What Passif Semiconductor does

Passif Semiconductor Corp is, per firmographic records, a Boise, Idaho-based private company (founded 2007, 11–50 employees) historically described as a manufacturer of low-power switch-based wireless transceivers. However, all observable current activity is centered at the domain passifsemi.com, which today operates as "On Call Electrical" — a free consumer referral platform that connects residential homeowners in the Boise metropolitan area with independent, licensed electrical contractors. The platform is structured as a three-step funnel: homeowners submit a project via web form or a 24/7 phone line (208-314-0220), receive customized quotes from independent contractors, and engage the contractor of their choice. The site monetizes lead generation and does not directly provide electrical services, employ contractors, or warranty work performed, per its own Terms of Service.

The product surface consists of a single Next.js website with 40+ service-category landing pages (electric heaters, attic fans, pool pumps, landscape lighting, EV chargers, generators, surge protection, GFCI installation, home energy audits, smart lighting, etc.) and dedicated local pages for eight surrounding Idaho communities, covering roughly 50 zip codes. Marketing is entirely direct-to-consumer and organic — SEO-optimized service pages, location pages, and a single phone-based call-to-action — with no paid advertising, partnerships, or institutional investment disclosed. The underlying mismatch between the firmographic semiconductor description and the operational reality of a local home-services referral site is a material data-integrity flag for any investor diligence.

The business model is affiliate/referral lead generation. The platform is free to homeowners; contractors set their own prices and bill customers directly. The company does not disclose pricing, revenue, funding, or ownership structure beyond indicating it is a privately held Delaware-jurisdiction entity. There are no enterprise customers, no recurring contracts, no API or platform integrations, no AI features, and no certifications or regulatory credentials disclosed. Operational scale is constrained to one metro market with a single phone-based lead channel.

Name

Passif Semiconductor

Legal name

On Call Electrical

Website

https://passifsemi.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

On Call Electrical, operating at passifsemi.com, is a free consumer referral platform that connects Boise, Idaho homeowners with independent licensed electrical contractors for residential repair, installation, and upgrade projects via web forms and a 24/7 phone line.

Ownership category

akta.pro rank

Product category

Home Services Lead Generation / Referral Platform

akta.pro primary industry

Residential Electrical Installation & New Construction Wiring (HSAOADAA)

Keywords

• Home electrical services
• Electrician referrals
• Contractor lead generation
• Residential electrical marketplace
• Home services directory

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead/Referral Generation: The platform generates revenue by connecting homeowners with third-party electrical service providers. According to their Terms of Service, they are a technology platform that allows consumers to submit service requests to independent providers. The business model involves facilitating connections rather than directly providing electrical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Passif Semiconductor operates a free, website-based referral platform (doing business as "On Call Electrical") that matches residential homeowners in the Boise, Idaho metropolitan area with independent, licensed electrical service providers. The platform facilitates service requests across 40+ electrical categories and routes them to third-party contractors; the platform itself does not perform electrical work, employ contractors, or guarantee service quality.

Product overview

On Call Electrical is a free referral platform that connects homeowners with independent local electrical service providers in Boise, ID and surrounding areas. The platform operates as a hub-and-spoke model where the core offering is the referral service itself, connecting users with a network of licensed electrical contractors. The service portfolio includes over 40 distinct electrical service categories ranging from basic electrician and repair services to specialized offerings like electric car charger installation, generator installation, home energy audits, and pool equipment services. All services are delivered by independent third-party contractors rather than the platform itself.

Differentiator

Problem solved

Functional benefit

Products and services

• On Call Electrical Referral Platform Free referral service that connects residential homeowners in Boise, Idaho and surrounding communities with independent, licensed electrical contractors. Homeowners submit a service request through the website or 24/7 phone line and receive quotes from pre-screened local contractors across 40+ electrical service categories (wiring, panels, lighting, generators, EV chargers, GFCI, etc.). The platform itself does not perform electrical work; all jobs are fulfilled by independent third-party contractors.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Emerging players

• Google Local Services Ads: Google's pay-per-lead advertising product for vetted local service professionals, including electricians. Increasingly captures the same high-intent local search demand that referral platforms monetize.

Direct peers

• Angi (formerly Angie's List / HomeAdvisor): National lead-generation and marketplace platform connecting homeowners with pre-screened local service professionals, including electricians. Directly comparable as the dominant scaled player in the same home services referral category.
• BuildZoom: Marketplace that matches homeowners with general contractors and specialized trades for remodeling and repair projects. Comparable referral-plus-data approach to homeowner-to-pro matching in home improvement.
• Porch: Home services platform that connects homeowners with local pros and provides project management tools. Operates a similar lead-gen/marketplace model for residential home improvement including electrical.
• Thumbtack: Online marketplace that matches customers with local professionals across more than 1,000 service categories, with electrical work among the most-requested. Same request-for-quote model and SMB/professional network structure.
• Networx: Lead-generation network that pre-screens and matches homeowners with local contractors across trades including electrical. Same affiliate/referral revenue model and contractor network structure.
• Modernize: Homeowner matching service focused on home improvement categories such as electrical, HVAC, and roofing, with a quote-request flow similar to On Call Electrical's 3-step process.

Broad incumbents

• Frontdoor (Frontdoor, Inc.): Subscription home services platform offering on-demand repair and maintenance via a network of contractors. Adjacent business model serving the same homeowner segment with broader trade coverage.
• Yelp: General local business directory with a heavily used home services category that includes electricians, serving as both discovery and lead source. Overlaps with On Call Electrical on homeowner-to-pro matching intent.
• Houzz Pro / Houzz Services: Large home design platform that also operates a pro directory and lead-generation marketplace for trades including electricians. Broader portfolio but overlapping homeowner-to-pro matching functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passif Semiconductor