What Lead Quality Alliance does

Lead Quality Alliance (LQA) is a Seattle-based, privately held compliance consortium founded in 2023 by industry veterans Pat Murphy and Mark Seghers, with a public launch in February 2025. The company operates as a membership trade group within the consumer marketing sector, targeting lead generators, lead buyers, service providers, and affinity organizations that need third-party attestation of regulatory compliance. Members commit annually to LQA's Core Operating Principles covering FCC rules, TCPA, the One-to-One Consent Rule, CMS Medicare marketing requirements, and (where applicable) SOC-2, PCI DSS, and HIPAA, and become eligible to display the LQA Seal of Certification in their marketing materials. The consortium's purpose is positioned against a backdrop of heightened federal enforcement, including the FCC's closure of the TCPA lead generator loophole, the CMS One-to-One Consent Rule effective October 1, 2024, the HHS OIG Special Fraud Alert on Medicare marketing, and FTC warning letters to healthcare marketers.

The alliance is anchored by LeadScorz, a cloud-based end-to-end Lead Management Platform that sits between lead sellers and buyers in the consumer lead supply chain. LeadScorz's core technology is the patented Lead Grading Engine®, which applies AI-based predictive modeling to score leads on an A+ to D- letter-grade scale using customized models and Big Data resources. The platform integrates bi-directionally with both ends of the supply chain, automates lead intake, real-time filtering, routing to call centers and field agents, agent performance monitoring, and campaign attribution tracking. LQA/LeadScorz supports bi-directional API integrations with CRM systems (Salesforce, Microsoft Dynamics, HubSpot, Velocify), marketing automation (Blueshift, ActiveProspect/LeadConduit, IMImobile), lead validation partners (Jornaya, Twilio, ZeroBounce, Inbound Insight), and media platforms (Facebook, Google Ads, LinkedIn, Microsoft Bing, LiveRamp). Additional intellectual property includes Contact.io, an emerging lead generation IP under the LQA/LeadScorz umbrella.

LQA generates revenue through annual membership fees and recurring SaaS platform services for lead scoring, validation, verification, and marketing research support; pricing is not publicly disclosed. The company's distribution model is a vetted membership consortium — organizations apply, are reviewed by a membership committee that votes within 30 days — combined with direct cloud-delivered SaaS to medium and large B2C enterprises. Documented traction spans Financial Services, Insurance, Education, and Household Products and Services verticals. The team is small (1–10 per firmographics), with five named core founding partners (LeadScorz, MyMedicareBot, QuinStreet/Insure.com, ACE Agents, Inspire Health Tech) and an active board including Michael Cho, Farzin Espahani, Greg Durkee, and Manny Zuccarelli.

Name

Lead Quality Alliance

Legal name

Lead Quality Alliance

Website

https://leadqualityalliance.org

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Lead Quality Alliance is a Seattle-based, privately held compliance consortium founded in 2023 that serves consumer marketing-sector lead generators, lead buyers, service providers, and affinity organizations, anchoring its offering with the LeadScorz AI-driven lead grading SaaS platform and the LQA Seal of Certification for FCC, TCPA, and CMS regulatory compliance.

Ownership category

akta.pro rank

Product category

Lead Generation Compliance and Marketing Standards

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

akta.pro primary industry

Lead Qualification & Inside Sales Support Services (BPAFAKAK)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)

Keywords

• Lead generation compliance
• Marketing standards consortium
• Lead quality scoring
• Consumer marketing certification
• Lead management SaaS

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Membership Fees: The LQA generates revenue through annual membership fees. Organizations pay membership fees to join the consortium and receive the LQA Seal of Certification, access to best practices, compliance frameworks, and the network of like-minded lead buyers and sellers.
2. SaaS Platform Services: Cloud-based Software-as-a-Service application providing lead scoring, validation, verification services, and marketing research support to medium and large-sized businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lead Quality Alliance is a compliance consortium and trade group that certifies organizations in the consumer marketing and lead-generation sector to use the LQA Seal of Certification, indicating compliance with FCC, TCPA, and CMS regulatory rules. It complements its membership offering with the LeadScorz SaaS platform, a cloud-based end-to-end lead management solution featuring the patented Lead Grading Engine® for AI-based predictive lead scoring, bi-directional supply-chain integration, automated routing, and real-time monitoring of leads across the sales lifecycle.

Product overview

The Lead Quality Alliance is a compliance consortium anchored by LeadScorz, a cloud-based, end-to-end Lead Management Platform that sits between lead sellers and buyers in the lead supply chain. LeadScorz serves as the primary product, integrating bi-directionally with both ends of the supply chain and powering the alliance's compliant lead management through its patented Lead Grading Engine, which uses AI-based predictive modeling to score and grade leads in real time. The alliance also offers Contact.io as an innovative lead generation IP. Alliance offerings include direct inbound calls, warm transfers, data leads, and pre-qualified Medicare Advantage appointments delivered with a compliant Scope-of-Appointment.

Differentiator

Problem solved

Functional benefit

Brands

• LQA Seal of Certification: Certification seal awarded to member organizations that attest to meeting basic requirements of LQA membership, including adoption of Core Operating Principles for compliance with regulatory rules and industry standards.

Products and services

• LQA Membership and Seal of Certification Annual membership consortium program that certifies organizations in the consumer marketing and lead-generation sector as compliant with FCC, TCPA, and CMS regulations. Members commit annually to the LQA Core Operating Principles and receive the LQA Seal of Certification for use on sites and PR materials, along with access to best practices, compliance frameworks, and a network of vetted lead generators, buyers, and service providers.
• LeadScorz Lead Management Platform Cloud-based end-to-end Lead Management Platform positioned between lead sellers and buyers in the lead supply chain. It integrates bi-directionally with both ends of the supply chain and handles all aspects of a client's lead program, including AI-based predictive lead grading, real-time filtering, routing to call centers and field agents, and campaign attribution tracking.
• LeadScorz Lead Grading Engine® Patented grading engine and core AI technology of the LeadScorz platform that scores leads on a letter-grade scale (A+ to D-) using customized predictive models and Big Data resources, enabling businesses to pre-qualify leads, optimize lead sources in near real time, and accept or reject offered leads within seconds.
• Contact.io Innovative lead generation intellectual property developed by LeadScorz/LQA, presented as a cutting-edge technology set to revolutionize lead generation approaches.
• Compliant Lead Delivery Services Lead Quality Alliance offerings include direct inbound calls, warm transfers, data leads, and pre-qualified Medicare Advantage appointments delivered with a compliant Scope-of-Appointment documentation, supporting members' sales operations.

Quantifiable outcome

• Full automation of sales lead life-cycles
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core founding partner, technology partner, platform partner, api partner, lead validation partner and marketing platform partner.

• LeadScorzcore founding partnerStrategic or Co-development Partner · 4 February 2025LeadScorz is the cloud-based end-to-end Lead Management Platform and a founding member of the Lead Quality Alliance. Provides AI-based lead grading, bi-directional supply-chain integration, and the patented Grading Engine scoring system.
• MyMedicareBotcore founding partnerStrategic or Co-development Partner · 4 February 2025Medicare Insights and Sales Automation company. Helps Medicare health plans and brokers grow and retain membership with actionable customer and market insights and innovative distribution technologies.
• QuinStreet (Insure.com)core founding partnerStrategic or Co-development Partner · 4 February 2025Leading provider of digital marketing solutions for health plans and agencies. Provides personalized and relevant experiences to healthcare beneficiaries with focus on innovation and compliance.
• ACE Agentstechnology partnerTechnology or Integration · 4 February 2025Telephony and IVR solutions provider. Converts submitted form leads or consumer calls into inbound calls to call centers or remote agents, facilitating warm-transfers to authorized salespeople or licensed agents.
• Inspire Health Techcore founding partnerStrategic or Co-development Partner · 4 February 2025AI-based Medicare plan recommendations provider for insurance marketers. Helps provide compliant Medicare plan recommendations to seniors.
• Microsoftplatform partnerTechnology or IntegrationPlatform partner providing cloud infrastructure support (Microsoft Azure).
• AWSplatform partnerTechnology or IntegrationAmazon Web Services provides cloud infrastructure support.
• Versiumplatform partnerTechnology or IntegrationData and identity platform partner.
• Salesforceapi partnerTechnology or IntegrationBi-directional API integration for real-time, automated validation and processing of leads to sales and marketing platforms.
• HubSpotapi partnerTechnology or IntegrationBi-directional API integration for marketing automation and CRM.
• Jornayalead validation partnerTechnology or IntegrationReal-time integration for lead validation and consumer consent tracking.
• Twiliolead validation partnerTechnology or IntegrationPhone number validation and telephony integration services.
• ZeroBouncelead validation partnerTechnology or IntegrationEmail validation and verification services.
• Facebook/Instagrammarketing platform partnerGTM or Marketing PartnerMedia platform for capturing leads in real time.
• Google Adsmarketing platform partnerGTM or Marketing PartnerDigital advertising platform for lead capture.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ConnectureDRX (formerly DestinationRx): Medicare marketplace and insurance technology platform. Comparable to LQA's Medicare-focused member base and partners (MyMedicareBot, Inspire Health Tech) for plan-routing and compliance workflows.
• QuinStreet: A LQA founding board member (via Insure.com). Operates a broad performance-marketing platform across insurance, education, and financial services verticals. Comparable as both a peer and a strategic partner embedded in LQA.
• HubSpot: Major CRM and marketing-automation platform with bi-directional lead ingestion, validation, and routing. Comparable as a broad incumbent integration partner and as a platform alternative for embedded lead-scoring workflows.

Emerging players

• CallRail: Call analytics, lead intelligence, and form-tracking platform for marketing attribution. Comparable AI-driven call-scoring and routing capabilities for SMB and mid-market lead buyers.
• HigherLight (formerly Datalot): Lead distribution, compliance, and routing platform with strong focus on insurance and financial services verticals. Overlaps with LQA's vertical emphasis and LeadScorz's supply-chain integration model.

Direct peers

• Invoca: AI-powered call tracking and conversation intelligence platform that scores inbound calls and integrates with lead-buying workflows. Comparable to LeadScorz's real-time call/lead grading capabilities.
• Jornaya: Specializes in lead intelligence, TCPA-compliant consent verification (TrustedForm), and identity verification across the lead supply chain. Directly analogous to LQA's compliance-and-lead-validation layer.
• ActiveProspect: Provides LeadConduit, a consent-based lead management and routing platform with TCPA/lead-compliance tooling. Highly comparable to LQA's LeadScorz for real-time lead grading, validation, and bi-directional supply-chain integration.
• TrustedForm (Jornaya product): Lead certification and consent-capture solution for TCPA compliance. Directly comparable to the LQA Seal of Certification concept and lead-source attestation framework.
• Insurance Marketing Coalition Ltd (IMC): Industry consortium founded by LQA Co-Founder Mark Seghers in 2023 to promote ethical insurance lead generation. Closest peer on consortium/trade-group structure and insurance-lead focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lead-quality-alliance

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lead Quality Alliance