Know Company Inc.

What Know Company Inc. does

Know Company Inc. is a privately held Canadian holding company, founded in 2016 (originally as Carto Media) and headquartered in Edmonton, Alberta, that operates a collective of digital advertising technology and services subsidiaries. The company is organized into three divisions: Technology (Knower Tech, RainBarrel, Cross Pixel, Real Impression, AdsCopilot, AdRetriever, RoverWords), Operating (Dandelion, LoKnow), and Investing (IKPN, Know Labs). Know Company employs approximately 100 people, referred to internally as 'Knowers', across 12 offices spanning eight Canadian cities and four US cities (New York, Chicago, Austin, Denver).

The technology stack is centered on proprietary ad tech covering cookieless audience targeting (RainBarrel), keyword-based intent signals (Cross Pixel), audience verification (Real Impression), ML-driven search keyword generation (RoverWords), automated dynamic ad creation for ecommerce (AdRetriever), and an AI-powered Chrome Extension for real-time campaign planning (AdsCopilot). The Operating division provides platform licensing and consulting through Dandelion (a Google Marketing Platform Sales Partner, Amazon DSP reseller, and TradeDesk/Xandr licensing partner in Canada) and managed media buying and campaign fulfillment through LoKnow. The Investing division includes IKPN, which makes minority investments in ad tech partners, and Know Labs, an in-house idea incubator.

Know Company generates revenue through three streams: ad platform licensing and consulting (Dandelion), managed ad services and media buying (LoKnow), and minority investment partnerships (IKPN). Go-to-market is sales-led and direct, with subsidiary-level enterprise sales to agencies, advertisers, and brands across North America. No public pricing is disclosed; contracts are quoted based on client scope. Customers span a single horizontal segment — agencies, advertisers, and brands — with no named logos publicly disclosed. Leadership is founder-led, with Vikram Seth as CEO & Founder and Tyler Hanson as COO & President, supported by dedicated EVP/President-level leaders for each major operating subsidiary.

Name

Know Company Inc.

Legal name

Know Company

Website

https://knowcompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Know Company Inc. is a Canadian ad tech holding company operating a collective of digital advertising subsidiaries across technology, platform licensing, managed services, and investments, serving agencies, advertisers, and brands across North America.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

• Digital advertising technology
• Ad tech solutions
• Programmatic advertising platforms
• Audience targeting solutions
• Media buying services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ad Platform Licensing: Dandelion subsidiary licenses Google Marketing Platform, Amazon DSP, Xandr, and The TradeDesk marketing platforms to clients, along with consulting and analytics services.
2. Fulfillment Ad Services: LoKnow subsidiary provides media buying and ad campaign fulfillment services, creating custom campaigns for clients.
3. Investment Partnerships: IKPN provides minority investments to partners in the advertising industry, building a network of strategic partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Know Company Inc. is a collective of advertising technology companies that builds and sells proprietary digital advertising solutions to agencies, advertisers, and brands. Its offerings include a cookieless audience graph (RainBarrel), keyword-based targeting (Cross Pixel), ad verification (Real Impression), AI-powered marketing assistance (AdsCopilot), automated ecommerce ad creation (AdRetriever), and ML-driven search keyword automation (RoverWords), together with platform licensing for Google, Amazon, Xandr, and The TradeDesk via Dandelion and managed media buying via LoKnow.

Product overview

Know Company is a collective of independent companies across the digital advertising industry, organized into three divisions: Technology, Operating, and Investing. The Technology division includes Knower Tech (proprietary ad tech development), RainBarrel (cookieless audience data), Cross Pixel (audience targeting), Real Impression (ad verification), AdsCopilot (Chrome extension for campaign optimization), AdRetriever (automated ad creation), and RoverWords (search automation). The Operating division comprises Dandelion (ad platform licensing for Google, Amazon, Xandr, TradeDesk) and LoKnow (fulfillment ad services). The Investing division includes IKPN (investment partnerships) and Know Labs (idea incubator).

Differentiator

Problem solved

Functional benefit

Products and services

• Knower Tech Knower Tech is Know Company's proprietary ad tech development arm, responsible for ideation and in-house development of tools that help advertisers execute digital campaigns with agility.
• RainBarrel RainBarrel is a cookieless, privacy-compliant audience graph developed by media buyers, for media buyers, providing transparent and verifiable audiences for advertisers seeking to reach their best-fit customers without third-party cookies.
• Cross Pixel Cross Pixel is a high-performance audience and content targeting solution providing real-time advertisers with accurate targeting information focused on keyword-based intent and interest signals across cookie and contextual products.
• Real Impression
• AdsCopilot
• AdRetriever AdRetriever is an automated ad creation tool that streamlines ecommerce campaigns by automatically generating and updating dynamic online ads to reflect website offerings.
• RoverWords
• Dandelion Dandelion is a digital transformation and licensing partner providing platform licensing for Google Marketing Platform, Amazon DSP, Xandr, and The TradeDesk, alongside consulting and advanced analytics solutions.
• LoKnow LoKnow is Know Company's fulfillment ad services provider, working alongside clients to create impactful digital advertising campaigns through media buying and the use of augmented technology.
• IKPN (Independent Knowledge Partners Network) IKPN is Know Company's investment partnerships subsidiary focused on minority investments supporting network partners with access to tech, tools, and talent across the digital advertising industry.
• Know Labs

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Google Marketing PlatformcoreTechnology or IntegrationDandelion is one of the only Google Marketing Platform Sales Partners in Canada, providing platform licensing, consulting, and advanced analytics services.
• Amazon DSPcoreTechnology or IntegrationDandelion is an Amazon DSP reseller in Canada, offering access to Amazon's demand-side platform alongside consulting and marketing technology solutions.
• The TradeDeskcoreTechnology or IntegrationDandelion serves as a reseller and licensing partner for The TradeDesk advertising platform, providing clients with access to the independent advertising technology.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Magnite: Independent sell-side ad tech platform with a similar independent, multi-platform positioning to Know Company. Magnite's scale and public-market profile make it a relevant strategic comparable in the broader independent ad tech category.
• The Trade Desk: Independent global DSP that Know Company resells via Dandelion. Trade Desk's own cookieless identity solution (UID2) directly competes with RainBarrel, making it the most strategically important peer — both a partner and a competitive threat.

Direct peers

• Integral Ad Science (IAS): Direct competitor in ad verification and measurement, serving the same agency and brand buyer segment that Real Impression targets. Highly relevant given Know Company's verification go-to-market.
• DoubleVerify: Leading ad verification and brand safety platform that directly competes with Real Impression's audience verification offering for campaign measurement budgets across agencies and brands.
• PMG: Independent digital media agency with proprietary tech stack and platform partnerships, competing for the same agency and brand budgets that LoKnow and Dandelion serve.
• Smartly: AI-powered creative automation and campaign management platform that directly competes with AdRetriever's automated ad creation and RoverWords' ML search automation capabilities.
• LiveRamp: Cookieless identity and data collaboration platform most directly comparable to RainBarrel's cookieless audience graph; both target advertisers seeking privacy-compliant first-party data infrastructure.
• MediaMath: Independent DSP with comparable cookieless identity and audience targeting ambitions. Competes with Know Company's LoKnow and Dandelion on agency-side programmatic buying mandates.
• Tinuiti: Full-service digital media agency offering media buying, programmatic, and proprietary technology — closely analogous to Know Company's combined LoKnow (fulfillment) + Knower Tech (proprietary tools) model.

Emerging players

• Celtra: Creative automation platform serving agencies and brands, comparable to AdRetriever's dynamic ad generation focus on ecommerce campaign workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KnowCompanyInc
• Facebookfacebook.com/knowcompanyinc
• LinkedInlinkedin.com/company/know-company
• Instagraminstagram.com/knowcompanyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Know Company Inc.