What Pulse PEMF does

Pulse PEMF, founded in 2006 by Paul Webb and headquartered in Cartersville, Georgia, designs, manufactures, and distributes Pulsed Electromagnetic Field (PEMF) therapy devices for both human and animal wellness applications. The company's product portfolio spans six core machines priced from $9,900 to $31,200 — including the Spark Gap-powered Pulse X, X1, EQ-X, EQ-X1, and EQ-XX lines and the proprietary Solid State-powered flagship Pulse XL Pro (with 19 user-selectable pulse rates and independent magnetic-field-strength and pulses-per-second control) — supplemented by an exclusive line of handcrafted Ultrafabrics-upholstered accessories such as the Zero Gravity Lounger ($4,950), Power Ring, Power Pad, and animal-focused Pet Pads and Animal Loops. The company also sells the PulseFuel humic/fulvic-acid supplement (US-only) and operates in-house financing (25% down, 12% fixed interest) alongside a stack of third-party lender partners.

The business is monetized through a hybrid direct-to-consumer and field-channel model: manufacturer-direct sales via pulsepemf.com and a toll-free sales line, a commission-based Independent Sales Representative (ISR) field network covering US territories, a Certified Pulse PEMF Professional locator network with licensed Pulse Centers operating across 30+ countries, and an event-driven presence at chiropractic (PHCS, APTA, Parker Seminars), biohacking, and equestrian conferences. The company serves four primary customer segments — individual wellness consumers, equine and animal-care professionals, licensed health practitioners (chiropractors, physical therapists, integrative medicine), and PEMF-only commercial operators — with ancillary reach into athletes, hospitality venues (e.g., The Surf Lodge), and corporate-wellness buyers. Pulse PEMF claims 1,000,000+ annual sessions delivered through its network, a 17-year operating history, and a three-year sponsorship as Official Supplier of U.S. Figure Skating announced in February 2026.

Name

Pulse PEMF

Legal name

Pulse PEMF

Website

https://pulsepemf.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Pulse PEMF is a US-based (Cartersville, GA) manufacturer of high-intensity Pulsed Electromagnetic Field (PEMF) therapy devices and proprietary accessories, serving individual consumers, equine/animal-care professionals, licensed health practitioners, and PEMF-only commercial operators globally through direct sales, an Independent Sales Representative network, and a Certified Professional locator spanning 30+ countries.

Ownership category

akta.pro rank

Product category

PEMF Therapy Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Other Specialized Design Services (54149)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)

akta.pro secondary industry

Pelvic Floor Physical Therapy (Women’s & Men’s Health) (HSADAIAG)

Keywords

• PEMF therapy equipment
• Electromagnetic wellness devices
• PEMF practitioner certification
• PEMF accessory systems
• High-intensity PEMF machines

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. PEMF Machine Hardware Sales: One-time sale of high-ticket PEMF machines (Pulse EQ-X $9,900, Pulse EQ-X1 $18,200, Pulse EQ-XX $20,200, Pulse XL Pro $31,200) to consumers, professionals, and commercial operators via direct website sales, phone sales, and the Independent Sales Representative (ISR) channel. Includes 3-year warranty on new products.
2. Proprietary Accessories Sales: One-time sale of exclusive handcrafted accessories (Zero Gravity Lounger $4,950; Power Cube $1,000; Chair Pad $2,600; Power Pad $1,250; Power Paddles $1,600; Flat Total Body Bed $3,000; etc.) and animal accessories (Pet Pad $1,400; Animal Loops $700-$950), driving attach-rate revenue on hardware purchases.
3. Direct and Third-Party Equipment Financing: In-house manufacturer financing (25% down, 12% fixed interest) for US customers plus referral to external lending partners (Reliant Capital, LeasePoint, NCMIC, Stearns Bank, Centra Funding, Leasing Specialists) generating interest/financing-related revenue or referral economics.
4. PulseFuel Nutritional Supplement: Sale of branded full-spectrum mineral/nutrient liquid supplement (humic + fulvic acid) designed to complement PEMF therapy. US-only distribution via direct phone/email ordering. Discounts available to Certified Pulse PEMF Professionals.
5. Equipment Rental Program: Rental programs available to customers (especially professional ISR customers and event-based users) seeking to deliver PEMF sessions without immediate purchase — generating recurring rental revenue.
6. PEMF Session Services via Certified Professionals: Indirect revenue via a network of independent Certified Pulse PEMF Professionals and licensed "Pulse Centers" who purchase equipment, pay for training, and generate session-based revenue per session at the end-user level. Pulse PEMF earns equipment + accessory + training revenue per practitioner onboarded.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

Pulse PEMF designs, manufactures, and sells high-energy Pulsed Electromagnetic Field (PEMF) therapy machines and a proprietary line of handcrafted accessories for both humans and animals. Core products include Spark Gap-powered and proprietary solid-state PEMF systems priced $9,900–$31,200, complemented by a PulseFuel nutritional supplement and a Certified Pulse PEMF Professional training program. The company also operates an Independent Sales Representative (ISR) field channel and a Certified Professional locator network across 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• PulseFuel: PulseFuel is a full-spectrum mineral and nutrient liquid supplement (humic and fulvic acid-based) designed to enhance the PEMF experience; available only in the United States and for human consumption only.

Products and services

• Pulse XL Pro Luxury solid-state-powered PEMF machine weighing 35 lb with two accessory ports, user-friendly LED displays, separate controls for Magnetic Field Strength (MFS) and Pulses Per Second (PPS), 19 unique pulse rate settings, and an integrated infinity timer. Listed at $31,200. Targeted at consumers, professionals, and commercial operators seeking premium solid-state PEMF technology.
• Pulse X1 Mid-sized human PEMF machine weighing 39 lb (23.1 kg) with dual accessory ports, simple one-dial strength control, and attachable wheels for room-to-room transport; handcrafted from aircraft-quality aluminum for clinical environments. Targeted at practitioners, clinics, and home users needing portable mid-tier PEMF capability.
• Pulse X Compact, lightweight portable PEMF machine with legacy Spark Gap technology and a single accessory outlet, marketed for traveling trainers, coaches, therapists, and mobile PEMF professionals needing maximum portability.
• Pulse EQ-XX Top-tier animal PEMF machine containing two independently controlled Spark Gaps in a single pelican case, enabling two accessory outputs for zoos, stables, and busy PEMF professionals. Listed at $20,200. Targeted at equine therapists, veterinarians, and large-animal facilities.
• Pulse EQ-X1 Mid-range 47 lb (24 kg) animal PEMF machine with dual ports, user-friendly LED display, adjustable session timer with infinity setting, and an attachable 6-inch all-terrain wheeled cart. Listed at $18,200. Targeted at equine professionals, trainers, and large-animal veterinarians.
• Pulse EQ-X Ultra-portable 23 lb (10.4 kg) Spark Gap-powered animal PEMF machine with a single accessory port, infinity timer, simple one-dial intensity control, durable high-impact pelican case, and shoulder strap. Listed at $9,900 with a 3-year limited warranty. Targeted at traveling equine therapists and mobile animal care professionals.
• Zero Gravity (Z-Grav) Lounger Innovative full-body human PEMF accessory with contoured design (69.17" L x 26" W x 36.30" H, 75 lb) for immersive whole-body coverage, even weight distribution, pressure relief, and deeper cellular PEMF penetration. Listed at $4,950. Targeted at premium home users and commercial PEMF studios.
• Power Cube Edge-to-edge PEMF saturation accessory (14" x 14" x 3") providing over one square foot of consistent PEMF power without a focal point. Standard 6-foot tail, customizable up to 30 feet. Listed at $1,000. Targeted at users needing broad, uniform PEMF coverage.
• Chair Pad With Chair L-shaped PEMF chair pad that creates a converged magnetic field over the torso, back, glutes, and upper legs (Top 33" x 22.5", Bottom 20.5" x 22.5"). Chair sold separately for $120. Listed at $2,600. Targeted at clinical, office, and home practitioners offering seated PEMF sessions.
• Power Pad Flexible 17" x 22" PEMF accessory for targeting the shoulders, back, hips, and abdomen; can be used in conjunction with a whole-body accessory to create a push-pull magnetic field effect. Listed at $1,250. Targeted at users needing targeted PEMF application to common tension areas.
• Power Paddles Dual 10"-diameter PEMF applicators that may be double-stacked, split over two areas, or "sandwiched" around extremities for a powerful push-pull effect within the edge-to-edge magnetic field. Listed at $1,600. Targeted at practitioners and power users needing flexible dual-area PEMF application.
• Power Ring Smallest, lightest, and strongest 5"-diameter Pulse PEMF focus accessory with a bidirectional magnetic field designed for targeted application on the head, neck, shoulders, axilla, hands, groin, knees, ankles, and feet. Marketed as the future of focused PEMF. Targeted at advanced users and practitioners.
• Pet Pad (Large) Large Pet Pad accessory for animal PEMF therapy, delivering full-body coverage to dogs and small-to-medium animals. Listed at $1,400 with custom sizing available. Targeted at veterinarians, animal rehabilitation specialists, and pet owners.
• Animal Loops Loop-style PEMF applicators for equine and large-animal use, available in Small ($700), Medium ($750), Large ($800), Extra Large ($850), and XXL ($950) sizes with custom sizing in 6-inch increments at $250 per 6 inches. Targeted at equine therapists, trainers, and large-animal veterinarians.
• PulseFuel Nutritional Supplement Full-spectrum mineral and nutrient liquid supplement (humic + fulvic acid, trace minerals, superfood complex, prebiotic complex) designed to complement PEMF therapy. US-only distribution via direct phone/email ordering. Discounts available to Certified Pulse PEMF Professionals. Targeted at adult consumers seeking complementary nutritional support for cellular health.
• Pulse Certified Practitioner Training Program Comprehensive virtual training and certification program (Pulse Certified) covering Human, Animal, and General PEMF applications, provided complimentary with device purchase. Includes ongoing virtual training modules, continued-education webinars, and a Pulse Certified resource library. Targeted at equipment buyers who want to deliver professional PEMF sessions or build a PEMF practice.

Quantifiable outcome

• Increased VO2 Max from a single 10-minute Pulse PEMF session
• +6 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• U.S. Figure SkatingflagshipStrategic or Co-development Partner · 3 December 2025Three-year sponsorship agreement naming Pulse PEMF as Official Supplier of U.S. Figure Skating, the national governing body for figure skating in the United States. The partnership includes an active presence at major national events throughout the 2026 season, including the U.S. Synchronized Skating Championships in Salt Lake City and the Adult Figure Skating Championships in Duluth. The sponsorship centers on educating athletes, coaches, and performance professionals about PEMF technology as a tool for training and recovery, with the goal of raising awareness of non-invasive wellness tools within the competitive skating community.
• The Surf Lodge (Montauk)coreStrategic or Co-development PartnerPulse PEMF devices are deployed at The Surf Lodge's luxury cabanas, allowing guests to unwind on PEMF mats alongside the venue's other wellness offerings. The collaboration was featured in a Forbes article on the venue's reinvention. ISR John Angiulo (631-514-5340, [email protected]) is the contact for the hospitality partnership.
• PNOEcoreStrategic or Co-development PartnerCo-published a groundbreaking cardiometabolic study using PNOE's advanced breath-analysis technology to measure the impact of a single 10-minute Pulse PEMF session. Findings included increased VO2 Max, +4% resting metabolic rate, -4% resting respiratory exchange ratio, improved oxygen efficiency, and enhanced metabolic flexibility. The study is positioned as one of the first to pair real-time metabolic analysis with PEMF therapy.
• FDNY / Firefighter Biohacking CommunityminorOthersFollowing life-changing injuries sustained in the line of duty, Pulse PEMF personally delivered a Pulse PEMF device to FDNY Lieutenant Lindsay O'Neill's husband as part of a community-led recovery effort. The collaboration also involved red-light therapy, saunas, nutrient support, and portable PEMF mats from other community members.
• Pro Hockey Chiropractic Society (PHCS)minorGTM or Marketing PartnerPulse PEMF is a participating exhibitor and speaker at the 7th Annual PHCS Workshop, July 25-26, 2026, Embassy Suites, Bloomington, MN. Pulse representatives Joe LeHotay, David Federman, and Peter McAlvanah are listed as organizers for Pulse PEMF's presence.
• APTA Private Practice Section (APTA PPS)minorGTM or Marketing PartnerPulse PEMF is exhibiting at the APTA Private Practice Annual Conference, November 11-14, 2026, in Colorado Springs. Representatives Tom Butler and Patrick Keenan staff the booth.
• PEMfitminorGTM or Marketing PartnerFeatured brand partner displayed on the 'Proud to Partner With' carousel on the affiliate/partner page.
• LiquidivaminorGTM or Marketing PartnerFeatured brand partner displayed on the 'Proud to Partner With' carousel on the affiliate/partner page.
• Own-ItminorGTM or Marketing PartnerFeatured brand partner displayed on the 'Proud to Partner With' carousel on the affiliate/partner page.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bemer Group: Bemer is the highest-profile premium PEMF brand globally, selling full-body mats and accessories through a similar MLM-style independent distributor channel. Directly comparable product category, target market (wellness consumers and equine/animal), and premium pricing strategy.
• iMRS (Intelligent Magnetic Resonance Stimulation): iMRS (iMRS One / iMRS 2000) sells PEMF wellness systems for human and animal use via direct and practitioner channels. Comparable premium positioning and dual human-equine focus; competes most directly with Pulse PEMF's EQ-X and XL Pro lines.
• Oska Wellness: Oska Pulse is a wearable PEMF device for on-the-go recovery and pain relief, sold direct-to-consumer and through clinicians. Comparable end-use case (PEMF wellness), though at a lower price point and more portable form factor.
• Magnawave: Magnawave is a long-established PEMF manufacturer with deep penetration in the equine and large-animal segment and growing practitioner channel. Comparable animal PEMF product line and practitioner training model.
• Respond Systems: Respond Systems designs PEMF and therapy devices primarily for the equine and small-animal veterinary market. Comparable animal-PEMF product line and practitioner channel.
• HealthyLine: HealthyLine makes PEMF-infused infrared mats, mattress pads, and accessories sold direct-to-consumer. Comparable PEMF modality and DTC hardware channel, with overlapping accessory ecosystem (chair pads, full-body mats).
• BioMat (Richway): BioMat by Richway combines far-infrared heat with PEMF and amethyst/tourmaline crystals, sold direct and through wellness distributors. Comparable premium wellness hardware positioning and accessory upsell model.

Broad incumbents

• Hyperice: Hyperice is a much larger, broad-based recovery and wellness hardware brand (percussive, vibration, heat, contrast therapy) sold through sports and consumer channels. Comparable in serving the same athlete and performance-coach buyer, but PEMF is not its core modality.
• Alpha-Stim (Electromedical Products International): Alpha-Stim sells FDA-cleared microcurrent and CES devices for pain, anxiety, and insomnia. Comparable electrotherapy wellness modality sold through clinicians and direct; broader incumbent with regulatory clearance Pulse PEMF lacks.
• NovoTHOR (THOR Photomedicine): NovoTHOR/THOR makes whole-body and targeted photobiomodulation (red light) devices used in clinical and sports settings. Comparable wellness hardware category, practitioner channel, and clinical-adjacent positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9rx3xj-ooH8lW2XK1uSaLw
• Facebookfacebook.com/pulsepemfpage
• LinkedInlinkedin.com/company/pulse-pemf
• Instagraminstagram.com/pulsepemf

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse PEMF