CorePower Yoga

What CorePower Yoga does

CorePower Yoga, founded in 2002 and headquartered in Denver, operates the largest yoga chain in the United States with 220+ company-owned studio locations nationwide and a workforce of more than 10,000 people including 5,500 instructors. The company serves approximately 9.6 million students annually across roughly 728,000 classes, offering a curriculum of six signature class formats — CorePower Yoga 1, CorePower Yoga 2, Yoga Sculpt, CorePower Strength X, Hot Power Fusion, and CoreRestore — that combine heated Power Vinyasa flow, strength training, and restorative practice.

The business is built on a hybrid delivery platform spanning physical studios, real-time livestreaming (100+ classes per week), and an on-demand library of 300+ classes accessible via native iOS/Android apps, web, and connected-TV apps (Apple TV, Android TV, Roku, Amazon Fire). The company has extended the platform with a wearable-data integration (Oura Ring) and a red-light-therapy partnership (HigherDOSE) in select studios, and operates a Yoga Alliance-recognized teacher training pipeline from 50-hour accelerated tracks to a 300-hour advanced program.

CorePower Yoga generates revenue primarily through recurring monthly subscriptions — All Access Membership (unlimited studio, livestream, and on-demand) and At Home Membership (digital-only) — supplemented by class-pack purchases, teacher-training tuition, branded retail (apparel and wellness products), and partnership-driven product sales. GTM combines product-led free-week trials, community-led marketing via 5,000+ teacher ambassadors, and event-driven acquisition (new studio openings, HigherDOSE red light classes). The company has been owned by TSG Consumer Partners since December 2024, following its prior ownership by L Catterton, and is led by CEO Niki Leondakis (since 2019).

Name

CorePower Yoga

Legal name

CorePower Yoga, LLC

Website

https://corepoweryoga.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CorePower Yoga is the largest U.S. yoga chain, operating 220+ studio locations and a digital platform delivering 100+ weekly livestream and 300+ on-demand classes to 9.6 million students annually via subscription memberships, teacher training, and branded retail.

Ownership category

akta.pro rank

Product category

Yoga & Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Hot yoga classes
• Yoga teacher training
• Fitness memberships
• On-demand yoga

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. All Access Membership: Unlimited access subscription covering studio classes, CorePower Live streaming, and On Demand content. Pricing varies by location with surcharges for NYC studios. Primary recurring revenue driver.
2. At Home Membership: Digital-only subscription providing unlimited access to CorePower Live and On Demand platforms. Targets customers who prefer remote participation.
3. Studio Class Packs: Flexible class pack purchases allowing access to studio classes without membership commitment. One-time transaction sales.
4. Teacher Training Programs: Yoga teacher training programs ranging from 50-hour accelerated courses to 300-hour advanced programs. Revenue from tuition fees with scholarship options available.
5. CorePower Shop: E-commerce retail platform selling apparel, accessories, and HigherDOSE wellness products. Available through physical studio locations and online shop.
6. HigherDOSE Product Sales: Partnership selling HigherDOSE red light therapy products (mats and related wellness items) through CorePower studios and online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

CorePower Yoga operates a national chain of yoga studios offering instructor-led group classes in multiple heat-based and strength-based formats, including C1, C2, Yoga Sculpt, CorePower Strength X, Hot Power Fusion, and CoreRestore. It sells memberships, class packs, and digital access to on-demand and livestream classes via a mobile app, and runs a yoga teacher training certification program alongside an online branded retail store.

Product overview

CorePower Yoga operates as a unified platform offering physically intensive, results-driven yoga workouts across multiple delivery channels. The core offering consists of six signature class formats: CorePower Yoga 1 (C1) for beginners, CorePower Yoga 2 (C2) for all levels, Yoga Sculpt combining yoga with strength training, CorePower Strength X (CSX) for functional fitness, Hot Power Fusion (HPF) for hot yoga, and CoreRestore for restorative practice. These classes are accessible through three membership tiers: All Access Membership (unlimited studio, livestream, and on-demand), At Home Membership (digital-only), and flexible Studio Class Packs. Digital products include CorePower Live (100+ weekly livestream classes) and CorePower On Demand (300+ recorded classes). The company also offers a 200 Hour Yoga Teacher Training program and operates a retail shop selling branded merchandise and wellness products including HigherDOSE red light therapy tools.

Differentiator

Problem solved

Functional benefit

Products and services

• CorePower Yoga Studio Classes
• All Access Membership
• At Home Membership
• Studio Class Packs
• CorePower On Demand
• CorePower Live
• CorePower Yoga Mobile App
• Teacher Training Program
• CorePower Shop

Quantifiable outcome

• 9.6 million students served and 728,000 classes hosted in 2024
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• StarbucksminorChannel Partner/ Reseller/ Distributor · 21 June 2026CorePower Yoga is slated to open a location as ground-floor retail tenant in Willow House, a new eight-story luxury rental building at 1404 Willow Ave. in Hoboken's North End. Starbucks will also be a co-tenant in this development.
• HigherDOSEcoreStrategic or Co-development Partner · 18 May 2026CorePower Yoga partnered with HigherDOSE to introduce Full Body Red Light Mats into select studios nationwide, rolling out spring 2026. The collaboration features specially-themed Red Light Classes integrating red and near-infrared light therapy with yoga in CorePower Yoga 2, Hot Power Fusion, and CoreRestore formats. HigherDOSE products are also available for purchase through CorePower Yoga's Shop site and select studio locations.
• Amber GlennminorGTM or Marketing Partner · 9 May 2026Olympic figure skater Amber Glenn partnered with CorePower Yoga for Mental Health Awareness Month to promote mindfulness and make mental health resources more accessible. Glenn shared her personal experiences with mental health struggles during the 2026 Milan-Cortina Olympics.
• OuracoreTechnology or Integration · 21 May 2025Partnership enabling Oura's sleep metrics, Readiness Scores, and heart rate variability data to integrate into CorePower Yoga's fitness applications. The integration allows users to view their Oura biometric data within the CorePower platform.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Life Time operates a national chain of large-format fitness clubs with group class programming including yoga, plus digital and app-based offerings. It is a comparable scale incumbent in the membership-based fitness category though broader than yoga only.
• Orangetheory Fitness: Orangetheory runs a large U.S. boutique HIIT studio franchise with heart-rate-based interval training, offering a similar premium group-class subscription model that targets the same results-driven fitness consumer.
• Equinox: Equinox runs premium urban fitness clubs (including Equinox Yoga) and is also parent to SoulCycle, mirroring CorePower's premium positioning and boutique class formats across a larger portfolio.
• Peloton Interactive: Peloton operates a connected-fitness platform with live and on-demand yoga, strength, and cycling classes. Its At Home digital subscription directly competes with CorePower's livestream and on-demand yoga offerings for share of at-home fitness time.

Direct peers

• YogaWorks: YogaWorks is a multi-location boutique yoga studio chain offering heated and non-heated Vinyasa, Yin, and restorative classes across the U.S. It is the closest direct peer to CorePower in terms of studio-based yoga instruction and membership model.
• SoulCycle: SoulCycle operates a national boutique indoor cycling studio chain under Equinox with a similar premium pricing, membership-based, instructor-led model - a parallel boutique-fitness competitor pursuing overlapping affluent urban consumer segments.
• Barry's Bootcamp: Barry's is a global boutique fitness chain specializing in instructor-led HIIT and strength treadmill classes with premium pricing and an urban studio base. It competes for the same high-intent, results-oriented consumer wallet as CorePower.
• Hot 8 Yoga: Hot 8 Yoga is a multi-location heated yoga chain with studios across major U.S. cities. It is a direct competitor in the hot-power-vinyasa sub-segment that is CorePower's flagship offering.

Emerging players

• F45 Training: F45 is a global functional-training boutique fitness franchise with 45-minute group HIIT classes. It competes for results-driven fitness consumer demand and uses a similar studio-distribution and membership business model.
• Club Pilates: Club Pilates is the largest Pilates franchise network in the U.S., operating hundreds of studios with reformer-based group classes. It competes with CorePower for the mind-body, low-impact boutique fitness consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CorePowerYoga
• Facebookfacebook.com/41214447167
• Instagraminstagram.com/corepoweryoga
• TikToktiktok.com/@corepoweryogaofficial?_r=1&_t=ZT-95XOYlXtYR3
• Xx.com/CorePowerYoga
• LinkedInlinkedin.com/company/corepower-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CorePower Yoga