Alboom

What Alboom does

Alboom is a Brazilian SaaS company founded in 2015 that provides an integrated suite of cloud-based tools for photographers and creative professionals, headquartered in Jaú, Brazil. The platform spans seven products — Alboom Proof (photo/video delivery, selection, approval, and sales with 3D album preview and Adobe Lightroom integration), Alboom Prosite (website builder with 80+ customizable themes), Designbox (online album designer compatible with 70+ binders), Alboom CRM (sales pipeline and workflow management with WhatsApp integration), Alboom AR (augmented reality image-to-video experiences), Alboom Pay (payment processing including PIX, credit card, and bank slip), and Alboom Academy (educational content). The platform architecture is built on cloud infrastructure with AWS Activate support and emphasizes native interoperability between products to deliver a single workflow covering portfolio presentation, client delivery, album design, sales, and payments.

Alboom operates a product-led, freemium go-to-market with all tools offering free tiers and self-serve signup with no credit card required. Paid tiers include Standard at approximately $7-9/month and Pro at $14-18/month with a 15% annual discount, alongside periodic Cyberweek promotions. The company sells primarily to individual photographers and SMB studios, with wedding photography as the dominant segment, supported by vertical-specific features like event themes and 3D album approval. As of the latest data, Alboom has reached 176,000+ users across 52 countries with 261 million published photos on the platform, and has expanded formally into Portugal and Spain since 2018.

The business remains privately held and bootstrap-funded, with founders Rafael Bigarelli, Marcelo Tesser, and Arquimedes Ferreira leading alongside CEO Marcelo Moscato (joined 2016). Growth has been organic through customer acquisition at industry events such as Wedding Brasil, content marketing, and a Telegram user community, augmented by a small M&A event in 2017 (incorporation of Clicster CRM and Album Box). The company has earned regional and vertical recognition including 100 Startups to Watch rankings (2019), Gartner Software Advice Frontrunner designation for Prosite (2021), and market leadership recognition from Fhox and Anuário da Fotografia.

Name

Alboom

Legal name

Alboom

Website

https://alboompro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Alboom is a Brazilian SaaS company offering an integrated cloud platform of website building, client gallery, album design, CRM, AR, and payment tools for photographers and creative studios, with 176,000+ users across 52 countries.

Ownership category

akta.pro rank

Product category

Photography Business Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Photography workflow software
• Photo gallery platform
• Album design software
• Photographer website builder
• Creative business tools

Headquarters

HQ city

Jaú

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Website Builder (Prosite): Monthly or annual subscription plans for website creation and hosting with tiered storage and features. Basic free plan with paid Standard ($7-9/month) and Pro ($14-18/month) tiers. Annual plans receive 15% discount.
2. Subscription - Photo Tools (Proof): Subscription plans for photo selection, delivery, and sales galleries with tiered image limits. Free basic plan available with paid upgrades.
3. Subscription - Album Design (Designbox): Plans for online album design tool with free basic access and paid tiers for higher usage limits.
4. Subscription - CRM: Monthly or annual subscription for sales and management CRM tool with free basic plan and paid advanced features.
5. Freemium Model: All tools offer free plans that allow users to test indefinitely. Revenue generated from conversions to paid tiers. Each free account gets Basic plan access with option to upgrade.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Alboom is an all-in-one cloud-based SaaS platform for photographers and creatives that bundles website building, photo and video delivery galleries with selection and approval workflows, online album design, CRM and sales management, augmented reality experiences, and online payment processing into one integrated suite. The platform serves professional and amateur photographers, photography studios, and creative professionals who need a unified workflow from portfolio website through client proofing, album creation, photo sales, and payment collection.

Product overview

Alboom is an All-in-One platform for photographers and creatives consisting of multiple integrated products: Alboom Proof (photo/video delivery with selection, sales, and 3D album approval), Alboom Prosite (website builder with portfolio, blog, and landing pages), Alboom Designbox (online album designer compatible with 70+ binders), Alboom CRM (sales and workflow management), Alboom AR (augmented reality experiences), Alboom Pay (payment processing), and Alboom Academy (educational content). The platform connects these tools so users can create websites, manage clients, deliver galleries, sell photos, design albums, and accept payments in an integrated workflow.

Differentiator

Problem solved

Functional benefit

Brands

• Alboom Proof: Photo and video delivery, selection, approval, and sales platform for photographers.
• Alboom Prosite
• Alboom Designbox
• Alboom CRM
• Alboom AR
• Alboom Pay
• Alboom Academy

Products and services

• Alboom Proof Photo and video delivery, selection, approval, and sales gallery platform for photographers, with Adobe Lightroom integration, 3D album preview, gallery collections, watermarks, presets, and support for images up to Ultra HD and videos up to 25GB.
• Alboom Prosite Website builder for photographers and creatives offering 80+ customizable themes, drag-and-drop editor, portfolio, blog, landing pages, SEO optimization, Google Analytics integration, and social media integration.
• Alboom Designbox 100% online album designer with automatic layouts, drag-and-drop editing, customizable backgrounds, and compatibility with over 70 album binders, with native integration to Alboom Proof for album approval.
• Alboom CRM Sales and workflow management system for photographers and studios with contact database, sales funnel, proposal automation, WhatsApp, Gmail, Mailchimp and Google Calendar integrations, cash flow tracking, and multi-user permissions.
• Alboom AR Augmented reality platform that transforms printed images into videos when viewed through the Alboom AR Viewer mobile app, with Smartlink and QR code sharing, for albums, frames, portraits, posters, and photoproducts.
• Alboom Pay Online payment processing system integrated with Alboom Proof for selling photos, supporting PIX, credit card, and bank slip payments with fast transfers to user accounts.

Quantifiable outcome

• 10x faster photo selection and approval
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2018Received maximum benefits from AWS Activate program for startups, accelerating growth with cloud infrastructure support and investments.
• MicrosoftcoreTechnology or Integration · 1 January 2018Received maximum benefits from Microsoft BizSpark program, accelerating growth with development tools and support.
• Adobe LightroomcoreTechnology or IntegrationNative integration allowing photographers to send photos and videos directly from Lightroom to Proof Gallery without exporting.
• WhatsAppcoreTechnology or IntegrationWhatsApp integration for client communication, proposal sending, and reminders through CRM.
• Alboom PaycoreTechnology or IntegrationIntegrated online payment solution for receiving payments via PIX, credit card, and bank slip directly from photo sales.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pixieset: Pixieset provides galleries, studio management, website builder and client apps for photographers, overlapping with Alboom's Prosite, Proof and CRM products and competing head-to-head for the same wedding/portrait customer.
• SmugMug: SmugMug offers portfolio websites, gallery delivery, print fulfillment and photo storage for professional photographers — a direct overlap with Alboom Prosite and Proof for the same prosumer/semi-pro photographer persona.
• ShootProof: ShootProof is a gallery, proofing and sales platform for photographers with integrated marketing and lab fulfillment — a direct competitor to Alboom Proof on gallery + sales workflows.
• PicTime: PicTime is a direct competitor offering photographers branded client galleries with integrated proofing, digital downloads and photo sales — closely matching Alboom Proof's core use case across the same SMB photographer segment globally.
• PhotoShelter: PhotoShelter delivers branded client galleries, websites and online stores tailored to professional photographers, directly comparable to Alboom Proof + Prosite + Pay for commercial and editorial shooters.
• Pixifi: Pixifi is a CRM, workflow and studio management platform for photographers — directly competing with Alboom CRM across the same wedding/studio persona.

Emerging players

• HoneyBook: HoneyBook provides client management, proposals, invoicing and payments for creative SMBs (including photographers) — overlapping with Alboom CRM and Pay, but pitched as a horizontal creative-business platform.
• Dubsado: Dubsado is a CRM and client workflow platform popular with wedding photographers and creatives, intersecting with Alboom CRM's studio-management workflows for the same SMB persona.

Broad incumbents

• Wix: Wix is a large horizontal website builder popular among photographers and small creative studios; competing broadly with Alboom Prosite on portfolio-site creation, though without the photographer-vertical feature depth.
• Squarespace: Squarespace is a broad website-builder incumbent heavily used by creatives and photographers for portfolios, blogs and online stores — overlapping with Alboom Prosite but without the photographer-specific proofing/album/CRM stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/alboompro
• YouTubeyoutube.com/@AlboomPro
• Facebookfacebook.com/alboompro
• LinkedInlinkedin.com/company/alboompro
• Instagraminstagram.com/alboompro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alboom