Sunset

What Sunset does

Sunset is the consumer brand of Mastronardi Produce Limited, a privately held, family-owned Canadian greenhouse produce company founded in the 1950s and headquartered in Kingsville, Ontario. Self-described as the largest producer and distributor of greenhouse-grown produce in North America, the company operates controlled-environment-agriculture (CEA) greenhouses and an owned/contract supply chain spanning Canada, the United States, and Europe, with 1,001-5,000 employees. Sunset's product portfolio is organized around premium tomatoes (including the proprietary Campari, Flavor Bombs, Kumato, and Umami Bombs lines), specialty peppers (SHAZAM, KABOOM!, YOWZERS!, ONE SWEET, LOLLIPEPPERS), cucumbers (ONE SWEET, Qukes, and the newly launched Pop Its bite-sized variety), berries under the WOW Berries brand (dreamberry, lolliberry, pearberry), and acquired greenhouse-grown lettuce through Backyard Farms, plus a certified-organic sub-line and YOU MAKE ME meal kits.

The company monetizes through B2B wholesale and distribution of fresh produce to grocery retailers, foodservice operators, and specialty distributors such as Baldor Specialty Foods; revenue is generated on a transaction/take-rate basis with quote-based, non-public pricing. Go-to-market is sales-led and event-driven, combining enterprise field sales with active participation in major industry trade shows (IFPA GPFS, CPMA, Baldor BITE 2026) and a multi-channel consumer marketing presence (recipe content, social media, retail partner marketing). Customer segments span retail consumers, food service and hospitality operators, specialty food distributors, and organic/health-conscious consumers.

Strategically, Sunset has pursued a dual offensive of geographic expansion (Kentucky greenhouses, Southwestern omnichannel distribution center, European venture, Central America exploration) and product/category extension via acquisitions (Backyard Farms, full ownership of BerryWorld North America) and joint ventures (AppHarvest for AgTech CEA, Intergrow for New York expansion, SEKOYA for blueberry genetics, John Paul DeJoria for Middle East access). The company has earned 17 consecutive years of Canada's Best Managed Companies Platinum status and multiple Superior Taste, CPMA, and PAC Global packaging awards, underscoring sustained brand and operational execution.

Name

Sunset

Legal name

Mastronardi Produce Limited

Website

https://sunsetgrown.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunset (Mastronardi Produce) is the largest greenhouse-grown produce producer in North America, supplying branded tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers, foodservice distributors, and hospitality operators across the Americas and Europe.

Ownership category

akta.pro rank

Product category

Greenhouse Produce

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

akta.pro secondary industries

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)

Keywords

• Greenhouse produce
• Fresh tomatoes
• Specialty peppers
• Greenhouse cucumbers
• Premium berries

Headquarters

HQ city

Kingsville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Sales: Wholesale and retail distribution of greenhouse-grown produce including tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers and food service companies.
2. B2B Food Service: Supply of fresh produce to food service operators, restaurants, and catering companies through distributor relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sunset (Mastronardi Produce Limited) is the largest producer and distributor of greenhouse-grown produce in North America, cultivating and selling proprietary branded tomatoes, peppers, cucumbers, berries, and lettuce to grocery retailers, specialty food distributors, and food service operators. The company operates advanced controlled environment agriculture greenhouses across the Americas and Europe, with a non-GMO and flavor-first breeding program that supports flagship brands such as Campari, Flavor Bombs, WOW Berries, Pop Its, ONE SWEET, SHAZAM, KABOOM, and Backyard Farms.

Product overview

Sunset (Mastronardi Produce) operates as the largest greenhouse-grown produce company in North America, offering a diversified portfolio of branded vegetable products organized across multiple categories. The core offering includes premium tomatoes (with flagship brands like Campari, Flavor Bombs, Kumato, and specialty varieties such as Umami Bombs and Bahama Bombs), peppers (including SHAZAM Shishito, ALOHA, ONE SWEET, Peppys, LOLLIPEPPERS, WILD WONDERS, YOWZERS, and KABOOM), and cucumbers (ONE SWEET, Qukes, and the new Pop Its bite-sized variety). The WOW Berries line features proprietary strawberry and blueberry varieties including dreamberry, lolliberry, and pearberry. An organic sub-brand extends certification to major products. The company also offers YOU MAKE ME meal kits as value-added products. All products emphasize non-GMO status, greenhouse-grown cultivation, and flavor-first breeding.

Differentiator

Problem solved

Functional benefit

Brands

• WOW Berries: Berry product line featuring dreamberry, lolliberry, and pearberry varieties
• Flavor Bombs
• Campari
• Pop Its
• Kumato
• ONE SWEET
• Backyard Farms

Products and services

• SUNSET Greenhouse Tomatoes

Quantifiable outcome

• Flavor Bombs cherry tomatoes sales up 82% at Baldor Specialty Foods BITE 2026 event
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Baldor Specialty FoodscoreChannel Partner/ Reseller/ Distributor · 20 May 2026Baldor Specialty Foods hosted its biennial BITE 2026 event at Basketball City in New York City, gathering over 3,500 chefs and 270 specialty producers. Sunset's Flavor Bombs cherry tomatoes achieved 82% sales growth at this event. Baldor distributes SUNSET products to foodservice operators across the eastern United States.
• AppHarvestcoreStrategic or Co-development PartnerCEA (Controlled Environment Agriculture) alliance venture between Mastronardi Produce and AppHarvest to expand greenhouse growing operations and feed America with locally-grown produce. Partnership focused on bringing innovation and wealth-creation to Appalachia.
• BerryWorld America / Mastronardi BerryWorldcoreStrategic or Co-development PartnerJoint venture for berry production in North America. Mastronardi Produce acquired full ownership of Mastronardi BerryWorld North America. Previously operated as a joint venture with BerryWorld.
• John Paul DeJoriaminorStrategic or Co-development PartnerPartnership with John Paul DeJoria (co-founder of Paul Mitchell hair products) to revolutionize fresh food availability, including expansion into the Middle East market through the GIVE Partnership.
• IntergrowcoreStrategic or Co-development PartnerJoint venture with Intergrow to accelerate growth in New York through greenhouse operations. Part of westward expansion strategy.
• Backyard FarmscoreStrategic or Co-development PartnerMastronardi Produce acquired and operates Backyard Farms brand, expanding lettuce production from Florida and Colorado locations.
• USA Flag FootballminorGTM or Marketing PartnerMastronardi Produce partnered with USA Flag Football as a sponsor for the national flag football program.
• Brighter BitesminorGTM or Marketing PartnerSUNSET Rocks program brings in funds for Brighter Bites, a nonprofit that provides fresh produce to families.
• CEA AllianceminorStrategic or Co-development PartnerDavid Einstandig of Mastronardi Produce joined the CEA Alliance Board of Directors, contributing to the controlled environment agriculture industry advocacy.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• NatureSweet: Largest vertically integrated greenhouse tomato grower in North America, with branded snacking tomatoes (Cherubs, Glorys) directly competing with SUNSET's Flavor Bombs and Campari lines in the same retail channels.
• Village Farms International: Publicly traded greenhouse grower producing tomatoes, peppers, and cucumbers in North America; directly overlaps SUNSET's greenhouse vegetable portfolio and competes for similar retail and foodservice accounts.
• Windset Farms: Canadian family-owned greenhouse producer of tomatoes, peppers, cucumbers, and strawberries with significant North American retail distribution, directly comparable to SUNSET's greenhouse vegetable and berry operations.
• Houweling's Group: Family-owned greenhouse operator growing tomatoes, cucumbers, and peppers across North America; comparable scale, customer base, and branded produce strategy to Mastronardi/SUNSET.
• Pure Flavor: Ontario-based greenhouse grower of tomatoes, peppers, cucumbers, and strawberries serving North American retail; similar product portfolio and distribution model as SUNSET, with overlapping premium snacking SKUs.
• Driscoll's: World's largest berry marketer with proprietary strawberry, blueberry, raspberry, and blackberry varieties; directly comparable to SUNSET's WOW Berries and Summer Series berry business in category and consumer positioning.

Broad incumbents

• Greenyard: European-listed fresh produce giant offering fresh fruit, vegetables, and convenience produce; overlaps with SUNSET's greenhouse produce portfolio and broad retail/foodservice distribution across Europe and beyond.
• Bonduelle: Global leader in packaged and processed vegetables (canned, frozen, fresh) with significant fresh produce operations; comparable as a large-scale vegetable producer, though more diversified into processed formats than SUNSET.

Emerging players

• AppHarvest: U.S. controlled-environment agriculture operator and existing CEA joint venture partner with Mastronardi/SUNSET; comparable in CEA technology focus but focused on tomatoes and leafy greens with a different scale and capital profile.
• BrightFarms: U.S. CEA grower of greenhouse leafy greens and herbs supplying retail banners; comparable controlled-environment agriculture model and retail focus, but focused on a different produce category than SUNSET's core tomatoes/peppers/cucumbers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sunsetgrown
• YouTubeyoutube.com/user/SunsetGrown
• Facebookfacebook.com/SunsetGrown
• Instagraminstagram.com/sunsetgrown
• Pinterestpinterest.ca/sunsetgrown
• TikToktiktok.com/@sunsetgrown
• LinkedInlinkedin.com/company/mastronardi-produce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset