ShopHer Media
ShopHer Media is a performance-driven digital shopper marketing platform that connects enterprise brands and agencies with a network of 3,000+ vetted publishers and influencers across the US and Canada. It delivers influencer marketing, ecommerce affiliate (eComm+ 50), digital performance, and shopper marketing services to CPG and retail clients.
- Company typePrivate
- Founded2007
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ShopHer Media does
ShopHer Media is a performance-driven digital shopper marketing platform founded in 2003 and headquartered in Pompano Beach, Florida, that connects national brands and agencies with a network of 3,000+ vetted publishers, influencers, and shopper communities across the US and Canada. The company operates four service divisions: Influencer Marketing, Digital Performance Marketing, eCommerce Affiliate Marketing (the invite-only eComm+ 50 sub-brand), and Shopper Marketing, delivering measurable outcomes including customer acquisition, CRM database growth, brand awareness, and direct sales lift for enterprise clients such as P&G, Kellogg's, Target, Walmart, General Mills, Hershey, Disney Cruise Line, and Mars Pet Care. The underlying technology stack includes the SmartBoost machine-learning engine for content and audience optimization, an influencer identification and fraud detection system, a real-time analytics dashboard with third-party pixel integrations, a Deep Link Generator for publisher monetization, and layered traffic-quality technology.
ShopHer Media firmographics
Firmographics- Name
- ShopHer Media
- Legal name
- ShopHer Media
- Website
- https://shophermedia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShopHer Media is a performance-driven digital shopper marketing platform that connects enterprise brands and agencies with a network of 3,000+ vetted publishers and influencers across the US and Canada. It delivers influencer marketing, ecommerce affiliate (eComm+ 50), digital performance, and shopper marketing services to CPG and retail clients.
- Ownership category
- akta.pro rank
ShopHer Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- akta.pro primary industry
- Shopper Marketing Strategy & Planning (MPAAAJAA)
- akta.pro secondary industries
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Retail Media Networks & Commerce Advertising (BPAMALAL), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
Keywords
Where ShopHer Media is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShopHer Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Marketing / CPA: Cost Per Acquisition campaigns where brands pay only for results - customer acquisition, sign-ups, sales. ShopHer Media tracks every aspect of campaign performance.
- Influencer Marketing: Performance-based influencer marketing with guaranteed number of participating influencers. Flexible tiered campaign pricing including CPA, CPM, CPL, CPC and flat rate sponsorship opportunities.
- Affiliate/Referral Commissions: Commission-based revenue from connecting publishers to retailers through their eComm+ 50 program. Publishers earn commissions on sales through affiliate links.
- Media Buying: CPM, CPC advertising across display, outstream/instream video, social media. Optimizes and tracks campaign budgets and ROI.
- Shopper Marketing / Couponing: Digital coupon programs with hundreds of thousands of coupon prints per month. Includes seamless mobile and print-at-home coupons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Performance-based pricing across multiple metrics |
| Transaction based/ take rate | Multi-year contract | Flexible tiered influencer campaign pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ShopHer Media product offering
Product offeringCore offering
ShopHer Media is a performance-driven digital marketing platform that connects national brands and agencies with millions of targeted shoppers through four service divisions: influencer marketing, digital performance marketing, eCommerce affiliate marketing (eComm+ 50), and shopper marketing. The company executes campaigns on a CPA, CPM, CPL, CPC, or flat-rate basis using its proprietary SmartBoost technology, influencer network of 3,000+ vetted publishers, and first-party shopper community data in the US and Canada.
Product overview
ShopHer Media is a performance-driven marketing platform offering four core service divisions: Influencer Marketing Agency, Digital Performance Marketing, eCommerce Affiliate Marketing (eComm+ 50), and Shopper Marketing. The platform operates as a unified ecosystem connecting brands with millions of targeted shoppers through a network of influencers and publishers. The eComm+ 50 sub-brand focuses specifically on connecting top 50 eCommerce retailers with premium publishers through an invite-only network. Key platform features include the Influencer Marketing Platform for campaign management, Deep Link Generator Tool for publisher monetization, SmartBoost content amplification technology, Real-Time Analytics Dashboard, and Influencer Identification Technology. The product portfolio includes sponsored post formats across Twitter, Pinterest, Blogs, Facebook, YouTube, and Instagram, as well as ad formats like Video Demand, Direct Response, and Display Advertising.
Differentiator
Problem solved
Functional benefit
Brands
- ShopHer Media eComm+ 50: eCommerce division connecting top 50 ecommerce retail brands with thousands of premium publishers and influencers.
Products and services
- Influencer Marketing Agency Platform
- Digital Performance Marketing A full-service performance marketing service connecting brands with consumers to acquire more users and customers through ShopHer Media's shopper communities, specializing in digital media campaigns for national brands and agencies on a CPA, CPL, or CPC basis.
- ShopHer Media eComm+ 50 An invite-only social commerce and performance network that connects the top 50 eCommerce retailers with thousands of premium publishers and influencers through one platform, offering category exclusivity, white-glove advertiser representation, and dedicated brand ambassador support.
- Shopper Marketing A distribution platform of shopper influencers that guides consumers along the path-to-purchase, resulting in direct sales lift through retail advertising, couponing technology, and digital media placement on influencer-driven sites.
Quantifiable outcome
- 37% conversion rate for Kellogg's loyalty promotion campaigns
- +4 more outcomes
Companies that use ShopHer Media
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles4 records
ShopHer Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
ShopHer Media partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
ShopHer Media competitors and assessment
Company assessmentDirect peers
- IZEA: IZEA operates a technology platform that connects brands with influencers for sponsored content campaigns across social media, directly comparable to ShopHer Media's Influencer Marketing Agency Platform. Both serve enterprise CPG and retail brands with performance-based influencer campaigns.
- Aspire: Aspire (formerly AspireIQ) is a creator marketing platform enabling brands to discover, collaborate with, and pay influencers, with a strong enterprise focus similar to ShopHer Media. Both operate at the intersection of influencer marketing, content amplification, and performance measurement.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing SaaS platform with end-to-end campaign management, analytics, and creator search capabilities—comparable to ShopHer Media's SmartBoost-driven influencer identification and real-time analytics dashboard offerings.
- Linqia: Linqia is a performance-focused influencer marketing platform serving major brands with measurement guarantees, closely aligned with ShopHer Media's performance-guaranteed influencer campaign model. Both target enterprise CPG and retail clients with similar ROI-driven positioning.
- Grin: Grin is a creator marketing platform focused on influencer relationship management, content, and analytics for enterprise brands. Comparable to ShopHer Media in serving performance-oriented CPG and retail clients with end-to-end influencer campaign tooling.
Broad incumbents
- Impact: Impact operates a broad partnership management platform spanning affiliate, influencer, and B2B partnerships at a global scale, overlapping with ShopHer Media's eComm+ 50 affiliate and influencer offerings. Impact's broader portfolio and scale position it as an incumbent alternative.
- CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a long-established affiliate marketing network where Beth Baratte (ShopHer Media's Director of eCommerce) began her career. CJ's enterprise-scale affiliate platform competes directly with ShopHer Media's eComm+ 50 eCommerce affiliate offering.
- Rakuten Advertising: Rakuten Advertising provides global affiliate marketing and performance advertising solutions serving enterprise brands across verticals. It competes with ShopHer Media in the affiliate and shopper marketing space but at a much larger scale and broader geographic footprint.
Emerging players
- PartnerStack: PartnerStack is a partner management platform that enables SaaS and eCommerce brands to scale affiliate, referral, and reseller programs. It overlaps with ShopHer Media's publisher/affiliate programs but focuses more broadly on partnership types.
- Carro: Carro is a creator commerce platform that connects influencers and creators with brands for product sales and affiliate revenue, with Shopify integration. It competes in the influencer-to-purchase space ShopHer Media serves but targets smaller merchants and creators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ShopHer Media social profiles
Digital presenceShopHer Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopHer Media leadership team
Management profileNumber of profiles
Profiles6 records
ShopHer Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopHer Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopHer Media
What does ShopHer Media do?
ShopHer Media is a performance-driven digital marketing platform that connects national brands and agencies with millions of targeted shoppers through four service divisions: influencer marketing, digital performance marketing, eCommerce affiliate marketing (eComm+ 50), and shopper marketing. The company executes campaigns on a CPA, CPM, CPL, CPC, or flat-rate basis using its proprietary SmartBoost technology, influencer network of 3,000+ vetted publishers, and first-party shopper community data in the US and Canada.
Is ShopHer Media a public or private company?
ShopHer Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShopHer Media founded?
ShopHer Media was founded in 2007. It employs 11 to 50 people.
Where is ShopHer Media based?
ShopHer Media is headquartered in Fort Lauderdale, United States, in the North America region.
How does ShopHer Media make money?
Five revenue lines are on record. Performance Marketing / CPA is the primary driver. The others are influencer Marketing, affiliate/Referral Commissions, media Buying and shopper Marketing / Couponing.
Who are ShopHer Media's main competitors?
Direct peers on record are IZEA, Aspire, CreatorIQ, Linqia and Grin. Broad incumbents are Impact, CJ Affiliate and Rakuten Advertising. Emerging players are PartnerStack and Carro.
Does ShopHer Media have an API?
No public API is recorded for ShopHer Media.
What industry is ShopHer Media in?
ShopHer Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAJAA, Shopper Marketing Strategy & Planning, with a secondary code of BPAFAHAL, Live Commerce & Shoppable Creator Campaigns. Its NAICS code is 54183.