MSR-Traffic
- Company typePrivate
- Founded2009
- HeadquartersPocking, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
MSR-Traffic firmographics
Firmographics- Name
- MSR-Traffic
- Legal name
- MSR-Traffic GmbH
- Website
- https://msr-traffic.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MSR-Traffic industry classification
Industry- Product category
- Parking Guidance Systems
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industry
- Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)
Keywords
Where MSR-Traffic is headquartered
LocationHeadquarters
- HQ city
- Pocking
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
MSR-Traffic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of proprietary parking sensors (magnetic field, ultrasonic, camera-based), LED displays, controllers, and associated equipment. One-time hardware purchase model with various sensor configurations for indoor and outdoor applications.
- Software Licensing (ParkGard Control Center): Cloud-based parking management software licensing with features including REST-API, multi-site project management, email/SMS notifications, Excel reporting, and scheduler automation. May be sold as standalone or bundled with hardware.
- Professional Services: Planning, installation, commissioning, and on-site support services for parking guidance systems. Includes system integration, civil engineering coordination, and project management for turnkey parking system implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MSR-Traffic product offering
Product offeringCore offering
MSR-Traffic designs, manufactures, and supplies intelligent parking guidance systems combining proprietary detection sensors (magnetic field, ultrasonic, camera, induction loop), dynamic LED matrix displays, and the ParkGard Control Center (PGCC) cloud-based software platform. The company delivers turnkey parking management solutions for indoor and outdoor facilities, including planning, installation, commissioning, and ongoing system integration with barriers, navigation, and gas detection systems.
Product overview
MSR-Traffic offers a comprehensive intelligent parking guidance system consisting of sensor technologies for vehicle detection, LED displays for guidance, and software for centralized management. The outdoor portfolio includes MAGNETO magnetic field sensors (U-Spot, M2M, U-Flow) for single-space and counting detection, while indoor solutions feature SONICI and FLOWI ultrasonic sensors along with CAMI/CAMO camera technologies and LOOPO induction loops. Guidance is provided through Matrix LED displays, PILLAR columns, and CUBI cubes. All systems are managed through the ParkGard Control Center (PGCC) software platform with REST-API integration. The company also offers complementary MSR-Electronic gas detection systems for parking garage safety.
Differentiator
Problem solved
Functional benefit
Brands
- ParkGard Control Center: Central software platform for monitoring and controlling parking guidance systems in real-time
- MAGNETO
- SONICI
- FLOWI
- LOOPO
- CAMI
- CAMO
- PILLAR
- CUBI
- COMMANDI
- U-Spot
- U-Flow
Products and services
- ParkGard Control Center (PGCC) Centralized cloud-based software platform for real-time monitoring, control, analytics, and multi-site management of all parking guidance system components. Includes REST-API integration, Excel reports, scheduler for automated actions, and event-based display control.
- MAGNETO (U-Spot) Magnetic Field Sensor Wireless magnetic field sensor for outdoor single-space detection of multiple parking spaces. Weather-independent operation with up to 98% detection accuracy and 10-year battery life. Cast flush with road surface or mounted on curb.
- M2M Parking Sensor NB-IoT enabled wireless magnetic field sensor for individual parking space detection transmitting directly to the cloud without a gateway. Suitable for disabled parking, EV charging stations, and loading zones.
- U-Flow Vehicle Counting Sensor Wireless magnetic field counting sensor for vehicle counting at outdoor entrances and exits. Uses sophisticated algorithms and pattern recognition for accurate real-time detection with multisensory network data transmission to cloud.
- SONICI Ultrasonic Sensor Ultrasonic sensor for indoor single-space detection mounted below ceiling on plaster or rail. Features up to three integrated status LEDs in housing, with RGB variant available for colorful status indication.
- FLOWI Ultrasonic Counting Sensor Ultrasonic counting sensor for indoor vehicle counting at entrances and exits. Two sensor groups enable reliable direction detection and differentiation between closely following vehicles.
- CAMI Indoor Camera System Camera technology for indoor parking space monitoring and detection providing visual confirmation of parking space occupancy.
- CAMO Outdoor Camera System
Quantifiable outcome
- Up to 98% detection accuracy for parking space occupancy
- +3 more outcomes
Companies that use MSR-Traffic
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles5 records
MSR-Traffic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature8 records
MSR-Traffic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MSR-USA (MSR-Group)coreNewly established MSR-Group subsidiary in the United States. Led by Chris Arredondo as Branch Manager. Part of MSR-Group's growth strategy for North American market expansion.
- MSR-Croatia (MSR-Group)coreRegional subsidiary serving South Eastern European market. Installed parking guidance systems including Interspar Rijeka project in Croatia.
- MSR-Austria (MSR-Group)coreRegional subsidiary of MSR-Group operating in Austria. Managed by Christoph Riedl, handles sales, installation, and support for Austrian market. Installed projects including Brauquartier Puntigam Graz, ImmoValor Vienna, and Karrée Korneuburg.
- VOLTA GmbHminorInstallation partner for parking system projects. VOLTA GmbH collaborated with MSR-Traffic GmbH on the LOOP5 shopping centre modernization project.
- Parkwache FuchsminorLocal installation and parking management partner for MSR-Traffic projects in Germany. Collaborated on Kaufland Heilbronn parking guidance system implementation.
- MSR-Electronic GmbH (MSR-Group)coreSister company within MSR-Group specializing in fixed gas detection systems. Provides CO/NO2/LPG gas warning systems for parking garages. Enables combined parking guidance and gas safety solutions from a single source.
- MSR-International (MSR-Group)corePart of MSR-Group network distributing products worldwide through international partner network and own subsidiaries across Europe and beyond.
- SiemensminorMSR-Traffic was awarded contract from Siemens for underground car park of ImmoValor in Vienna, indicating Siemens as project specifier or main contractor.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
MSR-Traffic competitors and assessment
Company assessmentDirect peers
- Scheidt & Bachmann: German manufacturer of parking management and access control systems for parking garages and public transport, directly comparable to MSR-Traffic in serving the same European airports, cities, and parking operators with hardware + software solutions.
- WPS Parking Solutions: Dutch provider of parking guidance and revenue control systems, with comparable sensor + display + software architecture and a similar multi-country European customer base.
- Skidata (Kapsch Group): Austrian/German provider of access, ticketing, and parking management solutions for parking garages, ski resorts, and stadiums. Direct overlap with MSR-Traffic in parking guidance, access control, and enterprise customer base across Europe.
- Hectronic: German/Swiss manufacturer of parking and access control hardware including sensors, displays, and pay-on-foot systems. Comparable mid-market European parking technology vendor with overlapping customer segments.
- Designa (DESIGNA Verkehrsleittechnik): German manufacturer of parking management systems, including guidance, access control, and payment. Competes head-to-head with MSR-Traffic in German and European shopping centers, hospitals, and airports.
Broad incumbents
- Amano Corporation: Japanese-headquartered provider of parking, time, and environmental management solutions with European operations. Overlaps with MSR-Traffic in parking guidance hardware and enterprise software for garages and lots.
- Siemens Smart Infrastructure (Siemens AG): Global industrial conglomerate with a building technologies portfolio that includes parking guidance, access control, and building management. Already a relationship counterpart on the ImmoValor Vienna project and a broader-suite competitor for large airport and city tenders.
Emerging players
- ParkHelp: Camera-based parking guidance and occupancy analytics provider with deployments across Europe, the Middle East, and beyond. Represents a more modern, image-based alternative to MSR-Traffic's magnetic/ultrasonic sensor portfolio.
- Urbiotica: Spanish specialist in wireless magnetic-sensor parking detection and smart-city parking analytics, serving municipalities and operators across Europe with a comparable outdoor sensor-led value proposition.
- CivicSmart: Provider of smart parking sensors and management software targeting municipalities and operators in North America. Relevant emerging comparable for MSR-Traffic's US expansion strategy and city-segment go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MSR-Traffic social profiles
Digital presenceMSR-Traffic compliance and trust
Trust signalCompliance1 record
MSR-Traffic financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSR-Traffic leadership team
Management profileNumber of profiles
Profiles4 records
MSR-Traffic subsidiaries and ownership
Company hierarchySubsidiaries2 records
MSR-Traffic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSR-Traffic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSR-Traffic
What does MSR-Traffic do?
MSR-Traffic designs, manufactures, and supplies intelligent parking guidance systems combining proprietary detection sensors (magnetic field, ultrasonic, camera, induction loop), dynamic LED matrix displays, and the ParkGard Control Center (PGCC) cloud-based software platform. The company delivers turnkey parking management solutions for indoor and outdoor facilities, including planning, installation, commissioning, and ongoing system integration with barriers, navigation, and gas detection systems.
Is MSR-Traffic a public or private company?
MSR-Traffic is a private company. It is classified as corporate owned and is currently operating.
When was MSR-Traffic founded?
MSR-Traffic was founded in 2009. It employs 11 to 50 people.
Where is MSR-Traffic based?
MSR-Traffic is headquartered in Pocking, Germany, in the Europe region.
How does MSR-Traffic make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Licensing (ParkGard Control Center) and professional Services.
Who are MSR-Traffic's main competitors?
Direct peers on record are Scheidt & Bachmann, WPS Parking Solutions, Skidata (Kapsch Group), Hectronic and Designa (DESIGNA Verkehrsleittechnik). Broad incumbents are Amano Corporation and Siemens Smart Infrastructure (Siemens AG). Emerging players are ParkHelp, Urbiotica and CivicSmart.
Does MSR-Traffic have an API?
Yes. REST-API available through ParkGard Control Center software. Enables easy integration into software applications with data transfer in JSON format. Read/write permissions controlled via user levels. Supports reserve/block/darken functions and DI/DO control (lock barrier).
What industry is MSR-Traffic in?
MSR-Traffic's product category is Parking Guidance Systems. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of BPABAKAH, Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage). Its SIC code is 3823.