Sirna & Sons Produce

What Sirna & Sons Produce does

Sirna & Sons Produce is a fourth-generation, family-owned wholesale food distributor headquartered in Ravenna, Ohio, operating since 1939. The company distributes premium fresh produce, dairy, and specialty products — including an in-house line of branded items from suppliers such as Spiceology, Cleveland Kitchen, Mackenzie Creamery, and Tribeca Oven — to restaurants, hotels, country clubs, schools, and institutions across Ohio, Central Pennsylvania, and Northern West Virginia, with six-day-a-week delivery executed through an owned, refrigerated fleet and supported by seven territory managers and a customer service team. Its core operating technology is the Produce Pro computer system integrated with EDI for inventory management, reporting, and document exchange, and the company has invested in a custom web portal plus phone/tablet ordering app (now on the Pepper platform) to streamline wholesale ordering.

The business model is transaction-based wholesale distribution: revenue is generated from product markups on produce sourced from growers nationwide, internationally, and locally, with separate credit policies for Ohio and PA/WV customers plus a COD tier for non-credit accounts. Value-added services include Christine's Cuts — a 6,000 sq ft women-owned, Kosher and Primus GFS certified processing facility offering custom cuts (chop, dice, mince, julienne, slice, wedge, chunk, shaved, bias, coin, halved, quartered) — and Joe's Grab n' Go, a fresh-cut fruit and vegetable pack brand launched in 2020. The company also offers last-minute catering leveraging its in-house produce and processing capabilities.

Sirna & Sons became part of the FreshEdge family of companies on July 24, 2023, while retaining family ownership and operational continuity. Facilities include the 50,000 sq ft Ravenna HQ with 17 loading docks (expanded in 2016 with 1,331 solar panels supplying approximately 35% of annual electricity) and the 32,000 sq ft Norwalk distribution center with 14 docks. Food safety posture is anchored by Primus GFS certification with audit scores above 99%, HACCP training across the team, and Kosher certification at Christine's Cuts.

Name

Sirna & Sons Produce

Legal name

Sirna & Sons Produce

Website

https://sirnaandsonsproduce.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Sirna & Sons Produce is a fourth-generation, family-owned wholesale food distributor founded in 1939, distributing premium fresh produce, dairy, and specialty products to restaurants, hotels, country clubs, schools, and institutions across Ohio, Central Pennsylvania, and Northern West Virginia, now part of the FreshEdge family of companies.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Specialty & Gourmet Foods Distribution (CRAOABAF)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)

Keywords

• Wholesale produce distribution
• Fresh fruits and vegetables
• Dairy and specialty foods
• Foodservice supply
• Custom produce processing

Headquarters

HQ city

Ravenna

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Produce Distribution: Primary revenue stream from distributing premium produce to restaurants, hotels, country clubs, schools and institutions. Fresh arrivals distributed 6 days a week. Revenue derived from product markups on produce sourced from growers nationwide, internationally, and locally.
2. Dairy and Specialty Products: Distribution of dairy products and specialty items including cheese, spices, and prepared foods to complement produce offerings
3. Christine's Cuts Processing Services: Value-added produce processing facility offering custom cuts and processing for wholesale customers. Includes fresh cut fruit and vegetable packs under Joe's Grab n' Go brand.
4. Last Minute Catering: Emergency and last-minute catering services utilizing in-house produce and processing capabilities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sirna & Sons Produce is a wholesale food distributor that sources and delivers premium fresh produce, dairy, and specialty foods to commercial foodservice customers (restaurants, hotels, country clubs, schools, and institutions) six days a week across Ohio, Central Pennsylvania, and Northern West Virginia. The company supplements produce distribution with in-house value-added processing through its Christine's Cuts facility, which offers custom cuts and pre-packaged grab-and-go products under the Joe's Grab n' Go brand, along with last-minute catering services leveraging internal produce and processing capacity.

Product overview

Sirna & Sons Produce is a fourth-generation family-run wholesale food distributor offering fresh produce, dairy, and last-minute catering services. The core offering is fresh produce distribution 6 days a week across Ohio, Central Pennsylvania, and Northern West Virginia. Value-added services include Christine's Cuts, an on-site produce processing facility offering custom vegetable and fruit cuts, and Joe's Grab n' Go, a fresh-cut grab-and-go product line. The company also supports local farmers with locally sourced produce options.

Differentiator

Problem solved

Functional benefit

Brands

• Christine's Cuts: Women-owned, Kosher and Primus GFS certified 6,000 sq ft produce processing facility named in memory of late mother Christine Sirna. Offers chopping, dicing, mincing, slicing, julienne, wedging, chunking, shaved, bias cut, coin, halved, and quartered cuts.
• Joe's Grab n' Go

Products and services

• Sirna & Sons Produce Wholesale Distribution Six-day-a-week wholesale delivery of fresh produce, dairy, and specialty foods to restaurants, hotels, country clubs, schools, and institutions across Ohio, Central Pennsylvania, and Northern West Virginia, with daily order filling and specialty sourcing.
• Christine's Cuts Custom Produce Processing Women-owned, Kosher and Primus GFS certified 6,000 sq ft produce processing facility offering custom cuts including chop, dice, mince, julienne, slice, wedge, chunk, shaved, bias, coin, halved, and quartered preparations for wholesale customers.
• Joe's Grab n' Go Fresh Cut Packs Fresh-cut fruit and vegetable packs produced in Christine's Cuts and sold through wholesale channels as healthy grab-and-go options for foodservice customers.
• Dairy and Specialty Food Distribution Wholesale distribution of dairy products and specialty items including cheese, spices, prepared foods, and brand lines from suppliers such as Minor's, Borden, Spiceology, Mackenzie Creamery, and others to complement produce sales.
• Last-Minute Catering Services Emergency and last-minute catering services utilizing in-house produce and value-added processing capabilities to fulfill short-notice events for foodservice customers.

Quantifiable outcome

• Over 99% Primus GFS audit scores
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FreshEdgecoreStrategic or Co-development Partner · 24 July 2023Sirna & Sons joined the FreshEdge family of companies on July 24th, 2023, becoming part of their growing network of Best-in-Class customer-obsessed distributors. FreshEdge is a parent company/network of regional produce distributors.
• Rustbelt ReclamationminorOthersIndustry leader in scalable production of furniture made from reclaimed wood. Created multiple tables for Sirna facilities from reclaimed wood from a Kentucky tobacco barn.
• Great Lakes GrowersminorStrategic or Co-development PartnerNew greenhouse operation providing local produce. Featured on local produce page as a source of local greenhouse-grown produce.
• Product Brand SuppliersminorOthersMultiple brand partners including Minors, Brewer Garrett Great Lakes Cheese, Perfect Puree, Corto, Borden, Spiceology, Lambeth Groves, Mackenzie Creamery, Tribeca Oven, Cleveland Kitchen, Freshway, Bonner Farms Beef, and others distributed alongside produce.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• FreshEdge: FreshEdge is the parent distribution network that acquired Sirna & Sons Produce in July 2023. It aggregates regional produce and specialty-food distributors and is the most directly comparable peer given shared business model, customer base, and operational footprint.
• Gordon Food Service: One of North America's largest family-operated broadline foodservice distributors serving restaurants, schools, and healthcare. Comparable in customer mix (foodservice/institutional) and broadline-plus-specialty model, though at far larger scale than Sirna.
• Sysco: The largest US broadline foodservice distributor, serving the same restaurant, hotel, healthcare, and education customers as Sirna. Operates at vastly greater scale and competes on price, breadth, and private label — the dominant competitive threat in the channel.
• US Foods: Major broadline foodservice distributor competing head-to-head with Sysco across the same customer verticals (restaurants, healthcare, hospitality, education). Relevant incumbent peer in the same foodservice distribution market Sirna serves.
• Performance Food Group: Large broadline foodservice distributor (Vistar, Roma, Core-Mark) with significant produce and specialty categories and overlapping customer base of restaurants, theaters, and institutions. Comparable in foodservice channel focus, though multi-segment.

Direct peers

• Ben E. Keith Foods: Regional foodservice distributor serving restaurants, hospitals, schools, and hospitality across the South-Central and Midwest US. Highly comparable to Sirna in foodservice channel focus, broadline-plus-specialty model, and regional multi-state footprint.
• Shamrock Foods Company: Family-owned foodservice distributor with a produce-forward assortment and value-added processing, serving restaurants, hotels, schools, and institutions in the Western and Southwestern US. Closely comparable in family-owned foodservice focus and produce specialization.
• Four Seasons Produce: Pennsylvania-based wholesale produce distributor serving retailers, restaurants, and foodservice operators in the Mid-Atlantic. Directly comparable as a regional fresh-produce specialist with overlapping Midwestern/Mid-Atlantic territory and foodservice customer base.
• Coosemans Cleveland: Specialty produce wholesaler serving restaurants, hotels, and country clubs in the Cleveland and broader Midwest market. The closest direct local competitor to Sirna & Sons Produce given overlapping geography, customer verticals, and specialty-produce focus.

Regional players

• Dietz & Watson: Family-run specialty foods manufacturer/distributor of deli meats, cheeses, and prepared foods with significant foodservice distribution. Comparable as a family-owned specialty food business with foodservice customers in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/sirnaandsons
• Facebookfacebook.com/sirnaandsonsproduce
• LinkedInlinkedin.com/company/sirna-sons-produce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirna & Sons Produce