Redeploy

What Redeploy does

Redeploy is a Nordic cloud, data, and AI specialist headquartered in Stockholm with offices in Göteborg and Jönköping, serving enterprise customers across Sweden, Norway, and Denmark. Founded in February 2015 by Jonas Erikson and Risto Lavett as an Azure-focused consultancy, the company has expanded through the 2023 acquisition of Reinsight (data analytics and AI) and merger with Evolate to reach over 100 employees and a full-stack delivery organization spanning Build, Run (managed services), and Insight (consulting) divisions.

The company delivers an integrated portfolio of three platforms and three agentic products. The Cloud Platform, Data Platform, and AI Platform provide governed Azure and AWS foundations, AI-ready data infrastructure with lineage and residency controls, and self-service AI infrastructure for production workloads. On top of these, Redeploy has built three proprietary agentic solutions: Agentic Contract Review (a five-agent legal review system delivering up to 70% time reduction with policy-grounded rewrites and full audit trails), AI Control Plane (a unified governance and routing layer across 100+ AI model providers, deployed inside the customer's environment for full data sovereignty), and Agentic VM Right-Sizing (a cost-optimization agent that reads eight cloud metrics at hourly resolution and identifies up to 15x more savings potential than native cloud advisors).

Redeploy makes money through a mix of consulting engagements (build and hand over), managed services (24/7 platform operations under multi-year contracts), and platform subscriptions (AI Control Plane base monthly fee plus per-model and per-team fees, plus gain-share pricing on VM right-sizing where Redeploy is paid a share of realized savings only). Go-to-market is enterprise field sales targeting regulated industries (financial services, manufacturing, logistics, insurance), with Microsoft and AWS partner ecosystems providing co-sell leverage and customer-funded assessments as low-friction entry points. The company holds senior tier partner statuses with Microsoft and AWS, is FinOps Certified, and received the Gasell 2025 award from Dagens Industri for rapid growth.

Name

Redeploy

Legal name

Redeploy AB

Website

https://redeploy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Redeploy is a Nordic cloud, data, and AI specialist serving enterprise customers in Sweden, Norway, and Denmark with proprietary agentic AI products and managed platforms built on Azure, AWS, and Databricks for regulated industries.

Ownership category

akta.pro rank

Product category

Enterprise Cloud & AI Platforms

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Robotic Process Automation (RPA) Platforms (HDAEAHAB)

akta.pro secondary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Cloud consulting services
• Data platform engineering
• AI agent development
• Managed cloud operations
• Enterprise AI readiness

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Consulting Services: Build and hand over consulting model where Redeploy builds agentic solutions inside customer environment and hands over for customer to operate. Three engagement models: Consulting (build and hand over), Managed Service (operate on fixed platform fee), and Gain-share (paid a share of realized savings with no savings no fee).
2. Managed Services: Ongoing managed services operating cloud, data, and AI platforms end-to-end. Accountable for cost, quality, and uptime with 24/7 monitoring and maintenance.
3. Platform Subscriptions: AI Control Plane delivered with a base monthly fee, fee per managed model, and fee per team or user key. No markup on provider pricing, no multi-year commitment required.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Redeploy is a Nordic specialist that delivers production-grade agentic AI solutions — Agentic Contract Review, AI Control Plane, and Agentic VM Right-Sizing — built on its own AI, Data, and Cloud Platforms running across Azure, AWS, and Databricks. The company augments these products with consulting (Strategy & Advisory, Cloud Infrastructure, Data AI & Analytics) and 24/7 Managed Services that operate customer platforms after go-live.

Product overview

Redeploy is a Nordic cloud, data, and AI specialist that delivers a portfolio of production-grade AI solutions alongside the cloud, data, and AI platforms that run them. The core product set includes three agentic AI solutions — Agentic Contract Review (automated contract review), AI Control Plane (unified AI governance and routing), and Agentic VM Right-Sizing (cloud cost optimization) — built on three foundational platforms: AI Platform (governed AI infrastructure), Data Platform (AI-ready data infrastructure), and Cloud Platform (Azure/AWS cloud foundations). Redeploy augments its product portfolio with four service lines: Strategy & Advisory (AI readiness and roadmap consulting), Cloud Infrastructure (cloud engineering and migration), Data AI & Analytics (data platform and analytics implementation), and Managed Services (ongoing platform operations). The company was founded in February 2015 and has grown through mergers with Evolate (a cloud services venture co-founded with Lars Hasselrot) and Reinsight (a Swedish data analytics and AI company acquired in March 2023).

Differentiator

Problem solved

Functional benefit

Brands

• Agentic Contract Review: AI-powered contract review solution that automates legal contract analysis with policy compliance checking
• Agentic VM Right-Sizing
• AI Control Plane
• AI Platform
• Data Platform
• Cloud Platform

Products and services

• Agentic Contract Review An agentic AI solution that reads contracts in 28+ languages, flags clauses deviating from organizational policy, proposes compliant rewrites as tracked changes in Microsoft Word, and routes escalations automatically; delivers up to 70% reduction in review time per contract with a full audit trail. Designed for legal functions inside enterprises in regulated environments.
• AI Control Plane A unified control plane that meters, routes, budgets, and manages failover for 100+ AI model providers through one API, deployed inside the customer's own environment for full data sovereignty. Supports RBAC, audit logs, cost attribution, and runs on Azure, AWS, on-prem, or air-gapped deployments with no markup on provider pricing.
• Agentic VM Right-Sizing An agentic cloud cost optimization solution that reads 8 cloud metrics at hourly resolution over 90 days to identify compute savings missed by native tooling. Delivers decision-ready recommendations with confidence scores, projected savings, and target SKU for every VM in the estate, finding up to 15x more savings potential than built-in cloud advisors.
• AI Platform Governed, self-service AI infrastructure delivered as an internal product so enterprise teams can request environments with appropriate tools, security, access controls, and cost attribution ready to build on from day one. Built on retrieval-augmented architecture for trustworthy AI outputs and EU AI Act-ready.
• Data Platform Modern data infrastructure that makes data AI-ready, governed, and trustworthy through lineage-tracked, secured data with access control and data residency, ensuring AI built on it stays accurate and traceable.
• Cloud Platform Secure, cost-efficient cloud foundations on Azure and AWS built to carry production AI workloads and stand up to audit, delivered as a governed, self-service platform with FinOps cost control built in.
• Strategy & Advisory Consulting service that defines business outcomes, confirms data and platform readiness, and sets a sequenced plan to reach AI production; includes AI readiness assessments, data strategy, and outcome roadmap.
• Cloud Infrastructure Engineering services for secure, governed cloud on Azure and AWS built to carry AI workloads; includes app modernization, architectural assessments, cloud migration, custom landing zones, and technology zones.
• Data, AI & Analytics Services that make data AI-ready and build agents and analytics on top; covers data platform implementation, BI/reporting, AI landing zones, and RAG architecture implementation.
• Managed Services Operations services that run customer cloud, data, and AI platforms after go-live, accountable for cost, quality, and uptime; includes managed Cloud Platform, managed Data Platform, and managed AI Platform with 24/7 monitoring.
• Cloud Platform as a Service (CPaaS) A ready-to-run cloud platform that automates infrastructure operations with built-in governance and self-service capabilities, enabling developer autonomy with central IT controls for cloud deployment and management.

Quantifiable outcome

• Up to 70% reduction in contract review time per contract
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• EvolatecoreStrategic or Co-development Partner · 21 March 2023Redeploy merged with Evolate, a separate venture co-founded by Risto Lavett and Jonas Erikson with Lars Hasselrot. Evolate was a provider of end-to-end cloud services in the Nordics, now combined with Redeploy under the same group.
• ReinsightcoreStrategic or Co-development Partner · 21 March 2023Reinsight, a Swedish data analytics and AI company founded by Daniel Levin and Luis Lyberg, was acquired by Redeploy Group and Evolate. The acquisition expanded offerings in cloud-native data analytics and enhanced integrated cloud services using Microsoft Azure and AWS.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner with specializations in Data & AI Azure and Digital & App Innovation. Redeploy is part of Microsoft's partner ecosystem enabling Azure Migrate and Modernize Program access for customer funding and co-selling opportunities.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Advanced Tier Services Partner and member of AWS Well-Architected Partners Program. Redeploy builds solutions across AWS services including EKS, Bedrock, Lambda, and leverages AWS account team support for customer recommendations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Knowit: Knowit is a Nordic IT and digital consultancy with operations across Sweden, Norway, Finland, and Denmark delivering cloud, data, and AI services to enterprises. Comparable Nordic footprint and service mix, though more diversified across traditional IT consulting beyond cloud/AI specialization.
• Siili Solutions: Siili Solutions is a Finnish-headquartered digital engineering and AI consultancy with Nordic operations delivering cloud, data, and custom software services. Comparable in scale and Nordic focus, though more weighted toward custom software development than platform/AI specialization.

Broad incumbents

• Avanade: Avanade is a global Microsoft-focused systems integrator (joint venture between Accenture and Microsoft) delivering Azure, data, and AI solutions at scale. Directly competes for the same Microsoft-aligned enterprise AI engagements Redeploy wins, but with much larger global delivery capability.
• Capgemini: Capgemini is a global IT services leader with extensive cloud, data, and AI capabilities and a significant Nordic presence. Competes broadly for enterprise transformation budgets including the same hyperscaler-led engagements Redeploy targets.
• Accenture: Accenture is a global professional services firm with a large Nordic presence and deep cloud, data, and AI practices across all major hyperscaler ecosystems. Competes for the same enterprise AI and cloud transformation budgets but as a broad incumbent with global delivery scale.
• Tietoevry: Tietoevry is a large Nordic-headquartered IT services and software company serving enterprises across the Nordics with cloud, data, and industry-specific software. Overlaps with Redeploy on enterprise cloud and data services but offers a much broader portfolio and serves as a broader incumbent rather than a specialist.

Direct peers

• Bilot: Bilot is a Finnish data, AI, and digital business consultancy serving large Nordic enterprises with Microsoft and AWS-based solutions. Comparable in offering mix and customer segment, and similarly focused on data platform implementation and AI readiness.
• Solita: Solita is a Nordic data, cloud, and AI consultancy headquartered in Finland with similar offerings across cloud platforms, data engineering, AI solutions, and managed services. Directly comparable in size, Nordic focus, and emphasis on regulated enterprise customers.
• Slalom: Slalom is a global cloud, data, and AI consultancy combining local delivery with strategy and engineering services. Comparable GTM model (regional teams, enterprise focus, cloud partnerships), though operating at significantly larger scale across multiple geographies.

Emerging players

• Ironclad: Ironclad is a US-based contract lifecycle management platform with embedded AI for contract review and redlining. Directly comparable to Redeploy's Agentic Contract Review product from a product/capability standpoint, though operating as a SaaS vendor rather than Nordic consultancy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redeploy-ab
• Facebookfacebook.com/redeployab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redeploy