Platinum Home Health Care

What Platinum Home Health Care does

Platinum Home Health Care is a New York-based, privately held home health agency founded in 1993 that delivers in-home clinical and personal care to seniors, individuals with disabilities, and children with special healthcare needs. The company operates from its Brooklyn headquarters and serves 14 New York counties, including the five NYC boroughs and Nassau County, with 24/7/365 coverage including split-shift and live-in arrangements. Its core service lines are Skilled and Private Duty Nursing, Companionship and Assistance, Wound Care, Geriatric and Memory Care, Pediatric Care, and the NHTD Waiver Program, delivered by a network the company describes as one of the largest in the region of Registered Nurses, Home Health Aides, and Personal Care Aides, with caregivers speaking nine languages.

Platinum's operating technology stack is built around workforce management and Medicaid compliance rather than proprietary AI. Caregivers use the GPS-enabled HHAeXchange mobile application for Electronic Visit Verification (EVV) as mandated by the 21st Century Cures Act, an Interactive Voice Response (IVR) telephone-based verification system for clients without smartphones, and the MedFlyt platform integrated into the core care model in 2021 to enable real-time case allocation and network broadcasting with a stated guarantee of 60 minutes of staffing for every hour of care. Supporting tools include a PayKeeper-powered InstaPay application for on-demand caregiver wages and a Family Portal (built on Google Forms) for client family transparency.

The business model is a mix of Medicaid, Medicare, private insurance, private pay, NHTD Waiver, and CDPAP program revenue, with HHA/PCA base caregiver pay of $19.65/hour plus benefits and holiday rates of $21.65/hour plus a $2/hour federal-holiday differential. Go-to-market is direct-to-consumer augmented by referrals from Managed Long Term Care plans, Medicaid Managed Care plans, healthcare providers, and caseworkers, with a stated workforce of 251–500 employees. The company is independently owned with no disclosed funding rounds, parent company, or external investors in the available data.

Name

Platinum Home Health Care

Legal name

Platinum Home Health Care

Website

https://platinumhhc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Platinum Home Health Care is a Brooklyn-based, privately held home health agency founded in 1993 that delivers skilled nursing, personal care, wound care, and pediatric and geriatric services across 14 New York counties through a large network of multilingual registered nurses and certified aides.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industries

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG), Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA)

Keywords

• Home health care
• Skilled nursing services
• Personal care aides
• Home health aides
• Medicaid home care

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medicaid Services: Home health care services covered under Medicaid, including personal care aide services, home health aide services, and skilled nursing care.
2. Medicare Services: Skilled nursing and therapy services covered under Medicare for eligible beneficiaries.
3. Private Insurance: Home health care services covered under private health insurance plans.
4. Private Pay: Out-of-pocket payment for families and individuals who do not have insurance coverage or prefer to pay directly for care services. Also includes split-shift and live-in care arrangements.
5. NHTD Waiver Program: Services provided under the Nursing Home Transition and Diversion waiver program at no additional cost to qualifying clients or their insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Platinum Home Health Care delivers in-home clinical and personal care services to seniors, physically challenged individuals, children with special needs, and patients recovering from illness across New York City's five boroughs and Nassau County. Services include skilled and private duty nursing, companionship and home health aide support, wound care, geriatric and memory (Alzheimer's/dementia) care, pediatric home care, and the NHTD Waiver Program. Care is reimbursed through Medicaid, Medicare, private insurance, and private pay, supported by EVV/IVR workforce management and the MedFlyt caregiver allocation platform.

Product overview

Platinum Home Health Care offers a unified home healthcare service portfolio centered on compassionate in-home care delivered by skilled professionals. The core offering comprises five primary service lines: Skilled & Private Duty Nursing, Companionship & Assistance, NHTD Waiver Program, Wound Care Services, and Geriatric & Memory Care, plus Pediatric Care. These services are supported by technology-enabled workforce management tools including IVR and EVV clocking systems for compliance, the InstaPay instant payment platform via PayKeeper, and the MedFlyt caregiver management platform integrated into core operations. Services are available across New York City's five boroughs and Nassau County, with coverage accepted through Medicaid, Medicare, private insurance, and private pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled & Private Duty Nursing

Quantifiable outcome

• 100% reliability standard
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• MedFlytcoreTechnology or IntegrationPlatinum is one of the first major homecare agencies to integrate the MedFlyt platform into their core care model. The platform enables real-time case allocation and broadcasting to the aide network, instant case acceptance or availability updates, and geographic caseload matching. This technology guarantees 60 minutes of staffing for every hour of care and ensures clients never lose care when an aide travels or is unwell.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Preferred Home Care of New York: Large NYC-based home health care agency offering personal care, home health aide, and skilled nursing services across the five boroughs. Directly comparable to Platinum on geography, payer mix, and service portfolio.
• All Metro Health Care: New York-based home care agency providing home health aides, personal care, and nursing services to elderly and disabled clients. Directly comparable to Platinum in service mix, NY footprint, and Medicaid/MLTC payer focus.
• Centers Health Care / Revival Home Health Care: New York-based post-acute and home health provider operating skilled nursing, rehab, and home care services. Overlaps with Platinum on home health aide and skilled nursing delivery in the NYC metro.
• BrightStar Care: National home care franchise offering skilled nursing, personal care, and companionship services. Directly comparable service model to Platinum, with franchisees operating in the NYC metro.
• Amada Senior Care: National in-home senior care franchise providing personal care, companionship, and skilled care coordination. Comparable to Platinum on core personal care services and 24/7 care delivery, with NYC-area franchisees.
• Aides at Home: New York-based home care agency providing home health aide and personal care services under Medicaid, MLTC, and CDPAP. Closely comparable to Platinum in NY service mix, payer channels, and target population.
• New York Health Care: New York home health agency offering skilled nursing, home health aide, and personal care services across the five boroughs and Long Island. Direct competitor to Platinum in Medicaid/MLTC markets and service lines.

Broad incumbents

• Visiting Nurse Service of New York (VNSNY): The largest not-for-profit home and community-based health care organization in the NYC region. Operates an overlapping home health, personal care, and MLTC business with much broader scale than Platinum.
• BAYADA Home Health Care: Large national home health and personal care services provider with a significant presence in New York. Comparable on core service lines (HHA, PCA, skilled nursing) but operates at substantially larger scale and geography.
• Aveanna Healthcare: Public, large national home health and medical solutions provider with a pediatric and adult home care portfolio. Competes with Platinum for nursing and aide cases, especially in pediatric and complex care, but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Platinum_HHC
• Facebookfacebook.com/nychomecare
• LinkedInlinkedin.com/company/platinum-home-health-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Home Health Care