Grizly
Grizly is a Czech direct-to-consumer e-commerce company selling 800+ own-brand premium nuts, dried fruits, nut butters, and healthy snacks across seven European country-specific domains, serving 500,000+ customers and reporting CZK 650M revenue in 2024.
- Company typePrivate
- Founded2014
- HeadquartersOlomouc, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grizly does
Grizly is a Czech-headquartered direct-to-consumer e-commerce company specializing in premium nuts, dried fruits, nut butters, and healthy snacks. The company operates a proprietary product portfolio of over 800 own-brand SKUs, including lyophilized (freeze-dried) fruits and cheeses, nut butters, breakfast cereals, bars, fruit jams, and an expanding dietary supplements line, sourced directly from global growers and developed in-house. It sells primarily through its own e-commerce platform across seven European country-specific domains (Czech Republic, Slovakia, Poland, Hungary, Germany, Austria, Romania), supplemented by physical kiosks in shopping centers, a flagship retail store in Olomouc, and a B2B wholesale channel at velkoobchod.grizly.cz.
The business model is built on direct importing, private-label product development, and consumer-direct fulfillment with a CZK 2,000 free-shipping threshold. Pricing is set in Czech Koruna with promotional campaigns (Shopping Days at 30% off), a loyalty program (Moje Grizly), electronic and physical gift cards/vouchers in 300-2,000 Kč denominations, and a custom gift box configurator. Grizly complements its core assortment with sub-brands including GOATED (ready-to-drink protein beverages), GRIZLY by @mamadomisha (influencer co-created nut butters, porridges, granola, and gift sets), GRIZLY Sweets (gluten-free baking), and GRIZLY Doplňky stravy (dietary supplements). Payment options include Apple Pay, Google Pay, Visa, Mastercard, e-stravenky, bank transfer, and cash on delivery, with logistics via Zásilkovna, Balíkovna, Česká pošta, and PPL.
Grizly is privately held with no listed institutional investors or venture capital backing; press coverage indicates the business is bootstrapped and founder-led, having grown from a small shop in Pokřice to current scale. Reported 2024 revenue was CZK 650 million (approximately $27-28M USD), growing despite broader market contraction. The company has accumulated 500,000+ customers and 100,000+ verified reviews on Heureka.cz with a 97%+ positive rating, has been recognized as Czech Shop roku 2023 and in the Technology Fast 50 2023 ranking, and holds APEK and ecological agriculture certifications.
Grizly firmographics
Firmographics- Name
- Grizly
- Legal name
- Grizly
- Website
- https://grizly.cz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Grizly is a Czech direct-to-consumer e-commerce company selling 800+ own-brand premium nuts, dried fruits, nut butters, and healthy snacks across seven European country-specific domains, serving 500,000+ customers and reporting CZK 650M revenue in 2024.
- Ownership category
- akta.pro rank
Grizly industry classification
Industry- Product category
- Specialty Foods Retail
- NAICS
- Confectionery and Nut Retailers (445292), All Other Specialty Food Retailers (445298), Sugar and Confectionery Product Manufacturing (3113), Food (Health) Supplement Retailers (456191)
- SIC
- Sugar & Confectionery Products (2060), Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG)
- akta.pro secondary industries
- Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM), Health Food & Supplement Stores (CRAHAEAC)
Keywords
Where Grizly is headquartered
LocationHeadquarters
- HQ city
- Olomouc
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Grizly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream from direct-to-consumer online sales of premium nuts, dried fruits, nut butters, healthy snacks, and superfoods through grizly.cz and international domain extensions (.sk, .pl, .hu, .de, .at, .ro). Products sold at fixed retail prices with promotional discount codes.
- Gift Cards and Vouchers: Sale of electronic and physical gift vouchers in denominations of 300 Kč, 500 Kč, 1000 Kč, and 2000 Kč
- Custom Gift Boxes: Configurable gift box service where customers select products for personalized presents
- Wholesale/B2B: B2B wholesale channel for business customers through velkoobchod.grizly.cz
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
| Unit Pricing | Pay-as-you-go | Promotional discount pricing |
| One time/ perpetual license | Pay-as-you-go | Gift cards and vouchers |
| Subscription | Monthly | Loyalty program member pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Grizly product offering
Product offeringCore offering
Grizly develops, produces, and sells 800+ proprietary premium nuts, dried and lyophilized (freeze-dried) fruits, nut butters, healthy snacks, and dietary supplements under its own GRIZLY brand. It distributes these own-label products primarily direct-to-consumer through its e-commerce platform grizly.cz and international domains, supplemented by physical retail kiosks and a flagship store, with a secondary B2B wholesale channel for partner businesses.
Product overview
GRIZLY is an online specialty food retailer and manufacturer headquartered in Olomouc, Czech Republic, offering a portfolio of 800+ proprietary food products developed and manufactured in-house. The core product range spans premium nuts and seeds (cashews, almonds, pistachios, walnuts, hazelnuts, macadamia, pecans), nut butters and spreads, dried and lyophilized fruits, cooking and baking ingredients, breakfast cereals and porridges, snacks and chocolate, and dietary supplements. Key sub-brands include GOATED (ready-to-drink protein beverages) and GRIZLY by @mamadomisha (influencer co-created nut butters, porridges, and granola). The company also operates a custom gift box builder, periodic Shopping Days promotional campaigns, a loyalty program (Moje Grizly), a blog/magazine, a wholesale channel, and physical Grizly kiosks in shopping centers and a flagship store in Olomouc. The business sells direct-to-consumer via grizly.cz and multiple European country-specific domains, with a stated customer base of 500,000+ and over 100,000 verified reviews on Heureka.cz.
Differentiator
Problem solved
Functional benefit
Brands
- GOATED: A sub-brand focused on protein drinks, offering ready-to-drink protein beverages with 33g of protein per serving (e.g., vanilla and chocolate flavors).
- GRIZLY by @mamadomisha
- GRIZLY Sweets
- Grizly Doplňky stravy
Products and services
- Premium nuts
Quantifiable outcome
- 650 million CZK revenue in 2024, growing while market declined
- +2 more outcomes
Companies that use Grizly
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Grizly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Grizly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZásilkovnacorePrimary Czech parcel delivery service used for shipping orders to customers
- BalíkovnacoreCzech parcel delivery service for customer order fulfillment
- Česká poštaminorCzech national postal service for order delivery
- PPLminorCzech courier service for premium delivery options
- Heureka.czcoreCzech price comparison and review platform where Grizly maintains 100,000+ reviews with 97%+ positive rating
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Grizly competitors and assessment
Company assessmentEmerging players
- Vital Proteins: US-based collagen and wellness supplement brand expanding in Europe. Comparable to Grizly in the dietary-supplements category Grizly has launched (collagen, functional wellness), and in premium DTC positioning.
- Yfood Labs: Munich-based D2C ready-to-drink meal replacement and protein beverage brand. Comparable to Grizly as a peer in the high-protein, functional RTD beverage category that Grizly is entering with GOATED.
Direct peers
- foodspring: Berlin-based D2C healthy-food and sports-nutrition brand selling protein, supplements, and functional foods across Europe. Comparable to Grizly in DTC-first model, EU-wide storefront rollout, and emphasis on clean-label/functional positioning.
- Nuts.com: US-based online retailer specializing in premium nuts, dried fruit, snacks, and gifts sold direct-to-consumer. Closely comparable to Grizly in product mix (nuts, dried fruit, nut butters, gift boxes), DTC e-commerce model, and proprietary branding of commodity-adjacent SKUs.
- Holland & Barrett: UK-headquartered health-food and supplement retailer with strong European presence. Comparable to Grizly in product focus (nuts, dried fruit, supplements, healthy snacks), multi-channel retail + e-commerce model, and premium positioning on health and wellness.
- MyProtein: Global D2C sports nutrition and healthy-food brand offering protein powders, supplements, snacks, and bars across Europe. Comparable to Grizly in DTC scale, proprietary own-brand product depth, and pan-European e-commerce distribution.
- KoRo: German D2C food brand selling nuts, dried fruit, nut butters, snacks, and pantry staples in bulk across Europe. Highly comparable to Grizly in product mix (bulk nuts, dried fruit, nut butters), DTC-only model, direct-from-grower sourcing, and pan-European storefront rollout.
Regional players
- Rohlik.cz: Leading Czech online grocery retailer expanding across CEE (Hungary, Austria, Romania, Germany). Comparable to Grizly as the most relevant domestic Czech e-commerce food peer and a potential distribution or competitive overlap as it broadens into specialty/health.
- BioCompany: German organic/natural food retail chain with assortment in nuts, dried fruit, snacks, and supplements. Comparable to Grizly in product focus and target customer (health-conscious), but operates a physical-store-led model in Germany rather than Czech-led DTC.
Broad incumbents
- Alnatura: German organic and natural-food retailer with broad assortment of nuts, dried fruit, supplements, and grocery. Comparable to Grizly in product category overlap (organic nuts, dried fruit, supplements) and Central European reach, though broader and incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grizly social profiles
Digital presenceGrizly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grizly leadership team
Management profileNumber of profiles
Grizly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grizly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grizly
What does Grizly do?
Grizly develops, produces, and sells 800+ proprietary premium nuts, dried and lyophilized (freeze-dried) fruits, nut butters, healthy snacks, and dietary supplements under its own GRIZLY brand. It distributes these own-label products primarily direct-to-consumer through its e-commerce platform grizly.cz and international domains, supplemented by physical retail kiosks and a flagship store, with a secondary B2B wholesale channel for partner businesses.
Is Grizly a public or private company?
Grizly is a private company. It is classified as unknown and is currently operating.
When was Grizly founded?
Grizly was founded in 2014. It employs 51 to 100 people.
Where is Grizly based?
Grizly is headquartered in Olomouc, Czechia, in the Europe region.
How does Grizly make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are gift Cards and Vouchers, custom Gift Boxes and wholesale/B2B.
Who are Grizly's main competitors?
Emerging players on record are Vital Proteins and Yfood Labs. Direct peers are foodspring, Nuts.com, Holland & Barrett, MyProtein and KoRo. Regional players are Rohlik.cz and BioCompany. Alnatura is listed as a broad incumbent.
Does Grizly have an API?
No public API is recorded for Grizly.
What industry is Grizly in?
Grizly's product category is Specialty Foods Retail. Its primary akta.pro industry code is CRAHAMAG, Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer, with a secondary code of CRAOAAAM, Confectionery, Snacks & Specialty Sweets Wholesale Distribution. Its NAICS code is 445292 and its SIC code is 2060.