Spotten
Spotten is a Norwegian peer-to-peer marketplace that connects individuals and businesses with unused space (storage, parking, venues, boats, offices, housing) with renters, operating as a self-serve web platform with Vipps/BankID identity verification and transaction-based take-rate revenue.
- Company typePrivate
- Founded2021
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Spotten does
Spotten AS is a Norwegian peer-to-peer marketplace, founded in 2021 and headquartered in Bergen, that connects owners of unused space with individuals and businesses seeking storage, parking, venues, boat slips, offices, and housing. The platform is organized into six product categories — Storage Spot, Parking Spot, Venue Spot, Batspot, Office Spot, and House Spot — and is accessible as a web-based self-serve application built on Sanity.io CMS and hosted on AWS S3 (EU North region). All users must complete identity verification via Vipps and BankID before listing or booking, and the platform enforces digital booking agreements with payments processed exclusively through Spotten's own payment solution, prohibiting direct off-platform transactions.
The company monetizes through transaction-based take rates: landlords pay 2.5% + VAT commission on rental price, while tenants pay a 15% + VAT service fee on standard bookings and 25% + VAT on hourly parking bookings. Listing is free for landlords, creating a freemium supply-side funnel. The platform integrates with Hedvig Forsikring for optional insurance and offers a Spotten Beskyttelsesgaranti covering up to NOK 30,000 in property damage or theft claims. Core customer segments include private individuals with surplus residential space, Norwegian sports clubs (idrettslag) seeking supplementary income, and commercial property owners monetizing unconventional or vacant floor area.
Spotten operates as a product-led, self-serve marketplace targeting both B2C and B2B users across Norway through content marketing, organic social, community partnerships, and PR — with no physical storefronts or field sales teams. The company is led by a small founding team of approximately four people (CEO Kenneth Joseph, CTO Anders Hole, Head of Sales Kristine Nilsen Sande, and Frontend Developer Charlotte Nagelsen) and has raised modest capital including a NOK 100,000 Fjordfondet grant from Sparebanken Vest and NOK 860,000 from a 2023 crowdfunding campaign targeting NOK 2.6 million.
Spotten firmographics
Firmographics- Name
- Spotten
- Legal name
- Spotten AS
- Website
- https://spotten.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spotten is a Norwegian peer-to-peer marketplace that connects individuals and businesses with unused space (storage, parking, venues, boats, offices, housing) with renters, operating as a self-serve web platform with Vipps/BankID identity verification and transaction-based take-rate revenue.
- Ownership category
- akta.pro rank
Spotten industry classification
Industry- Product category
- Storage & Parking Marketplace
- NAICS
- Travel Arrangement and Reservation Services (5615)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Reservation & Waitlist Management Services (HSACALAO)
- akta.pro secondary industry
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
Keywords
Where Spotten is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Spotten business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Transaction / Commission Fees: Spotten earns revenue by charging commission on each completed rental transaction. The platform charges landlords 2.5% + VAT of the rental price and tenants 15% + VAT for standard bookings. For hourly parking bookings, a higher tenant commission of 25% + VAT applies. All payments are processed through Spotten's payment solution; direct payment between users is prohibited.
- Listing Fee (Free for Landlords): Platform is free for landlords to list spaces. No upfront cost to join; commission only charged on successful bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Landlords pay no listing fee; Spotten retains 2.5% + VAT commission on the rental price. |
| Transaction based/ take rate | Pay-as-you-go | Tenants pay 15% + VAT service fee on standard bookings; 25% + VAT for hourly parking bookings. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Spotten product offering
Product offeringCore offering
Spotten operates a Norwegian online marketplace where space owners list unused rooms, storage areas, parking spots, venues, offices, and housing for rent, and renters search and book these spaces directly. The platform handles listings, bookings, payments via Vipps, identity verification through BankID, tax reporting, and a Protection Guarantee covering bookings up to 50,000 NOK.
Product overview
Spotten is a Norwegian sharing economy platform for renting unused space, operating as a marketplace that connects property owners (lessors) with individuals and businesses seeking storage, parking, venues, office space, boat slips, and housing. The platform is organized into six distinct spot types: Storage Spot (garages, basements, attics, sheds), Parking Spot (private, garage, street), Venue Spot (event venues, meeting rooms), Batspot (boat slips), Office Spot (coworking, private offices), and House Spot (rooms, apartments). The platform provides online booking, BankID verification, payment processing, and an optional Protection Guarantee for covered claims up to 30,000 NOK. Pricing includes both monthly subscriptions and hourly/daily rates depending on the spot type.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage Spot
Quantifiable outcome
- Prices 25-40% lower than traditional minilager operators
- +3 more outcomes
Companies that use Spotten
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Spotten technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Spotten partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- VippscoreVipps is the primary identity verification and payment gateway partner. All users register via Vipps (BankID) for secure identity verification. Vipps also serves as the payment processing infrastructure for all platform transactions.
- Hedvig ForsikringminorInsurance partner providing contents/home insurance products to renters through the Spotten platform. Spotten recommends all users have appropriate insurance coverage.
- NordicCrackingminorListed as a partner on Spotten's website. No specific details on partnership nature available in source data.
- UnlocminorListed as a partner on Spotten's website. Unloc is a Norwegian parking/app platform. Nature of partnership unspecified.
- ZethusminorListed as a partner on Spotten's website. No specific details on partnership nature available in source data.
- InletminorListed as a partner on Spotten's website. No specific details on partnership nature available in source data.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Spotten competitors and assessment
Company assessmentDirect peers
- Stashbee: UK-based peer-to-peer storage marketplace connecting people with spare space to those needing storage. Directly comparable to Spotten's Storage Spot vertical and uses a similar take-rate marketplace model.
- Neighbor.com: US-based peer-to-peer storage and parking marketplace. Closest functional analog to Spotten, operating with the same neighborhood-sharing model for garages, driveways, and storage units, with insurance-backed transactions.
- Spacer: Australia/New Zealand peer-to-peer storage marketplace. Operates the same two-sided model connecting spare space owners with renters, with very similar commission economics and self-serve onboarding.
- JustPark: UK-based peer-to-peer parking marketplace allowing private driveway and parking-spot owners to rent to drivers. Directly comparable to Spotten's Parking Spot vertical with take-rate-based revenue model.
- YourParkingSpace: UK-based marketplace for booking parking spaces, driveways, and garages. Most directly comparable to Spotten's Parking Spot product in both offering and marketplace structure.
Broad incumbents
- Airbnb: Global sharing-economy incumbent for short-term space rentals. While not a direct competitor, the platform overlaps with Spotten's Venue Spot and House Spot verticals and validates the broader peer-to-peer space rental model Spotten extends into non-travel categories.
- Parkimeter: European online parking reservation platform covering pre-bookable parking spaces across multiple countries. Represents the established, well-capitalized competitor that Spotten's Parking Spot vertical must differentiate against.
- Peerby: Danish sharing-economy platform for renting items between neighbors. Broader sharing-economy peer operating in adjacent Nordic geography; demonstrates the user-behavior pattern Spotten targets.
Emerging players
- Unloc: Norwegian parking and mobility app listed as a Spotten partner. Overlaps with Spotten's Parking Spot vertical within the same Norwegian geography, representing both partnership and potential competitive overlap.
- Hygglo: Swedish sharing-economy marketplace currently focused on consumer goods (gear, electronics, tools). Comparable sharing-economy DNA and potential Nordic expansion vector that Spotten could emulate or compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Spotten social profiles
Digital presenceSpotten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spotten leadership team
Management profileNumber of profiles
Profiles4 records
Spotten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spotten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spotten
What does Spotten do?
Spotten operates a Norwegian online marketplace where space owners list unused rooms, storage areas, parking spots, venues, offices, and housing for rent, and renters search and book these spaces directly. The platform handles listings, bookings, payments via Vipps, identity verification through BankID, tax reporting, and a Protection Guarantee covering bookings up to 50,000 NOK.
Is Spotten a public or private company?
Spotten is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spotten founded?
Spotten was founded in 2021. It employs 1 to 10 people.
Where is Spotten based?
Spotten is headquartered in Bergen, Norway, in the Europe region.
How does Spotten make money?
Two revenue lines are on record. Transaction / Commission Fees are the primary driver. The others are listing Fee (Free for Landlords).
Who are Spotten's main competitors?
Direct peers on record are Stashbee, Neighbor.com, Spacer, JustPark and YourParkingSpace. Broad incumbents are Airbnb, Parkimeter and Peerby. Emerging players are Unloc and Hygglo.
Does Spotten have an API?
No public API is recorded for Spotten.
What industry is Spotten in?
Spotten's product category is Storage & Parking Marketplace. Its primary akta.pro industry code is HSACALAO, Reservation & Waitlist Management Services, with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its NAICS code is 5615 and its SIC code is 5960.