Plus Products
Plus Products Inc. is a California-based cannabis edibles manufacturer producing solventless rosin gummies across Classic, Sleep, Functional, and Hash lines, distributed through 300+ licensed dispensaries and direct e-commerce, serving adult recreational and wellness cannabis consumers.
- Company typePrivate
- Founded2015
- HeadquartersWalnut, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plus Products does
Plus Products Inc. is a Walnut, California-based cannabis-infused edible manufacturer founded in 2015 that produces a portfolio of solventless rosin-based gummies. The lineup spans four core lines: PLUS Classic Gummies (5mg THC, three fruity flavors), Sleep +CBN (four potencies combining CBN, CBD, and THC for sleep support), +Functional Gummies (minor-cannabinoid formulations incorporating CBG, CBC, and THCV to target Relief, Uplift, Calm, Balance, and Flow effects), and Solventless Hash Gummies (10mg strain-specific ice-water hash variants aimed at the premium/connoisseur tier). All SKUs are vegan and gluten-free. The technical backbone is a proprietary solventless rosin extraction process — a full-spectrum, chemical-solvent-free cannabis extract — supplemented by minor-cannabinoid and fast-acting formulation work. Limited-edition seasonal SKUs, including the 9th-annual Pride Rainbow Sherbet, Super Sour Blueberry, and Elderberry Deep Sleep, extend the catalog on a campaign cadence.
The company's go-to-market is a hybrid model: primary distribution through 300+ licensed dispensaries and delivery services across California, with a secondary direct-to-consumer e-commerce route via the shop.plusproducts.com storefront. Wholesale pricing is set by retail partners rather than the manufacturer, so economics depend on volume sell-through at dispensary-set price points. Marketing is primarily organic — Instagram content, a company blog, store-locator SEO, and seasonal PR campaigns — targeting adult cannabis consumers seeking both recreational and functional wellness benefits (sleep, stress relief, mood), segmented horizontally as a single Cannabis Consumers persona. The company is privately held (following delisting from the Canadian Securities Exchange under symbol CNSX:PLUS), employs 51–100 people, and operates exclusively within California under state license LIC# DCC-10002412, subject to Prop 65 cannabis warnings.
Capital and strategic activity has been concentrated in 2017–2019: approximately $39.86M was raised across seven financing rounds, led by Tiger Global Management in a $10M Series A in June 2018 and a syndicated $6M 2018 round anchored by Navy Capital, Rockshield Capital, and Serruya Private Equity, with The Green Opportunity Funds earlier and a large $18.99M round in February 2019. In December 2018 the company acquired GOOD CO-OP for undisclosed consideration to expand operational capacity. Leadership is anchored by founder and director Roy McFarland, supported by Chief Strategy Officer Craig Heimark and principal Ari Mackler. No funding, M&A, geographic, or material headcount movement is disclosed after 2019, and revenue is not publicly reported, leaving the post-2019 trajectory uncertain.
Plus Products firmographics
Firmographics- Name
- Plus Products
- Legal name
- Plus Products Inc.
- Website
- https://plusproductscbd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Plus Products Inc. is a California-based cannabis edibles manufacturer producing solventless rosin gummies across Classic, Sleep, Functional, and Hash lines, distributed through 300+ licensed dispensaries and direct e-commerce, serving adult recreational and wellness cannabis consumers.
- Ownership category
- akta.pro rank
Plus Products industry classification
Industry- Product category
- Cannabis-Infused Edibles / Gummies
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
- akta.pro secondary industry
- Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices) (CRANAGAJ)
Keywords
Where Plus Products is headquartered
LocationHeadquarters
- HQ city
- Walnut
- HQ country
- United States
- HQ region
- North America
Markets served
Plus Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Cannabis-Infused Gummy Products: Direct product sales of cannabis-infused gummies through dispensaries and e-commerce. One-time transaction model with repeat purchase behavior from consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Plus Products product offering
Product offeringCore offering
Plus Products manufactures and sells cannabis-infused gummies under the PLUS brand across four core lines: Classic 5mg THC gummies, Sleep +CBN gummies (with CBN, CBD, and THC in four potencies), +Functional gummies leveraging minor cannabinoids (CBG, CBC, THCV) for Relief, Uplift, Calm, Balance, and Flow effects, and strain-specific Solventless Hash Gummies for connoisseurs. All products are vegan and gluten-free, made with the company's solventless rosin extraction, and distributed through 300+ California dispensaries and direct-to-consumer e-commerce.
Product overview
Plus Products is a cannabis-infused edible company offering a portfolio of gummy products designed to enhance daily life. The core product line consists of four main categories: Classic Gummies (best-selling 5mg THC full-spectrum offerings in three fruity flavors), Sleep +CBN gummies (formulated with CBN, CBD, and THC for sleep support in four potencies), Functional Gummies (targeting Relief, Uplift, Calm, Balance, and Flow with minor-cannabinoids like CBG, CBC, and THCV), and Solventless Hash Gummies (premium 10mg strain-specific ice-water hash gummies for connoisseurs). The company also releases limited edition seasonal and flavor variants. All products are formulated with Solventless Rosin, are vegan, and are primarily distributed through California's licensed dispensary network of over 300 locations plus direct-to-consumer delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- PLUS Classic Gummies Best-selling 5mg THC gummies made with full-spectrum Solventless Rosin, offered in three fruity flavors. Vegan and gluten-free, designed to enhance everyday recreational moments for adult cannabis consumers.
- Sleep +CBN Sleep-focused cannabis gummies combining CBN, CBD, and Solventless Rosin THC, available in four potency options for fast-acting sleep onset and refreshed waking. Vegan, targeted at adult consumers seeking cannabinoid-assisted sleep.
- +Functional Gummies Functional cannabis gummies crafted with minor cannabinoids (CBG, CBC, THCV) for targeted everyday effects—Relief, Uplift, Calm, Balance, and Flow. Fast-acting, vegan, and made with Solventless Rosin for adult consumers seeking purpose-driven functional wellness.
- Solventless Hash Gummies Strain-specific ice-water hash cannabis gummies for connoisseur consumers. Each gummy delivers 10mg of solventless hash for potent, full-plant effects. 100% vegan, strain-specific, positioned as a premium tier within the PLUS gummy portfolio.
- Elderberry Deep Sleep 1 Gummies Low-THC cannabis sleep gummies combining CBD and CBN with a low THC dose, designed for deep, restorative sleep and smoother nighttime wind-down for adult consumers.
- PLUS Pride Rainbow Sherbet Gummies Limited-edition Pride-themed cannabis gummies in rainbow sherbet flavor. Vegan, gluten-free, made with solventless rosin; recurring annual release targeted at adult cannabis consumers and Pride audiences.
- Super Sour Blueberry Gummies Limited-time sour blueberry cannabis gummies delivering 5mg THC per gummy made with solventless rosin, marketed as a tangy flavor variant within the PLUS edibles lineup.
Companies that use Plus Products
Customer profileSegments1 record
Ideal customer profiles1 record
Plus Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plus Products partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Plus Products competitors and assessment
Company assessmentDirect peers
- Wyld: Direct competitor in the cannabis-infused gummy category, offering real-fruit-flavored, broad-spectrum gummies across multiple US states. Comparable product format, similar target consumer, and parallel functional/Sleep/Calm merchandising strategy.
- Kanha Life (Sunderstorm): Premium cannabis gummy brand using solventless inputs and strain-specific formulations. Direct overlap with Plus's solventless positioning, product format, and adult-use dispensary channel.
- Wana Brands: One of the largest cannabis-infused edible brands in North America, with a wide gummy lineup (Classics, Sleep, Stay Asleep, etc.). Closest comparable at scale in the category, with parallel functional and sleep positioning.
- Kiva Confections: Premium cannabis-infused edibles maker with chocolate, gummy (Camino), and mints. Strong California retail presence; comparable premium positioning and consumer demographic to Plus.
- Papa & Barkley: Cannabis wellness brand built around solventless rosin and tincture/topical formats with a strong wellness positioning. Comparable in solventless extraction IP and in targeting consumers seeking functional, non-intoxicating benefits.
- 1906: Functional cannabis edible brand with effect-driven SKUs (Sleep, Chill, Focus, etc.) targeting adult consumers. Direct overlap in functional positioning and dose-controlled gummy/pill formats.
- Level (Level Brands): Cannabis-infused gummy brand offering dose-controlled, all-natural formulations including sleep, calm, and active lines. Closely comparable product format and consumer occasion targeting.
- Kushy Punch: Cannabis-infused gummy brand with strong California retail roots and broad flavor/dose range. Closely comparable product format, retail footprint strategy, and price tier to Plus.
- Bhang: Premium cannabis-infused chocolate and edible brand emphasizing flavor and quality. Adjacent confectionery positioning to Plus with overlapping dispensary distribution and adult-use consumer base.
Broad incumbents
- Stiiizy: Multi-category cannabis brand with vaporizers as core, expanding into gummies/edibles. Larger and broader portfolio than Plus, but overlapping California retail presence and adult-use consumer target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Plus Products social profiles
Digital presencePlus Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plus Products leadership team
Management profileNumber of profiles
Profiles3 records
Plus Products funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plus Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plus Products
What does Plus Products do?
Plus Products manufactures and sells cannabis-infused gummies under the PLUS brand across four core lines: Classic 5mg THC gummies, Sleep +CBN gummies (with CBN, CBD, and THC in four potencies), +Functional gummies leveraging minor cannabinoids (CBG, CBC, THCV) for Relief, Uplift, Calm, Balance, and Flow effects, and strain-specific Solventless Hash Gummies for connoisseurs. All products are vegan and gluten-free, made with the company's solventless rosin extraction, and distributed through 300+ California dispensaries and direct-to-consumer e-commerce.
Is Plus Products a public or private company?
Plus Products is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plus Products founded?
Plus Products was founded in 2015. It employs 51 to 100 people.
Where is Plus Products based?
Plus Products is headquartered in Walnut, United States, in the North America region.
How does Plus Products make money?
One revenue line is on record: cannabis-Infused Gummy Products.
Who are Plus Products's main competitors?
Direct peers on record are Wyld, Kanha Life (Sunderstorm), Wana Brands, Kiva Confections, Papa & Barkley, 1906, Level (Level Brands), Kushy Punch and Bhang. Stiiizy is listed as a broad incumbent.
Does Plus Products have an API?
No public API is recorded for Plus Products.
What industry is Plus Products in?
Plus Products's product category is Cannabis-Infused Edibles / Gummies. Its primary akta.pro industry code is CRANAFAH, Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise), with a secondary code of CRANAGAJ, Cannabis Accessories & Ancillary Product Delivery (Vapes, Papers, Devices). Its NAICS code is 31134 and its SIC code is 2060.