Risdall Advertising Agency
The company offers six integrated digital marketing service lines: Digital Marketing Strategy (anchored by a proprietary 8-stage Customer Value Journey framework and Customer Avatar methodology), Web Design & Development (WordPress and Kentico CMS), Digital Advertising Services (PPC, paid social, programmatic, geofencing), SEO, Content Marketing, and Measurement & Analytics (including the proprietary Growth Scorecard). Revenue is generated through professional services engagements—project-based and multi-year retainers—sold via consultative enterprise sales to marketing leaders, with pricing determined by engagement scope and not publicly disclosed. Awards (Webby, CLIO Healthcare, SABRE, Telly, Web Marketing Association) and case study evidence of measurable client outcomes (e.g., 103% lead lift for Arcserve, 276% conversion lift for a Fortune 100 bio-industrial client, 3,000% referral lift for Help Me Grow) anchor demand generation and credibility.
- Company typePrivate
- Founded1972
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Risdall Advertising Agency does
Risdall Marketing Group (DBA: Risdall Advertising Agency) is a 50-year-old, independently owned B2B digital marketing agency headquartered in Minneapolis, Minnesota, founded in 1972 by John Risdall and now led by his son Ted Risdall (CEO since a 2016 ownership transition) alongside COO Jennifer Risdall. The agency employs approximately 51-100 staff organized in a flat, team-based structure, and serves mid-market and enterprise B2B clients across financial services, healthcare, manufacturing, SaaS/technology, and education verticals, with named clients including Canon Medical, Cargill, Ecolab, Hitachi, Arcserve, Daikin, Wings Financial Credit Union, and Infinity Credit Union.
Risdall Advertising Agency firmographics
Firmographics- Name
- Risdall Advertising Agency
- Legal name
- Risdall Marketing Group
- Website
- https://risdall.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The company offers six integrated digital marketing service lines: Digital Marketing Strategy (anchored by a proprietary 8-stage Customer Value Journey framework and Customer Avatar methodology), Web Design & Development (WordPress and Kentico CMS), Digital Advertising Services (PPC, paid social, programmatic, geofencing), SEO, Content Marketing, and Measurement & Analytics (including the proprietary Growth Scorecard). Revenue is generated through professional services engagements—project-based and multi-year retainers—sold via consultative enterprise sales to marketing leaders, with pricing determined by engagement scope and not publicly disclosed. Awards (Webby, CLIO Healthcare, SABRE, Telly, Web Marketing Association) and case study evidence of measurable client outcomes (e.g., 103% lead lift for Arcserve, 276% conversion lift for a Fortune 100 bio-industrial client, 3,000% referral lift for Help Me Grow) anchor demand generation and credibility.
- Ownership category
- akta.pro rank
Risdall Advertising Agency industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Risdall Advertising Agency is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Risdall Advertising Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Marketing Services: Risdall generates revenue through providing B2B digital marketing services including digital marketing strategy, web design and development, digital advertising services, SEO, content marketing, and measurement and analytics. Revenue is generated through professional services engagements with clients, likely project-based or retainer arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Risdall Advertising Agency product offering
Product offeringCore offering
Risdall Marketing Group is an independent B2B digital marketing agency that sells an integrated suite of six professional services: Digital Marketing Strategy, Web Design & Development, Digital Advertising Services, SEO, Content Marketing, and Measurement & Analytics. Services are delivered through consultative engagements for mid-market and enterprise clients and are underpinned by proprietary frameworks including the Customer Value Journey, Growth Scorecard, and Customer Avatar methodology.
Product overview
Risdall Marketing Group is an independent B2B digital marketing agency that offers a unified suite of six integrated digital marketing services. The core offerings include Digital Marketing Strategy (which encompasses Customer Avatar development and Customer Value Journey mapping), Web Design & Development (with WordPress and Kentico CMS expertise), Digital Advertising Services (covering PPC, paid social, and programmatic), SEO, Content Marketing, and Measurement & Analytics. These services work together as a coordinated digital marketing ecosystem—strategy informs creative and development work, while measurement and analytics provide continuous optimization feedback across all channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Strategy
Quantifiable outcome
- 103% increase in daily leads and 196% increase in digital marketing profitability for Arcserve over 12 months
- +3 more outcomes
Companies that use Risdall Advertising Agency
Customer profileNamed customers23 records
Segments6 records
Ideal customer profiles1 record
Risdall Advertising Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Risdall Advertising Agency partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ArcservecoreArcserve is a technology partner and client for whom Risdall provides digital marketing services including lead generation campaigns, SEO optimization, and website improvements. Over 12 months, Risdall helped drive 103% increase in daily leads and 196% increase in digital marketing profitability for Arcserve.
- Canon MedicalcoreCanon Medical Informatics is a long-term client partner for whom Risdall provides digital transformation services for lead generation. Services include digital strategy, content marketing, advertising campaigns, and trade show marketing for enterprise imaging solutions.
- CargillminorCargill is referenced as a B2B client partnership developed during 2020-2021 period alongside other new clients.
- DaikinminorDaikin Industries partnered with Risdall for brand simplification work, transforming a 316-page design guide into a 24-page template for marketing materials.
- EcolabminorEcolab partnered with Risdall for lead generation campaign for Keystone industrial kitchen-cleaning brand, generating 212 qualified leads with $2.2M revenue potential.
- HitachiminorHitachi appears in the partner/client community section of the website as a client for whom marketing services are provided.
- Infinity Credit UnioncoreInfinity Credit Union is an 18,000-member credit union in Maine that partnered with Risdall for brand redesign and digital advertising campaign. The campaign drove 3.5 million views in first month.
- Zerust/ExcorminorZerust/Excor partnered with Risdall for SEO-focused website optimization resulting in 34% increase in organic web traffic and 97 keywords ranked on page 1.
- Wings Credit UnioncoreWings Financial Credit Union partnered with Risdall for website redesign. Achieved 50%+ increase in pages per session, 44% decrease in bounce rate, and 5x increase in organic search impressions.
- ViosminorVios appears in the partner/client community section of the website.
- Trax RetailminorTrax Retail is referenced as a B2B client partnership developed during 2020-2021 period alongside other new clients.
- TolomaticminorTolomatic partnered with Risdall for website redesign with complex product information architecture, winning Web Marketing Association Manufacturing Standard of Excellence awards in 2016 and 2017.
- LantronixminorLantronix appears in the partner/client community section of the website as a client for whom marketing services are provided.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Risdall Advertising Agency competitors and assessment
Company assessmentDirect peers
- Metric Theory: Performance-focused mid-market digital agency offering paid media, SEO, and analytics. Comparable to Risdall in enterprise client orientation and quantified case studies, though more concentrated on paid-media execution.
- Wpromote: Mid-market independent digital agency offering paid media, SEO, content, and analytics for B2B brands. Compares to Risdall in integrated-services model and enterprise client orientation, though larger in headcount and geographic footprint.
- ab+c Creative Intelligence: Mid-size independent full-service agency with similar digital marketing, content, branding, and PR mix. Compares in size, client base (healthcare, financial, manufacturing), and Midwest roots.
- Stein IAS: Mid-sized independent B2B digital marketing agency with similar full-service offering (strategy, content, paid media, analytics) targeting financial services, healthcare, and industrial clients. Closely comparable in size, vertical mix, and IP-led positioning to Risdall.
- GYK Antler: New England-based independent agency that services B2B and consumer brands across strategy, creative, digital, and PR — a directly comparable full-service independent peer in the same size tier as Risdall.
- Godfrey: Mid-sized independent B2B agency providing brand strategy, digital marketing, content, and analytics. Comparable to Risdall in targeting B2B buyers, integrated-services model, and reliance on quantitative outcomes in case studies.
- Clix Marketing: Mid-sized digital marketing agency focused on paid media, SEO, and analytics for B2B and enterprise clients. Closely comparable in size, services scope, and reliance on measurable performance as a sales asset.
- Rise Interactive (now Mediaring/MediaMonks): Midwest-headquartered independent digital marketing agency focused on performance media, analytics, and SEO. Comparable to Risdall in B2B orientation, mid-size scale, and emphasis on measurable outcomes for enterprise clients.
Emerging players
- Hughes & Kettner (no) — substitute: HubSpot Solutions Partners ecosystem / B2B-focused martech implementer network: A broader category of martech-enabled boutique and certified-partner agencies that combine SaaS platforms (HubSpot, Salesforce, Marketo) with services. These players increasingly compete for the same mid-market B2B marketing-services budget that Risdall serves, often with more scalable technology delivery.
Broad incumbents
- Stein IAS / gyk antler / Periscope (now Merkle): Periscope, originally a Minneapolis-headquartered independent B2B creative/digital agency, was acquired into Merkle and now sits inside Dentsu's portfolio. It is the closest direct historical regional competitor that demonstrates the holding-company-acquisition path awaiting many indie agencies, while also representing the broader incumbent threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Risdall Advertising Agency social profiles
Digital presenceRisdall Advertising Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Risdall Advertising Agency leadership team
Management profileNumber of profiles
Profiles2 records
Risdall Advertising Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Risdall Advertising Agency M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Risdall Advertising Agency
What does Risdall Advertising Agency do?
Risdall Marketing Group is an independent B2B digital marketing agency that sells an integrated suite of six professional services: Digital Marketing Strategy, Web Design & Development, Digital Advertising Services, SEO, Content Marketing, and Measurement & Analytics. Services are delivered through consultative engagements for mid-market and enterprise clients and are underpinned by proprietary frameworks including the Customer Value Journey, Growth Scorecard, and Customer Avatar methodology.
Is Risdall Advertising Agency a public or private company?
Risdall Advertising Agency is a private company. It is classified as family owned and is currently operating.
When was Risdall Advertising Agency founded?
Risdall Advertising Agency was founded in 1972. It employs 51 to 100 people.
Where is Risdall Advertising Agency based?
Risdall Advertising Agency is headquartered in Minneapolis, United States, in the North America region.
How does Risdall Advertising Agency make money?
One revenue line is on record: digital Marketing Services.
Who are Risdall Advertising Agency's main competitors?
Direct peers on record are Metric Theory, Wpromote, ab+c Creative Intelligence, Stein IAS, GYK Antler, Godfrey, Clix Marketing and Rise Interactive (now Mediaring/MediaMonks). Hughes & Kettner (no) — substitute: HubSpot Solutions Partners ecosystem / B2B-focused martech implementer network is listed as an emerging player. Stein IAS / gyk antler / Periscope (now Merkle) is listed as a broad incumbent.
Does Risdall Advertising Agency have an API?
No public API is recorded for Risdall Advertising Agency.
What industry is Risdall Advertising Agency in?
Risdall Advertising Agency's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.