VillageCare

What VillageCare does

VillageCare is a community-based, not-for-profit continuing care organization headquartered at 120 Broadway, New York City, founded in 1977 when volunteers rescued a for-profit nursing home serving the West Side and Lower Manhattan. Over more than 45 years it has evolved into a multi-service healthcare provider operating through wholly-owned subsidiaries: VillageCareMAX (Medicaid Managed Long-Term Care and Medicare Advantage D-SNP/MAPD health plans with 36,271 members as of 12/31/2024), VillageCare at 46 & Ten (an assisted living facility at 510 West 46th Street, Midtown Manhattan), Village Center for Care/VCRN (a post-acute rehabilitation and skilled nursing facility opened in 2010), and Community Case Management (HIV/AIDS care coordination dating to the late 1980s). Its technology stack centers on a healthcare management and care coordination platform supporting Medicaid/Medicare enrollment and member services, augmented by Rango, a virtual treatment adherence mobile app for HIV/AIDS patients developed under a $9M CMS grant in 2014.

Name

VillageCare

Legal name

VillageCare

Website

https://villagecare.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VillageCare is a New York City not-for-profit founded in 1977 that delivers managed care plans (VillageCareMAX), assisted living (46 & Ten), post-acute rehab (VCRN), and community case management to dual-eligible seniors, Medicaid beneficiaries, and HIV/AIDS patients across NYC and Westchester/Putnam.

Ownership category

akta.pro rank

Product category

Healthcare and Managed Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE)

akta.pro secondary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

Keywords

• Managed long-term care
• Assisted living services
• Medicare advantage plans
• Medicaid managed care
• Community health services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. VillageCareMAX Managed Care Premiums: Revenue from Medicaid Managed Long-Term Care Plan (MLTC) and Medicare Advantage D-SNP plans serving dual eligible beneficiaries in NYC and Westchester/Putnam counties. Plans include VillageCareMAX MLTC, Medicare Health Advantage (HMO D-SNP), Medicare Total Advantage (HMO D-SNP), and Medicare Select Advantage Prescription Drug Plan (MAPD).
2. Community Care Management Services: Community Case Management program providing services for persons living with HIV/AIDS, including assessment, care planning, and home follow-up visits.
3. Assisted Living Facility Revenue: Revenue from VillageCare at 46 & Ten assisted living facility serving seniors in Manhattan who need assistance with activities of daily living but wish to maintain independence.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VillageCare is a community-based, not-for-profit continuing care organization that provides Medicaid and Medicare managed care health plans through VillageCareMAX (including MLTC, Medicare D-SNP, and MAPD plans) and assisted living services through VillageCare at 46 & Ten in Manhattan. It also operates VCRN post-acute rehabilitation and skilled nursing, and community case management for individuals living with HIV/AIDS, primarily serving dual-eligible beneficiaries, seniors, and people with chronic care needs in NYC, Westchester, and Putnam counties.

Product overview

VillageCare is a community-based, not-for-profit continuing care organization offering a multi-product portfolio centered on two core offerings: (1) VillageCareMAX managed care health plans including Medicaid Managed Long-Term Care (MLTC), Medicare Advantage Special Needs Plans (D-SNP), and Medicare Prescription Drug Plans (MAPD); and (2) VillageCare at 46 & Ten, an Assisted Living Program (ALP) in Manhattan. The organization also operates VCRN, a post-acute care facility, community case management for HIV/AIDS, and multiple community centers across NYC. VillageCare serves nearly 40,000 members with approximately two-thirds having a first language other than English.

Differentiator

Problem solved

Functional benefit

Brands

• VillageCareMAX MLTC: Managed Long-Term Care Plan (MLTC) for Medicaid beneficiaries
• VillageCareMAX Medicare Total Advantage (HMO D-SNP)
• VillageCareMAX Medicare Health Advantage (HMO D-SNP)
• VillageCareMAX Medicare Select Advantage Plan (MAPD)
• VillageCare at 46 & Ten
• Rango

Products and services

• VillageCareMAX Managed Long-Term Care Plan (MLTC) A Medicaid Managed Long-Term Care Plan serving dual-eligible and Medicaid beneficiaries 21 and older with chronic care needs across NYC's five boroughs plus Westchester and Putnam counties.
• VillageCareMAX Medicare Total Advantage Plan (HMO D-SNP) A Medicare Advantage Special Needs Plan for individuals dually eligible for Medicare and Medicaid.
• VillageCareMAX Medicare Health Advantage Plan (HMO D-SNP) A Dual Eligible Special Needs Plan providing coordinated Medicare and Medicaid benefits.
• VillageCareMAX Medicare Select Advantage Plan (HMO MAPD) A Medicare Advantage Prescription Drug Plan for individuals who qualify for Low-Income Subsidy.
• VillageCare at 46 & Ten Assisted Living Program An Assisted Living Program located in Midtown Manhattan providing personal care services while supporting independence and privacy, with 24-hour concierge and security, wellness staff for transportation and medical appointments, and registered nurse assessments for seniors in NYC.
• VCRN (VillageCare Rehabilitation and Nursing) A post-acute care facility offering short-term rehabilitation and skilled nursing services.
• Community Case Management A program providing a full range of services designed to foster independence for persons living with HIV/AIDS, including initial assessment, goal-oriented planning, and regular home follow-up visits.
• Rango Virtual Treatment Adherence App A virtual treatment adherence mobile application designed to support medication compliance for individuals living with HIV/AIDS.

Quantifiable outcome

• 54,034 people served in 2025
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Visiting NeighborsminorOthers · 19 September 2023VillageCare's Autumn Soiree fundraiser benefiting Visiting Neighbors, a not-for-profit organization that has provided vital support services to seniors in the community since 1972, helping them remain active, safe, informed, and connected.
• Boulevard Home Care AssociatesminorGTM or Marketing Partner · 19 September 2023Presenting sponsor of VillageCare's Autumn Soiree fundraising event.
• EmerestConnectminorGTM or Marketing Partner · 19 September 2023Presenting sponsor of VillageCare's Autumn Soiree fundraising event.
• Ideal Home CareminorGTM or Marketing Partner · 19 September 2023Presenting sponsor of VillageCare's Autumn Soiree fundraising event.
• NYUminorGTM or Marketing Partner · 19 September 2023Presenting sponsor of VillageCare's Autumn Soiree fundraising event.
• Platinum HHCminorGTM or Marketing Partner · 19 September 2023Presenting sponsor of VillageCare's Autumn Soiree fundraising event.
• Sentry Management SolutionsminorGTM or Marketing Partner · 19 September 2023Presenting sponsor of VillageCare's Autumn Soiree fundraising event.
• New York State Department of HealthcoreStrategic or Co-development Partner · 1 January 2012VillageCareMAX was the first approved MLTC in New York State's Medicaid Reform efforts, operating under regulatory oversight and partnership with state health authorities.
• Centers for Medicare & Medicaid Services (CMS)coreStrategic or Co-development Partner · 1 January 2012Federal regulatory partner for Medicare Advantage D-SNP plans and MAPD prescription drug plans. Awarded $9M grant for Rango HIV/AIDS treatment adherence app.

Scale indicators6 records

Recent moves22 records

Expansion highlights5 records

Broad incumbents

• EmblemHealth: Large NYC-area non-profit managed care organization offering Medicare, Medicaid, and commercial health plans including dual-eligible products. Comparable as a broader incumbent with overlapping Medicaid/Medicare plan offerings.
• Healthfirst: NYC's largest non-profit health insurer offering MLTC, Medicaid, Medicare, and commercial plans. Comparable as a broader incumbent managed care operator in the same NYC market, with significantly larger scale than VillageCareMAX.

Direct peers

• Selfhelp Community Services: NYC non-profit providing senior services, MLTC plans (Selfhelp Community Services Senior Health Plan), and community-based care programs. Comparable to VillageCare in serving elderly NYC residents with managed long-term care and community supports.
• ArchCare: Catholic-sponsored NYC health system offering PACE, MLTC, and senior care programs for dual-eligible and Medicaid populations. Comparable to VillageCare in scope, target population, and integrated managed long-term care focus.
• MJHS (Metropolitan Jewish Health System): NYC non-profit health system operating Elderplan MLTC, hospice, home care, and senior services. Highly comparable to VillageCare's integrated managed long-term care and senior services model in the NYC market.
• RiverSpring Health: NYC non-profit senior care organization operating managed long-term care, PACE, and senior living facilities. Directly comparable to VillageCare's combination of MLTC plans and residential assisted living for elderly NYC residents.
• AgeWell New York: NYC-area managed long-term care plan serving dual-eligible and Medicare beneficiaries in the same geographic footprint as VillageCareMAX. Highly comparable as a competing MLTC/D-SNP operator.
• VNSNY (Visiting Nurse Service of New York): One of the largest NYC-area non-profit home health and managed care organizations, operating VNSNY Choice MLTC and other plans for dual-eligible beneficiaries. Directly comparable to VillageCareMAX in managed long-term care plus community-based services in NYC.
• Centerlight Health System: NYC non-profit operating PACE, MLTC, and managed long-term care programs for vulnerable elderly populations. Directly comparable to VillageCareMAX in serving dual-eligible NYC beneficiaries (and notably where incoming CEO Shaun Ruskin previously served as EVP/CSO).
• Elderplan: NYC-area MLTC and Medicare Advantage plan (subsidiary of MJHS) focused on dual-eligible and low-income seniors. Directly comparable to VillageCareMAX in plan type, target population, and NYC service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VillageCare
• YouTubeyoutube.com/channel/UCk7eMxYE49KOa9Jnr6FdabA/videos
• Facebookfacebook.com/villagecareny
• LinkedInlinkedin.com/company/villagecare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VillageCare