Plei
Plei is a two-sided marketplace connecting recreational soccer players with sports facilities for organized pickup games, serving nearly 600,000 players across 38 US regions through 400+ facility partnerships.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Plei does
Plei is a two-sided marketplace that connects recreational soccer players with sports facilities offering organized pickup games. Founded in 2017 in Miami by brothers Sebastian Duque (CEO) and Alejandro Duque (COO), the company operates a mobile-first platform available on iOS, Android, and the web, enabling players to discover, book, and pay for pickup games filtered by time, skill level, distance, and price. The platform serves approximately 600,000 players across 38 US regions and partners with 400+ sports facilities, having facilitated over 1 million reservations and 100,000+ games since inception.
The core product architecture is a marketplace-plus-modules system: the Plei mobile and web apps handle discovery, booking, and Stripe-powered payments, while add-on modules support corporate-sponsored free games (adidas Fútbol Society), high-profile event series (LALIGA El Partidazo, Copa del Sol), women-only play (Girls Play Soccer), a monthly Pitchside newsletter, a branded e-commerce shop (Plei Shop), and a B2B facility partner platform that handles scheduling, sign-ups, and payouts. The 2.0 rebrand launched in February 2025 introduced a redesigned app and the Plei Web App, with international expansion plans announced alongside the relaunch.
Plei monetizes through three primary streams: transaction fees on game bookings (with pricing typically $6-$12 per game), revenue share arrangements with facility partners (over $10M paid to facilities to date), and corporate brand sponsorships (LALIGA, adidas, Copa90, FIFA World Cup 2026 Official Registration Platform designation). The company reported $8M in 2024 revenue, raised $1.22M in seed funding from Republic in December 2023, and operates with a team of approximately 45-100 employees.
Plei firmographics
Firmographics- Name
- Plei
- Legal name
- Plei, Inc.
- Website
- https://plei.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Plei is a two-sided marketplace connecting recreational soccer players with sports facilities for organized pickup games, serving nearly 600,000 players across 38 US regions through 400+ facility partnerships.
- Ownership category
- akta.pro rank
Plei industry classification
Industry- Product category
- Sports Marketplace / Pickup Soccer Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Plei is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plei business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Game Booking Transaction Fees: Players pay per game to join pickup soccer matches. Platform collects transaction fees on each booking. Standard game pricing mentioned at $6 per game during 2026 World Cup campaign, described as half the national average.
- Facility Partnership Revenue Share: Partnership model where Plei pays facilities for field time. Facilities receive reliable payouts while Plei monetizes game bookings. Over $10M+ paid to facility partners.
- Corporate Sponsorships: Brand partnerships including sponsorship of games, facility fields, jerseys/gear; event sponsorships for watch parties, pickup games, pitch activations; digital campaigns via in-app chat, posts, banners, and email.
- App Platform Hosting: Platform revenue from organizing and hosting structured pickup soccer games across partner facilities, with reported $8M in 2024 revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard pickup soccer game price point |
| Freemium | Pay-as-you-go | Free games through adidas Fútbol Society partnership |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Plei product offering
Product offeringCore offering
Plei operates a two-sided marketplace platform that connects recreational soccer players with partner sports facilities for organized pickup games. Players use the mobile or web app to discover games by location, time, and skill level, reserve spots, and pay per booking through Stripe, while facilities receive guaranteed payouts for hosting games organized through Plei. The company also generates revenue from corporate brand sponsorships and runs flagship community events such as Copa del Sol and the LALIGA El Partidazo series.
Product overview
Plei is a platform-plus-modules architecture consisting of the core Plei App (mobile) and Plei Web App for finding and booking pickup soccer games, supplemented by facility management tools, event programs (adidas Fútbol Society, Copa del Sol, LALIGA El Partidazo), a monthly Pitchside newsletter, and an e-commerce shop. The platform connects nearly 600,000 players across 38+ U.S. regions with over 400 sports facilities, processing payments through Stripe and facilitating both free and paid game sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Plei App Mobile application (iOS and Android) that lets recreational soccer players find, reserve, and pay for organized pickup games at partner facilities, search by location, skill level and time, and interact with other players on game rosters.
- Plei Web App Desktop browser application that mirrors the core Plei App experience, letting users discover and book pickup soccer games from a computer for use at home or work.
- Plei Facility Partner Platform B2B platform for sports facility owners to monetize unused field time by hosting organized pickup games, with Plei handling scheduling, marketing, sign-ups, payments, and customer support while guaranteeing payouts.
- Copa del Sol Tournament Community soccer tournament featuring youth, women's, corporate, and open divisions with influencer matches and a Guinness World Records freestyle activation, with Plei serving as the Official Registration Platform.
- Plei Shop
Quantifiable outcome
- 500,000+ player accounts and 1,000,000+ player reservations
- +3 more outcomes
Companies that use Plei
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Plei technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Plei partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, flagship and minor.
- SocceroofcorePremier network of indoor soccer complexes co-hosting free pop-up soccer activation at 28 Liberty Plaza in Lower Manhattan during Summer of Soccer (June 13-16, 2026). Socceroof provides venue and infrastructure for community soccer experiences in NYC.
- Street Soccer USAflagshipProducing Copa del Sol, a three-day community soccer tournament at Lummus Park, Miami Beach (June 5-7, 2026) as part of FIFA World Cup 2026 Miami Host Committee's ONE GAME ONE PASSION programming. Over 160 teams across youth, women's, corporate, and open divisions.
- Girls Play SoccercorePartnership bringing women-only pickup games to South Florida every Monday and Wednesday. Girls Play Soccer community founded by Natalia Valentin provides players while Plei provides platform infrastructure for seamless sign-ups and payments.
- adidasflagshipadidas Fútbol Society program offering free twice-weekly pickup games on the Plei app across 5 US cities (Houston, Miami, New York, Los Angeles, Atlanta). adidas sponsors free game access to drive community engagement and brand visibility among soccer enthusiasts.
- LaLiga North AmericaflagshipStrategic partnership for 'El Partidazo' event series bringing LALIGA watch parties and pickup soccer pre-game experiences to 10 US cities during 2024-25 season. LALIGA ambassadors attend events, meet fans, and distribute signed merchandise. Partnership creates unforgettable experiences celebrating Spanish soccer in North America.
- FIFA World Cup 2026 Miami Host CommitteeflagshipOfficial Registration Platform for Copa del Sol community tournament and broader World Cup 2026 community programming. Plei serves as the platform connecting fans, players, and community events during the tournament.
- Copa90coreTrusted brand partner featured on corporate partners page. Copa90 is a soccer media brand creating content around football culture.
- Saturdays FootballcoreTrusted brand partner featured on corporate partners page. Saturdays Football is a soccer lifestyle brand.
- Mas By MessicoreTrusted brand partner featured on corporate partners page. Mas By Messi is a soccer apparel brand associated with Lionel Messi.
- FCC (Football Club)coreTrusted brand partner featured on corporate partners page.
- La RubiaminorTrusted brand partner featured on corporate partners page.
- City Futsal Sports Complex (Dallas)coreHost venue for LALIGA x Plei Pre-Game Experience in Dallas. Partnership enables community soccer activation alongside major watch party events.
- Eleven FootballminorPartnership for giveaways and community activations. Plei team and Eleven Football founder surprised winner Tobi Odunlami with TF1 turf shoes at Sports World in Maryland.
- PARCminorHydration and wellness brand built specifically for soccer. Partnership for $50 Plei credits sweepstakes to engage players.
- AppleflagshipApple selected Plei for a featured App Store story during FIFA World Cup 2026, providing significant visibility for the platform during the tournament.
- FIFA World Cup 2026flagshipOfficial Registration Platform designation for Copa del Sol tournament and community programming during FIFA World Cup 2026 in North America.
- AnyRoadcorePartnership with AnyRoad for fan engagement platform supporting LALIGA LL12 fan club program integrated with El Partidazo events.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Plei competitors and assessment
Company assessmentDirect peers
- OpenSports: OpenSports runs a marketplace platform for pickup sports (soccer, basketball, ultimate, etc.), enabling players to find and organize local games. It is the closest direct competitor to Plei in the pickup-sports marketplace category.
- GoodRec: GoodRec is a pickup sports marketplace focused primarily on basketball but expanding into other sports. It directly competes with Plei for the recreational player organizing and finding casual games.
- LetsPlay: LetsPlay is a pickup sports booking and facility marketplace similar in concept to Plei, helping players find local games across multiple sports. It is a direct competitor in the broader pickup-sports marketplace category.
Broad incumbents
- Playtomic: Playtomic operates a sports facility booking and community platform, originally for padel/tennis and now expanding into soccer. It is a broader, more international incumbent with overlapping marketplace dynamics for facility booking and player communities.
- TeamSnap: TeamSnap is a leading team and league management platform serving youth, recreational, and competitive sports organizers. It overlaps with Plei at the intersection of recreational sports participation and team/game administration.
- GameChanger: GameChanger provides live scoring, scheduling, and team management for youth and amateur sports, with media and streaming components. It is adjacent to Plei in serving organized recreational sports communities.
Regional players
- Footy Addicts: Footy Addicts is a pickup soccer community platform primarily serving the UK and Europe. It is comparable in product concept (pickup soccer organization) but does not compete directly in Plei's primary US market.
- Spond: Spond is a sports team management and event coordination platform popular in Scandinavia and the UK. Comparable in serving recreational team and pickup sports organizers, but primarily European.
Emerging players
- Baller League: Baller League is an emerging six-a-side football league format with strong cultural/community positioning. It intersects with Plei in the recreational/commercial soccer community space but is primarily event/league-driven rather than a marketplace.
Others
- Stripe: Stripe is Plei's payment processing infrastructure provider. It is included as an ecosystem/dependency peer given its role as the backbone of Plei's transactional revenue and a key risk surface.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plei social profiles
Digital presencePlei financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plei leadership team
Management profileNumber of profiles
Profiles3 records
Plei funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plei M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plei
What does Plei do?
Plei operates a two-sided marketplace platform that connects recreational soccer players with partner sports facilities for organized pickup games. Players use the mobile or web app to discover games by location, time, and skill level, reserve spots, and pay per booking through Stripe, while facilities receive guaranteed payouts for hosting games organized through Plei. The company also generates revenue from corporate brand sponsorships and runs flagship community events such as Copa del Sol and the LALIGA El Partidazo series.
Is Plei a public or private company?
Plei is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plei founded?
Plei was founded in 2017. It employs 51 to 100 people.
Where is Plei based?
Plei is headquartered in Miami, United States, in the North America region.
How does Plei make money?
Four revenue lines are on record. Game Booking Transaction Fees are the primary driver. The others are facility Partnership Revenue Share, corporate Sponsorships and app Platform Hosting.
Who are Plei's main competitors?
Direct peers on record are OpenSports, GoodRec and LetsPlay. Broad incumbents are Playtomic, TeamSnap and GameChanger. Regional players are Footy Addicts and Spond. Baller League is listed as an emerging player. Stripe is listed as an others.
Does Plei have an API?
No public API is recorded for Plei.
What industry is Plei in?
Plei's product category is Sports Marketplace / Pickup Soccer Platform. Its primary akta.pro industry code is MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 71132 and its SIC code is 7990.