Farmers National Company

What Farmers National Company does

Farmers National Company, founded in 1929 and headquartered in Omaha, Nebraska, is the largest farm and ranch management company in the United States. The firm provides professional farm and ranch management, real estate brokerage, land auctions (live, online, simulcast), collateral inspections, accounting, grain marketing, sustainability planning, energy and forestry management, insurance, and farmland investment advisory through its FNC Capital Advisors sub-brand. It serves non-resident landowners, institutional investors (banks, trust companies, pension funds), estate and wealth management clients, and active farmers/ranchers across nearly 30 states, with real estate licensing in 29 states and 400,000+ managed acres across approximately 5,000 farms, ranches, and specialty operations.

The underlying technology stack centers on proprietary inspection software for collateral inspections of livestock, crops, commodities, and equipment, SOC-1 compliant reporting systems, a proprietary farm and ranch accounting platform with segregated trust account handling, and proprietary lease analysis software that models returns across multiple lease types. Supporting tooling includes ESRI/ArcGIS, OpenStreetMap, and CARTO for geospatial property mapping, ClickDimensions for marketing automation, and a dedicated client portal built on Microsoft B2C identity for landowner self-service.

The business model combines recurring annual management fees (subscription-based, one-year contracts), commission-based real estate and auction transaction fees, professional services fees for capital advisory and 1031 exchanges, and bundled grain marketing and accounting services. The company is 100% employee-owned, employs 251–500 people, and distributes through a field force of 100+ professional farm managers and 100+ real estate sales associates organized into regional and area management structures.

Name

Farmers National Company

Legal name

Farmers National Company

Website

https://www.farmersnational.com/

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

251–500 employees

Short description

Farmers National Company is the largest US farm and ranch management firm, providing professional land management, real estate brokerage, auctions, and farmland investment advisory to non-resident landowners, institutional investors, and estates across 29 states.

Ownership category

akta.pro rank

Product category

Farm Management Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700), Real Estate Dealers (For Their Own Account) (6532), Forestry (800)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Farm Financial Management & Recordkeeping Services (AFACAJAC), Succession, Governance & Ownership Transition Advisory (AFACAJAO), Natural Resources — Farmland & Agriculture (FSAAAKAI)

Keywords

• Farm management services
• Farmland real estate
• Land auction services
• Agricultural property management
• Rural appraisal services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Farm Management Services: Annual management fees for farm and ranch management services including tenant coordination, budgeting, accounting, grain marketing direction, and regular on-site visits. Services provided under one-year contracts.
2. Real Estate Sales and Auctions: Commission-based real estate services for farmland, ranches, recreational properties, timberland, and residential acreage. Includes live auctions, online auctions, simulcast auctions, and private treaty sales.
3. Capital Advisors - Farmland Investment Services: Comprehensive farmland investment advisory including capital allocation strategy, 1031 exchanges, due diligence, acquisition, and portfolio management. Full-service from acquisition through liquidation.
4. Grain Marketing Services: Included in standard Professional Management Services Agreements. Grain marketing director provides sale directives to farm managers for cash grain sales on behalf of clients.
5. Accounting Services: Farm and ranch accounting services including design, setup, maintenance of accounting systems, bill payment, financial reporting. Available as independent service or part of management agreement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Farmers National Company is the nation's largest farm management company, providing professional farm and ranch management for landowners across nearly 30 U.S. states. It manages over 400,000 acres and $12 billion in farmland assets through annual management agreements covering tenant coordination, leasing, grain marketing direction, on-site inspections, and farm accounting. The company also offers farmland real estate brokerage, auctions, appraisal, energy, forestry, insurance, hunting lease, and farmland investment advisory (FNC Capital Advisors) services.

Product overview

Farmers National Company is a comprehensive landowner services platform organized around two core divisions: Farm & Ranch Management and Real Estate. The Farm & Ranch Management division is the company's primary business, offering professional farm and ranch management (the core product) supplemented by modular add-on services including Farm Leasing, Grain Marketing (directed by Grain Marketing Director Blake Florell), Accounting Services, Sustainability Planning, Collateral Inspections (using proprietary inspection software, SOC-1 compliant), Consultations, and Energy Management. The Real Estate division offers land sales via multiple methods (Land Auction Methods, Private Treaty Sales) and is supported by Appraisal Services. A Capital Advisors sub-brand (FNC Capital Advisors) handles farmland investment advisory. Additional ancillary services include Forestry, Insurance, the Hunting Lease Network (HLN), and FNC Ag Stock. The company has been in operation since 1929, manages over $12 billion in assets across approximately 5,000 farms and ranches, and is 100% employee owned.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm and Ranch Management Professional farm and ranch management for landowners, providing on-site supervision, tenant coordination, budgeting, expense management, crop/livestock production oversight, and regular reporting under one-year contracts.
• Farm Leasing Farm lease negotiation and management service offering custom farm, custom blend, crop share, net share, and bushel lease types, with proprietary software to analyze projected returns under each lease structure.
• Grain Marketing Grain marketing service led by a dedicated director who analyzes daily market information, issues sale directives to farm managers, and offers company-directed and client-directed crop marketing plans for cash grain sales.
• Accounting Services Farm and ranch financial reporting and accounting service that designs, sets up, and maintains accounting systems; manages client funds in trust accounts; processes and audits bills; and provides year-end performance statements.
• Sustainability Planning Farm sustainability and conservation planning service that includes crop rotation, cover crops, contour farming, reduced tillage, and ESG initiative support for landowners.
• Collateral Inspections Independent third-party land and livestock inspection service using proprietary inspection software; performs collateral inspections for crops, livestock, dairies, commodities, and equipment with SOC-1 compliant reporting.
• Consultations Strategic farm management consulting service providing lease reviews, whole-farm financial evaluations, succession planning, sustainability planning, and technology/land use guidance on a pay-as-you-go basis.
• FNC Capital Advisors Farmland investment advisory division offering capital allocation strategy, 1031 exchange, due diligence, acquisition, land and mineral management, and portfolio management services for farmland investors.
• Real Estate Sales Farm and land real estate brokerage offering property listings, auction methods, and private treaty sales for farmland, ranches, recreational properties, timberland, and residential acreage.
• Land Auction Methods Land auction service offering multiple methods including live public auctions, online-only auctions, virtual online auctions, simulcast live and online auctions, and for-sale-by-bid formats.
• Private Treaty Sales Traditional real estate listing method in which property is exclusively listed for one year with a market-priced approach and open negotiation.
• Energy Management Energy management services for landowners, complementing the company's farm and ranch management and real estate offerings.
• Appraisal Services Independent appraisal and valuation services for all types of rural and agri-commercial real estate.
• Forestry Services Forestry management and services for landowners with timberland holdings.
• Insurance Insurance services offered as part of the comprehensive landowner services portfolio.
• Hunting Lease Network (HLN) Hunting lease network connecting landowners with hunters, providing an additional revenue stream for property owners.
• FNC Ag Stock Agricultural stock and investment services branded under FNC Securities.

Quantifiable outcome

• Over $6 billion in real estate sold in the last 10 years
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

One partnership is on record.

• Peoples Bank and Trust (McPherson, Kansas)coreStrategic or Co-development Partner · 17 March 2026Farmers National Company acquired the farm management business of Peoples Bank and Trust, headquartered in McPherson, Kansas. The acquisition includes over 20,000 managed acres and brings Farmers National Company's Kansas total to over 400,000 managed acres. The deal reflects a shared commitment to providing landowners with experienced, specialized agricultural management and long-term stewardship. Peoples Bank and Trust built strong, trusted relationships with farm management clients over many years, which Farmers National Company will continue to serve.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hertz Farm Management: Nevada, Iowa-based professional farm management and real estate firm, widely regarded as one of FNC's closest direct competitors. Offers similar subscription-based farm management, real estate brokerage, auctions, and appraisal services across the Midwest with comparable accredited farm manager credentials.
• Peoples Company: Iowa-based integrated farmland services firm providing farm management, real estate brokerage, appraisals, capital markets, and auction services. Strong direct competitor in the same Midwest geography with similar services spanning management, brokerage, and investor advisory.
• Halderman Real Estate & Farm Management: Indiana-based farm management, real estate brokerage, and auction firm operating across the Midwest. Directly competes with FNC in core farm and ranch management, land auctions, and appraisal services for non-resident and institutional landowners.
• AgriLand Farm Management: Texas-based farm and ranch management firm serving landowners across the Southern Plains. Competes directly with FNC in subscription-based whole-farm management, tenant coordination, and landowner advisory services with a regional focus.
• Murray Wise Associates: National farmland auction and brokerage firm with full-service real estate and farm management offerings. Direct overlap with FNC's land auction, brokerage, and investment advisory services, particularly for institutional and high-net-worth clients.

Broad incumbents

• Nuveen (TIAA) Natural Capital: Large institutional farmland and timberland asset manager operating globally. Comparable in scale to FNC Capital Advisors in managing farmland portfolios on behalf of pension funds and institutions; broader real assets platform but overlapping farmland focus.
• Manulife Investment Management (Timberland and Agriculture): Institutional manager of timberland and farmland assets on behalf of large pension funds and insurance balance sheets. Comparable to FNC Capital Advisors for high-end institutional farmland mandates; operates at much larger AUM scale under a broader asset management umbrella.
• Prudential Agricultural Investments: Institutional farmland investment and management arm of Prudential Financial, serving pension funds and large investors. Directly comparable to FNC Capital Advisors in providing institutional-grade farmland portfolio management services at much larger scale.

Emerging players

• AcreTrader: Tech-enabled farmland investment marketplace connecting investors with farm operators and landowners. Overlaps with FNC's real estate listings and Capital Advisors investor services through an emerging digital channel; partial niche overlap rather than full-service competition.
• FarmTogether: Crowdfunded farmland investment platform offering direct ownership, management, and sale of agricultural properties. Competes with FNC in the farmland investor acquisition funnel and management for smaller institutional/accredited retail clients through a tech-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/farmersnational
• Facebookfacebook.com/farmersnationalcompany
• LinkedInlinkedin.com/company/farmers-national-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers National Company