Town Square

Name

Town Square

Legal name

Town Square Franchising, LLC

Website

https://townsquare.net

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

251–500 employees

Short description

Town Square is a private franchise operator providing adult day care and memory care services for seniors with dementia and Alzheimer's, using a proprietary 1950s-themed reminiscence therapy model across 10+ US states, recently acquired by Pair Team.

Ownership category

akta.pro rank

Product category

Adult Day Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)

Keywords

• Adult day care
• Memory care services
• Dementia care
• Reminiscence therapy
• Senior day programs

Headquarters

HQ city

Nottingham

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Adult Day Care Services: Daytime care services for seniors, typically charged on a per-day or membership basis. Services include activities, meals, personal care assistance, and access to various storefronts and programming.
2. Healthcare Integration Services: Following acquisition by Pair Team, expanding to integrate clinical, behavioral, and social care coordination for Medicare and Medicaid beneficiaries.
3. Event Rentals: After-hours and weekend venue rentals for private events including birthday parties, bridal showers, weddings, and corporate events, utilizing the unique 1950s-themed space.
4. Franchise Fees: Town Square operates as a franchisor, with individual locations operated by franchisees under the Town Square brand and model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Town Square provides daytime adult day care and memory care services for seniors, particularly those with dementia, Alzheimer's, and other cognitive impairments. Services are delivered inside immersive 1950s small-town themed centers featuring storefronts such as Rosie's Diner, Starlite Theater, and Chumley's Garage, and are guided by the proprietary CHAMP Philosophy and Reminiscence Therapy approach. The business operates as a franchise, with individual centers owned and operated by franchisees under the Town Square brand.

Product overview

Town Square is an innovative adult day care franchise offering a single unified model built around a 1950s nostalgic town theme. The core product is Adult Day Care Services, which encompasses Memory Care and Dementia Care support, all delivered through Reminiscence Therapy principles. The proprietary CHAMP Philosophy framework guides programming across five pillars. Members participate in Senior Day Programs within themed activity spaces called storefronts (Rosie's Diner, Starlite Theater, Chumley's Garage, Glenner Park, etc.). Additional offerings include Event Rentals for private parties using the themed venue spaces after hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Day Care Services Town Square's primary daytime care service for seniors, delivered in a nostalgic 1950s-themed environment. Combines reminiscence therapy, social activities, personal care assistance, and health monitoring in themed activity spaces called storefronts; designed for seniors at any cognitive or physical ability level, with a particular focus on those with dementia and Alzheimer's.
• Memory Care Services Specialized support offering for individuals with Alzheimer's disease and other forms of dementia, integrating reminiscence therapy and dementia care best practices into all daily programming and activities. Built on the research foundation of the George G. Glenner Alzheimer's Family Centers.
• Dementia Care Comprehensive clinical and social support service for people living with dementia, focusing on structure, daily routines, medication management, and person-centered care delivered by dementia-certified staff.
• Senior Day Programs Daily structured programming at themed storefronts including art, music, games, exercise, theater, dining, and social engagement, designed for seniors at any cognitive or physical ability level. Typically includes dietitian-approved meals, group activities, weekly interest-based clubs, personal care assistance, and scheduled medication administration.
• Event Rentals After-hours and weekend venue rental service that makes Town Square's 1950s-themed spaces available for private events such as birthday parties, bridal/baby showers, weddings, and corporate functions.
• Town Square Franchise Program Franchise program under which Town Square Franchising, LLC licenses the Town Square brand, the CHAMP Philosophy, and the Reminiscence Therapy operating model to franchisees who own and operate individual adult day care centers in defined territories across the United States.

Quantifiable outcome

• Seniors with memory issues who receive reminiscence therapy have lower levels of stress and nighttime agitation, sleep better, and communicate with their family and friends better.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Pair TeamcoreStrategic or Co-development Partner · 23 January 2026Pair Team announced its acquisition of Town Square to expand community-connected care for Medicare and Medicaid beneficiaries. The acquisition aims to accelerate technology-driven care models that integrate clinical, behavioral, and social care while strengthening infrastructure connecting health plans, providers, and community-based organizations.
• George G. Glenner Alzheimer's Family Centers, Inc.coreStrategic or Co-development PartnerThe initial Town Square location was opened in California by this strategic partner, a San Diego-based non-profit organization with over 42 years of experience in the adult day care industry. The Glenner Centers were founded by Dr. George G. Glenner and his wife, Joy. Town Square's reminiscence therapy approach is based on the research and methodology developed by the Glenner Centers.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Always Best Care Senior Services: Franchised senior care provider offering in-home care and assisted living referral services across the U.S. Compares directly to Town Square as a franchise-based senior care brand scaling nationally.
• Home Instead Senior Care: Largest franchised home care network in the U.S., serving seniors including those with dementia. Comparable to Town Square in franchise-based growth model and senior/dementia focus.
• ComForCare: Franchised provider of in-home senior care with a dedicated "ComForCare Memory Care" program. Direct franchise-based competitor serving seniors with cognitive impairment in their homes.
• Silverado Senior Living: Operator of memory care communities specializing in dementia and Alzheimer's care. Comparable as a memory-care-focused provider serving similar residents with therapeutically-engaged programming.
• Senior Helpers: Franchised in-home senior care provider with a dedicated Senior Gems Alzheimer's and dementia care program. Comparable franchise model and dementia-care positioning.
• Active Day: One of the largest adult day health care providers in the U.S., operating centers serving seniors with cognitive and physical impairments. Direct competitor in the adult day services category.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities, including memory care units. Broad incumbent in senior care; competes with Town Square for memory care residents and family referrals.
• Sunrise Senior Living: National senior living operator with dedicated memory care neighborhoods. Broad incumbent offering overlapping services across assisted living and memory care.
• Right at Home: Franchised in-home senior care provider with a dementia care program (RightCare). Comparable to Town Square in franchise scale and dementia support offering.

Others

• WellQuest Medical & Wellness Centers: Alternative adult day care provider offering medical model adult day health services. Adjacent peer in adult day services for the elderly, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@townsquareadultdaynational
• Facebookfacebook.com/townsquareperryhall
• Instagraminstagram.com/townsquareadultday
• Xx.com/TownSquarePHall
• LinkedInlinkedin.com/company/town-square-perry-hall

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town Square