Bubba's 33
Bubba's 33 is a US casual dining restaurant chain, operated by Texas Roadhouse Delaware LLC (subsidiary of Texas Roadhouse Inc., NASDAQ: TXRH), serving families and social diners with scratch-made American comfort food, sports-bar atmosphere, and hand-crafted cocktails across multiple US states.
- Company typePrivate
- Founded2013
- HeadquartersLouisville, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bubba's 33 does
Bubba's 33 is a casual dining restaurant chain operated by Texas Roadhouse Delaware LLC, a subsidiary of Texas Roadhouse Inc. (NASDAQ: TXRH), founded in 2013 and headquartered in Louisville, Kentucky. The chain operates physical restaurants across multiple US states, with reported locations including Killeen, Texas (the 33rd unit, opened in 2021), Laredo, Texas (opened May 11, 2026), and a planned first central Ohio location in Reynoldsburg (announced June 2026, taking over a former TGI Fridays site). The chain targets families, local communities, and social/entertainment-seeking diners with scratch-made American comfort food — including hand-stretched stone-baked pizzas, signature half-pound Angus burgers, wings, pastas, and salads — paired with a sports-bar atmosphere featuring wall-to-wall TVs, hand-crafted cocktails, margaritas, and ice-cold beer. A signature commercial lever is the "$5 All Day Drink Specials — No Happy Hour Needed" promotion, available system-wide.
The brand's digital ecosystem supports dine-in, takeout, and online ordering through a branded Olo-powered mobile app on iOS and Android, an online waitlist, a Fan Club email/SMS loyalty program, and a Cashstar-integrated online gift card portal that includes cause-marketing campaigns (e.g., a Bee Conservancy donation tie-in). There is no proprietary technology platform or disclosed AI/ML capability — the underlying tech stack is conventional third-party restaurant infrastructure. The chain does not sell through third-party delivery platforms or retail channels; all distribution is via owned-and-operated physical locations.
The business model is straightforward unit-level economics: per-visit transaction revenue from food, beverage, gift cards, and takeout, with no enterprise or contracted customers. Revenue mix centers on dine-in, with supplementary streams from to-go, mobile/app ordering, and gift cards. Customer base is broad consumer mass market (families, social diners, sports viewers) with low customer concentration risk. Recent strategic activity — new unit openings in Laredo and Reynoldsburg, the Bee Conservancy gift card campaign, and the $5 all-day drink promotion — points to steady, geographically dispersed growth within the Texas Roadhouse Inc. portfolio rather than aggressive expansion.
Bubba's 33 firmographics
Firmographics- Name
- Bubba's 33
- Legal name
- Texas Roadhouse Delaware LLC
- Website
- https://bubbas33.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bubba's 33 is a US casual dining restaurant chain, operated by Texas Roadhouse Delaware LLC (subsidiary of Texas Roadhouse Inc., NASDAQ: TXRH), serving families and social diners with scratch-made American comfort food, sports-bar atmosphere, and hand-crafted cocktails across multiple US states.
- Ownership category
- akta.pro rank
Bubba's 33 industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industries
- Neighborhood & Sports Bars (THAFAEAA), Family-Style Restaurants (THAFACAC)
Keywords
Where Bubba's 33 is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bubba's 33 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Primary revenue from dine-in restaurant sales of scratch-made food, hand-crafted cocktails, margaritas, and ice-cold beer at physical restaurant locations.
- Takeout and Online Ordering: Revenue from mobile app ordering, online ordering, and takeout transactions, including Family Feasts TO-GO.
- Gift Card Sales: Revenue from gift card sales through the brand's online gift card portal (Cashstar integration), including promotional gift card campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No Happy Hour Needed — $5 All Day Drink Specials |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bubba's 33 product offering
Product offeringCore offering
Bubba's 33 is a casual dining restaurant chain serving scratch-made American comfort food (hand-stretched stone-baked pizzas, half-pound burgers, chicken tenders, pastas, wings, salads) with a full bar program of hand-crafted cocktails, margaritas, and ice-cold beer at physical restaurant locations across the United States. The chain also offers takeout, online ordering via mobile app and website, an online waitlist, gift cards, and a Fan Club loyalty program.
Product overview
Bubba's 33 is a restaurant chain offering scratch-made American comfort food with a family-friendly, sports-bar atmosphere. The core offering centers on a full menu of hand-stretched stone-baked pizzas, signature half-pound burgers (including Angus and double-stacked beef and bacon grind varieties), wings, handhelds, pastas, and salads. The drinks program features hand-crafted margaritas, cocktails, and ice-cold beer. Supporting products include a mobile app for ordering and waitlists, gift cards, and a Fan Club loyalty program. The chain operates multiple locations across the U.S. and is affiliated with Texas Roadhouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Menu (Scratch-Made American Comfort Food) Scratch-made casual dining menu of American comfort food including hand-stretched stone-baked pizzas, signature half-pound burgers, wings, handhelds, pastas, salads, sides, kids meals, and desserts, served in restaurant for dine-in customers.
- Margaritas Hand-crafted margaritas available frozen or chilled, including All-American Marg, Bubba's Marg, Exotic Marg, Fruity Marg (Mango/Strawberry), Sangria Marg, Spicy Marg, and The Triple Crown Marg, served to dine-in and takeout customers.
- Hand-Crafted Cocktails Unique cocktail concoctions prepared with fresh garnishes, plus local tap selections, served by local bartenders at Bubba's 33 restaurant locations.
- Ice-Cold Beer Selection of ice-cold beers including local tap selections, served at Bubba's 33 restaurant locations.
- Bubba's 33 Mobile App Mobile application for iOS and Android that lets customers browse the Bubba's 33 menu, place To-Go orders, find nearby locations, add their name to the waitlist, and access related features.
- Bubba's 33 Gift Cards Physical and digital gift cards sold online via the Cashstar storefront, usable at Bubba's 33 restaurant locations, and featured in promotional cause-marketing campaigns.
- Fan Club Loyalty Program Loyalty program that delivers the latest deals and happenings to members via email or mobile phone to drive repeat visits.
- Family Feasts TO-GO Family-sized meal bundles available for takeout, designed to feed groups at home, ordered through the brand's online and mobile channels.
Companies that use Bubba's 33
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Bubba's 33 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bubba's 33 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- American Tinnitus AssociationminorBubba's 33, together with sister brands Texas Roadhouse and Jaggers, participated in the fifth annual dine-to-donate event benefiting the American Tinnitus Association. The event took place on February 2, 2026 and raised a record $1.1 million for tinnitus research, patient support, and educational programs. The fundraiser also launched Tinnitus Awareness Week 2026 and paid tribute to Kent Taylor, the founder of Texas Roadhouse who suffered from tinnitus.
- The Bee ConservancyminorBubba's 33 runs an online-only gift card promotional campaign where 10% of online gift card sales are donated back to The Bee Conservancy, an environmental organization focused on bee conservation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bubba's 33 competitors and assessment
Company assessmentDirect peers
- Yard House: Darden-owned upscale casual dining chain with ~80 locations. Comparable sports-bar-plus-casual-dining positioning with an extensive beer list, hand-crafted cocktails, burgers, pizza, and energetic atmosphere.
- Miller's Ale House: ~80-location casual dining sports bar chain offering scratch-made American food, hand-crafted cocktails, beer, wings, burgers, and wall-to-wall TVs. Closely comparable value-positioned sports-casual concept.
- Chili's Grill & Bar: Brinker International-owned casual dining chain with ~1,600+ locations. Directly comparable offering: scratch-made bar-and-grill menu, hand-crafted cocktails, Big Mouth burgers, baby back ribs, and family-friendly sports-bar atmosphere. Closest direct competitor in casual dining plus bar.
- Applebee's: Dine Brands-owned casual dining chain with ~1,500+ locations. Directly competes with Bubba's 33 in the family-friendly casual dining plus neighborhood bar segment, with comparable American comfort food menu and drink specials.
- BJ's Restaurant and Brewhouse: Public casual dining chain (BJRI) with ~200 locations. Closely comparable offering: scratch-made menu featuring hand-stretched pizza, half-pound burgers, hand-crafted cocktails and beer, plus family-friendly sports-bar atmosphere.
- Buffalo Wild Wings: Inspire Brands-owned sports bar chain with ~1,200 locations. Directly comparable sports-bar-plus-food positioning, wall-to-wall TVs, energetic atmosphere, and similar appeal to young adult and group occasions.
- TGI Fridays: Once-major casual dining chain that has been aggressively closing US locations, including the Reynoldsburg, OH site Bubba's 33 is taking over. Historically competed head-to-head with Bubba's 33 for sports-bar-plus-casual-dining occasions.
- Twin Peaks Restaurant: ~100-location sports lodge restaurant chain known for wall-to-wall sports viewing, scratch-made American comfort food, and energetic lodge-themed atmosphere. Highly comparable concept and target occasion.
Broad incumbents
- Outback Steakhouse: Bloomin' Brands-owned casual dining chain with ~700+ locations. Comparable casual dining positioning with a stronger dinner/steakhouse focus, but overlaps with Bubba's 33 on family meals, hand-crafted cocktails, and value-oriented promotions.
- Texas Roadhouse: Public parent/sister brand (NASDAQ: TXRH) operating ~700+ casual dining steakhouses. Operates within the same corporate family and shares supply chain, training, and real estate infrastructure, but targets a different cuisine and price point (steakhouse vs. pizza/burgers/sports bar).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bubba's 33 social profiles
Digital presenceBubba's 33 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubba's 33 leadership team
Management profileNumber of profiles
Bubba's 33 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubba's 33 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubba's 33
What does Bubba's 33 do?
Bubba's 33 is a casual dining restaurant chain serving scratch-made American comfort food (hand-stretched stone-baked pizzas, half-pound burgers, chicken tenders, pastas, wings, salads) with a full bar program of hand-crafted cocktails, margaritas, and ice-cold beer at physical restaurant locations across the United States. The chain also offers takeout, online ordering via mobile app and website, an online waitlist, gift cards, and a Fan Club loyalty program.
Is Bubba's 33 a public or private company?
Bubba's 33 is a private company. It is classified as corporate owned and is currently operating.
When was Bubba's 33 founded?
Bubba's 33 was founded in 2013. It employs 1,001 to 5,000 people.
Where is Bubba's 33 based?
Bubba's 33 is headquartered in Louisville, United States, in the North America region.
How does Bubba's 33 make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Online Ordering and gift Card Sales.
Who are Bubba's 33's main competitors?
Direct peers on record are Yard House, Miller's Ale House, Chili's Grill & Bar, Applebee's, BJ's Restaurant and Brewhouse, Buffalo Wild Wings, TGI Fridays and Twin Peaks Restaurant. Broad incumbents are Outback Steakhouse and Texas Roadhouse.
Does Bubba's 33 have an API?
No public API is recorded for Bubba's 33.
What industry is Bubba's 33 in?
Bubba's 33's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFAEAA, Neighborhood & Sports Bars. Its NAICS code is 722511 and its SIC code is 5810.