Swiss Smile

What Swiss Smile does

Swiss Smile is a Swiss multi-specialty dental clinic network founded in 2003 and headquartered in Zürich, operating 25 clinic locations across Switzerland (with multiple Zurich sites plus Aarau, Baden, Bad Ragaz, Bern, Bülach, Luzern, St. Moritz, Urdorf, Winterthur, and Zug) and one international location in Moscow. The company offers the full dental spectrum under one roof — preventive care, dental hygiene, restorative treatments (implants, crowns, bridges, dentures), orthodontics (fixed braces, Invisalign, lingual), aesthetic dentistry (veneers, bleaching), pediatric dentistry, oral surgery, and anxiety-free treatment using hypnosis, nitrous oxide, and general anesthetic. Service delivery is supported by digital dentistry infrastructure including 3Shape intraoral scanners for digital impressions and an AI tooling layer (diagnostic image analysis, clinical note summarization, and a phone-scheduling virtual assistant), all gated by human clinical review. The business operates a direct-to-consumer, quote-based pay-per-treatment model with optional installment financing through MF Group AG, supplemented by retail sales of the proprietary vVardis WX-formula whitening line (CHF 149-179) and a wholly-owned dental hygiene school (Prophylaxe Zentrum Zürich AG) that supplies trained staff.

Name

Swiss Smile

Legal name

swiss smile Schweiz AG

Website

https://swiss-smile.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Swiss Smile is a Zürich-headquartered multi-specialty dental clinic network operating 25 Swiss locations plus Moscow, offering comprehensive preventive, restorative, orthodontic, and aesthetic dental services to retail patients and families under one brand, now part of Colosseum Dental Schweiz AG.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Comprehensive Orthodontic Clinics (HLABABAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Routine Dental Prophylaxis (Cleanings) (HLABAHAA)

Keywords

• Dental clinic services
• Preventive dentistry
• Orthodontic treatments
• Aesthetic dentistry
• Emergency dental care

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Treatment Services: Professional dental services including preventive care, restorative dentistry, orthodontics, aesthetic dentistry, oral surgery, and emergency dental care. Revenue generated through patient payments with installment financing options available through third-party provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swiss Smile operates a multi-location dental clinic network across Switzerland (and one location in Moscow) providing comprehensive dental care under one roof, including preventive hygiene, restorative dentistry, orthodontics, aesthetic dentistry, oral surgery, anxiety-free treatments, and emergency dental services. The company also sells vVardis home whitening products based on a patented WX formula and operates the Prophylaxe Zentrum Zürich dental hygiene school.

Product overview

Swiss Smile operates a network of 25 dental clinic locations across Switzerland and Moscow, offering comprehensive dental care services under one roof. The portfolio includes preventive care (dental hygiene, prophylaxis, caries prevention), restorative dentistry (implants, crowns, bridges, dentures), orthodontics (fixed braces, Invisalign), aesthetic dentistry (veneers, bleaching, dental jewelry), and specialized treatments (anxiety-free dentistry, digital impressions, general anesthesia). The company also offers vVardis home whitening products with the patented WX formula. A proprietary dental hygiene school (Prophylaxe Zentrum Zürich) trains dental hygienists. Swiss Smile is part of Colosseum Dental Schweiz and operates multiple subsidiary clinic brands across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• vVardis: A revolutionary oral care product line featuring the WX-formula for teeth whitening and protection, developed by the same founders

Products and services

• Professional Dental Hygiene Treatments (Professionelle Zahnreinigung) Professional tooth cleaning performed by dental hygienists to remove plaque, calculus, and stains, reducing caries and periodontitis risk. Targeted at general public patients seeking preventive dental care.
• Dental Implants (Zahnimplantate) Surgical placement of dental implants to replace missing teeth, including All-on-4 full arch solutions. For patients with missing teeth requiring prosthetic replacement.
• Orthodontics (Kieferorthopädie) Teeth straightening services including fixed braces, removable Invisalign aligners, and lingual braces for children and adults.
• Veneers Custom ceramic shells (0.3-1.0mm thick) bonded to front teeth to improve aesthetics, correct minor misalignments, and provide long-term whitening.
• Dental Crowns (Zahnkrone) Artificial tooth crowns for damaged teeth, available in full ceramic, metal, gold alloy, and veneer options.
• Bleaching (Zähne bleichen) Professional teeth whitening using active oxygen to remove discoloration, available as in-office power bleaching or home bleaching kits.
• Pediatric Dentistry (Kinderzahnmedizin) Specialized dental care for children including fear-free treatment, filling therapy, prophylaxis, and dental hygiene education.
• Anxiety-Free Dentistry (Zahnarztangst) Special treatment concepts for patients with dental anxiety, including laughing gas, hypnosis, and general anesthetic options.
• Digital Impressions (Digitale Abformung) Digital intraoral scanning using 3Shape Intraoralscanner to create precise 3D models for crowns, implants, bridges, and orthodontic treatments.
• Prophylaxe Zentrum Zürich (Dental Hygiene School) Higher vocational school for dental hygienists, training students based on latest scientific developments for about 20 years.
• Emergency Dentistry (Notfallzahnarzt) Emergency dental services available 365 days a year at multiple locations with same-day appointments for acute pain and accidents.
• vVardis Home Whitening Products Home dental whitening products featuring the patented WX formula based on Curolox technology, offering simultaneous enamel protection and gentle teeth whitening. Includes Aletsch whitening concentrate (CHF 149) and Starter Sets (CHF 179).

Quantifiable outcome

• Reduces caries and periodontitis risk through professional dental hygiene treatments
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Colosseum Dental Schweiz AGcoreStrategic or Co-development PartnerSwiss Smile is part of Colosseum Dental Schweiz group, which owns and operates dental practices across Switzerland. The partnership enables practice acquisition opportunities, shared resources, and integration within a larger dental network. Swiss Smile clinics operate under the Colosseum Dental umbrella alongside other dental groups.
• Swiss Medi KidsminorStrategic or Co-development PartnerSwiss Medi Kids operates a children's medical practice near Zurich main station, close to swiss smile dental clinics. The partnership provides pediatric dental emergency coverage in the immediate vicinity with experienced dentists. The collaboration supports swiss smile kids in offering comprehensive emergency dental services for children.
• Prophylaxe Zentrum ZürichcoreTechnology or IntegrationOwn dental hygiene school operated as Prophylaxe Zentrum Zürich AG. The school has been educating dental hygienists based on latest scientific developments for about 20 years. Provides clinical studies, product development, and continuous professional development for swiss smile staff.
• MF Group AGminorOthersThird-party provider for installment payment options. Handles payment financing for patients seeking flexible payment arrangements for dental treatments. Performs automated credit checks for payment financing eligibility.
• vVardisminorOEM/ Whitelabel/ Licensing PartnerSwiss Smile sells vVardis oral care products including the patented WX-formula whitening products. The products are offered at multiple swiss smile locations including Zurich, Aarau, Bern, Bülach, Luzern, St. Moritz, and Winterthur.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Colosseum Dental Group: Parent DSO platform of Swiss Smile and one of Europe's largest dental clinic operators, with practices across Switzerland, the Nordics, the UK, and Italy. Directly comparable as a multi-country DSO running owned and partner dental clinics at scale.

Direct peers

• Heartland Dental: Largest US dental support organization supporting more than 1,700 offices. Comparable DSO operating model with multi-specialty service offering and strong use of digital dentistry and AI tools.
• Bupa Dental Care: Network of dental clinics across the UK and selected international markets offering general, cosmetic, and specialist dentistry under a recognized consumer brand. Comparable multi-site dental services operator with strong consumer brand recognition.
• mydentist: Largest DSO in the UK operating a network of dental clinics offering comprehensive general, orthodontic, and aesthetic dentistry. Highly comparable multi-location, multi-specialty clinic model targeting mainstream consumers.
• Aspen Dental: US-based DSO with 1,000+ branded dental offices offering general, cosmetic, and restorative dentistry. Comparable multi-location branded dental services operator with standardized clinical protocols.
• Western Dental: Large US dental and orthodontic chain with hundreds of owned and affiliated clinics. Comparable multi-specialty dental network with integrated orthodontics, implants, and aesthetic services.
• Dentaprime: European dental clinic chain specializing in implants and full-mouth restoration across Germany and Bulgaria. Comparable multi-location dental brand with strong focus on implants, prosthetics, and complex restorative work.

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand with digital scanning and partner dentist network. Comparable in using intraoral scanning and DTC marketing, though focused narrowly on orthodontics rather than full-service dentistry.
• DrSmile: European direct-to-consumer dental aligner brand operating across Germany, Austria, Switzerland, Spain, and the UK. Comparable DTC dental brand targeting the same Swiss consumer segment with a clinic-based delivery model.
• PlusDental / Plusdental: European dental chain offering orthodontic aligner treatments across Germany, Austria, Switzerland, and the UK via partner clinics. Comparable as a multi-country dental services brand operating in the same Swiss consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swiss_smile_ch
• Facebookfacebook.com/swisssmile.ch
• LinkedInlinkedin.com/company/swiss-smile-schweiz-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Smile