Wheels Car Rental System
Wheels Car Rental System (Wheelsys SA) is a cloud-based SaaS platform providing end-to-end car rental, franchise, and operating leasing management software for 850+ operators across 86+ countries, with deep OTA, GDS, and franchise-network integrations.
- Company typePrivate
- Founded2004
- HeadquartersAthens, Greece
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wheels Car Rental System does
Wheels Car Rental System, operated by Wheelsys SA and headquartered in Athens, Greece, is a cloud-based SaaS platform that provides end-to-end management software for car rental operators, franchise networks, and operating leasing companies. Founded in 2004, the company serves over 850 customers across 86+ countries, including independents as well as franchisees of Tier 1 brands such as Europcar, Sixt, Hertz, Green Motion, Avis, Budget, Fox, and Payless. The product covers the full rental lifecycle — sales, online booking, counter operations, fleet management, billing, franchise administration, and reporting — and ships as a unified single-platform suite with add-on modules for franchise management and operating leasing.
The underlying technology is built on .NET Core, C#, React, JavaScript, and Microsoft SQL Server, and is differentiated by a real-time rate engine delivering milli-second responses to OTAs, car brokers, and GDS systems (Amadeus, Travelport Apollo/Galileo/Worldspan). It integrates with 40+ accounting platforms, 12+ certified payment gateways, and 35+ telematics/digital-key providers including Sharebox, SmartCar, Record360, and WeYield. The platform is tax-compliant with fiscalization systems across 13+ jurisdictions, holds ISO 27001:2022, ISO 22301, PCI-DSS v4.0.1, and SOC 2 Type II certifications, and is GDPR-compliant.
The company monetizes via a quote-based SaaS subscription (monthly billing) with a 99.9% uptime SLA backed by service credits. Go-to-market combines direct enterprise field sales, inside sales, channel partners (franchise networks, OTAs, brokers, GDSs), and event-driven lead generation across major industry trade shows. AI capability is featured through the RateGain RevAI integration for demand forecasting and yield optimization rather than through proprietary in-house models, making AI a partner-dependent feature rather than a core competency.
Wheels Car Rental System firmographics
Firmographics- Name
- Wheels Car Rental System
- Legal name
- WHEELSYS SA
- Website
- https://wheelsys.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheels Car Rental System (Wheelsys SA) is a cloud-based SaaS platform providing end-to-end car rental, franchise, and operating leasing management software for 850+ operators across 86+ countries, with deep OTA, GDS, and franchise-network integrations.
- Ownership category
- akta.pro rank
Wheels Car Rental System industry classification
Industry- Product category
- Car Rental Software
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industries
- Car Rental & Mobility Reservation Engines (THALADAE), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE)
Keywords
Where Wheels Car Rental System is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices5 records
Markets served
Wheels Car Rental System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Software as a Service subscription model with monthly or annual subscription fees. Service Level Agreement guarantees 99.9% uptime with service credits for non-compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS subscription with 99.9% uptime guarantee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Wheels Car Rental System product offering
Product offeringCore offering
Wheels Car Rental System is a cloud-based SaaS platform that automates the full car rental lifecycle for rental operators, including online sales, reservations, vehicle pickup/return, billing, fleet management, and back-office reporting. Delivered as a single integrated system with a real-time rate engine, it is used by independent rental operators and major franchise networks worldwide.
Product overview
Wheels Car Rental System is a unified single-platform SaaS solution for the car rental and mobility industry, serving over 850 customers across 86 countries. The core platform provides end-to-end car rental management encompassing operations (short-term and long-term rentals, one-ways, fleet management), pricing with real-time rate synchronization to OTAs and brokers, yield management with AI-powered optimization via RevAI, a customizable booking engine, and comprehensive reporting with PowerBI integration. The system offers two optional add-on modules: Franchise Management for franchise businesses with automated billing and bi-directional XML connectivity, and Operating Leasing for lease operations including costing, contracts, and manufacturer database integration. The platform connects to over 60 accounting systems, multiple payment gateways (Stripe, Adyen, etc.), and various digital car rental solutions (Sharebox, SmartCar, Record360, etc.).
Differentiator
Problem solved
Functional benefit
Products and services
- Wheels Car Rental System End-to-end SaaS platform for car rental operators covering online sales, booking, vehicle pickup/return, billing, fleet management, reporting, and yield optimization, used by both independent operators and major franchise networks.
- Booking Engine Embeddable online reservation widget that enables car rental companies to accept direct online bookings on their own websites via a one-step code-snippet installation.
- Franchise Management Optional franchise business module for managing multi-location franchise car rental operations, including centralized rate, fleet, and reporting controls across franchisees.
- Operating Leasing Module Comprehensive operating leasing solution that extends the Wheels platform to support long-term lease contracts, billing, and fleet lifecycle management alongside short-term rentals.
Quantifiable outcome
- Real-time rate updates across all sales channels including XML, websites, and portals
- +3 more outcomes
Companies that use Wheels Car Rental System
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Wheels Car Rental System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration132 records
AI capability3 records
Feature7 records
Wheels Car Rental System partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- RateGaincoreRevAI integration partnership with RateGain for AI-powered demand forecasting, improved fleet revenue, local market pricing optimization, airport rental rate tools, and new mobility/car share rate automation.
- ShareboxcoreStrategic partnership announcement for connected vehicle and digital key management solutions. Wheelsys pleased to announce strategic partnership with Sharebox.
- AmadeuscoreGlobal Distribution System integration for real-time inventory and booking connectivity with Wheels Car Rental System.
- Travelport (Apollo, Galileo, Worldspan)coreGDS integration for car rental inventory distribution through Travelport platforms.
- EuropcarflagshipMajor franchise partner operating across multiple countries including Malta, Serbia, Montenegro, Bulgaria with locations using Wheels platform.
- Green MotionflagshipLong-term franchise partner with operations in Italy and international presence. Multiple testimonials from Green Motion leadership.
- SixtflagshipFranchise partner with Sixt Cyprus and Sixt Greece operations using Wheels Car Rental System.
- HertzflagshipHertz Baltics onboarding announced as new Wheels customer.
- Avis Budget Group (National Alamo, Budget)flagshipFranchise network integration including National Alamo and Budget franchisees.
- Car TrawlercoreCar broker integration for inventory distribution and booking connectivity.
- ExpediacoreOTA integration for direct booking and inventory connectivity.
- AdyencorePayment gateway integration with full tokenization support for secure payment processing.
- StripecoreCertified payment gateway integration with full tokenization support.
- WindcavecoreCertified payment gateway integration for credit card processing.
- Microsoft (PowerBI)corePowerBI integration for advanced analytics and data visualization capabilities.
- WeYieldcoreYield management and analytics integration partner.
- ShareboxcoreDigital car rental and connected vehicle integration for key management and digital keys.
- SAPcoreEnterprise ERP integration for accounting and financial management.
- SagecoreAccounting system integration for financial management.
- QuickBookscoreAccounting system integration for SMB customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wheels Car Rental System competitors and assessment
Company assessmentDirect peers
- Alert Rental Software: Car rental management platform offering reservation, dispatch, contract, billing, and reporting functionality for rental operators. Directly comparable feature set and customer segment to Wheels.
- Thermeon (CARS+Plus): Car rental reservation and distribution platform historically used by major rental brands and OTAs. Comparable to Wheels as a back-office and OTA-connectivity specialist for car rental operators.
- CarPro Systems: Software provider for the car rental industry offering reservation, fleet, and accounting modules. Comparable in vertical SaaS positioning and target customer base of car rental operators.
- EasyRentPro: Rental management software covering reservations, contracts, invoicing, and fleet tracking for car rental businesses. Closely aligned with Wheels' SME-focused rental operator segment.
- Navotar: Cloud-based car rental management software with online reservations, fleet management, and reporting modules. Comparable in scope, target customer (small-to-mid rental operators), and SaaS delivery model.
- Opti-AR (Optiaride): Car rental SaaS platform providing booking, dispatch, billing, and fleet management for rental operators, including franchise networks. Overlaps Wheels on core reservation, rate management, and franchise billing functionality.
- Bluebird Auto Rental Systems (Litespace): Long-standing competitor in car rental management software, offering reservation, dispatch, billing, and fleet modules to independent and franchise operators. Directly comparable as a vertical SaaS platform serving the same car rental operator segment.
- First Class Car Rental Systems: Specialist car rental management software with reservation, billing, fleet, and reporting modules, focused on independent and small-chain rental operators. Closely comparable to Wheels' core offering.
Emerging players
- Rentman: Cloud rental management software with broader equipment-rental focus. Adjacent in technology stack and rental workflow concepts (reservations, contracts, fleet scheduling) but serves a wider equipment rental audience including AV and event.
Broad incumbents
- Salesforce Industries (Automotive Cloud): Broad incumbent enterprise platform that large rental groups could use to build or assemble rental functionality. Relevant as a competitive ceiling and as the alternative large enterprises evaluate when replacing or supplementing specialist platforms like Wheels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheels Car Rental System social profiles
Digital presenceWheels Car Rental System compliance and trust
Trust signalCompliance6 records
Wheels Car Rental System financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheels Car Rental System leadership team
Management profileNumber of profiles
Profiles7 records
Wheels Car Rental System funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheels Car Rental System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheels Car Rental System
What does Wheels Car Rental System do?
Wheels Car Rental System is a cloud-based SaaS platform that automates the full car rental lifecycle for rental operators, including online sales, reservations, vehicle pickup/return, billing, fleet management, and back-office reporting. Delivered as a single integrated system with a real-time rate engine, it is used by independent rental operators and major franchise networks worldwide.
Is Wheels Car Rental System a public or private company?
Wheels Car Rental System is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wheels Car Rental System founded?
Wheels Car Rental System was founded in 2004. It employs 11 to 50 people.
Where is Wheels Car Rental System based?
Wheels Car Rental System is headquartered in Athens, Greece, in the Europe region.
How does Wheels Car Rental System make money?
One revenue line is on record: saaS Subscription.
Who are Wheels Car Rental System's main competitors?
Direct peers on record are Alert Rental Software, Thermeon (CARS+Plus), CarPro Systems, EasyRentPro, Navotar, Opti-AR (Optiaride), Bluebird Auto Rental Systems (Litespace) and First Class Car Rental Systems. Rentman is listed as an emerging player. Salesforce Industries (Automotive Cloud) is listed as a broad incumbent.
Does Wheels Car Rental System have an API?
No public API is recorded for Wheels Car Rental System.
What industry is Wheels Car Rental System in?
Wheels Car Rental System's product category is Car Rental Software. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of THALADAE, Car Rental & Mobility Reservation Engines. Its NAICS code is 532111 and its SIC code is 7510.