Inspire Health Tech

What Inspire Health Tech does

Inspire Health Tech, LLC is a Wauwatosa, Wisconsin-based InsurTech company founded in 2021 that builds an AI-powered plan recommendation platform for the U.S. Medicare and ACA markets. Its core product, MediPro, is an API-delivered recommendation engine that ingests structured consumer data (medical conditions, medications, preferred physicians, pharmacy requirements, lifestyle preferences) and returns a personalized, full-market ranking of available Medicare plans, including predicted medical, pharmacy, and premium out-of-pocket costs plus supplemental benefits valuation for Medicare Advantage plans. ACAPro, announced in 2025 for the 2026 plan year, extends the same recommendation paradigm to ACA/ICHRA coverage and enables self-enrollment pathways; ProviderPlus augments the engine with point-of-sale prescription and physician lookup and verification by plan.

The company distributes through an API-first B2B model, white-label embedding into client websites, content management systems, and contact center CRMs, alongside PlanKiosk, a pre-configured configurable consumer web presence that ships with MediPro built in. Revenue streams include API/platform licensing, transactional lead generation and distribution fees (with lead-fee sharing to referring partners), PlanKiosk subscriptions, and professional services / industry data analysis work for carriers. GTM combines direct enterprise sales organized by vertical (Medicare Agencies, IMO/MGA Market, Medicare Marketers, Carriers Market, Workplace/Benefits Market) with channel distribution through FMO/IMO networks and a high-traffic consumer partnership with QuinStreet via insure.com launched in 2023.

The company serves six target customer segments: Medicare Agencies, FMOs/IMOs/MGAs, Medicare/ACA Marketers (including TPMOs and lead generators), Senior Member Organizations, Insurance Carriers, and Financial & Benefits Consultants. Leadership is founder-led (CEO Mark Seghers, with over 25 years in insurance and health technology; co-founders Randy B and Chirag Pancholi; CTO Brian W; Business Development Lead Marc W). The company is privately held with no disclosed institutional funding, no patents or trademarks, and reported headcount of 11–50. Strategic positioning emphasizes consumer-first, opt-in personalization, regulatory compliance, and exclusion from competing with clients for consumer sales, which it leverages through Lead Quality Alliance and Insurance Marketing Coalition affiliations.

Name

Inspire Health Tech

Legal name

Inspire Health Tech, LLC

Website

https://inspireht.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspire Health Tech builds an AI-based Medicare and ACA plan recommendation engine (MediPro, ACAPro) delivered via API to agencies, FMOs, carriers, marketers, and senior member organizations, with a national distribution partnership through QuinStreet's insure.com.

Ownership category

akta.pro rank

Product category

InsurTech / Health Plan Recommendation Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Medicare plan recommendation
• ACA plan recommendation
• Insurance recommendation API
• Medicare lead generation
• Health insurance analytics

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. API/Platform Licensing: Licensing of MediPro and ACAPro API to insurance agencies, FMOs, carriers, and marketers who integrate the AI recommendation engine into their web properties or contact center systems. The API-driven module enables flexible UX/UI control by agencies, brokers, and carriers.
2. Lead Generation & Distribution: Generation and distribution of high-intent, plan-qualified leads matched to agent geographies, carriers and plans. Leads are distributed to field agents with visibility into the same personalized plan set the consumer has seen. Lead fees are shared with partners including Financial & Benefits Consultants who refer customers.
3. PlanKiosk Platform Subscription: Sale of PlanKiosk configurable web presence product to agencies and FMOs who want to create new consumer-facing properties. Each PlanKiosk site includes MediPro built-in, providing a head-start on development and compliance.
4. Consulting and Data Analysis Services: Professional services for carriers including market dynamics analysis, competitive positioning across geographies and consumer demographics, and consulting to help target market strategies. Enables carriers to understand what prospects are learning and how they can position accordingly.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Inspire Health Tech provides an AI-based plan recommendation platform for Medicare and ACA health coverage, delivered primarily via the MediPro and ACAPro APIs. The engines use predictive AI and machine learning to generate personalized, full-market plan recommendations based on consumer preferences, medical conditions, medications, physicians, and pharmacy needs, with out-of-pocket cost estimates for every available plan. Complementary offerings include PlanKiosk (configurable consumer-facing web presence) and ProviderPlus (real-time prescription and physician coverage verification).

Product overview

Inspire Health Tech is an AI-powered insurance data services company offering a platform of plan recommendation products for Medicare and ACA health coverage. The core product is MediPro (Medicare) and ACAPro (ACA), which leverage predictive AI and machine learning to provide personalized, full-market plan recommendations. PlanKiosk provides a configurable web presence with MediPro built-in for agencies needing a ready-made consumer experience. ProviderPlus adds prescription and physician lookup capabilities at the point of sale. All products are delivered via API integration for white-label deployment by agencies, FMOs, carriers, and marketers.

Differentiator

Problem solved

Functional benefit

Brands

• MediPro: AI-based Medicare Plan Recommendation engine platform that provides personalized Medicare plan suggestions using predictive analytics and machine learning. Integrates via API into websites or CRM systems.
• ACAPro
• PlanKiosk
• ProviderPlus

Products and services

• MediPro

Quantifiable outcome

• Reduced call time for agents because consumers have already self-served to find plans that suit their preferences, medical/pharmacy needs, and economics
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lead Quality AlliancecoreGTM or Marketing Partner · 1 January 2025Inspire Health Tech is a founding member of the Lead Quality Alliance (LQA), a group of consumer-focused, high-intent lead generators, tech companies and insurance companies working together to change the way products are marketed. The CEO Mark Seghers serves as Co-Founder and Board member. The partnership demonstrates commitment to compliance and consumer protection, providing the company's seal of approval.
• QuinStreet (insure.com)coreStrategic or Co-development Partner · 1 January 2023Inspire Health Tech partnered with QuinStreet, a leader in performance marketplaces for financial services and home services industries, to improve the Medicare shopping experience for seniors. Through the partnership launched in 2023 on insure.com, seniors can opt into answering questions about their medical conditions, medications, preferred physicians, and lifestyle, and receive personalized plan recommendations ordered by expected out-of-pocket costs. This enables consumers to pre-educate themselves before connecting to agents. Inspire Health Tech's API powers the recommendation engine while QuinStreet provides the consumer-facing web property and traffic.
• Insurance Marketing CoalitionminorStrategic or Co-development Partner · 1 January 2023The Insurance Marketing Coalition (IMC), of which Inspire Health Tech is a member, was launched during NAIC 2023. The IMC was founded by Mark Seghers (CEO of Inspire Health Tech) and Shaun Greene to help align lead generators to best practices, ethics and regulations in the insurance marketing industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelectQuote: Senior-focused direct-to-consumer insurance marketplace generating qualified Medicare and life leads for carrier partners. Both companies monetize plan-qualified Medicare leads, but SelectQuote also acts as a captive agent while Inspire Health Tech is pure technology and lead distribution.
• GoHealth: Medicare-focused health insurance marketplace with a technology platform that qualifies and routes leads to carriers and agents. Both compete for the same Medicare lead generation economics and serve overlapping carrier and FMO channels.
• HealthSherpa: Largest ACA marketplace and enrollment platform with plan recommendation and quoting capabilities for consumers and agents. Direct comparable on the ACA side given ACAPro's plan-recognition positioning and self-enrollment pathways.
• EverQuote: Online insurance marketplace operating a proprietary platform that connects consumers with agents and carriers across multiple lines including health. Comparable in operating an AI-driven consumer-to-agent matching and lead monetization model.
• MedicarePlanFinder.com (HealthPlanOne): Medicare comparison and enrollment platform that helps beneficiaries evaluate Medicare Advantage and Supplement plans. Direct overlap in Medicare plan shopping and lead qualification for carriers and agents.

Broad incumbents

• eHealth: Long-established Medicare and ACA insurance marketplace operating Medicare.com and ehealthinsurance.com with carrier and agent partnerships. Overlaps with Inspire Health Tech's recommendation and lead-generation motion but at a much larger consumer-facing scale.
• MediaAlpha: Technology platform powering customer acquisition for insurance carriers through real-time bidding and lead marketplaces. Comparable as infrastructure-level enabler of insurance lead generation, though MediaAlpha operates broader than Medicare/ACA.
• QuinStreet: Public performance marketing company that owns insure.com and other insurance marketplaces and is an active partner and customer of Inspire Health Tech. Operates adjacent businesses in Medicare/ACA lead generation and distribution.

Emerging players

• Connie Health: Medicare-focused concierge brokerage that combines human advisors with technology to match seniors to plans. Emerging player with overlapping end-consumer value proposition but different delivery model (concierge vs. pure API).
• Boldin (formerly MedicareHeroes / NewRetirement): Financial and retirement planning platform with Medicare decision support tools aimed at advisors and consumers. Adjacent competitor in Medicare recommendation, particularly for the financial/benefts consultant segment Inspire Health Tech targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/inspire_ht
• LinkedInlinkedin.com/company/inspireht

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspire Health Tech