JL Coquet & Chrome Yellow

What JL Coquet & Chrome Yellow does

JL Coquet & Chrome Yellow (legal entity: Coquet Porcelain / Les Porcelaines Coquet & Jaune de Chrome) is a French luxury porcelain manufacturer founded in 1824 in Saint-Léonard-de-Noblat, Haute-Vienne, approximately 25 km from Limoges. The company operates two proprietary brands under a single SAS structure with €400,000 of capital: J.L Coquet, which specializes in fine white Limoges porcelain featuring proprietary engraving, gold and platinum inlay, and hand-applied satin-finishing techniques; and Jaune de Chrome, which produces porcelain with distinctive enamel work and contemporary metallic finishes. Manufacturing is fully consolidated at the Saint-Léonard-de-Noblat facility, where high-fire porcelain is fired at 1400°C through up to ~20 production steps combining traditional handcraft with chromolithography and spraying techniques.

The portfolio spans more than 2,670 SKUs across plates, deep plates, bowls and containers, tea and coffee services, accessories, decorative pieces (candles, vases, lighting, ashtrays), and gift items, organized into collections such as Hemisphere, Boléro, Swan, Dream by Thomas Bastide, Bora Bora, Empire, and Aguirre on the J.L Coquet side, and Basmati, Blue, Song, Zulu, and Landscape on the Jaune de Chrome side. Unit prices range from approximately €73 for entry-level pieces to €1,988 and above for prestige items such as gold-finished serving carts. Products are protected by the French Living Heritage Company (EPV) label held since 2010 and the IGP 'Porcelaine de Limoges' protected geographical indication, with recent revenue signals anchored by gender equality compliance (94/100 index in 2024).

The company runs a hybrid direct-to-consumer and trade go-to-market: an owned e-commerce platform on jlcoquet.com (Stripe-processed, shipping to 14 European countries plus the United States), the Rue Royale flagship boutique and Le Bon Marché department store corner in Paris, a 100 m² showroom opened in April 2025 at 41 Madison in Manhattan, and a dedicated Pro trade channel for restaurateurs, hoteliers, decorators, yachting professionals, and architects. Named commercial and co-development partnerships with Kaviari (caviar) and Louis XIII (cognac), plus a technology integration with Voltra Lighting for cordless porcelain fixtures, extend the brand into adjacent luxury gastronomy and home décor categories. The General Manager is identified as Sébastien Cich.

Name

JL Coquet & Chrome Yellow

Legal name

Coquet Porcelain (Coquet & Jaune de Chrome)

Website

https://jlcoquet.com

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

101–250 employees

Short description

JL Coquet & Chrome Yellow is a 200-year-old French Limoges porcelain manufacturer operating two brands (J.L Coquet and Jaune de Chrome) from Saint-Léonard-de-Noblat, producing handcrafted tableware and decorative pieces for luxury consumers, Michelin-starred chefs, and hospitality specifiers via e-commerce, Paris boutiques, and a new Manhattan showroom.

Ownership category

akta.pro rank

Product category

Luxury Porcelain Tableware

SIC

Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

akta.pro secondary industry

Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Fine porcelain manufacturing
• Limoges porcelain tableware
• Artisanal porcelain engraving
• Luxury porcelain dinnerware
• Decorative porcelain collectibles

Headquarters

HQ city

Saint-léonard-de-noblat

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer and professional customers purchase directly through the jlcoquet.com e-commerce platform, with per-product pricing and secure online payment via Stripe. The platform ships to France, European countries (Germany, Belgium, Denmark, Spain, Finland, UK, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Sweden, Switzerland), and the United States.
2. Professional/Trade Sales: Dedicated pro accounts for restaurateurs, hoteliers, decorators, yachting professionals, journalists, and architects who order directly for their establishments or projects.
3. Retail Boutique Sales: In-person sales at physical retail locations including Rue Royale boutique (Paris), Le Bon Marché (Paris), and New York showroom.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

JL Coquet & Chrome Yellow manufactures and sells luxury Limoges porcelain tableware and decorative objects under two sub-brands: J.L Coquet (fine engraved porcelain with gold/platinum inlay and satin-finishing) and Jaune de Chrome (porcelain with exclusive enameling). Products include plates, bowls, tea and coffee services, silent serving stands, vases, candles, lighting fixtures, ashtrays, and gift cards, all produced at the company's Saint-Léonard-de-Noblat facility. Distribution reaches consumers and hospitality professionals through e-commerce, Paris boutiques, a Le Bon Marché corner, and a New York showroom.

Product overview

JL Coquet & Chrome Yellow (Porcelaines Coquet & Jaune de Chrome) is a French luxury porcelain manufacturer founded in 1824, operating two distinct brands under one company. J.L Coquet specializes in pure Limoges porcelain renowned for its whiteness, delicacy, and engraving excellence, while Jaune de Chrome produces porcelain with distinctive enamel work combining traditional craftsmanship with contemporary finishing. The product portfolio includes tableware (Plates, Deep Plates, Bowls & Containers, Tea & Coffee items, Table Accessories), decorative pieces (Candles, Lighting Fixtures, Vases, Ashtrays), and gift items across multiple named collections including Hemisphere, Bolero, Swan, Dream by Thomas Bastide, Empire, Aguirre, Bora Bora, Basmati, Blue, Song, Zulu, and Landscape. The company holds Living Heritage Company (Entreprise du Patrimoine Vivant) and Protected Geographical Indication (IGP) Limoges Porcelain certifications, with products manufactured entirely in Saint-Léonard-de-Noblat, Haute-Vienne, France.

Differentiator

Problem solved

Functional benefit

Brands

• J.L Coquet: The main brand specializing in fine Limoges porcelain with unique engraving techniques, gold inlay work, and hand-applied satin finishing. Known for collections like Hemisphere, Bolero, Swan, and premium tableware.
• Jaune de Chrome

Products and services

• Hemisphere Satin White Collection The J.L Coquet flagship Limoges porcelain collection, launched in 1998, featuring delicately engraved striations on satin-finished white porcelain. Renowned internationally and used by the world's greatest chefs.
• Bolero Collection A J.L Coquet collection of engraved Limoges porcelain tableware balancing illusion and subtlety, with Boléro Irisé variants in colors including Blue, Brown, Green, and Mauve.
• Swan Collection (Colors & Precious Metals) A J.L Coquet engraved porcelain collection with floral motifs playing with light, available in Satin White, multiple Colors (Atoll, Comet, Emerald, Linen, Mocha, Sand), and Precious Metals (Gold, Platinum) variants.
• Dream by Thomas Bastide Collection A Limoges porcelain tableware collection designed by Thomas Bastide, combining soft and atypical shapes; includes mocha cups, coffee cups, teacups, creamers, sugar bowls, and pourers in White, Gold, and Platinum variants.
• Bora Bora Collection A J.L Coquet sophisticated porcelain collection with pearly reflections inspired by Tahitian black pearls and exceptionally rich textured effects from glaze mastery.
• Empire Collection A J.L Coquet prestige porcelain collection of exceptional centerpieces for presenting assortments and delicacies, available with gold or steel finishes.
• Basmati Collection (Jaune de Chrome) The signature Jaune de Chrome porcelain collection, featuring striking color nuances and textural effects produced by the brand's exclusive enameling technique.
• Blue Collection (Jaune de Chrome) A Jaune de Chrome porcelain collection rendered in a vibrant, intense blue featuring delicate and powerful hue derived from the brand's enameling expertise.
• Song Collection (Jaune de Chrome) A Jaune de Chrome porcelain collection showcasing remarkable enameling craftsmanship with original designs that make each piece unique; available in Almond, Ocean, Ocre, Orage, Pearl, and Siena colors.
• Zulu Collection (Jaune de Chrome) A Jaune de Chrome porcelain collection with a striking design featuring color nuances and textural effects produced by the brand's signature enamel expertise.
• Porcelain Lighting Fixtures Cordless porcelain lighting fixtures using Voltra Lighting's autonomous technology, available in porcelain shades with Matte Black, Golden, and Silver finishes for indoor and outdoor use.
• Silent Serving Stands Elegant 2-tier and 3-tier porcelain serving carts for presenting sweet or savory treats, fruits, chocolates, biscuits, and pastries, available in Gold or Steel finishes.
• e-Gift Cards Digital gift cards redeemable across the JL Coquet & Jaune de Chrome product catalog, available in €100, €150, and €200 denominations.
• J.L Coquet x LOUIS XIII Art de la Table Collection Limited Art de la Table collection co-developed with Maison de Cognac LOUIS XIII, uniting Limoges porcelain craftsmanship with prestige cognac heritage for prestige tableware pieces.
• Kaviari x J.L Coquet Caviar Collection Exclusive personalized bubble plate co-developed with Kaviari caviar house for caviar tasting, highlighting J.L Coquet's positioning in luxury gastronomy.

Quantifiable outcome

• Products fired at 1400°C during grand feu (second firing), achieving vitrification of both paste and enamel for exceptional whiteness, translucidity, and solidity
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Louis XIII (Cognac)flagshipStrategic or Co-development Partner · 25 September 2025Maison Coquet partnered with Maison de Cognac Louis XIII to create its first Art de la Table collections. Two exceptional areas of expertise — Limoges porcelain and cognac — united to produce prestige tableware pieces. The partnership was announced September 25, 2025.
• KaviaricoreStrategic or Co-development Partner · 12 May 2025Kaviari, the iconic caviar house, partnered with JL Coquet to present an exclusive and personalized version of the bubble plate, specially designed for caviar tasting. The collaboration highlights JL Coquet's position in luxury gastronomy. Announced May 12, 2025.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Raynaud: French Limoges porcelain house (founded 1849) producing luxury tableware and decorative pieces, often collaborating with designers. Comparable to JL Coquet in heritage, tableware focus, and use of bespoke partnerships (e.g., Christian Tortu).
• Marie Daâge: Paris-based luxury porcelain atelier producing hand-painted tableware sold to high-end consumers, decorators and luxury hotels. Comparable as a French, artisanal, designer-driven porcelain brand competing for similar HNWI and Pro customers.
• Haviland: Historic Limoges porcelain maker established in 1842, supplying luxury tableware to fine-dining establishments, embassies and royal households. Directly comparable on geography (Limoges), craft techniques, and prestige hospitality customer base.
• Astier de Villatte: Parisian porcelain and ceramics maker known for white-glazed artisanal tableware and home décor. Comparable to Jaune de Chrome on craftsmanship, contemporary aesthetic, and Paris-based luxury retail positioning.
• Bernardaud: Another historic Limoges porcelain manufacturer founded in 1863, producing luxury tableware and decorative porcelain for hospitality and consumers. Direct competitor to JL Coquet across plates, tableware and bespoke services with a larger global retail footprint.

Broad incumbents

• Christofle: French luxury silverware and tableware house producing flatware, holloware and giftware sold through department stores and own boutiques. Comparable to JL Coquet on French luxury heritage and HNWI/hospitality customer overlap.
• Hermès (Tableware & Objets d'Art): French luxury conglomerate with a tableware and porcelain line sold in its global flagship stores. Comparable on ultra-luxury brand positioning, French heritage craftsmanship, and HNWI gifting demand even though tableware is a small division.
• Villeroy & Boch: Large German/Saarland-based tableware and ceramics group with a luxury hotel and restaurant division. Overlaps with JL Coquet in fine-dining tableware but at much greater scale, broader product range and global retail.
• Wedgwood: Iconic British fine china and tableware brand (Fiskars Group) with deep presence in luxury hospitality, gifting and retail. Comparable at the brand-heritage and B2B specification level though much broader and more mass-market than JL Coquet.
• Lalique: French luxury crystal and decorative arts house with tableware, vases and decorative objects. Comparable to JL Coquet on French luxury craft heritage, premium gifting and decorative home category overlap (vases, lighting).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JL Coquet & Chrome Yellow