endurance and focus.
- Decode Age Gift Card Digital gift card valid for purchasing Decode Age longevity products and tests, available in fixed denominations (INR 1,000–10,000), valid 5 years with free shipping and 30-day money-back guarantee.
- SportVit Decode Age supplement targeting sports performance and athletic recovery for active consumers.
Quantifiable outcome
- 38% increase in NAD+ levels in 60 days with NMN supplementation
- +6 more outcomes
Companies that use Decode Age
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Decode Age technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Decode Age partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Uthever NMN / Effepharm Ltd.corePartnership with Effepharm Ltd. for licensed access to Uthever NMN, the patented 99% pure Beta-Nicotinamide Mononucleotide ingredient with proven clinical results. This provides Decode Age with exclusive or preferred access to clinically validated NMN raw material.
- Nutra Healthcare Pvt Ltd.coreManufacturing partner based in Gujarat, India (Kamrej) producing Decode Age supplements under strict GMP standards. Products manufactured in FDA-registered facility meeting FSSAI requirements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Decode Age competitors and assessment
Company assessmentDirect peers
- Elysium Health: Elysium Health sells NAD+ precursor supplements (Basis, containing NMN-related compounds) and longevity science-backed products. Direct peer: both target health-conscious consumers with clinically validated NAD+/cellular health supplements under a longevity brand.
- ChromaDex (Tru Niagen): Tru Niagen (owned by ChromaDex) is the leading consumer NAD+ booster brand featuring patented Niagen (nicotinamide riboside). Direct peer: same NAD+ boosting mechanism as Decode Age's NMN line, sold via D2C and Amazon channels.
- Viome Life Sciences: Viome offers gut microbiome testing using metagenomic analysis plus personalized nutrition recommendations. Direct peer: same metagenomic gut microbiome testing + supplements bundle as Decode Age's Decode Biome and supplement lineup.
- InsideTracker: InsideTracker offers blood-based biological age and biomarker testing with personalized longevity recommendations. Direct peer: same AI blood-age testing + supplement protocol approach as Decode Age.
- Wellbeing Nutrition: Wellbeing Nutrition is an Indian premium D2C nutrition brand offering supplements, melts, and slow-release formats. Direct peer: India-based premium supplement brand competing for the same health-conscious consumer segment.
- Plix: Plix is an Indian plant-based supplement and wellness D2C brand offering flavored functional supplements. Direct peer: India-based premium D2C wellness brand competing in the same consumer segment with science-backed positioning.
Broad incumbents
- Life Extension: Life Extension is a long-established US supplement brand offering NMN, resveratrol, CoQ10, and longevity formulations via D2C. Comparable as a broad incumbent in the longevity supplement category with overlapping SKUs.
- Thorne: Thorne is a premium wellness brand offering science-backed supplements and biological age testing through Onegevity. Comparable as a broad incumbent combining clinical-grade supplements with biomarker diagnostics.
Emerging players
- Care/of (Bayer): Care/of is a personalized vitamin and supplement brand acquired by Bayer offering D2C subscription packs with tailored recommendations. Comparable D2C supplement brand targeting health-conscious adults with personalization.
- Rootine: Rootine offers micronutrient testing paired with personalized daily vitamin packs delivered via subscription. Comparable as a D2C brand combining biomarker-based diagnostics with personalized supplement regimens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Decode Age social profiles
Digital presenceDecode Age financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decode Age leadership team
Management profileNumber of profiles
Profiles3 records
Decode Age funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decode Age M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decode Age
What does Decode Age do?
Decode Age develops, markets, and sells its own brand of science-backed longevity dietary supplements — including NMN variants, multivitamins, antioxidants, magnesium blends, marine collagen, and other nutraceuticals — alongside diagnostic tests such as the Decode Biome metagenomic gut microbiome kit and AI-based blood ageing analysis. Products are manufactured through a contract manufacturing partner (Nutra Healthcare, Gujarat) under GMP/ISO standards and sold directly to consumers via its e-commerce platform and Amazon India, with worldwide shipping.
Is Decode Age a public or private company?
Decode Age is a private company. It is classified as venture growth investor backed and is currently operating.
When was Decode Age founded?
Decode Age was founded in 2021. It employs 51 to 100 people.
Where is Decode Age based?
Decode Age is headquartered in Bangalore, India, in the Asia region.
How does Decode Age make money?
Three revenue lines are on record. Science-backed Supplements are the primary driver. The others are diagnostic Tests and gift Cards.
Who are Decode Age's main competitors?
Direct peers on record are Elysium Health, ChromaDex (Tru Niagen), Viome Life Sciences, InsideTracker, Wellbeing Nutrition and Plix. Broad incumbents are Life Extension and Thorne. Emerging players are Care/of (Bayer) and Rootine.
Does Decode Age have an API?
No public API is recorded for Decode Age.
What industry is Decode Age in?
Decode Age's product category is Longevity Nutraceuticals. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements, with a secondary code of CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2833.