Olli Brands
Olli Brands is a Canadian Licenced Producer manufacturing premium cannabis edibles, smokables, and concentrates through proprietary house brands and contract manufacturing for partner brands, distributing nationally via Canadian provincial retail channels.
- Company typePrivate
- Founded2017
- HeadquartersEtobicoke, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Olli Brands does
Olli Brands Inc. (also doing business as OBi) is a Canadian Licenced Producer of cannabis products, founded in 2017 and headquartered at 130 North Queen Street Unit 5, Etobicoke, Ontario. The company operates a 25,000 sq ft fully licensed manufacturing facility in West Toronto producing world-class cannabis products across multiple categories and formats, including edibles (gummies, candies, caramels, baked goods, teas), smokables (pre-rolls, blunts), extracts, and concentrates. Its technology platform centers on an in-house Quality Management System based on world-class food safety standards, a purpose-built innovation lab staffed by experienced food scientists, segregated production rooms for specialized output, and internal analytical and laboratory testing capabilities designed to ensure consistent, premium-quality products.
The company runs a dual business model combining proprietary house brands and contract manufacturing for partner brands. Its house brand portfolio includes Olli (curated culinary edibles including Caramelts, confectionary, fruit chews, and teas), Olli Bursts (juicy-center gem-shaped gummies), Starts (nostalgic candies), and Ollive (plant-based, gluten-free wellness products). Partner brands include El Blunto (premium pre-rolls and blunts) and Smokiez (vegan, gluten-free fruit chews). Olli Brands serves two primary customer segments: Canadian adult cannabis consumers seeking elevated, premium experiences, and North American cannabis brand partners seeking licensed manufacturing and Canadian market distribution.
Revenue is generated through one-time product sales of proprietary brands and professional-services-style private label manufacturing for partner brands, distributed nationally across Canada via provincial cannabis retail boards and licensed retailers. The company is privately held with no public listing, no disclosed parent company, and limited disclosed institutional investment beyond a 2019 Green Acre Capital funding round. The stated employee headcount is 1-10, and the firm maintains a lean marketing footprint via LinkedIn, Instagram, email newsletter, and its corporate website.
Olli Brands firmographics
Firmographics- Name
- Olli Brands
- Legal name
- Olli Brands Inc.
- Website
- https://ollibrands.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olli Brands is a Canadian Licenced Producer manufacturing premium cannabis edibles, smokables, and concentrates through proprietary house brands and contract manufacturing for partner brands, distributing nationally via Canadian provincial retail channels.
- Ownership category
- akta.pro rank
Olli Brands industry classification
Industry- Product category
- Cannabis Manufacturing
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Independent/Single-Location Cannabis Dispensaries (CRANAFAE)
- akta.pro secondary industry
- Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
Keywords
Where Olli Brands is headquartered
LocationHeadquarters
- HQ city
- Etobicoke
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Olli Brands business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Cannabis Product Manufacturing and Sales: Olli Brands generates revenue through manufacturing and selling cannabis products including proprietary house brands (Olli, Olli Bursts, Starts, Ollive) and production services for partner brands in the Canadian cannabis market.
- Private Label Manufacturing: Provides manufacturing capabilities to like-minded brands seeking to enter the Canadian cannabis market, offering production services across multiple product categories and formats.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Olli Brands product offering
Product offeringCore offering
Olli Brands Inc. is a Canadian Licensed Producer that manufactures and distributes cannabis-infused edible and smokable products through its proprietary house brands (Olli, Olli Bursts, Starts, Ollive) and partner brands (El Blunto, Smokiez). The company operates a 25,000 sq ft licensed manufacturing facility in Toronto's West end, producing products across multiple cannabis formats including gummies, candies, caramels, baked goods, teas, pre-rolls, blunts, extracts, and concentrates, with distribution across Canada through provincial retail boards.
Product overview
Olli Brands Inc. is a Canadian Licensed Producer manufacturing world-class cannabis products. The company operates two product lines: four house brands (Olli, Olli Bursts, Starts, and Ollive) producing edible cannabis products including gummies, candies, caramels, baked goods, teas, and wellness products, plus two partner brands (El Blunto and Smokiez) bringing premium pre-rolls/blunts and vegan fruit chews to the Canadian market. The portfolio spans multiple cannabis formats including edibles, smokables, extracts, and concentrates, with a 25,000 sq ft production facility in Toronto serving the national Canadian market.
Differentiator
Problem solved
Functional benefit
Brands
- Olli: Crafted cannabis edibles hand-picked and curated by culinary experts, designed to elevate daily rituals. Product range includes Caramelts, Confectionary, Fruit Chews, and Teas.
- Olli Bursts
- Starts
- Ollive
Products and services
- Olli Olli is Olli Brands' flagship house brand of cannabis edibles hand-picked and curated by culinary experts, including Caramelts, confectionary, fruit chews, and teas designed to elevate daily rituals for adult cannabis consumers in Canada.
- Olli Bursts Olli Bursts is Olli Brands' house brand of cannabis-infused gummies with a juicy fruit center, available in custom gem-shaped candy formats featuring flavors such as Strawberry Melon, Blue Raspberry, Orange Cherry, and Grape for adult cannabis consumers in Canada.
- Starts Starts is Olli Brands' house brand of cannabis-infused candies designed to evoke simpler times through nostalgic confectionery experiences for adult cannabis consumers.
- Ollive Ollive is Olli Brands' house brand of plant-based and gluten-free cannabis products formulated to promote daily wellness and offer an alternative to traditional medicine for adult cannabis consumers.
- El Blunto El Blunto is a partner brand manufactured and distributed by Olli Brands in the Canadian market, producing premium cannabis pre-rolls and blunts using historic cigar-making techniques combined with modern technology, featuring small batch, limited runs of high-potency flower products.
- Smokiez Smokiez is a partner brand manufactured and distributed by Olli Brands in the Canadian market, offering vegan fruit chews handcrafted using plant-based ingredients free from gluten and high fructose corn syrup, designed for wellness-oriented cannabis consumers.
Companies that use Olli Brands
Customer profileSegments2 records
Ideal customer profiles2 records
Olli Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Olli Brands partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- El BluntocoreEl Blunto is a partner brand born from a passion for craftsmanship and quality, evolving from historic cigar-making tradition. They borrow age-old techniques from master cigar-rollers and employ modern technologies to create premium prerolls and blunts. Olli Brands provides manufacturing and Canadian market distribution for El Blunto's small batch, limited run, highest potency flower products.
- SmokiezcoreSmokiez is a partner brand creating vibrant, handcrafted vegan fruit chews using plant-based ingredients free from gluten and high fructose corn syrup. Olli Brands manufactures and distributes Smokiez products in the Canadian market, offering cannabis-infused edible options for wellness-focused consumers.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Olli Brands competitors and assessment
Company assessmentBroad incumbents
- OrganiGram Holdings: Canadian Licensed Producer focused on premium dried flower and derivative products including edibles. Comparable as a Canadian LP with branded product portfolio in similar categories to Olli's offerings.
- Aurora Cannabis: Large Canadian Licensed Producer with diversified cannabis operations including cultivation, processing, and consumer products. Comparable as a Canadian LP with broad industry presence, though at much greater scale than Olli.
- Canopy Growth: One of the largest Canadian Licensed Producers with broad cannabis product portfolio across multiple categories including edibles and extracts. Comparable as a Canadian LP with diversified product offerings, though significantly larger than Olli.
- Tilray Brands: Large Canadian Licensed Producer with diverse cannabis product portfolio including edibles, flower, pre-rolls, and extracts. Operates as a broader incumbent in the same industry space as Olli Brands with overlapping product categories.
Direct peers
- MediPharm Labs: Canadian cannabis contract manufacturer specializing in extraction and white-label manufacturing services. Closely comparable to Olli Brands' partner brand manufacturing model and Licensed Producer status in Canada.
- The Valens Company: Canadian cannabis extraction and product formulation company providing white-label and co-manufacturing services. Comparable to Olli's contract manufacturing capabilities, Canadian LP operations, and multi-format product portfolio.
- DOJA Cannabis: Canadian Licensed Producer focused on premium cannabis lifestyle brands with proprietary products. Comparable to Olli's house brand strategy, multi-format product portfolio, and Canadian LP positioning.
Regional players
- Wana Brands: US-based cannabis edibles brand with diverse product formats including gummies and other infused products. Comparable to Olli's edible product portfolio and multi-format approach, though operating in a different geography.
- Kiva Confections: US-based cannabis edibles manufacturer offering gummies, mints, and other infused products with premium positioning. Comparable to Olli's premium edible brands and quality-focused manufacturing approach.
- PLUS Products: US-based cannabis edibles brand specializing in gummies with a focus on premium positioning and consistent dosing. Comparable to Olli's Olli Bursts product line in terms of gummy format and premium branding.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Olli Brands social profiles
Digital presenceOlli Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olli Brands leadership team
Management profileNumber of profiles
Profiles2 records
Olli Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olli Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olli Brands
What does Olli Brands do?
Olli Brands Inc. is a Canadian Licensed Producer that manufactures and distributes cannabis-infused edible and smokable products through its proprietary house brands (Olli, Olli Bursts, Starts, Ollive) and partner brands (El Blunto, Smokiez). The company operates a 25,000 sq ft licensed manufacturing facility in Toronto's West end, producing products across multiple cannabis formats including gummies, candies, caramels, baked goods, teas, pre-rolls, blunts, extracts, and concentrates, with distribution across Canada through provincial retail boards.
Is Olli Brands a public or private company?
Olli Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Olli Brands founded?
Olli Brands was founded in 2017. It employs 1 to 10 people.
Where is Olli Brands based?
Olli Brands is headquartered in Etobicoke, Canada, in the North America region.
How does Olli Brands make money?
Two revenue lines are on record. Cannabis Product Manufacturing and Sales are the primary driver. The others are private Label Manufacturing.
Who are Olli Brands's main competitors?
Broad incumbents on record are OrganiGram Holdings, Aurora Cannabis, Canopy Growth and Tilray Brands. Direct peers are MediPharm Labs, The Valens Company and DOJA Cannabis. Regional players are Wana Brands, Kiva Confections and PLUS Products.
Does Olli Brands have an API?
No public API is recorded for Olli Brands.
What industry is Olli Brands in?
Olli Brands's product category is Cannabis Manufacturing. Its primary akta.pro industry code is CRANAFAE, Independent/Single-Location Cannabis Dispensaries, with a secondary code of CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.). Its NAICS code is 325411 and its SIC code is 2833.