EyeNetra
EyeNetra develops smartphone-powered refraction hardware (NETRA autorefractor, NETROPTER phoropter, NETROMETER lensometer) and a cloud portal, sold to optometrists, NGOs, social enterprises, and workplace wellness operators across 140+ countries, with the platform transitioning to open source.
- Company typePrivate
- Founded2011
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What EyeNetra does
EyeNetra is a vision-care technology company founded in 2011 by Vitor Pamplona, originating from MIT Media Lab research and headquartered in Boston, Massachusetts. It develops smartphone-powered refraction hardware — the NETRA autorefractor, NETROPTER handheld phoropter, and NETROMETER digital lensometer — which collectively perform refractive error measurement, subjective refraction, and lens neutralization. The three devices are sold individually and bundled in the Mobile Refraction Kit, which includes a calibrated smartphone, charger, and travel case, enabling mobile eye exams in clinics, workplaces, and remote settings. Technical performance is documented in 20+ peer-reviewed publications showing accuracy comparable to a $50,000 Zeiss iProfiler wavefront aberrometer.
The company monetizes primarily through hardware unit sales (Netra, Netrometer, Netropter, and the Mobile Refraction Kit) and an optional cloud-based Insight Online Portal sold as an annual subscription that handles scheduling, e-prescriptions, 21-point medical records, and patient payments via an Open API. Additional revenue streams include training and certification programs for device operators and technology licensing (the first MIT Media Lab model was licensed to EyeQue, and the OnSight workplace vision care brand operates as a licensed spin-off). EyeNetra sells both directly ([email protected]) and via channel partners including NGOs, social enterprises (Nayantara in India, Global Re-Vision Network in Mexico), eyewear retailers (Lapaire in Kenya, iCycle), and on-demand service brands (Blink Vision Testing in NYC).
The company states its devices are deployed in 140+ countries, with cited impact metrics including 17,000+ rural Indians served by partner Nayantara. The platform is being transitioned to open source, a strategic move intended to broaden the builder and reseller ecosystem at the likely cost of exclusive licensing. The disclosed customer base spans healthcare providers, NGOs, eyewear retailers, and workplace-wellness operators, indicating a horizontal segmentation approach rather than concentration in a single vertical.
EyeNetra firmographics
Firmographics- Name
- EyeNetra
- Website
- https://eyenetra.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EyeNetra develops smartphone-powered refraction hardware (NETRA autorefractor, NETROPTER phoropter, NETROMETER lensometer) and a cloud portal, sold to optometrists, NGOs, social enterprises, and workplace wellness operators across 140+ countries, with the platform transitioning to open source.
- Ownership category
- akta.pro rank
EyeNetra industry classification
Industry- Product category
- Vision Diagnostics Hardware
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)
- akta.pro secondary industry
- Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)
Keywords
Where EyeNetra is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EyeNetra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware device sales: Sale of physical vision testing devices including the Netra Autorefractor, Netrometer Lensometer, and Netropter Phoropter, as well as the full Mobile Refraction Kit (combining all three devices with a calibrated smartphone, charger, and travel case).
- Insight Online Portal (Optional): Optional cloud-based software platform providing scheduling, e-prescriptions, patient records, and payment processing. No installation fees, free upgrades, unlimited cloud storage, and 24/7 support included.
- Training & Certification: Training programs and certification exams for users of EyeNetra devices as part of the education pathway to becoming an EyeNetra educator.
- Technology Licensing: Licensing of EyeNetra technology to partners such as EyeQue (licensed the first model from MIT Media Lab) and OnSight (workplace vision care brand).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mobile Refraction Kit |
| Unit Pricing | Pay-as-you-go | Individual Devices (Netra, Netrometer, Netropter) |
| Subscription | Annual | Insight Online Portal (Optional) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EyeNetra product offering
Product offeringCore offering
EyeNetra designs, manufactures, and sells smartphone-powered vision-testing hardware and an optional cloud portal for optometrists, ophthalmologists, NGOs, social enterprises, and corporate wellness providers. Its core products are the Netra Autorefractor, Netrometer Digital Lensometer, and Netropter Handheld Phoropter—sold individually and bundled as the Mobile Refraction Kit with a calibrated smartphone—paired with the optional Insight Online Portal for scheduling, e-prescriptions, and patient management. The company also delivers training, certification, and technology licensing to enable mobile and remote refractive care across 140+ countries.
Product overview
EyeNetra offers a portfolio of smartphone-powered vision testing devices designed for portable, offline refraction testing. The core product line includes three standalone devices: the Netra Autorefractor (for measuring refractive error), the Netrometer Digital Lensometer (for measuring lens prescriptions), and the Netropter Handheld Phoropter (for subjective refraction testing). These devices are sold individually and also bundled together in the Mobile Refraction Kit, which combines all three devices with a calibrated smartphone for comprehensive mobile eye examinations. The Insight Online Portal provides cloud-based data management, scheduling, e-prescriptions, and patient payment processing that complements the hardware devices.
Differentiator
Problem solved
Functional benefit
Brands
- OnSight: Vision care service that brings optometrists to workplaces, setting up exam rooms and offering comprehensive eye exams, prescriptions, and eyewear.
Products and services
- Netra Autorefractor Portable autorefractor device that clips onto a smartphone to measure refractive error of the eyes, with built-in binocular accommodation control and zero-cost maintenance; for optometrists, ophthalmologists, and field screeners.
- Netrometer Digital Lensometer
Quantifiable outcome
- NETRA accuracy validated comparable to the $50,000 Zeiss iProfiler wavefront aberrometer in teenagers (OSA Frontiers in Optics publication)
- +4 more outcomes
Companies that use EyeNetra
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
EyeNetra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
EyeNetra partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- EyeQueminorEyeQue licensed the first EyeNetra/NETRA model out of the MIT Media Lab. The EyeQue device is monocular, takes approximately 30 minutes per exam, and has a steeper training curve compared to NETRA. EyeQue serves consumers who want to track their refraction over time independently.
- OnSightcoreOnSight is a licensed workplace vision care brand using EyeNetra technology. OnSight brings optometrists and opticians to workplaces, sets up exam rooms in conference rooms or open spaces, schedules employees, performs comprehensive eye exams, writes prescriptions, offers eyeglasses and contact lenses, and handles reimbursements.
- NayantaracoreNayantara is a social enterprise in India that has served over 17,000 people in rural India. It trains local youths in vision screenings using EyeNetra's cloud platform and refraction technology, with expert supervision. Affordable glasses are provided to those in need, and those requiring advanced care are referred to partner eye institutions.
- Blink Vision TestingminorBlink is an on-demand vision testing service using EyeNetra technology. A professional meets customers at their home or company to deliver vision testing. Currently rolled out in seven regions of New York City: Upper East Side, East Village, Gramercy, Hell's Kitchen, Chelsea, Greenpoint, and Williamsburg.
- Global Re-Vision Network (Mexico)coreGlobal Re-Vision Network in Mexico is EyeNetra's oldest customer, led by Bob Martin, and is an NGO changing Mexico's eyecare landscape through mobile eye exams.
- LOTS Vision (Houston, TX)minorLOTS Vision performs several vision screenings and exams in Houston, TX using EyeNetra devices.
- CNET / MotorolaminorCNET-Motorola showcase of EyeNetra demonstrating how modular design is redefining medicine.
- Sony EricssonminorSony Ericsson case study titled 'Capturing the Networked Society - Case 11 EyeNetra' showcasing the company's impact in networked societies.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
EyeNetra competitors and assessment
Company assessmentDirect peers
- EyeQue: Direct MIT Media Lab lineage competitor offering smartphone-based self-administered refraction for consumers. Both companies share smartphone attachment architecture and target end-user refraction, though EyeQue's device is monocular with a longer exam time.
- PlenOptika: Maker of the QuickSee handheld autorefractor, a direct competitor in portable wavefront-based refraction. Targets similar low-resource and emerging-market segments with a clinically validated device.
- Adaptica: Italian maker of portable ophthalmic devices including 2WIN and VisionFit, offering handheld autorefraction and vision screening. Overlapping hardware-and-mobile-platform strategy for mobile clinics and pediatric screening.
- Plusoptix: Specializes in portable pediatric vision screening devices (autorefractors) used by pediatricians, schools, and NGOs. Closely comparable use cases for mobile/field refraction in non-traditional settings.
- Visibly: Online refraction and vision testing service (formerly Opternative) that competes head-to-head with EyeNetra's AI-based tele-refraction model. Targets consumer self-refraction via telehealth rather than hardware attachments.
Broad incumbents
- Carl Zeiss Meditec: Global leader in premium ophthalmic diagnostic equipment, including the iProfiler wavefront aberrometer that EyeNetra/NETRA has been benchmarked against. Represents the clinical-grade incumbent that EyeNetra aims to disrupt on cost and portability.
- Topcon Healthcare: Major incumbent in ophthalmic and optometric diagnostic instruments (autorefractors, lensometers, phoropters). Competes with EyeNetra across the same product categories from a premium clinical-segment position.
- Nidek: Established Japanese manufacturer of ophthalmic diagnostic equipment including autorefractors, lensometers, and phoropters — directly overlapping EyeNetra's three core device categories from a clinical-segment vantage.
- EssilorLuxottica: Global eyewear and vision-care conglomerate combining lens manufacturing, retail brands (LensCrafters, Sunglass Hut), and emerging vision-tech programs. Adjacent to EyeNetra via vision-care value chain and potential distribution/integration partner.
- Warby Parker: Tech-enabled eyewear retailer that has invested in proprietary vision-screening technology for in-store and online refractions. Comparable as a vertically integrated disruptor in vision care, though primarily retail-focused versus EyeNetra's device model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
EyeNetra social profiles
Digital presenceEyeNetra financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeNetra leadership team
Management profileNumber of profiles
Profiles1 record
EyeNetra funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeNetra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeNetra
What does EyeNetra do?
EyeNetra designs, manufactures, and sells smartphone-powered vision-testing hardware and an optional cloud portal for optometrists, ophthalmologists, NGOs, social enterprises, and corporate wellness providers. Its core products are the Netra Autorefractor, Netrometer Digital Lensometer, and Netropter Handheld Phoropter—sold individually and bundled as the Mobile Refraction Kit with a calibrated smartphone—paired with the optional Insight Online Portal for scheduling, e-prescriptions, and patient management. The company also delivers training, certification, and technology licensing to enable mobile and remote refractive care across 140+ countries.
Is EyeNetra a public or private company?
EyeNetra is a private company. It is classified as venture growth investor backed and is currently operating.
When was EyeNetra founded?
EyeNetra was founded in 2011. It employs 11 to 50 people.
Where is EyeNetra based?
EyeNetra is headquartered in Cambridge, United States, in the North America region.
How does EyeNetra make money?
Four revenue lines are on record. Hardware device sales are the primary driver. The others are insight Online Portal (Optional), training & Certification and technology Licensing.
Who are EyeNetra's main competitors?
Direct peers on record are EyeQue, PlenOptika, Adaptica, Plusoptix and Visibly. Broad incumbents are Carl Zeiss Meditec, Topcon Healthcare, Nidek, EssilorLuxottica and Warby Parker.
Does EyeNetra have an API?
Yes. EyeNetra exposes a public API. Developer documentation is at insight-docs.eyenetra.com.
What industry is EyeNetra in?
EyeNetra's product category is Vision Diagnostics Hardware. Its primary akta.pro industry code is HLALAGAL, Ophthalmology & Vision Telemedicine Platforms, with a secondary code of HLAKAKAN, Ocular Imaging & Diagnostic Testing Centers. Its NAICS code is 339115 and its SIC code is 3841.