Alert Management Systems
Alert Management Systems, dba Alert Rental Software, provides cloud-based rental management software for equipment, tool, construction, and event rental companies across the US and Canada, serving thousands of users with a modular, integration-rich SaaS and on-premise platform.
- Company typePrivate
- Founded1976
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Alert Management Systems does
Alert Management Systems (doing business as Alert Rental Software) is a privately-held, 100% women-owned software provider founded in 1976 and headquartered in Colorado Springs, Colorado. The company offers a cloud-based rental management platform to equipment, tool, construction, and event rental companies across the United States and Canada, serving thousands of users with installations ranging from single-user single-location operations to deployments exceeding 300 users. Equal co-presidents Mary Crosslin (COO) and Kara Longmire (CEO) acquired the company from its retiring owners in 2016 as a third-generation management buyout, and the business holds Certified Woman-Owned Small Business status from the US Women's Chamber of Commerce.
The core Alert Rental Software platform is a real-time, cloud- and on-premises-deployable system compatible with Windows and Linux. It is built as a core product plus modular add-ons covering inventory, contracts, dispatching, work orders, preventive maintenance, cycle billing, CRM, document management, and accounting integration. Differentiated modules include AlertSign (digital signature and secure payment processing, 2024 Rental Magazine Editor's Choice Award winner), Rover (mobile field application), LoadHub (real-time order fulfillment), WebSync (e-commerce integration), Job Costing, Commission Manager, and CAD/event-design integration. The platform connects with QuickBooks, Sage, NetSuite, Epicor, Zoho CRM, Rouse Analytics, SmartEquip, multiple GPS/telematics providers, and any AEMP-standard telematics, and it adopts the ARA Taxonomy industry standard that Alert co-developed with the American Rental Association.
Revenue is generated from three primary streams: monthly SaaS subscriptions (Starter at $200/month, mid-tier Subscription at $500/month with $50/user and $100/location add-ons), perpetual Summit licenses ($18,275 one-time), and recurring subscriptions for add-on modules (E-commerce, GPS/telematics, additional branches, CRM, Import/Export, Purchase Order Suite). The company employs 11-50 staff, with 400+ years of accumulated rental industry experience across the team. Customer acquisition combines consultative direct sales via Application Consultants and regional offices (Colorado Springs, Albany, San Ramon), industry trade shows, an annual user conference described as the longest-running in the rental industry, content marketing, podcasts, and earned media in industry publications. The combined approach produces high-tenure customer relationships, with longest-tenured customers exceeding 25 years.
Alert Management Systems firmographics
Firmographics- Name
- Alert Management Systems
- Legal name
- Interactive Management Systems Corp
- Website
- https://alertrental.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alert Management Systems, dba Alert Rental Software, provides cloud-based rental management software for equipment, tool, construction, and event rental companies across the US and Canada, serving thousands of users with a modular, integration-rich SaaS and on-premise platform.
- Ownership category
- akta.pro rank
Alert Management Systems industry classification
Industry- Product category
- Rental Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where Alert Management Systems is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Alert Management Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (SaaS): Monthly subscription model with cloud-based hosting. Starting at $200/month for Starter tier. Includes secure cloud hosting, support, and regular updates.
- Perpetual Software License: One-time purchase option for enterprise customers. Summit license at $18,275 with perpetual use rights. Includes 1 year of Summit support.
- Additional User Licenses: Additional user licenses at $50/month beyond included allocation. Additional branch locations at $100/month.
- Add-on Features: Optional modules including E-Commerce, GPS/telematics, additional branches, Import/Export, Purchase Order Suite, CRM integration, and more.
- Professional Services: Training (in-person or remote), implementation, data migration, and consulting services included with purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Subscription - Entry-level SaaS for startups and small rental businesses (1-2 users, 1 location) |
| Subscription | Monthly | Subscription - Mid-tier for established rental companies (3+ users, multiple locations) |
| One time/ perpetual license | Multi-year contract | Summit Purchase - Enterprise perpetual license for large multi-user/multi-location operations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Alert Management Systems product offering
Product offeringCore offering
Alert Management Systems builds and sells Alert Rental Software, a unified cloud-based rental management platform for equipment, tool, construction, and event rental companies. The platform handles inventory tracking, rental contracts, dispatching, work orders, preventive maintenance, cycle billing, customer communications, CRM, e-commerce, GPS/telematics, and reporting, with both SaaS subscription and perpetual on-premise license deployment models.
Product overview
Alert Rental Software is a unified cloud-based rental management platform designed for equipment, tool, construction, and event rental companies. The platform operates on a core product plus modular add-on architecture, where the Alert Rental Software Core Platform provides foundational inventory, contracts, dispatching, maintenance, billing, and CRM capabilities. Users can customize their implementation with specialized industry suites (Equipment Rental Suite or Event Rental Suite) and add-on modules including AlertSign for digital signatures and payments, Rover for mobile field operations, LoadHub for order fulfillment, WebSync for e-commerce, Job Costing for project tracking, Commission Manager for sales compensation, Work Order and Preventive Maintenance for fleet servicing, EasyVault for backup, Report Writer for custom analytics, Dispatch Features for route optimization, Remote Asset Management for GPS/telematics tracking, Easy RFID for inventory scanning, and Document Center for centralized communications. The platform supports both cloud-hosted (SaaS subscription) and on-premise deployment options.
Differentiator
Problem solved
Functional benefit
Brands
- AlertSign: Digital product for electronic signatures and secure payment processing for rental operations.
- AlertSummit
- Alert Rover
- EasyVault
- LoadHub
- WebSync
- Alert Web Assistant
Products and services
- Alert Rental Software (Core Platform) Unified cloud-based rental management platform for equipment, tool, construction, and event rental companies. Manages inventory, contracts, dispatching, maintenance, billing, and customer relationships from a single system, with Equipment Rental Suite and Event Rental Suite editions. Supports both SaaS subscription and on-premise deployment.
- Starter SaaS Subscription Tier Entry-level SaaS subscription for startup and small rental businesses. $200/month + $1,000 deposit. Includes 1 user license, 1 location, GL integration, integrated credit card processing, Document Center, Help Desk access, Knowledgebase, EasyVault backups, and Industry Suite (Equipment or Event) available for additional modest monthly charge.
- Subscription Tier (Mid-Market) Mid-tier SaaS subscription for established rental companies with 3+ users and multiple locations. $500/month + $2,500 deposit. Includes up to 4 user licenses, 1 location, Full Equipment Suite or Full Event Suite, additional users at $50/month, additional locations at $100/month, recurring CC billing, sales tax entities, Document Center, and QuickBooks integration.
- Summit Perpetual License (Enterprise) Enterprise perpetual license for large multi-user/multi-location operators. $18,275 one-time purchase with 4 user licenses, Summit support for 1 year, and EasyVault subscription. Server can be on-premises or hosted by Alert for a monthly fee. 0% financing for 24 months available for credit-qualified customers.
- AlertSign Digital signature and secure payment processing solution that captures contracts electronically, collects full or partial payments, and provides terms and conditions on any device for paperless rental workflows. 2024 Rental Magazine Editor's Choice Award winner.
- Rover Mobile App Mobile field application bringing Alert Rental onto mobile devices for processing outgoing orders, managing incoming rentals from the yard, capturing photos, comments, signatures, and collecting payment in the field.
- LoadHub Real-time order fulfillment management providing data on orders by date range, location, department, and ticket type for managing outgoing orders and pull/load operations.
- WebSync E-commerce and web integration tool providing responsive rental product catalog, high-speed website presence, and web services connectivity including Web Developers Tool Kit (DTK) and sandbox environment.
- Alert Web Assistant Website development service providing a complete 3-page pre-designed professional website with scaling options for rental businesses, delivered by Alert's expert team.
- Cloud Hosting Secure co-located server hosting professionally managed by Alert, eliminating the need for expensive on-premise servers and in-house IT departments for customers preferring Alert-hosted deployments.
- Alert Virtual Accounting Outsourced bookkeeping and accounting service providing daily balancing to general ledger, invoice/statement sending, and customizable scope of work for rental businesses.
- EasyVault Backup Automated cloud-based backup service enabling data recovery from unintended data loss in minutes instead of days.
- Easy RFID RFID integration for tracking bulk and individual items including tents, inflatables, linens, and equipment with handheld scanner support, providing seamless inventory management within Alert.
- CAD Integration with 3D Event Designer Fully integrated CAD system partnership with 3D Event Designer for automating inventory visualization and creating realistic floorplans for event rental companies.
Quantifiable outcome
- 100+ user-driven enhancements per year based on customer feedback
- +3 more outcomes
Companies that use Alert Management Systems
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Alert Management Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability4 records
Feature9 records
Alert Management Systems partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- American Rental Association (ARA Taxonomy)coreStrategic partnership with ARA to adopt and implement the new standard equipment taxonomy for the rental industry, developed in collaboration with Alert.
- SmartEquip Network (Integration Partnership)coreIntegration partnership with SmartEquip Network for equipment rental software connectivity to equipment parts and service information.
- GearFlow (Partnership Announcement)coreAnnounced partnership to provide integrated e-commerce solution to equipment rental businesses enabling online rental reservations and payments.
- QuickBookscoreNative integration with QuickBooks for seamless financial data synchronization including daily GL exports, invoice synchronization, and purchase order management.
- SagecoreDirect integration with Sage accounting software for automated financial workflows and reporting.
- NetSuitecoreIntegration with NetSuite for enterprise-level accounting and financial management synchronization.
- EpicorcoreIntegration with Epicor ERP system for manufacturing and distribution company accounting needs.
- Zoho CRMcoreIntegration with Zoho CRM for customer relationship management and sales tracking capabilities.
- SmartEquipcoreIntegration with SmartEquip for equipment parts ordering and management. Both Purchase Order and Work Order modules interface with SmartEquip.
- Rouse AnalyticscoreIntegration with Rouse Analytics for equipment rental analytics and fleet management insights.
- GearFlowcoreIntegration with GearFlow for e-commerce solutions enabling online sales and rental transactions for equipment businesses.
- Verizon ConnectcoreGPS fleet tracking integration for dispatch management and real-time vehicle/equipment location monitoring.
- SamsaracoreGPS and telematics integration for equipment tracking and dispatch optimization.
- FleetUpcoreFleet management and GPS integration for rental equipment tracking and route optimization.
- Approval CodecoreSecure credit card gateway integration for PCI-compliant payment processing within Alert.
- CardConnectcoreCredit card processing integration providing secure payment gateway options for rental transactions.
- PAYware ConnectcoreAdditional credit card gateway integration option for payment processing.
- IDScan.netcoreDriver's license scanning integration for quick customer identification and fraud prevention.
- 3D Event DesignercoreCAD integration for event rental companies to visualize floor plans and inventory layouts for client presentations.
- Vizion360coreIntegration with Vizion360 for telematics and equipment management in oil and gas rental operations.
- Easy RFIDcoreRFID integration for tracking tents, inflatables, linens, and equipment with handheld scanners for efficient inventory management.
- American Rental AssociationcoreMember of ARA with Gold Sponsor status. Co-developer of ARA Taxonomy standard. Active participation in industry events and standards development.
- Canadian Rental AssociationminorMember of CRA and participant in Canadian rental industry events and standards.
- MATRA, California Rental Association, IFAIminorMember of multiple state and regional rental industry associations for networking and industry standards participation.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Alert Management Systems competitors and assessment
Company assessmentDirect peers
- EZRentOut: Equipment rental software targeting construction, tool, and party rental businesses with SaaS-based inventory, reservations, and invoicing functionality similar to Alert's core offering.
- Booqable: Cloud-based rental management software for SMB rental businesses, offering booking, inventory, and online storefront features that overlap with Alert's small business segment.
- Rentman: Event and production rental management software focused on AV, event, and party rental workflows - overlapping directly with Alert's Event & Party Rental segment on inventory, scheduling, and sub-rental.
- Rental Works: Equipment rental management software from Explorer Software targeting construction and industrial rental operators with similar workflow features including contracts, dispatch, and maintenance.
- Quipli: Cloud rental management platform for equipment rental operators with online booking, contracts, and dispatch features that compete for the same SMB-to-mid-market rental customer.
- MCS (Rental Software): Long-standing direct competitor in equipment rental software, serving construction and industrial rental companies with comparable dispatch, billing, and telematics capabilities.
- Point of Rental Software: Direct competitor offering rental management software for equipment and event rental businesses with comparable inventory, dispatch, and billing features serving the same vertical customer base.
Broad incumbents
- Jobber: Broader field-service management SaaS for SMB service businesses; competes for some rental-adjacent workflows (scheduling, invoicing, customer management) rather than deep rental inventory functionality.
- ServiceTitan: Large field-service management platform serving trades and rental-adjacent service businesses with scheduling, dispatch, and invoicing at a much broader scale, posing an enterprise-tier competitive threat.
Emerging players
- TrackAbout: Rental asset tracking and utilization platform focused on physical asset visibility, complementing and partially overlapping with Alert's Remote Asset Management/Telematics feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alert Management Systems social profiles
Digital presenceAlert Management Systems compliance and trust
Trust signalCompliance1 record
Alert Management Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alert Management Systems leadership team
Management profileNumber of profiles
Profiles12 records
Alert Management Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alert Management Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alert Management Systems
What does Alert Management Systems do?
Alert Management Systems builds and sells Alert Rental Software, a unified cloud-based rental management platform for equipment, tool, construction, and event rental companies. The platform handles inventory tracking, rental contracts, dispatching, work orders, preventive maintenance, cycle billing, customer communications, CRM, e-commerce, GPS/telematics, and reporting, with both SaaS subscription and perpetual on-premise license deployment models.
Is Alert Management Systems a public or private company?
Alert Management Systems is a private company. It is classified as management employee owned and is currently operating.
When was Alert Management Systems founded?
Alert Management Systems was founded in 1976. It employs 11 to 50 people.
Where is Alert Management Systems based?
Alert Management Systems is headquartered in Colorado Springs, United States, in the North America region.
How does Alert Management Systems make money?
Five revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are perpetual Software License, additional User Licenses, add-on Features and professional Services.
Who are Alert Management Systems's main competitors?
Direct peers on record are EZRentOut, Booqable, Rentman, Rental Works, Quipli, MCS (Rental Software) and Point of Rental Software. Broad incumbents are Jobber and ServiceTitan. TrackAbout is listed as an emerging player.
Does Alert Management Systems have an API?
Yes. Alert offers web services including a Web Developers Tool Kit (DTK) and sandbox environment for website developers to build custom integrations. These web services enable Web Requests, Customer Portal functionality, and web credit card payments. Integrations are managed through data exports or direct integration methods.
What industry is Alert Management Systems in?
Alert Management Systems's product category is Rental Management Software. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 51821 and its SIC code is 7372.