Sentry Management Solutions

What Sentry Management Solutions does

Sentry Management Solutions, LLC is a New York City-based non-emergency medical transportation (NEMT) broker founded in 2016. The company coordinates transportation for patients who need rides to non-emergency medical appointments — including dialysis, physical therapy, and routine healthcare visits — and serves health plans with Medicare/Medicaid funding, healthcare facilities, insurance companies, and government agencies. Headquartered in the Bronx at 14 Bruckner Blvd, Sentry operates across the five NYC boroughs and 10 surrounding counties in New York, New Jersey, and Connecticut, completing more than 3 million cumulative trips for over 120,000 passengers across 1,400+ institutions.

The company runs a proprietary technology platform centered on a NEMT web portal that connects health plans, providers, transportation carriers, and drivers. The platform is supplemented by a white-labeled passenger mobile app (iOS and Android), a driver mobile app, dispatch and routing software with real-time GPS monitoring and geofencing, the Ambulette Smart Manager module, an internal CRM, and 24/7 multilingual call center systems (English, Spanish, Russian, Chinese). Sentry's transportation provider network spans 200+ independent livery, ambulette, and ambulance companies. The company has been MTA's first NYS-certified Minority-owned Business Enterprise prime contractor for Access-A-Ride since 2019 and holds NYS MBE certification (2020).

Sentry generates revenue through managed services contracts with health plans and healthcare facilities, and through transaction-based fees for coordinating trips across its carrier network on behalf of government agencies, insurance companies, and care providers. Distribution is primarily direct B2B enterprise sales supplemented by a multilingual 24/7 call center and self-serve mobile apps for passengers. Pricing is not publicly disclosed, but revenue is tied to contracts funded primarily by federal/state healthcare programs (Medicare, Medicaid) and NYC government agencies.

Name

Sentry Management Solutions

Legal name

Sentry Management Solutions, LLC

Website

https://sentryms.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Sentry Management Solutions is a NYC-based non-emergency medical transportation broker that coordinates medical rides for health plans, healthcare facilities, insurance companies, and government agencies through a proprietary platform with mobile apps, GPS tracking, and a 24/7 multilingual call center.

Ownership category

akta.pro rank

Product category

Non-Emergency Medical Transportation Brokerage

NAICS

Special Needs Transportation (485991), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Brokerage, Scheduling & Eligibility Management (NEMT/Paratransit Brokers) (TLAFAKAE)

akta.pro secondary industries

Managed Transportation Programs (Health Plans/MCOs/TPAs) (TLAFAKAF), Wheelchair-Accessible Vehicle (WAV) & Stretcher Transport Services (TLAFAKAC), Special Needs & Senior Transportation Services (TLAFAKAI)

Keywords

• Non-emergency medical transportation
• Transportation broker services
• Paratransit management
• NEMT platform software
• Medical ride coordination

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transportation Brokerage Services: Sentry operates as a transportation broker managing non-emergency medical transportation. Revenue is generated through contracts with health plans, healthcare facilities, and organizations. Health plans typically have federal or state funding (Medicare, Medicaid) and receive transportation benefits through Sentry's network.
2. Transportation Network Management: Manages a network of over 200 transportation companies (livery, ambulette, ambulance) and coordinates trips for insurance companies, care providers, and government agencies, earning fees for network coordination and trip management.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Sentry Management Solutions is a non-emergency medical transportation (NEMT) broker that coordinates and manages rides for health plans, healthcare facilities, and government agencies across the New York City metropolitan area. It combines its own proprietary technology — a web portal, driver and passenger mobile applications, dispatch and routing software, and real-time GPS monitoring — with a 24/7 multilingual call center and a network of 200+ transportation providers to deliver end-to-end trip management for Medicaid/Medicare beneficiaries, paratransit riders, and patients needing mobility-assisted transport.

Product overview

Sentry MS operates as a unified Non-Emergency Medical Transportation (NEMT) management platform built around its core Non-emergency Medical Transportation Web Portal, supplemented by a suite of dedicated mobile apps for drivers and passengers, and backend modules for call center operations, network oversight, and fleet management. The platform connects healthcare members, providers, insurance companies, transportation providers, and drivers in a single ecosystem. Key components include the Driver Mobile Application (Android/iOS) and Passenger Mobile Application (white-labeled for health plans), both integrated with the Dispatch and Routing Software for automated trip assignment. Backend capabilities are powered by the Ambulette Smart Manager, Multilingual Call Center Systems, Customer Relationship Management System, and Real-time GPS Monitoring and Geofencing — all coordinated through the central web portal for end-to-end trip management from reservation through feedback collection.

Differentiator

Problem solved

Functional benefit

Brands

• Sentry Non-emergency Medical Transportation Web Portal: Proprietary web portal for healthcare members, providers, insurance companies, NEMT transportation providers, and drivers.
• Sentry Driver Mobile Application
• Sentry Passenger Application
• Ambulette Smart Manager

Products and services

• Non-Emergency Medical Transportation (NEMT) Brokerage Services End-to-end NEMT brokerage coordinating non-emergency medical rides for health plans (Medicare/Medicaid), hospitals, clinics, and government agencies (including MTA Access-A-Ride) through a 200+-carrier network spanning all five NYC boroughs and ten surrounding counties.
• Non-emergency Medical Transportation Web Portal Proprietary web portal serving healthcare members, providers, insurance companies, NEMT transportation providers, and drivers with transparent reporting and service-quality management across the full transportation lifecycle.
• Driver Mobile Application Mobile app for transportation network drivers to receive ride notifications with full trip details, contact passengers, receive booking updates, and (for fleet providers) monitor driver performance.
• Passenger Mobile Application (Sentry Passenger App) White-labeled mobile application that allows users to request preferred transportation providers, contact drivers and support, track vehicles on a map, and book new rides, with custom branding and logos applied by partnering health plans.
• Dispatch and Routing Software Automated dispatch and routing platform providing drivers with real-time information about passenger requests and optimizing fleet usage across the transportation provider network.
• Real-time GPS Monitoring and Geofencing Live trip monitoring capability using real-time GPS tracking and geofencing to monitor vehicle locations and passenger pickup/drop-off points throughout each trip, enabling on-time performance and late-arrival mitigation.

Quantifiable outcome

• 3 million trips completed successfully
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Metropolitan Transportation Authority (MTA)coreStrategic or Co-development Partner · 1 January 2019Sentry is MTA's first NYS-Certified Minority-owned Business Enterprise prime contractor for Access-A-Ride since 2019. The company provides non-emergency medical transportation services for MTA's Access-A-Ride paratransit program in New York City.
• Transportation Provider NetworkcoreStrategic or Co-development PartnerNetwork of over 200 independent transportation companies (livery, ambulette, and ambulance) in the New York City area providing NEMT services. Partners include the largest independent transportation companies in the NYC area.
• Health Plans and Insurance CompaniescoreStrategic or Co-development PartnerSentry contracts directly with health plans to provide transportation coordination for their members. Health plans typically have federal or state funding (Medicare, Medicaid) that covers transportation benefits.
• Healthcare Facilities and HospitalscoreChannel Partner/ Reseller/ DistributorSentry partners with healthcare facilities and hospitals to coordinate patient transportation, ensuring patients arrive safely and on time for medical appointments.
• Government AgenciescoreChannel Partner/ Reseller/ DistributorPartnerships with city agencies including Department of Health and Department for the Aging to provide transportation services for eligible citizens, particularly elderly and disabled individuals.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• WellRyde: WellRyde provides non-emergency medical transportation management software and brokerage services to health plans and managed care organizations. It targets the same NEMT broker workflow — trip intake, dispatch, and reporting — that Sentry's proprietary platform addresses.
• Roundtrip: Roundtrip is an online NEMT booking platform connecting patients, healthcare facilities, and transportation providers with a focus on medical and paratransit rides. It offers a comparable technology-mediated ride-coordination experience to Sentry's web portal and passenger app.
• Circulation Health: Circulation Health operates a digital NEMT booking and coordination platform serving health systems and health plans. While the company has been acquired, its product positioning closely mirrors Sentry's technology-stack play in NEMT coordination and reporting.

Direct peers

• Medical Transportation Management (MTM): MTM is a major NEMT broker and managed transportation program administrator serving Medicaid, Medicare, and state agency clients across multiple states. Like Sentry, MTM coordinates a network of transportation providers and focuses on health-plan and government contracts with quality and compliance as primary differentiators.
• Veyo: Veyo is a technology-enabled NEMT broker that combines rideshare drivers with traditional providers and operates managed transportation programs for Medicaid plans. Sentry and Veyo both deliver technology-mediated NEMT coordination for health plan clients with quality and GPS tracking as core offerings.
• SafeRide Health: SafeRide Health is a digital NEMT platform that brokers rides for Medicaid, Medicare Advantage, and commercial health plans through a network of credentialed drivers and integration with health plan systems. The company is a direct technology-overlap peer to Sentry's NEMT Web Portal and dispatch software.
• ModivCare: ModivCare (formerly LogistiCare) is the largest U.S. non-emergency medical transportation broker, coordinating Medicaid and Medicare Advantage NEMT trips nationwide. Both companies sit in the same product category — NEMT brokerage serving health plans and government payers — making ModivCare the closest comparable for Sentry.
• Access2Care: Access2Care is a managed NEMT program administrator serving Medicaid and Medicare Advantage health plans through a national network of transportation providers. It is a direct competitor in the managed-transportation-program category where Sentry operates.

Broad incumbents

• Uber Health: Uber Health is a healthcare-focused ridesharing arm of Uber that provides non-emergency medical transportation to health plans, hospitals, and clinical trial operators. It competes with NEMT brokers like Sentry for on-demand healthcare rides in dense metros, especially where member convenience is prioritized.
• Lyft Healthcare: Lyft Healthcare provides non-emergency medical transportation and rideshare services tailored for health plans, Medicare Advantage plans, and healthcare providers. Like Uber Health, it is a broader mobility incumbent that overlaps with NEMT brokerage use cases and competes for the same health-plan RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sentry_ms
• YouTubeyoutube.com/@Sentry_nyc
• Facebookfacebook.com/sentryms
• LinkedInlinkedin.com/company/sentryms
• TikToktiktok.com/@sentry_nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentry Management Solutions