What Guard Home Warranty does

Guard Home Warranty, operated by GHW Group, Inc. and founded in 2017, provides subscription-based home warranty plans that cover repair and replacement costs for major household appliances and mechanical systems. The company is headquartered in Warrenville, Illinois (registered office at 27475 Ferry Rd), operates nationwide across the United States, and reports an 11-50 employee range. It serves four customer segments: individual homeowners seeking financial protection against unexpected breakdowns; real estate agents who bundle warranty coverage into property transactions; insurance agents expanding their product portfolios; and home inspectors who pair warranty protection with inspection services.

The product portfolio is built around three core tiered packages — Appliance ($46/month or $499/year), Systems ($50/month or $549/year), and VIP ($59/month or $649/year, marketed as the most popular plan) — supplemented by an optional Guard Plus add-on that raises maximum aggregate coverage to $45,000 and a menu of a la carte coverages (pool/spa, second refrigerator, well pump, water softener, septic, roof leak, salt water pool, second A/C, second heating). The technology platform is a web-based self-service portal at portal.guardhomewarranty.com that enables 24/7 online policy registration, claims submission, and account management, with separate portal accounts and onboarding flows for realtors, insurance agents, and home inspectors. Claims carry a $95 service call fee for approved work, and coverage begins 30 days after first payment. Guard reports a ~23-second average customer service call response time, holds an A+ Better Business Bureau accreditation, and maintains a 4.2-star Google rating across 213 reviews.

Revenue mechanics are entirely subscription-recurring, derived from monthly and annual plan payments plus add-on fees. Go-to-market combines direct online self-service acquisition with a partner referral network, and is supplemented by a content/SEO blog hub, organic social media presence on Facebook, X, and LinkedIn, and earned media placements in Forbes, Wall Street Journal, Business Insider, and the New York Times. The company holds no disclosed institutional funding, no parent company, and no subsidiaries, and appears to be independently owned and operated.

Name

Guard Home Warranty

Legal name

GHW Group, Inc.

Website

https://guardhomewarranty.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Guard Home Warranty (GHW Group, Inc.) is a privately held US home warranty subscription provider offering tiered repair and replacement coverage for home appliances and mechanical systems, serving homeowners and B2B partner referrals nationwide via a self-service online portal.

Ownership category

akta.pro rank

Product category

Home Warranty Services

NAICS

Appliance Repair and Maintenance (811412), Home and Garden Equipment and Appliance Repair and Maintenance (81141)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

akta.pro secondary industries

Appliance & Major Home Equipment Protection Plans (FSAJALAI), Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK)

Keywords

• Home warranty services
• Appliance coverage plans
• Home systems protection
• Residential warranty subscriptions
• Home repair coverage

Headquarters

HQ city

Warrenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Warranty Subscriptions: Monthly and annual subscription plans for home warranty coverage. Plans include Appliance Package, Systems Package, and VIP Package with various coverage levels. Additional Guard Plus add-on available for enhanced coverage.
2. Optional Add-on Coverages: Additional coverage options including pool equipment, second refrigerators, well pumps, water softeners, septic services, and roof leak repair available as add-ons to base plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Guard Home Warranty sells monthly and annual subscription home warranty plans that cover the repair and replacement costs of household appliances (refrigerators, dishwashers, washers, dryers, ovens, cooktops, garage door openers) and major mechanical systems (HVAC, plumbing, electrical, water heater, ductwork, sump pump). The company offers three core tiers — Appliance Package, Systems Package, and VIP Package — along with optional a la carte add-ons (pool/spa equipment, second refrigerator, well pump, water softener, septic pumping, roof leak repair) and a premium Guard Plus upgrade. Customers can enroll, manage policies, and file claims through a self-service online portal.

Product overview

Guard Home Warranty offers a tiered home warranty service with three core packages (Appliance, Systems, and VIP) plus an optional Guard Plus add-on. The Appliance Package covers kitchen and laundry appliances; the Systems Package covers major home systems like HVAC, electrical, and plumbing; and the VIP Package combines both with enhanced coverage limits. Optional add-ons include pool/spa equipment, additional appliances, roof leak repair, and well pump coverage. The company also provides an online claim submission portal for 24/7 self-service access to policy management and claims processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Package Entry-level home warranty package priced at $46/month or $499/year covering refrigerators, cooktops/ranges/ovens, dishwashers, clothes washers, clothes dryers, garage door openers, trash compactors, and built-in microwaves. Designed for homeowners seeking coverage for essential kitchen and laundry appliances.
• Systems Package Home warranty package priced at $50/month or $549/year covering major home systems including electrical systems, heating systems (furnace, heat pump), plumbing system/stoppage, water heater, ductwork, sump pump, garbage disposal, ceiling and exhaust fans, central vacuums, doorbells, and instant water dispensers. Targeted at homeowners needing mechanical systems coverage.
• VIP Package Comprehensive top-tier home warranty package priced at $59/month or $649/year combining appliance and systems coverage, including air conditioning/cooling, heating, electrical systems, plumbing, water heater, ductwork, sump pump, and major appliances. Marketed as the most popular plan with higher coverage limits.
• Guard Plus Add-on Premium add-on priced at +$50/month or +$599/year to the VIP Package, increasing maximum aggregate coverage to $45,000, expanding AC and heat pump coverage, adding code violations coverage, unit disposal, complimentary service fee coupon, second A/C and heating system coverage, tankless and commercial water heaters, modifications, permits, and $100 in Plus Perks.
• Pool and/or Spa Equipment Coverage Optional add-on coverage for pool and spa equipment maintenance and repairs, priced at +$15/month or $180/year (salt water pool variant: +$29/month or $348/year). Designed for homeowners with pools or spas requiring supplemental equipment protection.
• Second Refrigerator Coverage Optional add-on coverage for a second refrigerator, priced at +$3/month or $36/year. Designed for homeowners with an additional refrigerator needing protection beyond the standard appliance package.
• Roof Leak Repair Coverage Optional add-on coverage for roof leak repairs, priced at +$8.33/month or $100/year. Geared toward homeowners seeking protection against roof leak damage.
• Well Pump Coverage Optional add-on coverage for well pump systems, priced at +$7.50/month or $90/year. Targeted at homeowners reliant on well water who need coverage for well pump failures.
• Water Softener Coverage Optional add-on coverage for water softener systems, priced at +$5/month or $60/year. Aimed at homeowners with water softening equipment.
• Online Claim Submission Portal Self-service web portal at portal.guardhomewarranty.com allowing homeowners and partners to submit claims, manage policies, track claim status, register for new coverage, and access account information 24/7. Available to homeowners, realtors, and partner accounts.

Quantifiable outcome

• Up to $45,000 maximum aggregate coverage available
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Better Business BureaucoreOthersGuard Home Warranty is BBB-accredited with an A+ rating, demonstrating commitment to customer service standards and business practices.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cinch Home Services: National home warranty provider (owned by Cross Country) covering appliances, systems, and optional add-ons. Competes on similar tiered plans with partner and direct distribution.
• Old Republic Home Protection: Established US home warranty carrier offering appliance, systems, and combo plans. Backed by Old Republic insurance group, providing a larger capital base and similar product-market fit.
• 2-10 Home Buyers Warranty: Large home warranty provider with strong presence in new construction and real estate channel. Comparable in offering structural and appliance coverage but with deeper builder relationships.
• First American Home Warranty: Top-tier US home warranty carrier offering appliance and systems plans sold primarily through real estate agents and direct online. Closest direct peer given overlapping product structure and partner-led GTM.
• Total Home Protection: US home warranty provider selling tiered plans direct and through partner channels. Comparable on subscription model, plan structure, and homeowner/realtor/inspector distribution.
• Landmark Home Warranty: US regional-to-national home warranty carrier with appliance and systems plans and realtor channel. Direct comparable on tier structure and partner-led distribution.
• Home Warranty of America (HWA): Mid-size US home warranty provider selling tiered plans direct and through real estate partners. Comparable plan structure, optional add-ons, and homeowner/realtor customer segments.
• Liberty Home Guard: US home warranty company offering tiered appliance and systems plans with add-ons (pool, septic, etc.) — nearly identical product architecture to Guard and similar target customer (homeowners, realtors).
• American Home Shield: Largest US home warranty provider, owned by Frontdoor. Directly comparable product set (appliance, systems, combo plans), national coverage, and similar B2C/B2B2C distribution including real estate partnerships.
• ServicePlus Home Warranty: Home warranty provider offering appliance and systems coverage with add-ons (pool, well, etc.). Comparable on plan architecture, add-on catalog, and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GuardHomeWarr
• Facebookfacebook.com/GuardHomeWarranty
• LinkedInlinkedin.com/company/guard-home-warranty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guard Home Warranty