Ticketmatic

What Ticketmatic does

Ticketmatic is a Belgian-headquartered SaaS company that sells all-in-one ticketing and marketing software to cultural organizations across Europe. The platform combines five functional modules — ticket sales (online and offline, with a virtual waiting room for peak events), an audience CRM with integrated dashboards, ticketing and event management (including subscriptions, bundles, and membership handling), visitor services (mobile ticketing with secure dynamic QR codes and access-control scanning), and audience activation (email and mobile marketing, segmentation, promotions, and loyalty) — into a single cloud-based system hosted on AWS within EU/EEA data centers. A differentiating element is ticketmatic Studio, a proprietary customization framework that allows customers to extend, modify, and integrate the platform with their own ecosystems, evidenced by bespoke deployments such as a custom dynamic pricing engine at Koninklijk Theater Carré and a custom scan interface at Flint.

The company serves 300+ cultural organizations across Belgium, the Netherlands, Luxembourg, and broader European markets, including prominent venues such as Concertgebouw Brugge, De Roma, Verkadefabriek, den Atelier, Koninklijk Theater Carré, and Ancienne Belgique. Its consumer-facing mobile app has more than 600,000 users and handles 3M+ mobile tickets annually, while the broader platform processes 16.5M+ tickets and 8.7M+ unique ticket buyers per year. Revenue is generated through annual subscriptions priced by ticket volume, with an optional email module billed separately by mail volume; the go-to-market is a consultative, sales-led motion targeting cultural institutions through direct contact, guided onboarding, and proactive account management. The company operates with approximately 20 employees and is led by CTO Bart De Man and COO Sara Depret, with no disclosed outside funding or ownership changes, indicating an independently held, capital-efficient operating profile.

Name

Ticketmatic

Legal name

Ticketmatic BV

Website

https://ticketmatic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ticketing and Audience Engagement Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH)

Keywords

• Ticketing software
• Cultural venue platform
• Audience CRM
• Event management software
• Mobile ticketing app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ticket Volume-Based Subscription: Pricing is based on ticket volume sold through the platform. Transparent pricing with no hidden costs. All basic functionalities included in the base price. Optional email module has a separate annual cost based on email volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ticketmatic provides an all-in-one, cloud-based ticketing and marketing software platform built specifically for cultural organizations such as theaters, concert halls, and cultural centers. The platform unifies online and offline ticket sales, audience CRM, email and mobile marketing, event and venue management, subscriptions and membership handling, secure mobile ticketing with dynamic QR codes, and access control scanning. It is complemented by ticketmatic Studio, a proprietary customization framework that enables bespoke extensions, integrations, and workflow adaptations tailored to each organization's ecosystem.

Product overview

Ticketmatic is an all-in-one ticketing and marketing software platform designed specifically for cultural organizations. The core platform combines six interconnected modules: Verkoop tickets (ticket sales with online shop and POS), Ken je publiek (Audience CRM with dashboards and self-service), Beheer je ticketing (event management with seating plans and subscriptions), Service je bezoekers (mobile ticketing with secure QR codes and access scanning), and Activeer je publiek (marketing with segmentation, email campaigns, and loyalty programs). The platform is complemented by ticketmatic Studio, a customization framework for bespoke development, and a dedicated mobile app for visitors. Services include guided onboarding, proactive account management, daily support with emergency help, and platform personalization.

Differentiator

Problem solved

Functional benefit

Brands

• ticketmatic Studio: A custom development framework that allows organizations to extend and adapt their ticketmatic environment with bespoke integrations and modifications tailored to their specific workflows and technical ecosystems.

Products and services

• ticketmatic Platform All-in-one ticketing and marketing software platform designed for cultural organizations. Combines ticket sales, audience CRM, marketing automation, mobile ticketing, event management, subscriptions, membership handling, and reporting in a single integrated cloud-based system.
• ticketmatic Studio Customization framework add-on that enables organizations to extend, modify, and integrate external systems with their ticketmatic environment, providing bespoke developments built directly into the platform architecture. Used by cultural organizations such as Koninklijk Theater Carré and Flint to build tailored features like dynamic pricing and custom scan interfaces.
• ticketmatic App Mobile application delivering digital tickets directly to visitors' phones, enabling fast and secure venue access via dynamic QR codes and serving as a digital ticket wallet, with optional anti-fraud features protecting fans from fraudulent resale listings.

Quantifiable outcome

• Handles peak sales with 12,000 visitors in queue without crashing
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides hosting and infrastructure services (PaaS) for Ticketmatic's platform. Data centers located in Ireland and Frankfurt (EU/EEA). AWS is ISO27001 certified and provides 500+ privacy features. This is a core infrastructure partnership essential to platform operations.
• PostmarkcoreTechnology or IntegrationEmail service provider used to send emails triggered from the Ticketmatic application. Processing location: US with EU-U.S. Privacy Shield Framework and/or Standard Contractual Clauses active.
• DIP (Digital Information Platform)strategicTechnology or IntegrationDigital information platform integration that enriches Ticketmatic audience data with cultural target group modeling. De Verkadefabriek participates in pilot program. Enables cultural organizations to determine visitor cultural target groups for better programming and targeted communication.
• RockhalminorStrategic or Co-development PartnerConcert venue in Luxembourg working with A-Promotions (organization behind den Atelier) for events across the Grand Duchy. Part of the venue network for major outdoor events.
• Philharmonie de LuxembourgminorStrategic or Co-development PartnerConcert hall in Luxembourg partnering with A-Promotions for events across the Grand Duchy. Part of the venue network for cultural events.
• Luxexpo (Open-air stage)minorStrategic or Co-development PartnerOpen-air venue at Luxexpo used for major outdoor concerts and events by A-Promotions, accommodating audiences up to 15,000+ for major acts like Guns N' Roses.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spektrix: UK-based SaaS ticketing, CRM, and marketing platform purpose-built for arts and cultural organizations — the closest direct peer in Europe to Ticketmatic, serving theaters, concert halls, and galleries with an all-in-one subscription model.
• Billetweb: French online ticketing platform focused on cultural and live-event organizers. Directly comparable to Ticketmatic in serving small-to-mid cultural venues with online sales, scanning, and audience management tools in a regional European market.

Broad incumbents

• Tessitura Network: Long-established US-based ticketing and CRM platform built specifically for arts and cultural organizations. Highly comparable in target market (theaters, concert halls, museums) and integrated CRM/analytics depth, but operates at much larger scale and in North America.
• See Tickets: European live-event ticketing provider owned by Vivendi, active across multiple European markets. Comparable primary ticketing infrastructure and peak-sales capabilities, but operates across a broader event portfolio including concerts and festivals rather than specializing in cultural venues.
• Eventbrite: Global self-service ticketing and event-management platform. Overlaps with Ticketmatic on online ticketing and mobile delivery for live events, but targets a much broader (largely SMB/self-service) market rather than dedicated cultural-venue CRM workflows.
• Ticketmaster: Dominant global live-event ticketing platform owned by Live Nation. Comparable in primary ticketing infrastructure, peak-sales handling, and mobile ticketing, but operates at massive scale with a focus on major tours and arenas rather than dedicated cultural-venue CRM.
• AudienceView: North American provider of ticketing, CRM, and marketing software for performing arts, sports, and entertainment organizations. Closely comparable in integrated CRM and audience-management functionality for cultural buyers, but larger and primarily North American.

Emerging players

• Pretix: European open-source ticketing platform (Germany-based) targeting cultural events, conferences, and small venues. Comparable target customer (European cultural organizations) with a lower-cost, more self-service model that competes on price.
• Tito: Modern European event-ticketing SaaS targeting independent events and cultural organizations. Comparable in clean UX and integrated online ticketing, but focused on smaller independent events rather than enterprise cultural venues.

Regional players

• Stager: Dutch ticketing and event-management platform serving venues and promoters in the Netherlands. Directly comparable in cultural-venue focus and Dutch-language support, making it the most relevant regional peer in Ticketmatic's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ticketmatic/jobs
• Xx.com/ticketmatic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketmatic