Better Way Imports LLC

What Better Way Imports LLC does

Better Way Imports LLC is a privately held limited liability company founded in 2004 and headquartered in Zeeland, United States, with a headcount of 11-50 employees. The entity operates a direct-to-consumer e-commerce storefront at betterwayimports.com under the trade name "jhon77," with a product catalog that — based on the source data — is effectively limited to a single hero SKU: the JHON77 "Phase Hoodie Men's" branded apparel item priced at $88.88 (sale) versus $128.99 (regular), offered across sizes SM to 3XL and at least one colorway (Mossy Oak). The storefront is currently showing the item as "Sold out." Payment options include an interest-free "Pay in 4" installment plan at $22.50 per installment, and the site offers a 10% discount for newsletter signups. The business also maintains placeholder or links-back-to-domain social media profiles on Facebook, Twitter, Instagram, and YouTube.

The storefront's visible copy and architecture carry notable hallmarks of an Indonesian-language online-gambling front or cross-brand ecosystem rather than a conventional US apparel retailer: the site header reads "JHON77: Apa Permainan Favorit Anda? Jhon 77 Punya Semuanya" ("What is your favorite game? Jhon 77 has everything"); outbound links labeled "LINK TOPCER 1," "LINK TOPCER 2," and "RTP LIVE!" direct users to jhon77.art and rtp.jhon77vip.shop; and the call-to-action buttons read "DAFTAR" (Register) and "LOGIN." Banner copy such as "SITUS jhon77 CUAN MERIAH" further references profit-oriented gaming terminology. The company's stated purpose ("Better Way Imports is one avenue which provides that opportunity") and its LLC structure as an importer suggest the apparel storefront may be a thin commercial layer over a broader JHON77 brand network whose primary economic activity is not disclosed in the source material.

The founder, owner, and operator is Beth George. No revenue, funding rounds, employees-by-function, customer logos, partnerships, M&A activity, regulatory actions, or AI/technology capabilities are disclosed in the available source material, leaving the company's actual scale, economic engine, and growth dynamics substantially under-documented.

Name

Better Way Imports LLC

Legal name

Better Way Imports LLC

Website

https://betterwayimports.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Way Imports LLC is a Zeeland, US-based privately held LLC operating the JHON77-branded direct-to-consumer e-commerce storefront at betterwayimports.com, selling a single branded apparel SKU (Phase Hoodie Men's hoodie) to individual consumers with installment-payment options.

Ownership category

akta.pro rank

Product category

Online Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Branded apparel
• Online clothing retail
• Direct-to-consumer apparel
• Men's hoodie sales
• E-commerce fashion

Headquarters

HQ city

Zeeland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Better Way Imports LLC operates a direct-to-consumer e-commerce storefront selling JHON77 branded apparel, principally the Phase Hoodie Men's. The product line offers apparel with size options (SM to 3XL) and color variants such as Mossy Oak, sold via the betterwayimports.com website with flexible payment options including Pay-in-4 interest-free installments.

Product overview

Better Way Imports LLC operates as an e-commerce retailer offering branded apparel products, primarily under the JHON77 brand. The single product offering consists of the JHON77 branded hoodie (Phase Hoodie Men's) sold directly through the company's website at betterwayimports.com, with pricing of $88.88 (reduced from $128.99) and standard apparel size/colour variations.

Differentiator

Problem solved

Functional benefit

Products and services

• JHON77 Phase Hoodie Men's JHON77 branded men's hoodie sold through the company's e-commerce storefront, offered in sizes SM through 3XL and colors including Mossy Oak, priced at $88.88 (sale) versus a regular price of $128.99, with optional Pay-in-4 interest-free installments of $22.50. Targeted at individual consumers seeking branded apparel.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Champion (Hanesbrands): Iconic heritage athletic and casual apparel brand with a heavyweight hooded sweatshirt category as a flagship product. Directly comparable in core product (men's pullover hoodies) and overlapping mid-market price band, though at vastly larger scale.
• Stüssy: Established streetwear and DTC apparel brand operating globally with a wide product line of hoodies, tees, and accessories. Comparable to Better Way Imports as a brand-led DTC hoodie/sweatshirt retailer selling to lifestyle-oriented consumers at similar premium-basics price points.
• Carhartt WIP: Streetwear-oriented European arm of Carhartt selling premium hooded sweatshirts (often in camouflage-inspired fabrications) through DTC e-commerce and select retail. Comparable overlap in the Mossy Oak/camo men's hoodie segment Better Way Imports targets via JHON77.
• Alphabroder (now S&S Activewear): Large-scale apparel and accessories distributor supplying decorated apparel to retailers, brands, and e-commerce sellers. Comparable trade-channel functionality for sourcing printed/imported men's hoodies at wholesale scale.

Emerging players

• Represent (Represent Clothing): DTC menswear brand whose core offerings include heavyweight hoodies and premium streetwear essentials sold through its own storefront. Comparable business model, target customer (style-conscious men's apparel buyer), and hero-product format to Better Way Imports' JHON77 hoodie.
• AS Colour: Premium blank apparel brand (tees, hoodies, sweatshirts) sold through wholesale and direct channels to independent brands and resellers. Comparable mid-premium positioning and use as a sourcing canvas for branded apparel labels like Better Way Imports.

Direct peers

• Broken Planet Market: UK-based streetwear label built on limited-edition drops and a hoodie-led core range, sold DTC through its own e-commerce store. Closely comparable to Better Way Imports as a small, brand-led DTC apparel retailer competing on design and scarcity in the hoodie category.
• Bella+Canvas: Wholesale apparel manufacturer specializing in premium blank tees and hoodies, with its own retail-friendly dropshipping program for emerging DTC brands. Comparable as a small apparel brand's upstream partner for sourcing and fulfillment in the men's blank-garment category.
• Independent Trading Company: Wholesale supplier of blank hooded sweatshirts and fleece basics that services emerging DTC apparel brands. Comparable role to Better Way Imports' likely upstream sourcing path for its imported JHON77 hoodie blanks.
• Lane Seven Apparel: Wholesale private-label apparel supplier focused on premium blanks including heavyweight hoodies and fleece, with strong demand from emerging DTC streetwear labels. Comparable supply-side category for a small import/DTC apparel label like Better Way Imports.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/better-way-imports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Way Imports LLC