Sona Dermatology & MedSpa
Sona Dermatology & MedSpa operates five medical spa clinics across North Carolina and Virginia, providing non-invasive cosmetic treatments (Botox, fillers, laser, CoolSculpting) to individual consumers through a direct-to-consumer model with VIP membership and a proprietary AI treatment visualization tool.
- Company typePrivate
- Founded1997
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sona Dermatology & MedSpa does
Sona Dermatology & MedSpa operates a multi-location medical spa chain providing non-invasive and minimally invasive cosmetic treatments to individual consumers across the Southeastern United States. The company runs five retail clinics in Greensboro, Charlotte (Ballantyne and Lake Norman), Huntersville, Glen Allen, and Midlothian, and is a member of the DermCare Family of Companies following an April 2025 partnership with DermCare Management, a dermatology practice management platform with 90+ practice locations across the Southern U.S.
Its service portfolio spans injectables (Botox, Juvéderm, Kybella), body contouring (CoolSculpting), laser procedures (hair removal, skin rejuvenation, vein removal), skin resurfacing (SkinPen microneedling, SkinMedica chemical peels, Diamond Glow facials), and clinical skincare. The company's most differentiated technology asset is AgelessAI, a proprietary computer-vision- and generative-AI-powered treatment visualization tool that lets prospective patients preview simulated procedure outcomes on their own face and body before booking a consultation. Delivery relies on licensed providers including RNs, NPs, PAs, and master aestheticians.
Sona's business model combines one-time per-treatment payments for cosmetic procedures, a recurring VIP membership subscription offering exclusive specials and priority appointments, and direct-to-consumer e-commerce sales of clinical skincare products through shop.sonamedspa.com. The company employs a direct-to-consumer go-to-market motion using its website, the AgelessAI visualization tool, a before/after gallery, email newsletter, referral program, community events, and online booking to drive acquisition and retention.
Sona Dermatology & MedSpa firmographics
Firmographics- Name
- Sona Dermatology & MedSpa
- Legal name
- Sōna MedSpa
- Website
- https://sonaskin.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sona Dermatology & MedSpa operates five medical spa clinics across North Carolina and Virginia, providing non-invasive cosmetic treatments (Botox, fillers, laser, CoolSculpting) to individual consumers through a direct-to-consumer model with VIP membership and a proprietary AI treatment visualization tool.
- Ownership category
- akta.pro rank
Sona Dermatology & MedSpa industry classification
Industry- Product category
- Medical Spa Services
- NAICS
- Beauty Salons (812112), Offices of Physicians (6211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Medical Spas (Medi-Spas) (HSALAFAB)
- akta.pro secondary industries
- Medical Spas (Medi-Spa) (HSADAKAB), Professional Skincare & Facial Treatments (CRABALAF), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)
Keywords
Where Sona Dermatology & MedSpa is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sona Dermatology & MedSpa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medical Spa Treatments: One-time cosmetic procedures including Botox, dermal fillers, laser treatments, CoolSculpting, microneedling, chemical peels, laser hair removal, and Kybella. Revenue generated per treatment session with pricing based on treatment area and product used.
- Membership Program: VIP membership program offering exclusive specials, priority appointments, and ongoing loyalty benefits to drive recurring revenue and customer retention.
- Clinical Skincare Products: E-commerce sales of clinical skincare products through the online shop, including clinical skincare lines and specialty items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual treatment pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sona Dermatology & MedSpa product offering
Product offeringCore offering
Sona Dermatology & MedSpa operates physical medical spa locations providing non-invasive and minimally invasive cosmetic treatments, including injectables (Botox, Juvéderm fillers, Kybella), body contouring (CoolSculpting), laser services (hair removal, skin rejuvenation, vein removal), and skin resurfacing treatments (Diamond Glow facials, SkinPen microneedling, SkinMedica chemical peels). The company also sells clinical-grade skincare products through an online shop and offers a VIP membership program for recurring patient engagement.
Product overview
Sona MedSpa operates as a medical spa offering a unified suite of cosmetic treatment services and retail products. The portfolio includes injectable treatments (Botox, Juvéderm fillers, Kybella), body contouring (CoolSculpting), laser procedures (hair removal, skin rejuvenation, vein removal), skin resurfacing (microneedling, chemical peels, facials), and clinical skincare retail products. The company supplements its service offering with a VIP membership program for patient loyalty and an AI-powered visualization tool (Ageless AI Treatment Visualizer) that enables prospective patients to preview procedure outcomes. All services are delivered across five physical MedSpa locations in North Carolina and Virginia.
Differentiator
Problem solved
Functional benefit
Products and services
- Botox Cosmetic
Companies that use Sona Dermatology & MedSpa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Sona Dermatology & MedSpa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature1 record
Sona Dermatology & MedSpa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DermCare ManagementcoreDermCare Management, a dermatology practice management company operating 90+ practice locations across the Southern United States, entered the MedSpa sector through a partnership with Sona MedSpa. The partnership added five MedSpa locations to DermCare's network as part of an expansion across Texas, North Carolina, and Virginia. Sona MedSpa is positioned as a member of the DermCare Family of Companies, aligning with DermCare's long-term vision to provide a full spectrum of skin health and aesthetic services.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sona Dermatology & MedSpa competitors and assessment
Company assessmentDirect peers
- LaserAway: National medspa chain specializing in laser hair removal, skin rejuvenation, and injectables. Direct competitor in the cash-pay aesthetic services category with a comparable membership-driven retail model.
- Ideal Image: Largest U.S. medspa chain offering Botox, fillers, laser hair removal, and body contouring across 150+ locations. Directly comparable as a multi-location aesthetic services brand targeting the same consumer base with the same core procedures.
- Skin Laundry: Multi-location medspa known for standardized laser facials and skin treatments. Closely comparable clinic model, pricing transparency, and consumer branding approach to Sona's facials and laser services.
- SkinSpirit: Multi-location medspa brand offering Botox, fillers, laser, and body treatments with a clinic-based service model closely aligned with Sona's positioning.
- Westlake Dermatology & Cosmetic Surgery: Dermatology and medspa group offering injectables, laser, body contouring, and clinical skincare across multiple Texas and surrounding locations — a directly comparable integrated dermatology/medspa operator.
- SEV Laser: Multi-location medspa operator focused on laser hair removal, skin treatments, and injectables. Operates a similar clinic-based, cash-pay aesthetic services model.
- Advanced Dermatology and Cosmetic Institute: Multi-location dermatology and medspa practice offering the same core aesthetic services (Botox, fillers, laser) under a physician-led model similar to Sona's clinical provider mix.
Emerging players
- Ever/Body: Tech-forward medspa concept offering injectables, laser, and body treatments. Comparable consumer experience and target demographic to Sona, with a focus on modern branding and digital booking.
- ProMD Health: Boutique medspa and wellness practice offering injectables, IV therapy, and aesthetic treatments. Comparable as a smaller-scale clinical medspa operator with overlapping service menu and consumer base.
Others
- Alle (Allergan Aesthetics loyalty program): Botox-maker Allergan's patient loyalty platform. Comparable as a membership/retention mechanism for repeat aesthetic consumers, relevant to Sona's VIP membership strategy and customer retention dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sona Dermatology & MedSpa social profiles
Digital presenceSona Dermatology & MedSpa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sona Dermatology & MedSpa leadership team
Management profileNumber of profiles
Profiles2 records
Sona Dermatology & MedSpa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sona Dermatology & MedSpa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sona Dermatology & MedSpa
What does Sona Dermatology & MedSpa do?
Sona Dermatology & MedSpa operates physical medical spa locations providing non-invasive and minimally invasive cosmetic treatments, including injectables (Botox, Juvéderm fillers, Kybella), body contouring (CoolSculpting), laser services (hair removal, skin rejuvenation, vein removal), and skin resurfacing treatments (Diamond Glow facials, SkinPen microneedling, SkinMedica chemical peels). The company also sells clinical-grade skincare products through an online shop and offers a VIP membership program for recurring patient engagement.
Is Sona Dermatology & MedSpa a public or private company?
Sona Dermatology & MedSpa is a private company. It is classified as corporate owned and is currently operating.
When was Sona Dermatology & MedSpa founded?
Sona Dermatology & MedSpa was founded in 1997. It employs 51 to 100 people.
Where is Sona Dermatology & MedSpa based?
Sona Dermatology & MedSpa is headquartered in Charlotte, United States, in the North America region.
How does Sona Dermatology & MedSpa make money?
Three revenue lines are on record. Medical Spa Treatments are the primary driver. The others are membership Program and clinical Skincare Products.
Who are Sona Dermatology & MedSpa's main competitors?
Direct peers on record are LaserAway, Ideal Image, Skin Laundry, SkinSpirit, Westlake Dermatology & Cosmetic Surgery, SEV Laser and Advanced Dermatology and Cosmetic Institute. Emerging players are Ever/Body and ProMD Health. Alle (Allergan Aesthetics loyalty program) is listed as an others.
Does Sona Dermatology & MedSpa have an API?
No public API is recorded for Sona Dermatology & MedSpa.
What industry is Sona Dermatology & MedSpa in?
Sona Dermatology & MedSpa's product category is Medical Spa Services. Its primary akta.pro industry code is HSALAFAB, Medical Spas (Medi-Spas), with a secondary code of HSADAKAB, Medical Spas (Medi-Spa). Its NAICS code is 812112 and its SIC code is 8011.