Socceroof

What Socceroof does

Socceroof operates a network of indoor 5-a-side soccer complexes positioned as hybrid sport-social venues, with eleven facilities across the Northeast United States (New York, Connecticut, Massachusetts) and Eastern Canada (Quebec, Ontario). Each location combines premium artificial turf pitches with on-site bars, lounges, food service, and in some cases rooftop areas, creating a "soccer-powered social hub" model that extends beyond pure field rental. Core technology consists of indoor 5-a-side artificial turf fields surrounded by walls or barriers enabling continuous ball-in-play gameplay with no offsides, standard 40-minute matches, and full climate control allowing year-round operation regardless of weather.

The company generates revenue through seven distinct streams: transactional field rentals (hourly or session-based), subscription-based youth programs (classes, camps, private coaching, school programs), subscription-based leagues and tournaments (including the cross-border Globe Cup with 48 teams), on-site food and beverage sales open to walk-in traffic, birthday party packages starting at $450, corporate event hosting (team building, brand activations, photoshoots), and long-term field rental subscriptions. Customers book through a self-serve online platform with a 3.5% non-refundable card transaction fee; alternative payment methods like ACH avoid this fee.

Socceroof serves four primary customer segments: Adult Soccer Players (primary, including leagues, pickup games, and tournament participants), Children and Families (primary, including youth programs and birthday celebrations), Corporate Clients (team building and brand activations, particularly supported by the Manhattan Wall Street location), and Schools (PE classes and after-school programs). The go-to-market motion is event-driven, leveraging World Cup watch parties, community soccer events, and pop-up activations in public spaces, exemplified by a June 2026 partnership with Plei for free pickup soccer at 28 Liberty Plaza. The company is privately held under Urban Soccer Holding, LLC, with no public revenue disclosure and historical investors including Medef, Geoffroy Roux de Bézieux, and former footballer Bixente Lizarazu.

Name

Socceroof

Legal name

Urban Soccer Holding, LLC

Website

https://socceroof.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Socceroof operates eleven indoor 5-a-side soccer complexes across the Northeast US and Eastern Canada, combining premium artificial turf fields with on-site bars, lounges, and food service to serve adult players, youth programs, families, and corporate event clients.

Ownership category

akta.pro rank

Product category

Indoor soccer facility and sports entertainment venue

NAICS

Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Neighborhood & Sports Bars (THAFAEAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Indoor soccer facilities
• 5-a-side soccer
• Soccer field rental
• Youth soccer programs
• Soccer league tournaments

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Field Rentals: Hourly or session-based rental of indoor soccer fields. Customers can book single or multiple fields for various durations. Longer-term rentals offer discounted rates. Standard field rental for 5v5 format.
2. Youth Programs: Revenue from youth soccer classes, summer camps, private coaching, and school programs. Camps welcome players as young as 4, with sessions including training, games, and social activities.
3. Leagues and Tournaments: Organized competitive leagues (male, female, mixed teams) and tournaments including the Globe Cup which brings together teams from across the US and Canada.
4. Food and Beverage: On-site bars and lounges offering fresh food including pizza, empanadas, snacks, coffee, and alcoholic beverages. The bar is open to everyone regardless of whether they rent a field, creating walk-in revenue.
5. Birthday Party Packages: Private event bookings for children's birthdays with packages including field time, lounge privatization, coaches, decorations, food (pizza, cake), and beverages. Basic package from $450, Signature package from $950.
6. Corporate Events: Team building events, seminars, photoshoots, fashion shows, and pop-up stores hosted at the venues. Customizable spaces for brand activations and corporate gatherings.
7. Long-term Field Rental: Weekly or ongoing field reservations for teams to train, compete, and practice without weekly availability scrambling. Secure your own home field.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Socceroof operates a network of indoor 5-a-side soccer facilities across the U.S. Northeast and Canada, renting premium artificial-turf pitches by the hour or session and bundling them with organized leagues, pickup games, youth classes and camps, birthday and corporate event hosting, watch parties, and on-site food and beverage service. The company combines a sports facility with a full social venue — including bars, lounges, and rooftop areas — and sells the experience primarily through a self-serve online booking platform supported by in-person walk-in traffic.

Product overview

Socceroof is a premier network of indoor 5-a-side soccer complexes operating across New York, Connecticut, Massachusetts, Montreal (Quebec), and Ontario. The company offers a unified platform combining premium indoor field rentals with social experiences. Core services include Rent a Field, Pickup Games, Soccer Leagues, Globe Cup tournaments, Youth Classes, Youth Camps, Private Classes, Tournaments, and Long-Term Rental. The company also operates event services for Birthdays, Private Events, Corporate Events, Watch Parties, and School Programs. Food & Drinks amenities (The Bar) are available at all locations. Facilities are equipped with bars/lounges, artificial turf, music, and lighting for a hybrid sport-social experience. The company was founded by Jean-David Tartour (CEO), Jérôme Meary (CEO Advisor), and Jonathan Lupinelli (COO), and operates under Urban Soccer Holdings USA Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Rental (Rent a Field)

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PleicoreGTM or Marketing Partner · 12 June 2026Plei, the world's largest pickup soccer platform, and Socceroof are co-hosting free pop-up soccer activations. The partnership features a temporary pitch at 28 Liberty Plaza in Lower Manhattan operating June 13-16, 2026, with free 5v5 pickup games reservable through the Plei app. This event marks the first of several planned community soccer experiences throughout the summer, making soccer more accessible and community-driven in New York City.
• DiazaminorGTM or Marketing Partner · 15 April 2026Exclusive collaboration for the Globe Cup tournament. Diaza partnered with Socceroof for this cross-border 5-a-side tournament bringing together teams from across the United States and Canada.
• Guillaume SarruscoreStrategic or Co-development PartnerFounder of District 5 (one of the acquired Montreal facilities) who now manages Socceroof's activities in Canada. Represents local market expertise combined with Socceroof's operational capabilities and brand.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• Let It Fly: Indoor sports facility operator focused on soccer and other small-sided games, with leagues and youth training. Comparable venue model to Socceroof.
• Shoot 360: Tech-enabled multi-sport training facilities combining soccer, basketball, and training tech. Comparable venue economics and youth/family programming model to Socceroof.
• Soccer Stars: Youth soccer program operator offering classes, camps, and clinics across multiple U.S. markets. Comparable to Socceroof's youth classes, camps, and school programs revenue line.

Broad incumbents

• TOCA Soccer: National indoor soccer training and entertainment brand with proprietary tech-enabled training centers. Overlaps with Socceroof on indoor soccer venues, leagues, and youth development, but operates at larger national scale.
• Chelsea Piers: Large multi-sport complex operator offering soccer, ice, swimming, and youth programming. Comparable to Socceroof on indoor sports facility operations and youth/family programming, though at much larger scale and broader sport mix.

Direct peers

• Urban Futsal: Operates indoor 5-a-side soccer facilities with leagues, rentals, and youth programming in major U.S. cities. Closely mirrors Socceroof's format, customer base, and venue-driven business model.
• Avoda Soccer: Operates indoor soccer facilities with leagues, rentals, camps, and youth programming. Directly comparable to Socceroof in format and target customer.
• Power 5: French indoor 5-a-side soccer facility chain operating across major French cities. Closely parallels Socceroof's model and is effectively a domestic European counterpart to the same Le Five-style format Tartour pioneered.

Regional players

• Brooklyn Futsal: Indoor futsal facility operator based in Brooklyn with a focus on adult leagues and youth training. Competes for the same NYC adult and youth soccer players as Socceroof.
• The Field House: Multi-sport indoor facility operator offering soccer, turf, and youth programming. Comparable indoor sports venue and youth programming footprint to Socceroof in select North American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/socceroof
• LinkedInlinkedin.com/company/socceroof
• Instagraminstagram.com/socceroof
• Xx.com/socceroof

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socceroof