Frank Productions, Inc.

What Frank Productions, Inc. does

Frank Productions, Inc. is a privately held concert promotion company founded in 1964 in Madison, Wisconsin, by Herb and Sylvia Frank. Originally formed to operate the Capitol Theatre for RKO Pictures, the company evolved into a full-service concert promoter that, according to its own materials, ranks among the largest in the United States. Following a 2018 joint venture with Live Nation Entertainment, Frank Productions operates today through two core subsidiaries: FPC Live, which manages regional venue operations and event promotion across Wisconsin, Missouri, and South Carolina, and National Shows 2 (NS2), based in Nashville, Tennessee, which focuses on national touring. The company owns or operates a portfolio of eight-plus venues, including High Noon Saloon, The Sylvee, Majestic Theatre, and the historic Orpheum Theatre in Madison, WI; The Blue Note and Rose Music Hall in Columbia, MO; and Charleston Music Hall and Music Farm in Charleston, SC. A new 4,000-capacity venue in downtown Milwaukee is under construction (groundbreaking 2024) and is expected to open in early 2026.

The company serves two primary customer segments. On the B2B side, music artists at all career stages—from local club acts to global touring artists (historically including Metallica, Red Hot Chili Peppers, Alan Jackson, and Shania Twain)—rely on Frank Productions for booking, marketing, and full-service event management. On the B2C side, concert attendees purchase tickets, concessions, VIP experiences, and merchandise at company-owned and partner-operated venues. Revenue is generated through transaction-based fees on concert promotion, ticket sales commissions, concessions, venue rentals, and ancillary event services. Distribution is anchored by owned venues, third-party ticketing platforms (with Ticketmaster access provided through the Live Nation joint venture), and the national touring circuit operated through NS2.

Technologically, Frank Productions operates with limited proprietary infrastructure. The company relies on third-party ticketing platforms, cashless payment wristbands, and crowd management software for venue operations; there is no disclosed proprietary platform, SaaS product, AI/ML system, or API. Core competitive differentiation is relational rather than technological—built on six decades of brand equity, multi-generational artist relationships, owned venue infrastructure, and the structural advantages of the Live Nation partnership (global touring access, ticketing infrastructure, and capital support for venue expansion). The 2018 joint venture is the most consequential structural move in the company's history, reshaping its distribution economics and capital base.

Name

Frank Productions, Inc.

Legal name

Frank Productions

Website

https://frankproductions.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Frank Productions is a Madison, WI-based concert promotion company and Live Nation joint venture partner that operates two subsidiaries—FPC Live and National Shows 2—to promote concerts, manage eight-plus venues across four states, and book national tours for artists at all career stages.

Ownership category

akta.pro rank

Product category

Concert Promotion Services

NAICS

Performing Arts Companies (7111)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

Keywords

• Concert promotion services
• Live event management
• Concert venue operations
• National touring
• Ticketing services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Concert Promotion Services: Full-service concert promotion services including booking, marketing, and event management for artists at all career stages. Revenue generated through service fees and ticket sales commissions.
2. Venue Operations: Owned and operated venues generating revenue through ticket sales, concessions, and event space rentals. Venues include High Noon Saloon, Majestic Theatre, The Blue Note, Rose Music Hall, Orpheum Theatre, The Sylvee, Charleston Music Hall, and Music Farm.
3. Ticketing and Event Services: Ticket sales through ticketing agents and e-commerce platforms, VIP experiences, and merchandise sales at events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frank Productions is a full-service concert promotion company that books, markets, and manages live music events for artists at all stages of their careers. The company owns and operates a portfolio of concert venues across Wisconsin, Missouri, and South Carolina, and runs national touring promotions out of Nashville through its subsidiary National Shows 2. Revenue is generated through service fees, ticket sales commissions, concessions, and event space rentals.

Product overview

Frank Productions is a concert promotion company offering a platform of live event services through two operating subsidiaries: FPC Live and National Shows 2. FPC Live handles regional venue operations across Wisconsin, Missouri, and South Carolina, while National Shows 2 focuses on national touring promotions from Nashville. The company operates or partners with multiple venues including The Sylvee, High Noon Saloon, Majestic Theatre, The Blue Note, Rose Music Hall, Orpheum Theatre, Charleston Music Hall, and Music Farm. The portfolio also includes a new 4,000-capacity Milwaukee venue under development. As a joint-venture partner with Live Nation, Frank Productions provides full-service concert promotion involved in every facet of event management to support artists at all career stages.

Differentiator

Problem solved

Functional benefit

Products and services

• FPC Live Full-service concert promotion and venue operations company; a joint venture partner with Live Nation, involved in every facet of live event management across Wisconsin, Missouri, and South Carolina.
• National Shows 2 (NS2) Full-service concert promotion company based in Nashville, TN; provides executive and administrative management for national touring acts.
• Concert Promotion Services Full-service concert promotion services including booking, marketing, and event management for artists at all career stages, from local clubs to global tours.
• Venue Operations Owned and operated concert venues generating revenue through ticket sales, concessions, and event space rentals across multiple states.
• Ticketing and Event Services Ticket sales through ticketing agents and e-commerce platforms, VIP experiences, and merchandise sales at events.
• National Touring Promotion National touring concert promotion via FPC Live, bringing artists to Wisconsin and expanding reach nationwide through partnership with Live Nation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Live NationcoreStrategic or Co-development Partner · 1 January 2018Frank Productions entered into a partnership with Live Nation in 2018. As part of the joint venture, Frank Productions and its two operating companies (FPC Live and National Shows 2) partnered with Live Nation. FPC Live assumed operation of Madison's historic Orpheum Theatre through this partnership. Live Nation provides access to global touring network, ticketing infrastructure (Ticketmaster), and expanded venue operations. Frank Productions continues to operate independently with executive and administrative management of FPC Live and National Shows 2.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• AEG Presents: One of the largest concert promoters in the world, operating festivals, tours, and venues globally. Directly comparable as a multi-venue, multi-region concert promoter competing for the same artist tours and ticket buyers.
• C3 Presents: Austin-based concert promoter and festival operator (Austin City Limits Music Festival, Lollapalooza). Comparable as a regional-to-national concert promoter with a portfolio of owned festivals and venue partnerships.
• Jam Productions: Chicago-based concert promoter operating multiple venues in the Midwest. Highly comparable in business model — independent promoter with regional venue operations and national touring capability.
• Another Planet Entertainment: Bay Area-based independent concert promoter and festival producer (Outside Lands). Comparable as a regionally-anchored concert promoter that has scaled into multi-venue and festival operations.
• Messina Touring Group: National concert promoter and producer operating tours and one-off shows across the US. Directly comparable business model — national touring promotion for major artists, complementing venue-based promoters.
• Outback Concerts: Tennessee-based concert promoter with venue operations and national touring activity. Comparable in regional venue + national touring model, with overlap in the Southeast US market.
• I.M.P. (Independent Music Promoters): Independent concert promoter operating the 9:30 Club and other DC-area venues with national touring capabilities. Comparable as an independent, regionally-rooted concert promoter and venue operator.
• PromoWest Productions: Columbus, OH-based independent concert promoter and venue operator (Newport Music Hall, Express Live!). Comparable in operating regional venues while promoting national touring acts in the Midwest.

Broad incumbents

• Live Nation Entertainment: The world's largest live entertainment company and Frank Productions' JV partner. Overlaps directly in concert promotion, venue operations, and ticketing (Ticketmaster), but operates at much greater scale and global breadth.
• Ruffin Entertainment / Ryman Hospitality Properties: Nashville-based live entertainment and venue company (Ryman Auditorium, Grand Ole Opry). Adjacent incumbent with significant venue portfolio in Nashville and artist booking scale — comparable as a venue-centric live entertainment operator with national artist relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Frank_Prod
• Facebookfacebook.com/FrankProductions
• LinkedInlinkedin.com/company/frank-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Productions, Inc.