Pasturebird, Inc.

What Pasturebird, Inc. does

Pasturebird, Inc. is a regenerative poultry producer that raises and sells pasture-raised chicken primarily through a direct-to-consumer e-commerce site and a wholesale program. The company operates floorless mobile coops that are moved to fresh pasture every 24 hours, allowing chickens to forage on natural grasses, insects, seeds, and worms while distributing manure for soil regeneration. Its farm in Mauk, Georgia moves over 30,000 chickens to fresh pasture daily and harvests 52 weeks per year, with the company holding founding-member status in Land to Market and using the Ecological Outcome Verification (EOV) system to validate regenerative outcomes in soil health, biodiversity, and ecosystem function.

The core product line spans chicken cuts (breasts, thighs, wings, drumsticks, whole chickens, ground chicken), which are sold individually or assembled into a Build a Box subscription offering a 10% discount and free shipping on orders over $149, with delivery cadences of 15, 30, 60, or 90 days. The wholesale channel supplies restaurants, brands, meal prep companies, grocery stores, and butchers with fresh and frozen distribution throughout much of the continental United States. Supporting offerings include branded merchandise, paid farm tours at the Georgia farm, and a ShipInsure package protection add-on.

In January 2026, Pasturebird unveiled a solar-powered mobile greenhouse coop system that houses 6,000 chickens and can be relocated to fresh pasture in approximately six minutes, with rooftop solar panels, motorized wheels, and automatic feeding enabling a single operator to manage the full flock. The company is part of the Perdue Family network through a partnership with Ryan Perdue, and is led by founder Paul Greive (also referenced as Farmer Paul). The company is privately held, headquartered in Murrieta, California with corporate correspondence handled through a Salisbury, Maryland address, and operates with a 1-10 employee base.

Name

Pasturebird, Inc.

Legal name

Pasturebird

Website

https://pasturebird.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasturebird is a regenerative poultry company that produces pasture-raised chicken and sells it nationwide via a Shopify-powered direct-to-consumer e-commerce site with subscriptions, a wholesale program for restaurants and grocers, and a verified regenerative sourcing program via Land to Market EOV.

Ownership category

akta.pro rank

Product category

Pasture-Raised Poultry

NAICS

Broilers and Other Meat Type Chicken Production (11232), Poultry Processing (311615)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

akta.pro secondary industry

Poultry Wholesale (Whole Birds, Parts) (AFAIADAC)

Keywords

• Pasture-raised chicken
• Regenerative poultry
• Farm-to-table meat
• Chicken subscription boxes
• Whole bird poultry

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-Commerce: Pasturebird sells pasture-raised chicken products directly to consumers through their e-commerce website. Customers can purchase individual products or build custom subscription boxes. One-time purchases are available alongside recurring subscription options that offer 10% discounts. Products include chicken breasts, thighs, wings, drumsticks, whole chickens, and ground chicken.
2. Wholesale Distribution: Pasturebird supplies pasture-raised poultry to wholesale customers including restaurants, brands, meal prep companies, grocery stores, and butchers. They harvest 52 weeks per year with both fresh and frozen distribution capabilities throughout much of the United States.
3. Subscription Boxes: Customers can build custom subscription boxes with 10% savings, choosing delivery frequency of every 15, 30, 60, or 90 days. Subscriptions include free shipping on orders over $149 and allow customers to customize cuts and skip or cancel anytime.
4. Merchandise: Pasturebird sells branded merchandise including t-shirts and hats, providing ancillary revenue from brand-aligned apparel products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Pasturebird produces and sells pasture-raised chicken products directly to consumers and wholesale buyers. The company offers individual cuts (breasts, thighs, wings, drumsticks, whole chickens, ground chicken), branded merchandise, and a Build a Box customizable subscription service with 10% savings. Chickens are raised using floorless mobile coops moved to fresh pasture daily, verified through Land to Market's Ecological Outcome Verification system.

Product overview

Pasturebird, Inc. is a regenerative poultry company offering pasture-raised chicken products through direct-to-consumer e-commerce and wholesale channels. The product portfolio centers on chicken cuts (party wings, drumsticks, chicken thighs, boneless skinless chicken breasts, whole rotisserie chickens, and ground chicken) sold individually or through a subscription box program called 'Build a Box' with a 10% discount. The company also offers merchandise (t-shirts and hats), farm experiences (tours at their Georgia farm), and a B2B wholesale program. Pasturebird differentiates through solar-powered mobile coops that relocate chickens to fresh pasture daily, regenerative farming practices, and verified Land to Market sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Wings Pasture-raised chicken wings, air-chilled and blast-frozen, sold in approximately 1 lb packages through the Pasturebird e-commerce site for individual consumers and wholesale buyers.
• Drumsticks Pasture-raised chicken drumsticks, air-chilled and blast-frozen, sold in approximately 1 lb packages through the Pasturebird e-commerce site.
• Chicken Thighs Bone-in chicken thighs from pasture-raised chickens, air-chilled and blast-frozen, sold in approximately 1 lb packages.
• Boneless Skinless Chicken Breast Boneless skinless chicken breasts from pasture-raised chickens, 2-3 breasts per package weighing 1 to 1.15 lbs each.
• Whole Rotisserie Chicken Whole pasture-raised chickens weighing 3-4 lbs each, suitable for rotisserie, smoker, or homemade bone broth. Available in 1, 4, or 8 packs.
• Ground Chicken Ground pasture-raised chicken, sold in packs of 1, 6, 12, or 20.
• The Big Game Pack Variety pack containing 10 packs of drumsticks (1 lb each) and 10 packs of party wings (1 lb each), designed for grilling and roasting occasions.
• Build a Box Subscription Customizable subscription service offering 10% off all chicken products with free shipping over $149, allowing customers to mix and match cuts on recurring 15, 30, 60, or 90-day intervals and to skip or cancel anytime.
• Wholesale Program Wholesale pastured poultry program serving restaurants, brands, meal prep companies, grocery stores, and butchers with fresh and frozen distribution throughout the United States, harvesting 52 weeks per year.
• Pasturebird T-Shirts Branded merchandise t-shirts made from slim-fit Next Level Apparel shirts with front and back prints.
• Pasturebird Hats Branded baseball caps available in White and Olive colors.
• Farm Tours In-person farm tours at the Mauk, Georgia location led by Pasturebird team members, including walks through operations and time in the field with chickens. Tours are approximately 2 hours.
• ShipInsure Package Protection Optional package protection add-on offering coverage for loss, damage, or theft during shipping, with instant approval and one-click claims processing at checkout.

Quantifiable outcome

• 3x more omega-3s compared to conventional chicken
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Land to MarketcoreStrategic or Co-development PartnerPasturebird was a founding member of Land to Market, the first verified sourcing solution for regenerative agriculture. They use the Ecological Outcome Verification (EOV) system, an empirical methodology that tracks outcomes in soil health, biodiversity, and ecosystem function to verify their regenerative practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cooks Venture: Pasture-raised, heritage-breed poultry company emphasizing regenerative farming and direct/retail distribution, competing head-to-head with Pasturebird on the regenerative-pastured chicken narrative.
• Primal Pastures: Pasture-raised meats company shipping beef, pork, and poultry direct-to-consumer with regenerative and soy-free claims—competing for the same pasture-raised premium D2C shopper.
• Plainville Farms: Specialty poultry brand offering pasture-raised turkey and other poultry through natural and foodservice channels, overlapping with Pasturebird on regenerative/specialty poultry supply.
• Mary's Organic Chicken (Pitman Family Farms): Pitman Family Farms' Mary's Organic Chicken is a heritage-breed, organic, free-range/pasture-raised chicken brand sold through natural-food retail and online—directly competing for pasture-raised shelf space and D2C customers.
• Vital Farms: Public pasture-raised egg and poultry company combining third-party-certified regenerative practices with national D2C and grocery distribution—an obvious direct comparable for Pasturebird's pasture-raised positioning and subscription-style consumer model.
• Farmer Focus: Certified organic and humane chicken producer with farmer partnerships and a strong D2C/retail presence, operating in the same premium pasture/organic poultry category as Pasturebird.

Broad incumbents

• Applegate Farms: Established natural and organic meats brand with wide grocery distribution, including organic/no-antibiotic chicken—competing at the broader 'better-for-you' meat tier rather than pasture-raised specifically.
• Bell & Evans: Leading organic and air-chilled chicken producer with national retail presence, supplying premium fresh chicken to grocers and foodservice—an incumbent at the premium conventional-organic tier adjacent to pasture-raised.
• Perdue Farms: Major U.S. poultry company whose family network also includes Pasturebird's strategic affiliation; offers organic and specialty lines that overlap with Pasturebird's positioning while dominating mainstream retail.

Others

• Crowd Cow: Online farm-to-table meat marketplace that already lists Pasturebird chicken—an adjacent channel partner/distributor and indirect comparable in the online pasture-raised meat category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pasturebird
• Xx.com/pasturebirdinc
• Facebookfacebook.com/pasturebird

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasturebird, Inc.