What Adstart Media does

Adstart Media is a Singapore-headquartered performance marketing network and direct advertiser founded in 2017. The company operates a two-sided marketplace connecting advertisers with a curated base of 3,000+ direct publishers and affiliates across 150+ GEOs, of which 20 are operated in-house. It serves three primary segments — advertisers seeking user acquisition and lead generation, publishers/affiliates monetizing traffic, and agencies managing multi-client campaigns — and is led by CEO Ivan Galabov with a team of 50+ professionals distributed across 9 countries (Vietnam, Singapore, Ukraine, Germany, Netherlands, Portugal, USA, Spain, Israel).

The company's core product is an affiliate marketplace built on the third-party Affise platform, exposing separate affiliate and advertiser portals with self-serve sign-up, customizable dashboards, smart targeting by device, browser, geo, and mobile carrier, cap management, and CR optimization reports. Integration options include s2s postback, JavaScript pixel, Google pixel, Facebook pixel, and API. On top of this platform, Adstart operates as a Direct Advertiser with proprietary in-house developed Mobile Content/Subscription and LeadGen offers across mobile, desktop, and tablet, plus add-on modules including Prelander hosting and a proprietary fraud detection and prevention system. Top verticals are mobile subscriptions, sweepstakes and vouchers, credit card trials, mobile apps, and software/utilities.

Adstart monetizes through performance-based fees — CPA, CPL, CPI, and CPS — negotiated per advertiser/affiliate contract, supplemented by a 2% affiliate referral commission and integrated media buying across paid search, video, pop-up, and display delivered through top-tier publishers, ad exchanges, and vertical ad networks. Pricing is quote-based and not publicly disclosed. The GTM motion is hybrid: a self-serve product-led flow for affiliates, complemented by sales-led 24/7 account management for advertisers and dedicated affiliate managers supported by weekly guaranteed payments, a $100 instant-payout threshold, and loyalty programs. Public case-study outcomes include a 25% reduction in CPA and 1M+ qualified unique users acquired for Fluent within 6 months, and a doubling of revenue for PureTech in 2020 via exclusive MENA GEOs.

Name

Adstart Media

Legal name

Adstart Media

Website

https://adstartmedia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-headquartered performance marketing network and direct advertiser, founded in 2017, connecting 300+ advertisers with 3,000+ affiliates across 150+ GEOs. Built on the Affise platform, it offers proprietary in-house mobile subscription and lead-generation products monetized via CPA, CPL, CPI, and CPS pricing models.

Ownership category

akta.pro rank

Product category

Performance Marketing / Affiliate Network

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Performance marketing network
• Affiliate marketing platform
• Media buying services
• Lead generation offers
• Mobile subscription offers

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Performance Marketing Fees (CPA/CPL/CPI/CPS): Adstart Media acts as a performance marketing network and direct advertiser, earning revenue by facilitating cost-per-action, cost-per-lead, cost-per-install, and cost-per-sale transactions between advertisers and publishers. The company operates custom payment models tailored to each affiliate's needs.
2. Media Buying & Ad Placement Fees: Integrated media buying approach from paid search to video, pop-up and ad display media delivered from top-tier publishers, ad exchanges, and vertical advertising networks.
3. Affiliate Referral Program: Earn 2% referral commission on referred affiliate partners' traffic and earnings, providing a recurring revenue stream from the network effect of the affiliate community.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Adstart Media operates a performance marketing network and direct advertiser platform connecting advertisers with 3,000+ direct publishers across 150+ GEOs. It facilitates CPA, CPL, CPI, and CPS transactions on an Affise-powered affiliate marketplace with 5,000+ offers, while also providing its own in-house developed Mobile Content/Subscription and LeadGen offers. The company delivers integrated media buying across paid search, video, pop-up, and display channels, supported by fraud detection and 24/7 account management.

Product overview

Adstart Media operates as both a performance marketing network and direct advertiser offering a unified platform with multiple integrated products. The core offering consists of an affiliate marketplace (built on the Affise platform) for managing, tracking, and optimizing ad campaigns in real-time, supplemented by in-house developed Mobile Content and Subscription offers and LeadGen products. Additional modules include Prelander Hosting for landing page deployment and a Fraud Detection & Prevention System for traffic quality assurance. The portfolio supports multiple pricing models (CPA, CPL, CPI, CPS) across 150+ GEOs with over 5,000 active offers from 3,000+ direct publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Marketplace
• In-House Mobile Content/Subscription Offers
• LeadGen Offers

Quantifiable outcome

• 25% reduction in CPA (Cost Per Acquisition) on average within 6 months of collaboration for Fluent
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Awin: Global affiliate marketing network operating across 200+ markets with a similar dual-sided marketplace model. Competes directly with Adstart in cross-GEO affiliate program management and performance-based advertising.
• CJ Affiliate (Commission Junction): One of the largest global affiliate marketing networks, connecting advertisers with publishers via CPA/CPL/CPS models. Direct competitor to Adstart Media in performance-based affiliate marketing across multiple verticals and GEOs.
• Rakuten Advertising: Affiliate marketing and display advertising arm of Rakuten, offering affiliate network services with global reach. Direct competitor in the performance marketing space with comparable advertiser/affiliate marketplace model.
• Impact: Partnership management platform covering affiliate, influencer, and B2B partner programs. Competes with Adstart in performance-based partner marketing with stronger SaaS/enterprise positioning.
• ClickBank: Performance marketing network specializing in digital product affiliate offers, particularly in sweepstakes, supplements, and digital subscriptions. Highly comparable to Adstart's vertical mix and CPA-driven model.
• TradeDoubler: European-headquartered performance marketing network offering affiliate, programmatic, and lead generation services. Direct competitor in CPA/CPL affiliate marketing with similar cross-GEO capabilities.
• MGID: Global advertising platform specializing in performance-based native and display advertising, with strong presence in emerging markets. Comparable to Adstart in traffic monetization, CPA-driven economics, and emerging-market GEO coverage.

Emerging players

• PartnerStack: SaaS-focused partner management platform enabling B2B and SaaS companies to manage affiliate, referral, and reseller programs. Comparable to Adstart in affiliate management functionality but with narrower vertical focus.

Regional players

• Webgains: Affiliate marketing network with strong UK and European presence, offering performance-based affiliate programs across multiple verticals. Comparable business model but narrower geographic footprint than Adstart.

Others

• Affise: Affiliate marketing platform and tracking infrastructure provider whose technology Adstart Media uses to power its marketplace. Relevant as enabling technology partner and indirect competitor in the SaaS affiliate tracking layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adstartmedia
• LinkedInlinkedin.com/company/adstartmedia
• Instagraminstagram.com/adstartmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adstart Media