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DWA

Full company profile

uuid000azr3

Namestring
DWA
Legal namestring
D-Wave Quantum Inc.
Websiteurl
dwamedia.com
Company typeenum
Public
Founded yearint
1996
Descriptiontext

DWA is a private, for-profit global media and marketing agency founded in 1996 and headquartered in San Francisco, United States. Per its firmographic profile, the company specializes in serving technology companies as clients, positioning it within the niche segment of B2B marketing agencies focused on the tech sector. The firm operates with a headcount band of 101–250 employees, placing it in the mid-sized agency tier — large enough to handle multi-market and multi-discipline engagements but not at the scale of global holding-company networks.

The company's disclosed leadership structure indicates core capabilities concentrated in three areas: programmatic media buying (SVP and Director-level roles dedicated to Programmatic), client services and account leadership (including a GM of Chicago operations and a VP of Client Services), and internal process and technology enablement (SVP, Process and Technology). This suggests DWA runs a service model built around paid media execution, account-based client partnership, and operational technology infrastructure typical of a programmatic-led B2B agency. The presence of a GM for Chicago operations indicates at least one additional U.S. market beyond the San Francisco headquarters.

The firm is privately held, and no public revenue, funding, or ownership disclosures are present in the input data. Its business model is implied to be the standard professional services / media agency model: fees and/or media billings tied to client engagements with technology-sector buyers. No productized SaaS offering, proprietary technology platform, or AI-native product is described in the available data — DWA's technology stack appears oriented toward enabling its own media operations rather than being sold externally.

Short descriptiontext

DWA is a privately held, San Francisco-based global media and marketing agency founded in 1996 that serves technology-sector clients. With 101–250 employees, it offers programmatic media buying, client services, and process/technology enablement across multiple U.S. markets including Chicago.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
B2B technology marketing, media planning services, programmatic advertising, tech industry branding, integrated marketing communications
NAICS code1 code
  • All Other Business Support Services561499
SIC code1 code
  • Services-Management Services8741
Product category
B2B Marketing Services
Social media profiles3 records
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

DWA is a global media and marketing agency that delivers integrated marketing services exclusively to technology companies. The firm provides media planning and buying, programmatic advertising, brand marketing strategy, and integrated marketing communications tailored to the technology buyer. Services are delivered through SVP-led practice areas covering programmatic, client services, and process and technology operations.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

D-Wave Quantum offers quantum computing solutions centered on its Advantage quantum computer and associated cloud services. The company provides access to quantum computing capabilities through cloud-based infrastructure, enabling organizations to leverage quantum annealing for computational problems.

Product and service5 records
1Media Planning and Buying
CategoryMedia Services
Description

Strategic media planning and buying services for technology company clients, covering paid media investments across digital and traditional channels.

2Programmatic Advertising
CategoryDigital Advertising
Description

Programmatic media buying and audience targeting capabilities for technology marketers, overseen by an SVP of Programmatic and a Director of Programmatic.

3Brand Marketing and Strategy
CategoryBrand Marketing
Description

Brand positioning and marketing strategy services for technology companies, delivered through senior client partner leadership.

4Client Services Management
CategoryAccount Management
Description

Dedicated client services function, led by a VP-level Client Services Director, providing day-to-day account leadership for technology clients.

5Marketing Process and Technology Services
CategoryMarketing Operations
Description

Operational and technology-side support for marketing campaigns, led by an SVP of Process and Technology to streamline execution across media and creative workflows.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Walker Sands
TypeDirect peer
Description

B2B marketing and PR agency with a strong focus on technology and SaaS clients, offering media, content, and demand-generation services comparable to DWA's tech-vertical media/marketing remit.

2gyro
TypeDirect peer
Description

Global B2B marketing agency with deep technology and industrial client rosters; competes with DWA for tech-company brand and media mandates.

3Stein IAS
TypeDirect peer
Description

B2B creative and media agency historically focused on technology brands, providing integrated marketing services overlapping directly with DWA's core offering.

4Bader Rutter
TypeDirect peer
Description

Independent B2B marketing agency with significant technology, healthcare, and industrial accounts; comparable mid-size private agency competing for similar tech-vertical work.

5PAN Communications
TypeDirect peer
Description

B2B tech-focused PR and integrated marketing agency serving technology and healthcare clients; directly comparable in vertical focus and agency size to DWA.

6Crenshaw Communications
TypeDirect peer
Description

B2B marketing and PR agency focused on technology, fintech, and enterprise SaaS; similar in scale and vertical specialization to DWA.

7Merkle
TypeBroad incumbent
Description

Large B2B and CX marketing agency within dentsu, with substantial technology and high-tech client practices; a broader incumbent competing for the same tech-marketing RFPs DWA targets, but at significantly larger scale.

8Ketchum
TypeBroad incumbent
Description

Global communications and marketing firm with a strong technology practice; competes for tech-company brand and media work as part of a much broader portfolio.

9Edelman
TypeBroad incumbent
Description

Global PR and marketing firm with a dedicated technology sector; overlaps with DWA's remit but operates at a far larger scale and across many non-tech verticals.

10Velocity Partners
TypeRegional player
Description

B2B marketing agency specializing in technology and complex industries; comparable in vertical focus and service mix, but primarily UK-based and serving a different geographic market than DWA.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

DWA

B2B Marketing Servicesdwamedia.com

DWA is a privately held, San Francisco-based global media and marketing agency founded in 1996 that serves technology-sector clients. With 101–250 employees, it offers programmatic media buying, client services, and process/technology enablement across multiple U.S. markets including Chicago.

What DWA does

DWA is a private, for-profit global media and marketing agency founded in 1996 and headquartered in San Francisco, United States. Per its firmographic profile, the company specializes in serving technology companies as clients, positioning it within the niche segment of B2B marketing agencies focused on the tech sector. The firm operates with a headcount band of 101–250 employees, placing it in the mid-sized agency tier — large enough to handle multi-market and multi-discipline engagements but not at the scale of global holding-company networks.

The company's disclosed leadership structure indicates core capabilities concentrated in three areas: programmatic media buying (SVP and Director-level roles dedicated to Programmatic), client services and account leadership (including a GM of Chicago operations and a VP of Client Services), and internal process and technology enablement (SVP, Process and Technology). This suggests DWA runs a service model built around paid media execution, account-based client partnership, and operational technology infrastructure typical of a programmatic-led B2B agency. The presence of a GM for Chicago operations indicates at least one additional U.S. market beyond the San Francisco headquarters.

The firm is privately held, and no public revenue, funding, or ownership disclosures are present in the input data. Its business model is implied to be the standard professional services / media agency model: fees and/or media billings tied to client engagements with technology-sector buyers. No productized SaaS offering, proprietary technology platform, or AI-native product is described in the available data — DWA's technology stack appears oriented toward enabling its own media operations rather than being sold externally.

DWA firmographics

Firmographics
Name
DWA
Legal name
D-Wave Quantum Inc.
Website
https://dwamedia.com
Company type
Public
Founded year
1996
Operating status
Operating
Headcount range
101–250 employees
Short description
DWA is a privately held, San Francisco-based global media and marketing agency founded in 1996 that serves technology-sector clients. With 101–250 employees, it offers programmatic media buying, client services, and process/technology enablement across multiple U.S. markets including Chicago.
Ownership category
akta.pro rank

Where DWA is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

DWA business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

DWA product offering

Product offering

Core offering

DWA is a global media and marketing agency that delivers integrated marketing services exclusively to technology companies. The firm provides media planning and buying, programmatic advertising, brand marketing strategy, and integrated marketing communications tailored to the technology buyer. Services are delivered through SVP-led practice areas covering programmatic, client services, and process and technology operations.

Product overview

D-Wave Quantum offers quantum computing solutions centered on its Advantage quantum computer and associated cloud services. The company provides access to quantum computing capabilities through cloud-based infrastructure, enabling organizations to leverage quantum annealing for computational problems.

Differentiator

Problem solved

Functional benefit

Products and services

  • Media Planning and Buying Strategic media planning and buying services for technology company clients, covering paid media investments across digital and traditional channels.
  • Programmatic Advertising Programmatic media buying and audience targeting capabilities for technology marketers, overseen by an SVP of Programmatic and a Director of Programmatic.
  • Brand Marketing and Strategy Brand positioning and marketing strategy services for technology companies, delivered through senior client partner leadership.
  • Client Services Management Dedicated client services function, led by a VP-level Client Services Director, providing day-to-day account leadership for technology clients.
  • Marketing Process and Technology Services Operational and technology-side support for marketing campaigns, led by an SVP of Process and Technology to streamline execution across media and creative workflows.

Companies that use DWA

Customer profile

Ideal customer profiles1 record

DWA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

DWA partnerships and signals

Strategic signal

Scale indicators1 record

Expansion highlights2 records

DWA competitors and assessment

Company assessment

Direct peers

  • Walker Sands: B2B marketing and PR agency with a strong focus on technology and SaaS clients, offering media, content, and demand-generation services comparable to DWA's tech-vertical media/marketing remit.
  • gyro: Global B2B marketing agency with deep technology and industrial client rosters; competes with DWA for tech-company brand and media mandates.
  • Stein IAS: B2B creative and media agency historically focused on technology brands, providing integrated marketing services overlapping directly with DWA's core offering.
  • Bader Rutter: Independent B2B marketing agency with significant technology, healthcare, and industrial accounts; comparable mid-size private agency competing for similar tech-vertical work.
  • PAN Communications: B2B tech-focused PR and integrated marketing agency serving technology and healthcare clients; directly comparable in vertical focus and agency size to DWA.
  • Crenshaw Communications: B2B marketing and PR agency focused on technology, fintech, and enterprise SaaS; similar in scale and vertical specialization to DWA.

Broad incumbents

  • Merkle: Large B2B and CX marketing agency within dentsu, with substantial technology and high-tech client practices; a broader incumbent competing for the same tech-marketing RFPs DWA targets, but at significantly larger scale.
  • Ketchum: Global communications and marketing firm with a strong technology practice; competes for tech-company brand and media work as part of a much broader portfolio.
  • Edelman: Global PR and marketing firm with a dedicated technology sector; overlaps with DWA's remit but operates at a far larger scale and across many non-tech verticals.

Regional players

  • Velocity Partners: B2B marketing agency specializing in technology and complex industries; comparable in vertical focus and service mix, but primarily UK-based and serving a different geographic market than DWA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

DWA social profiles

Digital presence

DWA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DWA leadership team

Management profile

Number of profiles

Profiles5 records

DWA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DWA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DWA

What does DWA do?

DWA is a global media and marketing agency that delivers integrated marketing services exclusively to technology companies. The firm provides media planning and buying, programmatic advertising, brand marketing strategy, and integrated marketing communications tailored to the technology buyer. Services are delivered through SVP-led practice areas covering programmatic, client services, and process and technology operations.

Is DWA a public or private company?

DWA is a public company. It is classified as founder individual operated bootstrapped and is currently operating.

When was DWA founded?

DWA was founded in 1996. It employs 101 to 250 people.

Where is DWA based?

DWA is headquartered in San Francisco, United States, in the North America region.

Who are DWA's main competitors?

Direct peers on record are Walker Sands, gyro, Stein IAS, Bader Rutter, PAN Communications and Crenshaw Communications. Broad incumbents are Merkle, Ketchum and Edelman. Velocity Partners is listed as a regional player.

Does DWA have an API?

No public API is recorded for DWA.

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Live signals
PR NewswireDWA, a Merkle Company, Named in Adweek's 2019 List of Fastest Growing AgenciesDWA, a Merkle Company, a B2B marketing and media agency, has been named to Adweek's 2019 list of fastest growing agencies, ranking #1 on the "20 Years Old and Above" agencies list, #4 on the "Large" agencies list, and #36 overall. The agency achieved 220% growth and operates from 11 offices worldwide covering North America, EMEA, and Asia Pacific. DWA was acquired by Merkle in 2017 and serves hundreds of technology companies with services including programmatic media, paid social, search marketing, and account-based marketing.AdweekCisco Names Independent Shop DWA as Global Media Buying Agency of RecordCisco has appointed independent agency DWA (David Wood and Associates Media) as its global media buying agency of record following a competitive review. The partnership will see DWA managing media planning and buying for Cisco’s Enterprise B2B services to promote them to business clients worldwide.PR NewswireDWA Media Makes Three Key Executive AppointmentsDWA, a San Francisco-based independent media and marketing agency, announced three executive appointments on September 20, 2017: Steve Jones as Chief Commercial Officer, Izzie Rivers as President of EMEA, and Jeremy Tate as GM of Boston. Rivers will relocate to London to lead the EMEA region following its strongest year ever, while Tate joins from Digitas Boston to fill Rivers' former role. The leadership expansion follows DWA's recognition by Inc. Magazine as one of the fastest-growing companies for the fourth consecutive year.PR NewswireDWA Media Names Industry Leader Tiffany Egan as Managing Director ANZDWA, a global technology communications agency, announced the appointment of Tiffany Egan as Managing Director for Australia and New Zealand on January 20, 2017. Egan joins from Cisco Systems where she served as Director of Digital Marketing for Asia-Pacific, Japan, and Greater China, bringing 15 years of technology marketing experience. At DWA, she will lead go-to-market initiatives, data-driven technology solutions, and growth efforts in the ANZ region.PR NewswireDWA Celebrates 20 YearsDWA, an independent media agency, is celebrating its 20th anniversary since its founding in 1996. The company has expanded globally and launched a new digital ecosystem called DWA Tech Stack to enhance programmatic offerings for its technology clients. These clients include major firms such as CSC, SolarWinds, RedHat, Box, Sunpower, and Forcepoint.PR NewswireDWA Is Now Recruiting Graduates For Its 2016 Academy ProgramDWA announced it is recruiting graduates for its 2016 Academy program, accepting applications from students completing undergraduate studies at The University of Texas and The University of San Francisco in Spring 2016. Four candidates will be selected to join the San Francisco office for a 6-month rotational program covering media planning, intent marketing, account management, and sales. The Academy is entering its second year following its launch in 2015, with DWA currently employing five USF graduates and three UT graduates including President Americas Bob Ray.